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Educational objectives

BOOK DESIGN AND TYPOGRAPHY STUDIO

Specific objectives - The course has the main objective of providing the student with specific knowledge in the field of Editorial Design, with particular attention to the design of a typeface and the use of typography in the editorial field. The course must therefore provide the methodological, technical and design tools for the design of a typeface and for the analysis and processing of projects in the field of Visual Communication. The course aims, through a theoretical and practical path, to provide students with the acquisition of cultural, theoretical and technical knowledge to properly design and use the typography tool, necessary for the conception and creation of graphic artefacts capable of combining the traditional component with contemporary elements. To achieve these objectives, notions will be provided relating to both the morphology of the font and the new technologies applied to the engineering of fonts, such as parametric variables and applications for motion graphics. At the end of the module, the student must have acquired theoretical-methodological and practical knowledge that allows the creation of projects of typefaces and artifacts and artifact systems in the context of Editorial Design. The verification of knowledge will also be carried out through the examination test and through exercises and ongoing tests.

Educational objectives

HISTORY OF VISUAL COMMUNICATION DESIGN
Specific objectives The course has the main objective of making the student acquire specific knowledge in the field of the History of Visual Communication. The course should therefore provide the methodological tools to identify, understand and temporally place projects in the history of graphics, and specifically typefaces, posters, magazines and book covers, capturing their unique design and production aspects. The course will therefore focus on artefacts designed between 1890 and 1990, with particular attention to the Italian graphic and typographic production. These case studies will be analyzed in relation to the context in which they were designed and based on the impact they had on contemporary society. In addition to the visual aspects of artefacts, the course aims to address the technological issues related to the production of artefacts, and in particular printing techniques, with the aim of making students acquire the knowledge useful for recognizing the technical aspects of a project. During the course, some historiographical information will also be provided, useful for understanding the limits that define the discipline and the methodological innovations arising from the debate that has taken place over the last decade. Finally, issues relating to the study of primary and secondary sources will be addressed, with the aim of providing students with a first introduction to historical research. This specific objective will be verified through the drafting of a written text. The historical-critical component will instead be evaluated through an exam that certifies the mastery of the course topics.

Educational objectives

BOOK DESIGN AND TYPOGRAPHY STUDIO

Specific objectives - The course has the main objective of providing the student with specific knowledge in the field of Editorial Design, with particular attention to the design of a typeface and the use of typography in the editorial field. The course must therefore provide the methodological, technical and design tools for the design of a typeface and for the analysis and processing of projects in the field of Visual Communication. The course aims, through a theoretical and practical path, to provide students with the acquisition of cultural, theoretical and technical knowledge to properly design and use the typography tool, necessary for the conception and creation of graphic artefacts capable of combining the traditional component with contemporary elements. To achieve these objectives, notions will be provided relating to both the morphology of the font and the new technologies applied to the engineering of fonts, such as parametric variables and applications for motion graphics. At the end of the module, the student must have acquired theoretical-methodological and practical knowledge that allows the creation of projects of typefaces and artifacts and artifact systems in the context of Editorial Design. The verification of knowledge will also be carried out through the examination test and through exercises and ongoing tests.

Educational objectives

The general educational objective of the DESIGN AND GRAPHIC LANGUAGES STUDIO is to allow students to acquire the theoretical-critical knowledge and specific skills for a correct approach to the production of images for the definition of a visual communication project.
To this end, the lectures and the exercises have the same purpose: to deepen, even by exercising them, some of the peculiarities of graphic-visual languages, framing them in the critical context of some of the central issues and problems underlying contemporary visual culture.
At the end of the course the student will be able to use graphic languages to communicate ideas, images, data, information, concepts and projects, framing them in the historical-theoretical context of reference and knowing how to select the most suitable tools, techniques, methods and strategies appropriate.
To achieve the educational objectives, the course is divided into lectures, seminars and exercises prepared in relation to the various topics of a theoretical, methodological, technical and operational nature.
In particular, the course is characterized by the continuous relationship and correspondence between the analytical-cognitive moment and the experimental one. Therefore, also the strong operational and instrumental component that characterizes it is always framed in the light of the main theoretical questions and the necessary critical analysis.
This approach allows students to be accompanied in the process of consolidating and refining those knowledge and skills in the field of visual culture, also with reference to the new visual languages introduced by new media and the most recent digital technologies.
During the exam, learning will be verified on the set of exercises produced and on the effective knowledge and mastery of the main topics covered and addressed during the course.

Educational objectives

GRAPHIC METHODS AND TECHNIQUES STUDIO
The specific objective of the course is to make students acquire the knowledge, skills and abilities for the critical exercise of the different forms of graphic languages that contribute to the formulation of a visual communication project.
In this framework, the topics covered by the course investigate, from a theoretical and applicative point of view, the main representation methodologies that characterize contemporary graphic languages, starting from an in-depth study of traditional visual arts - such as pictorial art, photography and cinematography - to develop visual skills and strategies useful for graphic design.
To achieve the objective described above, the student is guided towards the acquisition of the main digital techniques and directed towards the research and exploration of his own expressive language.
The acquisition of these skills will take place through analysis and study sessions carried out during the course, comparing each time the contemporary imagery with the traditional historical one, trying to understand the evolution of techniques and languages.
At the end of the course the student will have to demonstrate that he is able to understand and apply the functioning mechanisms of the process of visual perception; knowing how to recognize an effective visual communication message; knowing how to select and stratify visual content from heterogeneous sources; knowing how to use graphic languages to communicate ideas, images, data, information, concepts and projects.
During the exam, learning will be verified on the set of exercises produced and on the effective knowledge and mastery of the main topics covered and addressed during the course.

Educational objectives

The specific objective of the course is to allow students to acquire the theoretical-critical knowledge for a correct approach to the production of images in the context of contemporary visual culture.
In this framework, the topics covered by the course examine a varied set of experiences and applications attributable to the production of images that can be expressed through the expression Graphic Sciences. To this end, the suffix "-gràfiche" is adopted to indicate the nature of the topics on which to focus attention and the sphere of belonging of the topics proposed for study and further study. The suffix "-gràfiche" is declined according to plural meanings and multiple languages through the articulation in four focuses: -graphics for communication, -graphics for visualization, -graphics for description, -graphics for narration.
The course is divided into lectures, seminars and micro-exercises prepared in relation to the various historical-theoretical, methodological, technical and operational topics. The main topics covered in the lessons are: the origins of modern visual culture (from the 17th-18th century to the first half of the 19th century); the first half of the twentieth century: the formation of the concept of visual culture and the related experiments; the end of the twentieth century: the consolidation of research in the field of visual culture, the science of images and the "iconic turn"; the 2000s: the pervasive diffusion of images; the fundamental questions of visual culture: eye and gaze; realism, effect of reality and fiction; the image as a picture: materials and supports, devices and media.
At the end of the course the student will have to demonstrate that he is able to understand the images and practices of seeing as cultural products historically and technically "situated" in the cultural context of reference; knowing how to analyze images and practices of seeing the formal, material, technological and social aspects; knowing how to use graphic languages in the different fields of application and in the possible different expressions; knowing how to use graphic languages for the communication of ideas, images, data, information, concepts and projects; knowing how to exercise and experiment with visual culture in the context of a visual and multimedia communication project.
During the exam, learning will be verified on the set of exercises produced and on the effective knowledge and mastery of the main topics covered and addressed during the course.

