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Curriculum(s) for 2024 - Media studies, digital communication and journalism (32941)

Media studies

1st year

Lesson	Semester	CFU	SSD	Language
1044459 \| DIGITAL MARKETING	1st	9	SECS-P/08	ITA
Educational objectives The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches. The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing. In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies. In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes. - In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess: 1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age; 2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes; 3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics; 4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market; 5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce; 6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions. - In terms of applications, at the end of the course, students must: 1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age; 2- know how to organize, design and manage integrated marketing plans online and offline; 3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age; 4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network; 5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management). - The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for: 1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era; 2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken; 3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value; 4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools; 5- know how to take decisions for the implementation of marketing projects. - Among the main communication skills developed during the course are: 1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects; 2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving; 3 - know how to present and promote marketing projects; 4 - know how to package marketing content in formal documents; 5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results. - Finally, the course aims to contribute to developing the autonomous learning capacity, especially for: 1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating; 2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning; 3 - know how to consult bibliographic sources, to update their skills; 4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated; 5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.
1044096 \| Social networks and lifestyles - Laboratory of Applied Research	1st	9	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study. Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project). Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics. Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests. Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.
Social networks and lifestyles	1st	3	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study. Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project). Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics. Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests. Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.
Laboratory of Applied Research	1st	6	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles. Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study. Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project). Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics. Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests. Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.
10612213 \| DIGITAL MEDIA STUDIES	2nd	9	SPS/08	ITA
Educational objectives The course is intended for students enrolled in the first year of the Master's Degree in MEDIA, DIGITAL COMMUNICATION AND JOURNALISM. The objective of the course is to provide students with the historical, theoretical and empirical frameworks of digital media studies, adopting a perspective traceable to the field of sociology and media studies and a transdisciplinary approach based on the contribution of communication disciplines. Specifically, it will promote learning about established approaches to the study of digital media and web environments; the main research conducted in recent decades and their interpretive frameworks, up to the most recent applications of this knowledge to evolving fields of research (from algorithm studies to AI); the sociocultural cultures and practices of the internet and user production/consumption of content; the phenomena of participation and activism emerging in the web sphere; and the logics and practices of operation and use/consumption related to digital platforms and Social Network Sites. The achievement of these objectives is functional both for the continuation of studies and thus for the development of research-oriented skills (academic and market-oriented), and for application to professional fields related to the media system and creative industries, and more generally to communication applied to different sectors of the public sphere. Knowledge and ability to understand: the student will learn the main theories that constitute the framework of digital media studies, with particular reference to the macro- and micro-sociological dimensions involved and the cultural and technological logics and practices that are structured in digital environments.   Ability to apply knowledge and understanding: the student will be able to produce independent reflections and analyses applicable to specific digital communication contexts and phenomena.   Critical thinking and judgment skills: the student will develop the ability to understand the authority of a source and the quality of research and will be able to produce critical readings of sociocultural and consumer phenomena referable to the field of digital media.   Ability to communicate what has been learned: the student, through the promotion of collegial classroom discussion and video-writing initiatives, will develop oral and written communication skills, learning a style of profile dissemination appropriate to the educational level of the LM.   Ability to pursue study independently in life: through examples of organizing materials and sources, and supporting the completion of projects and reports, the student/student, will learn knowledge and skills functional to the acquisition of autonomy in future study.
AAF1538 \| SPECIALIST ENGLISH LABORATORY	2nd	3	N/D	ENG
Educational objectives The main aim of the course is to help students to acquire a sufficiently broad knowledge of the lexis of business and marketing. Such knowledge is acquired by consolidating the students’ abilities in all four language skills in English (Speaking, Listening, Reading and Writing). This allows students to cope with specialized texts in various contexts, to become autonomous learners and to improve their communication skills. These tools will be particularly useful to students in their future work environment. 1. Knowledge and Learning: The course will start at a general English B2 upper-intermediate level and should reach a C1 level, especially as regards the analysis of specialised texts and materials. Students are therefore expected to have an intermediate level of English at the beginning of the course. 2. Ability to apply knowledge acquired: Students are encouraged to study the theoretical aspects of the language and do various types of exercises. This allows them to apply their theoretical knowledge through the use of specific study techniques and exercises. 3. Students’ ability to evaluate texts: Students are particularly encouraged to become autonomous learners and to develop their critical abilities in the analysis of various types of texts and their content. They should be able to assess their own performance and that of their colleagues. 4. Communicative ability: Through an interactive didactic approach, students are encouraged to actively participate in class activities through the use of presentations and discussions. This will help to improve their communication skills in English and to develop and apply what they have learnt during the course. 5. Student learning autonomy: By the end of the course, students will be expected to have acquired a good level of specialized language. This knowledge will allow them to understand specialized texts, to produce texts and to communicate efficiently by using appropriate English forms. These tools are also intended to encourage students to become autonomous learners so that they can progress in the acquisition of specialized English lexis on their own. Moreover, these tools will be particularly useful to students in their future work environment.
Elective course	2nd	12	N/D	ITA
Educational objectives Didactic Regulations 270 provide, within each degree course, for a specific number of credits to be allocated to 'student-choice activities'. The number of credits envisaged for this course is 12. These activities consist solely of examinations relating to modules activated in both three-year and five-year degree courses of the Department, Faculty or other Faculties of La Sapienza. The booking and marking procedures for examinations taken as optional activities are the same as for the other examinations compulsorily included in the curriculum; the grade obtained in these examinations contributes to the definition of the grade average.
THREE-DIMENSIONAL MODELING
THREE-DIMENSIONAL MODELING

