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Curriculum(s) for 2024 - Economics and communication for management and innovation (31296)

Single curriculum

1st year

LessonSemesterCFUSSDLanguage
10616777 | Management of innovation and artificial intelligence1st9SECS-P/08ENG
Management of innovation1st3SECS-P/08ENG
Artificial intelligence foundations and applications1st6SECS-P/08ENG
10589487 | DIGITAL TRANSFORMATION AND DATA MANAGEMENT1st9SECS-P/13ENG
1049387 | European Union law1st6IUS/14ENG

Educational objectives

The European Union Law course has the objective of providing students with advanced knowledge of the EU legal order, which is the legal framework for all productive and commercial activities of public and private enterprises.

1055962 | BUSINESS INFORMATION SYSTEMS2nd9SECS-P/13ENG

Educational objectives

The Business case module is an integral part of the overall course of Business information system - business cases.
Starting from the assumption that information technologies (IT) concern the application to computers of the storage, research, transmission and manipulation of data in a business or, in any case, corporate context, in the Business Cases module some cases of business and at the same time tools for the management and implementation of complex projects will be provided through the project management (PM) methodology. The purpose of this course is therefore to provide notions relating to all the essential elements that make up MIS, advanced Business systems and to analyze the role of technology and project management models in order to provide students with a broad framework of skills. on all the tools that can be used for effective and efficient business management.

The main goal of the course is to provide students with theoretical and technical skills in order to understand and use the tools and models that base business on MIS. Students will be provided with the notions related to current business models, ways to increase the competitive advantage with IT, PM and MIS, what is the role and advantage of decision support and management systems, what can be the advantage of use one methodology or the other, how a system can be improved with information systems, what is the role played by the dynamic company, how to protect and manage data and what are the future scenarios. All the elements mentioned above will be analyzed from an economic rather than a technical point of view with the aim of understanding what the effects may be on the costs and efficiency of the organization.

Students who have passed the Business Cases exam (together with the Business Information Systems exam) will first have acquired the awareness and the ability to favor the activation and development paths of management approaches based on information management at all the organizations in which they will find themselves acting, in whatever capacity. In particular, they will have acquired the skills to be able to implement and manage within organizations, both public and private, the tools and models that have been studied in depth within the course, using primarily but not only project management methodologies.

STRATEGIES AND TOOLS2nd6SECS-P/13ENG

Educational objectives

Information technology (IT) is the application of computers to store, retrieve, transmit and manipulate data in the context of a business or other enterprise. IT is considered a subset of information and communications technology (ICT). In business is very frequent to use IT in order to obtain information to be used for decision making. Systems used to achieve this goal are called Management Information Systems (MIS). MIS are very frequently used in companies aiming to provide quick information to the management. The purpose of MIS is reporting and providing the necessary information to the managers and supervisors at various levels to help them to discharge their functions of organising, planning, control and decision making. MIS is a scientific way of collecting, processing, storing and communicating information relating to the various activities of an organisation to the various levels of management so that management may be facilitated in discharging its functions efficiently and run the organisation in an efficient manner for the betterment of all. The aim of this course is to provide information on all essential elements that compose MIS and to analyze the role of technology in order to give students a broad knowledge of all tools to be used for an efficient and effective company management.

The basic aim of the course is to provide students with the theoretical and technical knowledge in order to understand and use the tools and models that are based on the management of information systems. Students will be provided with the information concerning the current business models, the ways to increase competitive advantage with IT and MIS, how to manage and understand databases and data warehouses, which is the role and the advantage of the decision support systems, which may be the advantage of entering in the electronic commerce, how a system may be developed with information systems, which is the role played by a dynamic enterprise, how to protect data and which are the future trends. All elements cited above will be analyzed under an economic more than technical point of view aiming to understand which may be the effects on costs and on the efficiency of the organization.

Students who have passed the exam of Business Information Systems will have acquired, in first, the awareness and ability to promote and develop the pathways activation of the management approaches based on information, in all the organizations in which they will act, in any role. In particular, they will have acquired the skills to deploy and manage within organizations, both public and private, the tools and models that were studied within the course. The professional figure typically combined with the acquired skills is the information systems manager in the organizations.

BUSINESS CASES2nd3SECS-P/13ENG

Educational objectives

The Business case module is an integral part of the overall course of Business information system - business cases.
Starting from the assumption that information technologies (IT) concern the application to computers of the storage, research, transmission and manipulation of data in a business or, in any case, corporate context, in the Business Cases module some cases of business and at the same time tools for the management and implementation of complex projects will be provided through the project management (PM) methodology. The purpose of this course is therefore to provide notions relating to all the essential elements that make up MIS, advanced Business systems and to analyze the role of technology and project management models in order to provide students with a broad framework of skills. on all the tools that can be used for effective and efficient business management.