Educational objectives

Specific objectives: The objective of the course is to transfer both theoretical-critical and technical knowledge and skills to the students in order to analyze and rethink the role played by artists in the second half of the twentieth century, with repercussions on our daily lives, as actors of anticipation, experimentation and promotion of innovation and development not only of technical-cultural artefacts, but also of discursive practices and interdisciplinary methodologies. The course deals with the origins of electronic language starting from the end of the 1950s, the relationship between analog and digital up to the definition of new technological standards in the digital field. At the end of the course the student will have to demonstrate the ability to evaluate and select the knowledge and experiences acquired during the course to communicate them in an autonomous and original way. These skills will be verified in the exercises through the in-depth analysis of case studies and artistic-operational contexts such as theaters, festivals, and exhibitions. The verification of the ability to apply knowledge and understanding will also be carried out through the final exam and through exercises and tests in itinere.

Educational objectives

Specific objectives: The objective of the course is to transfer both theoretical-critical and technical knowledge and skills to the students in order to analyze and rethink the role played by artists in the second half of the twentieth century, with repercussions on our daily lives, as actors of anticipation, experimentation and promotion of innovation and development not only of technical-cultural artefacts, but also of discursive practices and interdisciplinary methodologies. The course deals with the origins of electronic language starting from the end of the 1950s, the relationship between analog and digital up to the definition of new technological standards in the digital field. At the end of the course the student will have to demonstrate the ability to evaluate and select the knowledge and experiences acquired during the course to communicate them in an autonomous and original way. These skills will be verified in the exercises through the in-depth analysis of case studies and artistic-operational contexts such as theaters, festivals, and exhibitions. The verification of the ability to apply knowledge and understanding will also be carried out through the final exam and through exercises and tests in itinere.

Educational objectives

Specific objectives: The objective of the course is to transfer both theoretical-critical and technical knowledge and skills to the students in order to analyze and create audiovisual contents in the artistic field. Methodologically, the module combines the analysis of some video works, multimedia performances and emblematic installations for the history of video and performing arts, deepening the linguistic and technological specificities. At the end of the course the student will have to demonstrate the ability to judge and select the knowledge and experiences acquired during the course to re-elaborate them in an autonomous and original way through: the creation of multimedia projects; the comprehensive and innovative presentation of the theoretical contents acquired; the evaluation of the feasibility of the multimedia projects proposed from a technical and user point of view; the skills to access innovative methodologies, tools and applications and through the study of the history of videographic, electronic, digital and performing arts. The assessment of skills will be carried out through the final exam, exercises and ongoing tests.

Educational objectives

METHODS FOR IMAGE’S CRITICAL EVALUATION (SPS-08) - 3 CFU
Specific objectives: Methods for critical image analysis is a thematic area of the Sociology of Cultural and Communicative Processes (SPS 08) and is based on the deepening of the principles, tools and methods of the social sciences, usable for a semantic and syntactic critical analysis of 'image. This teaching can take two main orientations:
- Identify yourself with visual literacy or with an education in visual communication, from which to develop transversal skills of critical thinking, user awareness and creative production of audiovisual content. This type of reflection inevitably considers the contributions and forms of theoretical contamination coming from the studies of semiotics, linguistics and hermeneutics, especially as regards the development of critical thinking, while it recalls more generally some specific aspects of the Sciences of Communication, especially as regards it concerns the functioning of the cultural industry system, as well as the process underlying the production of a visual and audiovisual text.
- Emphasize the methodological-instrumental perspective of Visual Education, transferring critical and operational tools to students to start image analysis and storytelling processes through specific qualitative and quantitative tools, as well as to write a visual narrative in compliance with the fundamental principles underlying the its effectiveness and communicative quality.
At the end of the course, the student must have acquired knowledge and understanding skills, as well as skills that allow them to support, from a theoretical and methodological point of view, the implementation of image analysis projects. Furthermore, the student must have acquired adequate and specific knowledge about the definitions, the key concepts, the principles underlying the visual language and storytelling, as well as the analog and digital tools, procedures and methods referring to the aspects of the analysis of image through the use of standard and non-standard procedures.

Educational objectives

METHODS FOR IMAGE’S CRITICAL EVALUATION (SPS-08) - 3 CFU
Specific objectives: Methods for critical image analysis is a thematic area of the Sociology of Cultural and Communicative Processes (SPS 08) and is based on the deepening of the principles, tools and methods of the social sciences, usable for a semantic and syntactic critical analysis of 'image. This teaching can take two main orientations:
- Identify yourself with visual literacy or with an education in visual communication, from which to develop transversal skills of critical thinking, user awareness and creative production of audiovisual content. This type of reflection inevitably considers the contributions and forms of theoretical contamination coming from the studies of semiotics, linguistics and hermeneutics, especially as regards the development of critical thinking, while it recalls more generally some specific aspects of the Sciences of Communication, especially as regards it concerns the functioning of the cultural industry system, as well as the process underlying the production of a visual and audiovisual text.
- Emphasize the methodological-instrumental perspective of Visual Education, transferring critical and operational tools to students to start image analysis and storytelling processes through specific qualitative and quantitative tools, as well as to write a visual narrative in compliance with the fundamental principles underlying the its effectiveness and communicative quality.
At the end of the course, the student must have acquired knowledge and understanding skills, as well as skills that allow them to support, from a theoretical and methodological point of view, the implementation of image analysis projects. Furthermore, the student must have acquired adequate and specific knowledge about the definitions, the key concepts, the principles underlying the visual language and storytelling, as well as the analog and digital tools, procedures and methods referring to the aspects of the analysis of image through the use of standard and non-standard procedures.

Educational objectives

PHOTOGRAPHY (L-ART/06) – 6 CFU
Specific objectives: The course is divided into lectures dedicated to outlining the main historical, theoretical, aesthetic, technical and design problems connected to photography, and laboratory meetings aimed at defining a photographic idea and developing it in its design lines, verifying its feasibility, possible areas of application, the results. Through the comparison between different methodological perspectives, a series of central problems in modern historiography and photographic theory will be treated (relating for example to the evolution over time of visual genres, to the effects of the digital revolution, to the related transformations in social practices and production methods. ). With the help of examples and case studies (reportages and thematic photographic books, serial system research, experimental projects, communication campaigns, installations), students will be asked to conceive, design, implement (with one or more coherently applied techniques) and edit a photographic sequence. The sequence must be introduced by a short explanatory text (statement) and accompanied by any equipment (such as captions, maps, layout models, layout schemes or other - for example archives, databases, etc.). Particular emphasis will be given to recurring methods in contemporary photography (for example the use of iconographic palimpsests, the anthropological method and the relational approach, the use of maps, social platforms, georeferenced systems or other forms of research and sharing of images on the web), as well as themes and problems typical of documentary and experimental photography (research on social identity, cultural memory, urban and environmental context, landscape changes; research on language, media, visuality ; forms of appropriation and remake applied in different visual fields, etc.). The exam will focus on knowledge of the bibliographic material (to be agreed with the teacher) and on the presentation of personal photographic research. Of this, the design methods must be justified (also according to the theoretical topics detailed in the bibliography), the editing and the equipment attached to the images.

