Gastronomic and wellness sciences, cultures and politics

Activity type

Scienze economico-giuridiche Scienze socio-politiche

SSD

SECS-P/08

Year

3rd year

Semester

2nd semester

CFU

4

Hours distribution

40 classroom hours

Lecturers

Chiara Bartoli

Activity type

Scienze artistiche, della comunicazione e del design

SSD

L-ART/06

Year

3rd year

Semester

2nd semester

CFU

3

Hours distribution

30 classroom hours

Lecturers

FRANCO SANTINI

Activity type

Scienze economico-giuridiche Scienze socio-politiche

SSD

SPS/08

Year

3rd year

Semester

2nd semester

CFU

3

Hours distribution

30 classroom hours

Lecturers

EDVIGE DANNA

The course aims to provide students with the basic theories on communication in the agri-food sector, with in-depth information on communication ethics in marketing and social media. Students will deepen the formats of photographic and video representation in the gastronomic field, with a particular focus on web and social environments, production issues, content creation, and on the value of storytelling in promoting the gastronomic heritage of the territory. Moreover the course aims at supporting students in understanding agri-food marketing from the firm, market and customer points of view.

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
Non sono previsti prerequisiti


Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
Part 1: The enterprise: definition organization and strategies

Part 2: The role of marketing in the enterprise. The market. The analysis of the external environment and the competitive environment. the analysis of competition. The demand analysis with focus to food and wine trends.

Part 3: The Marketing Mix (product, brand, price, distribution system).


Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
Attendance is compulsory


Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D

Module: MARKETING AND CORPORATE ORGANIZATION
N/D
Module: SOCIOLOGY OF CULTURAL AND COMMUNICATIVE PROCESSES
N/D
Module: ETHICS OF COMMUNICATION IN GASTRONOMIC ENVIRONMENT
N/D