The main goal of the course is to provide students with theoretical and technical skills in order to understand and use the tools and models that base business on MIS. Students will be provided with the notions related to current business models, ways to increase the competitive advantage with IT, PM and MIS, what is the role and advantage of decision support and management systems, what can be the advantage of use one methodology or the other, how a system can be improved with information systems, what is the role played by the dynamic company, how to protect and manage data and what are the future scenarios. All the elements mentioned above will be analyzed from an economic rather than a technical point of view with the aim of understanding what the effects may be on the costs and efficiency of the organization.

Students who have passed the Business Cases exam (together with the Business Information Systems exam) will first have acquired the awareness and the ability to favor the activation and development paths of management approaches based on information management at all the organizations in which they will find themselves acting, in whatever capacity. In particular, they will have acquired the skills to be able to implement and manage within organizations, both public and private, the tools and models that have been studied in depth within the course, using primarily but not only project management methodologies.

10612215 | GLOBALIZATION AND ECONOMIC DEVELOPMENT2nd6SECS-P/01ENG
10612150 | INDUSTRIAL ECONOMICS AND INNOVATION2nd6SECS-P/02ENG
THREE-DIMENSIONAL MODELING
THREE-DIMENSIONAL MODELING

2nd year

LessonSemesterCFUSSDLanguage
10592727 | STATISTICS FOR BUSINESS AND DECISION MAKING1st9SECS-S/01ENG

Educational objectives

Knowledge and understanding
This course aims at introducing students with useful statistical methods for describing and analysing economic and business data.

Applying knowledge and understanding
At the end of the course the student will be able to: - summarize economic and business data through the use of descriptive statistics tools; - be familiar with data sources and methods; - be familiar with various tools for analyzing the relationships between variables; - use these tools for studying business and economic data.

Making judgements
By the end of the Course the students will be able to apply descriptive statistics to business and economic data for the study of specific firms’ situations.

Communication skills
By the end of the Course the students will be able to understand different data types to be used for exploring the relationships between the various socio-economic phenomena.

Learning skills
By the end of the Course the students will have acquired basic statistics concepts in order to deal with advanced statistical methods and courses in inferential and multivariate statistics.

STATISTICS FOR BUSINESS AND DECISION MAKING1st3SECS-S/01ENG

Educational objectives

Knowledge and understanding
The Course aims at introducing the main inferential and multivariate statistical methodologies for the analysis of consumer satisfaction and for the study of market segmentation.

Applying knowledge and understanding

At the end of the Course the students will be able: - to make decisions under conditions of uncertainty by using inferential statistics methods; - to use multivariate analysis tools for managing quantitative and qualitative information related to business and consumers.

Making judgements
By the end of the Course the students will be able to develop empirical statistical models for marketing and consumer research.

Communication skills
By the end of the Course the students will be able to discuss results from multivariate analysis in order to overcome issues related to customer research.

Learning skills
By the end of the Course the students will have acquired advanced statistics concepts in order to deal with advanced business strategies.

STATISTICS FOR CONSUMER RESEARCH1st6SECS-S/01ENG

Educational objectives

Knowledge and understanding
This course aims at introducing students with useful statistical methods for describing and analysing economic and business data.

Applying knowledge and understanding
At the end of the course the student will be able to: - summarize economic and business data through the use of descriptive statistics tools; - be familiar with data sources and methods; - be familiar with various tools for analyzing the relationships between variables; - use these tools for studying business and economic data.

Making judgements
By the end of the Course the students will be able to apply descriptive statistics to business and economic data for the study of specific firms’ situations.

Communication skills
By the end of the Course the students will be able to understand different data types to be used for exploring the relationships between the various socio-economic phenomena.

Learning skills
By the end of the Course the students will have acquired basic statistics concepts in order to deal with advanced statistical methods and courses in inferential and multivariate statistics.

10592944 | BANK CORPORATE GOVERNANCE1st6SECS-P/11ENG

Educational objectives

At the end of the course the student will have knowledge and understanding of:
a) The role of corporate governance
b) Bank corporate governance: insights from research
c) Bank corporate governance: suggestions from practice
d) Risk taking and internal control systems
e) Compensation mechanisms
f) Relationship with capital markets
- Applying knowledge and understanding: the student will be able to analyze bank corporate
governance and collect documentation from publicly available sources (bank websites,
supervisory authority website, stock market website, specialized companies’ sites etc.).
- Making judgements: the student will be able to apply the concepts learned to evaluate
corporate governance of banks, the possible growth path, the management strategies and
identify possible deviations from best practice and possible areas of risk.