Educational objectives

The main objective of the Module is to provide the theoretical-critical and methodological tools to know and understand as well as to elaborate projects in the field of Social and Disclosure Communication and in general in the field of integrated communication systems pertaining to issues of public interest both at a territorial and global level. To achieve this objective, significant case studies will have to be analyzed for the different phenomena and cultural contexts that generated them. At the end of the Lab the student will have to, have acquired an adequate and specific knowledge of the tools, procedures and implementation mechanisms to work in this field, including through methods of verification of linguistic-narrative, morphological, technical and functional realizability, using advanced communication tools and multimedia in the field of representation and different forms of language, verbal and written-graphic. The verification of skills will take place, above all, through the examination test, structured in such a way as to highlight autonomy in organizing one's own learning.

Educational objectives

The Module aims to provide the theoretical, methodological and critical knowledge for the study of advertising and its new declinations, as well as for elaborating an integrated communication strategic plan, defining its strategic levers and integrating contributions from marketing and the other disciplines involved. The student will understand what underlies the planning and implementation of a campaign, in light of the most recent trends in the evolution of languages, new technologies and new channels available. To achieve this objective, case studies of innovative advertising projects and campaigns significant for the different phenomena and social and cultural contexts that generated them will have to be analyzed. At the end Laboratory, the student will have to demonstrate mastery of an integrated experimental and analytical-design approach for the finalization of the acquired knowledge and understanding, to solve complex problems, related to the conception and feasibility of artifacts and/or systems of artifacts in the field of Visual and Graphic Design and specifically in the field of Social and Disclosure Communication. In particular, the student should be able to experiment with innovative solutions to best display and enhance the material and/or intangible content designed, using the methods, techniques and implementation tools acquired. These skills will be verified in the context of experimental and project activities, through exercises, simulations of projects of new forms of advertising, promotion, disclosure and integrated communication systems aimed at developing the ability of individual and group approach to application and professional problems.

Educational objectives

The main objective of the Module is to provide the theoretical-critical and methodological tools to know and understand as well as to elaborate projects in the field of Social and Disclosure Communication and in general in the field of integrated communication systems pertaining to issues of public interest both at a territorial and global level. To achieve this objective, significant case studies will have to be analyzed for the different phenomena and cultural contexts that generated them. At the end of the Lab the student will have to, have acquired an adequate and specific knowledge of the tools, procedures and implementation mechanisms to work in this field, including through methods of verification of linguistic-narrative, morphological, technical and functional realizability, using advanced communication tools and multimedia in the field of representation and different forms of language, verbal and written-graphic. The verification of skills will take place, above all, through the examination test, structured in such a way as to highlight autonomy in organizing one's own learning.

Educational objectives

Specific objectives: The course has the main objective of making the student acquire specific knowledge in the context of the culture of multimedia and interactive communication artefacts, based on the dynamic relationship between texts / signs and images. The course must therefore provide the methodological tools to know and understand and develop projects in the field of Multimedia Design and specifically Multimedia Publishing, Video, Immersive and Augmented Realities. The course aims to provide students with the acquisition of the use of multimedia tools, through a theoretical and practical path, necessary for the design / realization of multimedia design objects and to promote an aptitude for transversal design suitable for the contemporary complexity of the communication and use needs. Areas that are intertwined with other disciplines and require both theoretical and critical knowledge, as well as technical. To achieve this objective, significant case studies for the various phenomena and cultural contexts that generated them must be analyzed and multimedia applicative tools acquired. At the end of the course the student must have acquired knowledge and understanding skills, as well as skills that allow to support, from a theoretical-methodological point of view, the implementation of projects of artefacts and / or systems of artefacts in the field of Multimedia Design and specifically of Multimedia Publishing, Videos, Immersive and Augmented Realities; demonstrate the mastery of an integrated experimental and analytical-design approach for finalizing the knowledge and understanding acquired, to solve complex problems as well as being able to communicate what has been acquired in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

Educational objectives

Specific objectives: The objective of the course is providing advanced knowledge on the principles, basic methods and techniques for building interactive virtual products in semi-realistic environments. Each of these examined aspects will be presented both theoretically and practically respectively presenting a theoretical context framework and a set of tools required for implementation in the real world. The module therefore aims to develop the practical use of software such as Unity, an engine for creating virtual spaces and immersive environments. Tools such as sensors (for example kinect or motion detectors) will also be used and notions on cloud platforms will be introduced. At the end of the module the student will have to demonstrate the ability to acquire knowledge and experience, to evaluate and re-elaborate them for the purpose of forming an autonomous and original judgment. In particular, the student must demonstrate skills in autonomous management and design, aware of the problems associated with the new contexts of Multimedia Publishing, Video, Immersive and Augmented Realities, with the aim of providing innovative and sustainable solutions, as well as being able to communicate them in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

Educational objectives

Specific objectives: The course has the main objective of making the student acquire specific knowledge in the context of the culture of multimedia and interactive communication artefacts, based on the dynamic relationship between texts / signs and images. The course must therefore provide the methodological tools to know and understand and develop projects in the field of Multimedia Design and specifically Multimedia Publishing, Video, Immersive and Augmented Realities. The course aims to provide students with the acquisition of the use of multimedia tools, through a theoretical and practical path, necessary for the design / realization of multimedia design objects and to promote an aptitude for transversal design suitable for the contemporary complexity of the communication and use needs. Areas that are intertwined with other disciplines and require both theoretical and critical knowledge, as well as technical. To achieve this objective, significant case studies for the various phenomena and cultural contexts that generated them must be analyzed and multimedia applicative tools acquired. At the end of the course the student must have acquired knowledge and understanding skills, as well as skills that allow to support, from a theoretical-methodological point of view, the implementation of projects of artefacts and / or systems of artefacts in the field of Multimedia Design and specifically of Multimedia Publishing, Videos, Immersive and Augmented Realities; demonstrate the mastery of an integrated experimental and analytical-design approach for finalizing the knowledge and understanding acquired, to solve complex problems as well as being able to communicate what has been acquired in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

Educational objectives

The module deals with providing knowledge and fostering the learning of methods and techniques for the collection, processing, interpretation and organization of data for communication purposes through the development of visual projects. The course aims to provide students with the tools to develop critical skills in approaching data through two learning modes: a frontal mode based on specific theoretical contributions (frontal lectures, involvement of external experts, in-depth bibliographical and research studies) and a practical mode based on design exercises and experimental activities. The objective of the module is, therefore, the acquisition by the students of critical and operative capacities with respect to theoretical-methodological, technical and design knowledge, their putting into practice through graphic-visual proposals that foresee the application in an effective and innovative manner of the communication tools proper to the field of representation and the development of new forms of visual language.

Educational objectives

Specific objectives: The module deals primarily with the critical analysis and design of visual narratives from data and information, applying narrative models from the sociological tradition, such as the circular structure of the hero's journey (Campbell, 1984) and Vogler, 1999), characterization of characters through the archetypes and fundamental psychological types of narration (Durand,1972; Jung, 1947; Pearson, 1990), as well as the firm heads of narrative, functions and structures (Barthes, 1966; Todorov,1969). Through this module, students will acquire knowledge and skills to carry out a critical analysis of visual narratives, including cross-media and transmedia narratives, and will be able to apply the rules underlying the content design of visual narratives when they have to visualize data or narrate them within an interpretative narrative structure. For this reason, the two modules of which the course is composed run in parallel to provide visual design skills in the field of Information Design, offering knowledge and skills for the research, conception and validation of complex infographic communication artefacts. These skills will be tested within the framework of experimental and project activities through the development of thematic and semester-long project work.

Educational objectives

The module deals with providing knowledge and fostering the learning of methods and techniques for the collection, processing, interpretation and organization of data for communication purposes through the development of visual projects. The course aims to provide students with the tools to develop critical skills in approaching data through two learning modes: a frontal mode based on specific theoretical contributions (frontal lectures, involvement of external experts, in-depth bibliographical and research studies) and a practical mode based on design exercises and experimental activities. The objective of the module is, therefore, the acquisition by the students of critical and operative capacities with respect to theoretical-methodological, technical and design knowledge, their putting into practice through graphic-visual proposals that foresee the application in an effective and innovative manner of the communication tools proper to the field of representation and the development of new forms of visual language.

Educational objectives

The Integrated Laboratory of Computer Graphics and Gaming, in coherence with the educational objectives of the Master's Degree Course intends to provide theoretical/critical and technical tools to enable the student to deal with the design of complex products in the field of computer graphics and gaming specifically for new digital contexts, for animations, for entertainment sectors and for alternative applications of gamification solutions.
The workshop aims to offer methodological stimuli and reflections on new techniques of visual communication, provide knowledge on languages, strategic planning and techniques of interactive communication in different areas of application.
Preliminarily, the course provides a general overview of the state of the art and perspectives on contemporary experimentation in the field of computer graphics, then synthesis design experimentation activities are proposed.
The Lab consists of a guide module of Computer Graphics and Gaming and an in-depth module of Interaction Design, which aims to investigate the different possible levels of interaction between users and sociotechnical systems.

Educational objectives

The 'objective of the Interaction Design module is to provide an introduction to the principles, basic methods, and techniques for building interactive products of a virtual nature. Each of these aspects examined will be presented both theoretically and practically respectively by presenting a theoretical contextual framework and a set of tools required for real-world implementation. The course thus aims to develop skills in the use of specific software. The course thus aims to provide an introduction to computation and programming. In particular, the course focuses on the study of smart objects that can move autonomously and flexibly through a "decision making" approach that includes particular techniques for optimizing the design and production phases.

Educational objectives

The goal of the Computer Graphics and Gaming module is to provide the basic and advanced tools for creating a Game Design product.
From the point of view of work organization, it is important to understand how a story telling and story board is structured, which are the backbone of the Game Desing project. From the point of view of tools, basic and advanced procedures are given for modeling in 3D objects that belong to the urban and rural landscape, and that are part of the setting in which the Game Design project is set.

Educational objectives

These subjects (9 credits) can be chosen independently by the student, as long as they are consistent with the educational path. In particular, credits can be acquired by taking one or more exams:
- in the Master's and Bachelor's Degree Courses of all the University Faculties;
- in any courses specifically activated by the Master's Degree Courses in Design (defined for each academic year);
- within the Erasmus programme;
The Coordination Committee will annually prepare a list of suggested courses for the Degree Course. Choosing one course from these simplifies the acceptance procedure of the "Training path" which would be pre-approved.
Elective subjects can be taken starting from the 1st semester of the 1st year.

Educational objectives

Other activities useful for the DCVM student's job placement contemplate Internships, Workshops, Seminars and Conferences organized by the Course Council for the total number of hours stipulated in the study program.

Educational objectives

The final examination of the Master's Degree in Design, Visual and Multimedia Communication, which constitutes the completion and verification of the acquired knowledge, consists in the presentation of a thesis elaborated by the student according to originality requirements, under the guidance of a supervisor. This will have to be characterized by a profile close to the research having therefore experimental characters that can deepen design-executive aspects or theoretical and methodological.

Educational objectives

The Integrated Laboratory of Book Design and Typography Studio aims to provide theoretical-critical, design and technical tools to allow the student to tackle the project of complex artefacts and systems of artefacts in the field of Visual Communication based on one of its founding elements: the typography. The laboratory therefore intends to provide the tools for a conscious use of the typeface in the design of different types of artefact in the editorial field. These tools include knowledge of the anatomy of the character and the related changes in reference to historical and technological contexts; topics such as information architecture will also be explored through the correct use of typefaces, microtypography and the use of characters in an expressive key. Finally, the integrated use of typography with the other elements of graphic design will be discussed. At the end of the workshop, the student must have acquired knowledge and skills that allow the design of both a typeface and an editorial design artifact, from concept to realization, with particular attention to the printing and preparation phase of the designed product. The Laboratory consists of a "Book Design and Typography Studio" module, with a strong design component in the field of editorial design; and a module of "History of Visual Design" which aims to provide the historical and critical basis of graphic design. These skills will be verified within the project activities, through exercises, and through the final test, which will be used to verify both the progress in the production of the artifacts and the theoretical preparation starting from the reference bibliography.

BOOK DESIGN AND TYPOGRAPHY STUDIO

Specific objectives The course has the main objective of providing the student with specific knowledge in the field of Editorial Design, with particular attention to the design of a typeface and the use of typography in the editorial field. The course must therefore provide the methodological, technical and design tools for the design of a typeface and for the analysis and processing of projects in the field of Visual Communication. The course aims, through a theoretical and practical path, to provide students with the acquisition of cultural, theoretical and technical knowledge to properly design and use the typography tool, necessary for the conception and creation of graphic artefacts capable of combining the traditional component with contemporary elements. To achieve these objectives, notions will be provided relating to both the morphology of the font and the new technologies applied to the engineering of fonts, such as parametric variables and applications for motion graphics. At the end of the module, the student must have acquired theoretical-methodological and practical knowledge that allows the creation of projects of typefaces and artifacts and artifact systems in the context of Editorial Design. The verification of knowledge will also be carried out through the examination test and through exercises and ongoing tests.