1049427 | Digital content processing1st9INF/01ENG

Educational objectives

The course aims to provide students with knowledge relating both the structure of the computers and the operating systems. It continues by providing theoretical and methodological knowledge for the collection, representation and analysis of heterogeneous data. The course concludes by introducing technological and innovative aspects represented by current computer networks.

Elective course2nd9N/DENG
AAF1574 | DISSERTATION2nd18N/DENG

Educational objectives

The course is intended to provide a comprehensive and up-to-date treatment of the enterprise communication management, and to equip students with an understanding of the concepts and tools of corporate communication. Specifically, by the end of the course students will learn about the following:

· the historical emergency and the strategic role of Communication in contemporary enterprises and in promoting processes of social and cultural innovation.

· the key issues defining the traditional area of corporate communication (advertising, public relations, branding, media relations, organizational communication, CSR).

· the key issues and perspectives of specific disciplines and emerging areas of enterprise communication (social media, crisis communications, brandjournalism, intercultural communication).

· professional skills to analyze and manage communication issues in organizations.

· professional writing and public speaking skills.

THREE-DIMENSIONAL MODELING
THREE-DIMENSIONAL MODELING
New group

Optional groups

THREE-DIMENSIONAL MODELING: The student must acquire 9 CFU from the following exams
LessonYearSemesterCFUSSDLanguage
1041825 | Planning and strategic management1st1st9SECS-P/08ENG

Educational objectives

The course aims to outline the principles of production management and describe the main features of the design, of the governance and of the management of the logistics systems. We offer managerial tools capable of observing and interpreting reality business, with specific reference to strategic decisions concerning the production and logistics. It will also focus on logistics providers’ strategies.

At the end of the course students will learn what constitutes operations management (both in production and service management). Students should acquire theoretical tools for the design, governance and management of a logistics system. In addition, students will have basic knowledge on major and current trends in logistics.

Students will be able to understand and analyze the typical problems of logistics, in terms of structures, processes and current trends in logistics. They will be able to determine the economic order quantity, to set up a vendor rating system, to set the phases of a productive-logistic process, to identify the main categories of logistics operators and their role into the supply chain.

10607343 | ENTREPRENEURSHIP TECHNOLOGIES AND SUSTAINABILITY2nd2nd9ING-IND/35, SECS-P/13, SECS-P/08, INF/01, IUS/04ENG
ENTERPRISE START-UP AND ENTREPRENEUR2nd2nd1ING-IND/35ENG
BUSINESS IDEA AND BUSINESS MODEL2nd2nd1SECS-P/13ENG
COMMUNICATING YOUR IDEA AND OBTAINING FUNDING2nd2nd1SECS-P/08ENG
FROM A BUSINESS IDEA TO THE STARTUP ESTABLISHMENT2nd2nd3SECS-P/13ENG
CREATING VALUE AND SUPPORTING THE GROWTH OF A START-UP2nd2nd1SECS-P/13ENG
LAB OF BUSINESS CREATION2nd2nd1INF/01ENG
COMPANY EXPERIENCES2nd2nd1IUS/04ENG
1049392 | Customer satisfaction and customer behavior2nd2nd9M-PSI/05, SPS/07ENG

Educational objectives

The course will present and analyze the theoretical models and analytical tools for understanding the consumer and other stakeholders’ behaviours and what factors contribute to the choices as to the mechanisms of the satisfaction of needs and expectations.

Specific insights will concern the relational and interactional processes of the consumer in the most important contexts, such as retail and distribution management strategies.
• The first main goal of the Course (Dublin Descriptor 1), in order to analyse the consumer behaviours, will be to supply students the tools for understand the interaction between customer and seller (retailer) and the processes of social construction of the identity of the consumer as individual and as component of a group.
• For the second goal (Dublin Descriptor 2), the reference to an intersectional approach will allow to point out the most important factors of change in the societies for the application of the concepts learned in different analytical contexts and for different consumer identities.

At the end of the Course, students will have acquired the target of the following objectives:

• For the third goal (Dublin Descriptor 3), the improvement of the critical abilities of students will be verified by written, practical and oral tests both on the theoretical knowledge and the methodological one for the application in different contexts and for the collection and interpretation of data on needs, desires, behaviours of the clients in the economic organizations.
• The achievement of the fourth goal (Dublin Descriptor 4) will be entrusted to the practical and oral tests during the classes and in favour of the mates to verify the abilities in the communication of the concepts both in the terms of the knowledge and of their application.
For the fifth last goal (Dublin Descriptor 5), the supply of a wide range of document sources and the knowledge of analytical and applicative methodologies permit students to lead detailed and up-to-date studies autonomously after the end of the training.