Educational objectives

The course has the main objective of making the student acquire specific knowledge in the field of the History of Visual Communication. The course should therefore provide the methodological tools to identify, understand and temporally place projects in the history of graphics, and specifically typefaces, posters, magazines and book covers, capturing their unique design and production aspects. The course will therefore focus on artefacts designed between 1890 and 1990, with particular attention to the Italian graphic and typographic production. These case studies will be analyzed in relation to the context in which they were designed and based on the impact they had on contemporary society. In addition to the visual aspects of artefacts, the course aims to address the technological issues related to the production of artefacts, and in particular printing techniques, with the aim of making students acquire the knowledge useful for recognizing the technical aspects of a project. During the course, some historiographical information will also be provided, useful for understanding the limits that define the discipline and the methodological innovations arising from the debate that has taken place over the last decade. Finally, issues relating to the study of primary and secondary sources will be addressed, with the aim of providing students with a first introduction to historical research. This specific objective will be verified through the drafting of a written text. The historical-critical component will instead be evaluated through an exam that certifies the mastery of the course topics.

Educational objectives

The course has the main objective of providing the student with specific knowledge in the field of Editorial Design, with particular attention to the design of a typeface and the use of typography in the editorial field. The course must therefore provide the methodological, technical and design tools for the design of a typeface and for the analysis and processing of projects in the field of Visual Communication. The course aims, through a theoretical and practical path, to provide students with the acquisition of cultural, theoretical and technical knowledge to properly design and use the typography tool, necessary for the conception and creation of graphic artefacts capable of combining the traditional component with contemporary elements. To achieve these objectives, notions will be provided relating to both the morphology of the font and the new technologies applied to the engineering of fonts, such as parametric variables and applications for motion graphics. At the end of the module, the student must have acquired theoretical-methodological and practical knowledge that allows the creation of projects of typefaces and artifacts and artifact systems in the context of Editorial Design. The verification of knowledge will also be carried out through the examination test and through exercises and ongoing tests.

Educational objectives

The specific objective of the course is to allow students to acquire the theoretical-critical knowledge for a correct approach to the production of images in the context of contemporary visual culture.
In this framework, the topics covered by the course examine a varied set of experiences and applications attributable to the production of images that can be expressed through the expression Graphic Sciences. To this end, the suffix "-gràfiche" is adopted to indicate the nature of the topics on which to focus attention and the sphere of belonging of the topics proposed for study and further study. The suffix "-gràfiche" is declined according to plural meanings and multiple languages through the articulation in four focuses: -graphics for communication, -graphics for visualization, -graphics for description, -graphics for narration.
The course is divided into lectures, seminars and micro-exercises prepared in relation to the various historical-theoretical, methodological, technical and operational topics. The main topics covered in the lessons are: the origins of modern visual culture (from the 17th-18th century to the first half of the 19th century); the first half of the twentieth century: the formation of the concept of visual culture and the related experiments; the end of the twentieth century: the consolidation of research in the field of visual culture, the science of images and the "iconic turn"; the 2000s: the pervasive diffusion of images; the fundamental questions of visual culture: eye and gaze; realism, effect of reality and fiction; the image as a picture: materials and supports, devices and media.
At the end of the course the student will have to demonstrate that he is able to understand the images and practices of seeing as cultural products historically and technically "situated" in the cultural context of reference; knowing how to analyze images and practices of seeing the formal, material, technological and social aspects; knowing how to use graphic languages in the different fields of application and in the possible different expressions; knowing how to use graphic languages for the communication of ideas, images, data, information, concepts and projects; knowing how to exercise and experiment with visual culture in the context of a visual and multimedia communication project.
During the exam, learning will be verified on the set of exercises produced and on the effective knowledge and mastery of the main topics covered and addressed during the course.

Educational objectives

The specific objective of the course is to make students acquire the knowledge, skills and abilities for the critical exercise of the different forms of graphic languages that contribute to the formulation of a visual communication project.
In this framework, the topics covered by the course investigate, from a theoretical and applicative point of view, the main representation methodologies that characterize contemporary graphic languages, starting from an in-depth study of traditional visual arts - such as pictorial art, photography and cinematography - to develop visual skills and strategies useful for graphic design.
To achieve the objective described above, the student is guided towards the acquisition of the main digital techniques and directed towards the research and exploration of his own expressive language.
The acquisition of these skills will take place through analysis and study sessions carried out during the course, comparing each time the contemporary imagery with the traditional historical one, trying to understand the evolution of techniques and languages.
At the end of the course the student will have to demonstrate that he is able to understand and apply the functioning mechanisms of the process of visual perception; knowing how to recognize an effective visual communication message; knowing how to select and stratify visual content from heterogeneous sources; knowing how to use graphic languages to communicate ideas, images, data, information, concepts and projects.
During the exam, learning will be verified on the set of exercises produced and on the effective knowledge and mastery of the main topics covered and addressed during the course.

Educational objectives

The specific objective of the course is to allow students to acquire the theoretical-critical knowledge for a correct approach to the production of images in the context of contemporary visual culture.
In this framework, the topics covered by the course examine a varied set of experiences and applications attributable to the production of images that can be expressed through the expression Graphic Sciences. To this end, the suffix "-gràfiche" is adopted to indicate the nature of the topics on which to focus attention and the sphere of belonging of the topics proposed for study and further study. The suffix "-gràfiche" is declined according to plural meanings and multiple languages through the articulation in four focuses: -graphics for communication, -graphics for visualization, -graphics for description, -graphics for narration.
The course is divided into lectures, seminars and micro-exercises prepared in relation to the various historical-theoretical, methodological, technical and operational topics. The main topics covered in the lessons are: the origins of modern visual culture (from the 17th-18th century to the first half of the 19th century); the first half of the twentieth century: the formation of the concept of visual culture and the related experiments; the end of the twentieth century: the consolidation of research in the field of visual culture, the science of images and the "iconic turn"; the 2000s: the pervasive diffusion of images; the fundamental questions of visual culture: eye and gaze; realism, effect of reality and fiction; the image as a picture: materials and supports, devices and media.
At the end of the course the student will have to demonstrate that he is able to understand the images and practices of seeing as cultural products historically and technically "situated" in the cultural context of reference; knowing how to analyze images and practices of seeing the formal, material, technological and social aspects; knowing how to use graphic languages in the different fields of application and in the possible different expressions; knowing how to use graphic languages for the communication of ideas, images, data, information, concepts and projects; knowing how to exercise and experiment with visual culture in the context of a visual and multimedia communication project.
During the exam, learning will be verified on the set of exercises produced and on the effective knowledge and mastery of the main topics covered and addressed during the course.

Educational objectives

Specific objectives: The objective of the course is to transfer both theoretical-critical and technical knowledge and skills to the students in order to analyze and rethink the role played by artists in the second half of the twentieth century, with repercussions on our daily lives, as actors of anticipation, experimentation and promotion of innovation and development not only of technical-cultural artefacts, but also of discursive practices and interdisciplinary methodologies. The course deals with the origins of electronic language starting from the end of the 1950s, the relationship between analog and digital up to the definition of new technological standards in the digital field. At the end of the course the student will have to demonstrate the ability to evaluate and select the knowledge and experiences acquired during the course to communicate them in an autonomous and original way. These skills will be verified in the exercises through the in-depth analysis of case studies and artistic-operational contexts such as theaters, festivals, and exhibitions. The verification of the ability to apply knowledge and understanding will also be carried out through the final exam and through exercises and tests in itinere.

Educational objectives

Specific objectives: The objective of the course is to transfer both theoretical-critical and technical knowledge and skills to the students in order to analyze and create audiovisual contents in the artistic field. Methodologically, the module combines the analysis of some video works, multimedia performances and emblematic installations for the history of video and performing arts, deepening the linguistic and technological specificities. At the end of the course the student will have to demonstrate the ability to judge and select the knowledge and experiences acquired during the course to re-elaborate them in an autonomous and original way through: the creation of multimedia projects; the comprehensive and innovative presentation of the theoretical contents acquired; the evaluation of the feasibility of the multimedia projects proposed from a technical and user point of view; the skills to access innovative methodologies, tools and applications and through the study of the history of videographic, electronic, digital and performing arts. The assessment of skills will be carried out through the final exam, exercises and ongoing tests.

Educational objectives

Specific objectives: The objective of the course is to transfer both theoretical-critical and technical knowledge and skills to the students in order to analyze and rethink the role played by artists in the second half of the twentieth century, with repercussions on our daily lives, as actors of anticipation, experimentation and promotion of innovation and development not only of technical-cultural artefacts, but also of discursive practices and interdisciplinary methodologies. The course deals with the origins of electronic language starting from the end of the 1950s, the relationship between analog and digital up to the definition of new technological standards in the digital field. At the end of the course the student will have to demonstrate the ability to evaluate and select the knowledge and experiences acquired during the course to communicate them in an autonomous and original way. These skills will be verified in the exercises through the in-depth analysis of case studies and artistic-operational contexts such as theaters, festivals, and exhibitions. The verification of the ability to apply knowledge and understanding will also be carried out through the final exam and through exercises and tests in itinere.

Educational objectives

PHOTOGRAPHY (L-ART/06) – 6 CFU
Specific objectives: The course is divided into lectures dedicated to outlining the main historical, theoretical, aesthetic, technical and design problems connected to photography, and laboratory meetings aimed at defining a photographic idea and developing it in its design lines, verifying its feasibility, possible areas of application, the results. Through the comparison between different methodological perspectives, a series of central problems in modern historiography and photographic theory will be treated (relating for example to the evolution over time of visual genres, to the effects of the digital revolution, to the related transformations in social practices and production methods. ). With the help of examples and case studies (reportages and thematic photographic books, serial system research, experimental projects, communication campaigns, installations), students will be asked to conceive, design, implement (with one or more coherently applied techniques) and edit a photographic sequence. The sequence must be introduced by a short explanatory text (statement) and accompanied by any equipment (such as captions, maps, layout models, layout schemes or other - for example archives, databases, etc.). Particular emphasis will be given to recurring methods in contemporary photography (for example the use of iconographic palimpsests, the anthropological method and the relational approach, the use of maps, social platforms, georeferenced systems or other forms of research and sharing of images on the web), as well as themes and problems typical of documentary and experimental photography (research on social identity, cultural memory, urban and environmental context, landscape changes; research on language, media, visuality ; forms of appropriation and remake applied in different visual fields, etc.). The exam will focus on knowledge of the bibliographic material (to be agreed with the teacher) and on the presentation of personal photographic research. Of this, the design methods must be justified (also according to the theoretical topics detailed in the bibliography), the editing and the equipment attached to the images.

Educational objectives

METHODS FOR IMAGE’S CRITICAL EVALUATION (SPS-08) - 3 CFU
Specific objectives: Methods for critical image analysis is a thematic area of the Sociology of Cultural and Communicative Processes (SPS 08) and is based on the deepening of the principles, tools and methods of the social sciences, usable for a semantic and syntactic critical analysis of 'image. This teaching can take two main orientations:
- Identify yourself with visual literacy or with an education in visual communication, from which to develop transversal skills of critical thinking, user awareness and creative production of audiovisual content. This type of reflection inevitably considers the contributions and forms of theoretical contamination coming from the studies of semiotics, linguistics and hermeneutics, especially as regards the development of critical thinking, while it recalls more generally some specific aspects of the Sciences of Communication, especially as regards it concerns the functioning of the cultural industry system, as well as the process underlying the production of a visual and audiovisual text.
- Emphasize the methodological-instrumental perspective of Visual Education, transferring critical and operational tools to students to start image analysis and storytelling processes through specific qualitative and quantitative tools, as well as to write a visual narrative in compliance with the fundamental principles underlying the its effectiveness and communicative quality.
At the end of the course, the student must have acquired knowledge and understanding skills, as well as skills that allow them to support, from a theoretical and methodological point of view, the implementation of image analysis projects. Furthermore, the student must have acquired adequate and specific knowledge about the definitions, the key concepts, the principles underlying the visual language and storytelling, as well as the analog and digital tools, procedures and methods referring to the aspects of the analysis of image through the use of standard and non-standard procedures.

Educational objectives

PHOTOGRAPHY (L-ART/06) – 6 CFU
Specific objectives: The course is divided into lectures dedicated to outlining the main historical, theoretical, aesthetic, technical and design problems connected to photography, and laboratory meetings aimed at defining a photographic idea and developing it in its design lines, verifying its feasibility, possible areas of application, the results. Through the comparison between different methodological perspectives, a series of central problems in modern historiography and photographic theory will be treated (relating for example to the evolution over time of visual genres, to the effects of the digital revolution, to the related transformations in social practices and production methods. ). With the help of examples and case studies (reportages and thematic photographic books, serial system research, experimental projects, communication campaigns, installations), students will be asked to conceive, design, implement (with one or more coherently applied techniques) and edit a photographic sequence. The sequence must be introduced by a short explanatory text (statement) and accompanied by any equipment (such as captions, maps, layout models, layout schemes or other - for example archives, databases, etc.). Particular emphasis will be given to recurring methods in contemporary photography (for example the use of iconographic palimpsests, the anthropological method and the relational approach, the use of maps, social platforms, georeferenced systems or other forms of research and sharing of images on the web), as well as themes and problems typical of documentary and experimental photography (research on social identity, cultural memory, urban and environmental context, landscape changes; research on language, media, visuality ; forms of appropriation and remake applied in different visual fields, etc.). The exam will focus on knowledge of the bibliographic material (to be agreed with the teacher) and on the presentation of personal photographic research. Of this, the design methods must be justified (also according to the theoretical topics detailed in the bibliography), the editing and the equipment attached to the images.