Customer behavior2nd2nd3M-PSI/05ENG

Educational objectives

The aim of the module customer behaviour, is to provide tools in order to understand the interaction between cognitive, motivational, affective and personality dimensions, in their interaction with social construction of knowledge and cultural dynamics.

Specific objectives:
1. Knowledge and understanding: the first goal of the course is to introduce students to the main themes of consumer behaviour, highlighting the areas of study, vocabulary and methodologies of the discipline: to this end the course will address classical studies and fundamental approaches. Current perspective and recent developments will be introduced as well.

2. Applying knowledge and understanding: the second specific goal of the module is being able to apply the acquired knowledge to problems concerning consumer behaviour and to develop arguments in the light of the contribution provided by psychology, and social psychology in particular.

3. Making judgements
4. Communication Skills
Further specific objectives of the module concern the ability to analyse and reflect autonomously in light of the theoretical-methodological tools provided by the course, these objectives will be pursued through targeted small group activities of analysis, written reports and presentation in the classroom.

Expected results: students will develop, starting from lectures, knowledge related to the main topics of psychology of consumer behaviour, and will acquire through practical exercises and thematic investigation new skills and mastery of the fields of study, the vocabulary and the methodologies of the discipline.

Customer satisfaction2nd2nd6SPS/07ENG

Educational objectives

The course will present and analyze the theoretical models and analytical tools for understanding the consumer and other stakeholders’ behaviours and what factors contribute to the choices as to the mechanisms of the satisfaction of needs and expectations.

Specific insights will concern the relational and interactional processes of the consumer in the most important contexts, such as retail and distribution management strategies.
• The first main goal of the Course (Dublin Descriptor 1), in order to analyse the consumer behaviours, will be to supply students the tools for understand the interaction between customer and seller (retailer) and the processes of social construction of the identity of the consumer as individual and as component of a group.
• For the second goal (Dublin Descriptor 2), the reference to an intersectional approach will allow to point out the most important factors of change in the societies for the application of the concepts learned in different analytical contexts and for different consumer identities.

At the end of the Course, students will have acquired the target of the following objectives:

• For the third goal (Dublin Descriptor 3), the improvement of the critical abilities of students will be verified by written, practical and oral tests both on the theoretical knowledge and the methodological one for the application in different contexts and for the collection and interpretation of data on needs, desires, behaviours of the clients in the economic organizations.
• The achievement of the fourth goal (Dublin Descriptor 4) will be entrusted to the practical and oral tests during the classes and in favour of the mates to verify the abilities in the communication of the concepts both in the terms of the knowledge and of their application.
For the fifth last goal (Dublin Descriptor 5), the supply of a wide range of document sources and the knowledge of analytical and applicative methodologies permit students to lead detailed and up-to-date studies autonomously after the end of the training.

10600055 | EUROPEAN DATA LAW IN A GLOBAL DIGITAL ECONOMY1st2nd9IUS/01ENG
1052124 | INTERNATIONAL LAW1st2nd9IUS/13ENG
10600597 | QUALITY AND SUSTAINABILITY MANAGEMENT1st2nd9SECS-P/13ENG
THREE-DIMENSIONAL MODELING: The student must acquire 12 CFU from the following exams
LessonYearSemesterCFUSSDLanguage
1049390 | Enterprise communication management1st2nd12SPS/08ENG

Educational objectives

The course is intended to provide a comprehensive and up-to-date treatment of the enterprise communication management, and to equip students with an understanding of the concepts and tools of corporate communication. Specifically, by the end of the course students will learn about the following:
- the historical emergency and the strategic role of Communication in contemporary enterprises and in promoting processes of social and cultural innovation.
- the key issues defining the traditional area of corporate communication (advertising, public relations, branding, media relations, organizational communication, CSR).
- the key issues and perspectives of specific disciplines and emerging areas of enterprise communication (social media, crisis communications, brandjournalism, intercultural communication).
- professional skills to analyze and manage communication issues in organizations.
- professional writing and public speaking skills.

10612671 | FURTHER PROFESSIONALIZING ACTIVITIES - TRAINING MINOR2nd2nd12SPS/08ENG
New group: The student must acquire 3 CFU from the following exams
LessonYearSemesterCFUSSDLanguage
AAF1575 | FURTHER KNOWLEDGE FOR PLACEMENT ON THE JOB MARKET2nd2nd3N/DENG
AAF2465 | Laboratory of Innovative Skills2nd2nd3N/DENG
AAF2464 | Laboratory of Research Methodologies and Applied Bibliometrics2nd2nd3N/DENG