Educational objectives

The Integrated Lab consists of a lead module with a theoretical/critical component on the design culture of graphic design and visual communication and an experimental application; and a module that addresses from the side of sociological studies of cultural processes, content forms and dissemination strategies and social and institutional communication. The integrated laboratory aims to provide theoretical/critical and technical tools to enable the student to deal with the design of artifacts and/or systems of complex artifacts in the field of integrated communication of promotional, advertising and popularization type with particular attention to applications in the public, political and social sectors. The workshop aims to offer methodological stimuli and reflections on new techniques of visual communication, provide knowledge on languages, strategic planning and techniques of transmedia graphic communication, in the specific areas of interest. Thus, on the one hand, an overview of the state of the art and perspectives on the most advanced experiments in Social and Disclosure Communication will be offered, and on the other, skills inherent in planning and implementing new projects in the same fields will be provided. At the end of the Lab, the student should have acquired knowledge and understanding, as well as skills to support, from a theoretical-methodological point of view, the fielding of projects of artifacts and/or systems of artifacts in the field of Visual and Graphic Design and specifically in the field of Social and Disclosure Communication. The knowledge acquired will converge and be verified through the creation of one or more communication projects to be developed by the students, from concept to implementation through strategic planning.

Educational objectives

The Module aims to provide the theoretical, methodological and critical knowledge for the study of advertising and its new declinations, as well as for elaborating an integrated communication strategic plan, defining its strategic levers and integrating contributions from marketing and the other disciplines involved. The student will understand what underlies the planning and implementation of a campaign, in light of the most recent trends in the evolution of languages, new technologies and new channels available. To achieve this objective, case studies of innovative advertising projects and campaigns significant for the different phenomena and social and cultural contexts that generated them will have to be analyzed. At the end Laboratory, the student will have to demonstrate mastery of an integrated experimental and analytical-design approach for the finalization of the acquired knowledge and understanding, to solve complex problems, related to the conception and feasibility of artifacts and/or systems of artifacts in the field of Visual and Graphic Design and specifically in the field of Social and Disclosure Communication. In particular, the student should be able to experiment with innovative solutions to best display and enhance the material and/or intangible content designed, using the methods, techniques and implementation tools acquired. These skills will be verified in the context of experimental and project activities, through exercises, simulations of projects of new forms of advertising, promotion, disclosure and integrated communication systems aimed at developing the ability of individual and group approach to application and professional problems.

Educational objectives

The main objective of the Module is to provide the theoretical-critical and methodological tools to know and understand as well as to elaborate projects in the field of Social and Disclosure Communication and in general in the field of integrated communication systems pertaining to issues of public interest both at a territorial and global level. To achieve this objective, significant case studies will have to be analyzed for the different phenomena and cultural contexts that generated them. At the end of the Lab the student will have to, have acquired an adequate and specific knowledge of the tools, procedures and implementation mechanisms to work in this field, including through methods of verification of linguistic-narrative, morphological, technical and functional realizability, using advanced communication tools and multimedia in the field of representation and different forms of language, verbal and written-graphic. The verification of skills will take place, above all, through the examination test, structured in such a way as to highlight autonomy in organizing one's own learning.

Educational objectives

The Multimedia Design Studio aims to provide theoretical / critical and technical tools to allow the student to deal with the project of complex artefacts and / or systems of artefacts in the context of Multimedia Design and specifically Multimedia Publishing, of Videomaking, Immersive and Augmented Realities at the service of cultural heritage. The laboratory intends to offer methodical stimuli and reflections on new techniques of visual communication, to provide knowledge on languages, strategic planning and techniques of multimedia and interactive communication, in the aforementioned areas. On the one hand, therefore, a vision of the state of the art and perspectives on the most advanced experiments in Multimedia Publishing, in the design of Videos and Immersive and Augmented Realities will be offered, on the other hand more advanced skills relating to interaction will be provided. design in virtual environments. At the end of the workshop the student must have acquired knowledge and understanding skills, as well as skills that allow to support the creation of one or more multimedia communication projects, from concept to implementation, passing through strategic planning. The Laboratory consists of a guide module of "Multimedia Design", with a theoretical / critical component on the culture of the Multimedia Design project and an experimental application component; and a module "Immersive environments" which aims to help students in the development of interactive and multisensory experiential scenarios. These skills will be verified in the context of experimental and design activities, through exercises, and through the final exam.

MULTIMEDIA DESIGN

Specific objectives: The course has the main objective of making the student acquire specific knowledge in the context of the culture of multimedia and interactive communication artefacts, based on the dynamic relationship between texts / signs and images. The course must therefore provide the methodological tools to know and understand and develop projects in the field of Multimedia Design and specifically Multimedia Publishing, Video, Immersive and Augmented Realities. The course aims to provide students with the acquisition of the use of multimedia tools, through a theoretical and practical path, necessary for the design / realization of multimedia design objects and to promote an aptitude for transversal design suitable for the contemporary complexity of the communication and use needs. Areas that are intertwined with other disciplines and require both theoretical and critical knowledge, as well as technical. To achieve this objective, significant case studies for the various phenomena and cultural contexts that generated them must be analyzed and multimedia applicative tools acquired. At the end of the course the student must have acquired knowledge and understanding skills, as well as skills that allow to support, from a theoretical-methodological point of view, the implementation of projects of artefacts and / or systems of artefacts in the field of Multimedia Design and specifically of Multimedia Publishing, Videos, Immersive and Augmented Realities; demonstrate the mastery of an integrated experimental and analytical-design approach for finalizing the knowledge and understanding acquired, to solve complex problems as well as being able to communicate what has been acquired in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

IMMERSIVE ENVIROMENTS
Specific objectives: The objective of the course is providing advanced knowledge on the principles, basic methods and techniques for building interactive virtual products in semi-realistic environments. Each of these examined aspects will be presented both theoretically and practically respectively presenting a theoretical context framework and a set of tools required for implementation in the real world. The module therefore aims to develop the practical use of software such as Unity, an engine for creating virtual spaces and immersive environments. Tools such as sensors (for example kinect or motion detectors) will also be used and notions on cloud platforms will be introduced. At the end of the module the student will have to demonstrate the ability to acquire knowledge and experience, to evaluate and re-elaborate them for the purpose of forming an autonomous and original judgment. In particular, the student must demonstrate skills in autonomous management and design, aware of the problems associated with the new contexts of Multimedia Publishing, Video, Immersive and Augmented Realities, with the aim of providing innovative and sustainable solutions, as well as being able to communicate them in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

Educational objectives

Specific objectives: The objective of the course is providing advanced knowledge on the principles, basic methods and techniques for building interactive virtual products in semi-realistic environments. Each of these examined aspects will be presented both theoretically and practically respectively presenting a theoretical context framework and a set of tools required for implementation in the real world. The module therefore aims to develop the practical use of software such as Unity, an engine for creating virtual spaces and immersive environments. Tools such as sensors (for example kinect or motion detectors) will also be used and notions on cloud platforms will be introduced. At the end of the module the student will have to demonstrate the ability to acquire knowledge and experience, to evaluate and re-elaborate them for the purpose of forming an autonomous and original judgment. In particular, the student must demonstrate skills in autonomous management and design, aware of the problems associated with the new contexts of Multimedia Publishing, Video, Immersive and Augmented Realities, with the aim of providing innovative and sustainable solutions, as well as being able to communicate them in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

Educational objectives

Specific objectives: The course has the main objective of making the student acquire specific knowledge in the context of the culture of multimedia and interactive communication artefacts, based on the dynamic relationship between texts / signs and images. The course must therefore provide the methodological tools to know and understand and develop projects in the field of Multimedia Design and specifically Multimedia Publishing, Video, Immersive and Augmented Realities. The course aims to provide students with the acquisition of the use of multimedia tools, through a theoretical and practical path, necessary for the design / realization of multimedia design objects and to promote an aptitude for transversal design suitable for the contemporary complexity of the communication and use needs. Areas that are intertwined with other disciplines and require both theoretical and critical knowledge, as well as technical. To achieve this objective, significant case studies for the various phenomena and cultural contexts that generated them must be analyzed and multimedia applicative tools acquired. At the end of the course the student must have acquired knowledge and understanding skills, as well as skills that allow to support, from a theoretical-methodological point of view, the implementation of projects of artefacts and / or systems of artefacts in the field of Multimedia Design and specifically of Multimedia Publishing, Videos, Immersive and Augmented Realities; demonstrate the mastery of an integrated experimental and analytical-design approach for finalizing the knowledge and understanding acquired, to solve complex problems as well as being able to communicate what has been acquired in an effective and innovative way. The knowledge will also be verified through the exam itself and through exercises and tests in itinere.

Educational objectives

Specific objectives: The module deals with providing knowledge and fostering the learning of methods and techniques for the collection, processing, interpretation and organization of data for communication purposes through the development of visual projects. The course aims to provide students with the tools to develop critical skills in approaching data through two learning modes: a frontal mode based on specific theoretical contributions (frontal lectures, involvement of external experts, in-depth bibliographical and research studies) and a practical mode based on design exercises and experimental activities. The objective of the module is, therefore, the acquisition by the students of critical and operative capacities with respect to theoretical-methodological, technical and design knowledge, their putting into practice through graphic-visual proposals that foresee the application in an effective and innovative manner of the communication tools proper to the field of representation and the development of new forms of visual language.

Educational objectives

Specific objectives: the module deals primarily with the critical analysis and design of visual narratives from data and information, applying narrative models from the sociological tradition, such as the circular structure of the hero's journey (Campbell, 1984) and Vogler, 1999), characterization of characters through the archetypes and fundamental psychological types of narration (Durand,1972; Jung, 1947; Pearson, 1990), as well as the firm heads of narrative, functions and structures (Barthes, 1966; Todorov,1969). Through this module, students will acquire knowledge and skills to carry out a critical analysis of visual narratives, including cross-media and transmedia narratives, and will be able to apply the rules underlying the content design of visual narratives when they have to visualize data or narrate them within an interpretative narrative structure. For this reason, the two modules of which the course is composed run in parallel to provide visual design skills in the field of Information Design, offering knowledge and skills for the research, conception and validation of complex infographic communication artefacts. These skills will be tested within the framework of experimental and project activities through the development of thematic and semester-long project work.

Educational objectives

Specific objectives: The module deals with providing knowledge and fostering the learning of methods and techniques for the collection, processing, interpretation and organization of data for communication purposes through the development of visual projects. The course aims to provide students with the tools to develop critical skills in approaching data through two learning modes: a frontal mode based on specific theoretical contributions (frontal lectures, involvement of external experts, in-depth bibliographical and research studies) and a practical mode based on design exercises and experimental activities. The objective of the module is, therefore, the acquisition by the students of critical and operative capacities with respect to theoretical-methodological, technical and design knowledge, their putting into practice through graphic-visual proposals that foresee the application in an effective and innovative manner of the communication tools proper to the field of representation and the development of new forms of visual language.

Educational objectives

Integrated Laboratory of Computer Graphics and Gaming Studio, in line with educational objectives of Master's Degree Course, intends to provide theoretical / critical and technical tools to allow students to tackle a project of complex products in the field of computer graphics and gaming specifically for new digital contexts, for animations, for entertainment sectors and for alternative applications of gamification solutions. Laboratory intends to offer methodical stimuli and reflections on new techniques of visual communication, to provide knowledge on languages, strategic planning and techniques of interactive communication in various fields of application. Preliminarily, the course provides a general overview of the state of the art and perspectives on contemporary experiments in the field of computer graphics, followed by synthetic design experimentation activities. Laboratory consists of a Computer Graphics and Gaming guide module and an in-depth Interaction Design module which aims to investigate different possible levels of interaction between users and sociotechnical systems.

Educational objectives

Goal of Interaction Design module is to provide an introduction to principles, basic methods and techniques for building interactive virtual products. Each of these examined aspects will be presented both theoretically and practically respectively presenting a theoretical context framework and a set of tools required for implementation in real world. Course therefore aims to develop skills in using specific software and intends to provide an introduction to computation and programming. In particular, course focuses on study of smart objects able to move independently and flexibly through a “decision making” approach that includes particular techniques for optimizing the design and production phases.

Educational objectives

Goal of Computer Graphics module is to provide basic and advanced tools to create a Game Design product. From the point of view of work organization, it is important to understand how a story telling and a story board are structured, which are the backbone of the Game Design project. From the point of view of the tools, basic and advanced procedures are indicated for modeling in 3D objects that belong to urban and landscape, and that are part of the setting where Game Design project is inserted.

Educational objectives

These subjects (9 credits) can be chosen independently by the student, as long as they are consistent with the educational path. In particular, credits can be acquired by taking one or more exams:
- in the Master's and Bachelor's Degree Courses of all the University Faculties;
- in any courses specifically activated by the Master's Degree Courses in Design (defined for each academic year);
- within the Erasmus programme;
The Coordination Committee will annually prepare a list of suggested courses for the Degree Course. Choosing one course from these simplifies the acceptance procedure of the "Training path" which would be pre-approved.
Elective subjects can be taken starting from the 1st semester of the 1st year.

Educational objectives

Other activities useful for the DCVM student's job placement contemplate Internships, Workshops, Seminars and Conferences organized by the Course Council for the total number of hours stipulated in the study program.

Educational objectives

The final examination of the Master's Degree in Design, Visual and Multimedia Communication, which constitutes the completion and verification of the acquired knowledge, consists in the presentation of a thesis elaborated by the student according to originality requirements, under the guidance of a supervisor. This will have to be characterized by a profile close to the research having therefore experimental characters that can deepen design-executive aspects or theoretical and methodological.