2nd year

Lesson	Semester	CFU	SSD	Language
1048061 \| Transmedia studies - Laboratory analysis of imagination and storytelling	1st	9	SPS/08	ITA
Educational objectives The main objective of the Workshop is to analyse the new narrative universes affected by the phenomenon of cultural and media convergence. In-depth theoretical knowledge will be complemented by practical skills related to the conception and realisation of different types of transmedia products. Through an interdisciplinary approach, which takes into account contributions from psychoanalysis, sociology and media studies, the course also aims to analyse how figures, archetypes, symbols and forms of the collective imagination play a fundamental role in the production of cultural content. 1. Knowledge and understanding. The workshop aims to enable students to acquire the necessary knowledge to understand the changes affecting contemporary creative industries, with a focus on increasingly complex and interconnected narrative forms; it also offers the appropriate tools for understanding how transmedia projects are conceived and disseminated, in the light of the innovations introduced by media convergence and participatory culture. 2. Ability to apply knowledge and understanding. The workshop offers the opportunity to acquire the appropriate skills for the design, management and realisation of creative content distributed on different media platforms. 3. During the lessons students are offered activities with the aim of developing critical skills for the analysis of transmedia products. Moments of confrontation and discussion in the classroom are also provided. 4. As part of the workshop, students are asked to present the work they have acquired through the use of multimedia supports (slides, videos, pitches) and to develop effective presentation skills. 5. The theoretical tools are geared towards the acquisition of a study and research method suitable for the analysis of transmedia content.
Transmedia studies	1st	3	SPS/08	ITA
Educational objectives The main aim of the course is to analyze the new narrative universes affected by the phenomenon of cultural and media convergence. The deepening of theoretical knowledge is to support that of practical skills related to the design and implementation of different types of transmedia products. Through an interdisciplinary approach, which takes into account the contributions of psychoanalysis, sociology and media studies, the course also aims to analyze how figures, archetypes, symbols and forms of the collective imagination play a fundamental role in the production of cultural contents 1. Knowledge and understanding. The course aims to provide students with the knowledge necessary to understand the changes that affect the contemporary creative industries, with particular to increasingly complex and connected narrative forms; moreover, it offers the instruments suitable for understanding the modalities of conception and diffusion of transmedia projects, in the light of the innovations introduced by media convergence and participatory culture. 2. Ability to apply knowledge and understanding. The course offers the opportunity to acquire the appropriate skills for the design, management and creation of creative content distributed on different media platforms. 3. During the lessons students are offered laboratory activities, exercises in itinere on specific case studies, with the aim of developing critical skills for the analysis of transmedial products. There are also opportunities for discussion and discussion in the classroom. 4. As part of the workshop, students are asked to present the work done thanks to the skills acquired through the use of multimedia supports (slides, videos, pitches) and to develop effective exhibition skills. 5. The theoretical tools are oriented towards the acquisition of a method of study and research suitable for the analysis of transmedia contents.
Laboratory analysis of imagination and storytelling	1st	6	SPS/08	ITA
Educational objectives The main objective of the Workshop is to analyse the new narrative universes affected by the phenomenon of cultural and media convergence. In-depth theoretical knowledge will be complemented by practical skills related to the conception and realisation of different types of transmedia products. Through an interdisciplinary approach, which takes into account contributions from psychoanalysis, sociology and media studies, the course also aims to analyse how figures, archetypes, symbols and forms of the collective imagination play a fundamental role in the production of cultural content. 1. Knowledge and understanding. The workshop aims to enable students to acquire the necessary knowledge to understand the changes affecting contemporary creative industries, with a focus on increasingly complex and interconnected narrative forms; it also offers the appropriate tools for understanding how transmedia projects are conceived and disseminated, in the light of the innovations introduced by media convergence and participatory culture. 2. Ability to apply knowledge and understanding. The workshop offers the opportunity to acquire the appropriate skills for the design, management and realisation of creative content distributed on different media platforms. 3. During the lessons students are offered activities with the aim of developing critical skills for the analysis of transmedia products. Moments of confrontation and discussion in the classroom are also provided. 4. As part of the workshop, students are asked to present the work they have acquired through the use of multimedia supports (slides, videos, pitches) and to develop effective presentation skills. 5. The theoretical tools are geared towards the acquisition of a study and research method suitable for the analysis of transmedia content.
AAF1176 \| FOR STAGES AND INTERNSHIPS AT COMPANIES, PUBLIC OR PRIVATE BODIES, PROFESSIONAL ORDERS	1st	6	N/D	ITA
Educational objectives Internships and work placements allow the student to apply the knowledge and skills learnt during the course of study in companies, public or private bodies or professional orders. These experiences are highly formative and make it possible to initiate initial contacts with the labour market and to gain a better understanding of the expectations of the organisations where the student will be able to work at the end of the course.
10612166 \| AUDIENCE AND MEDIA PLATFORM	2nd	9	SPS/08	ITA
Educational objectives The course aims to provide students with tools and interpretive frameworks to observe and analyze the relation between production and distribution modes of the major media platforms, which operate on a global level with specific ways of organizing and proposing media contents, and the consumption behaviors of audiences. Particular attention will be paid to aspects related to the evolution of the television medium, with regard to the interplay between the technological and cultural dimensions in the phase of the convergence. The course aims to provide students with tools and interpretive frameworks to observe and analyze the relationship between production and distribution modes of the major media platforms, which operate on a global level with specific ways of organizing and proposing media content offerings, and the consumption behaviors of audiences. Particular attention will be paid to aspects related to the evolution of the television medium, with regard to the interplay between the technological and cultural dimensions in the convergence phase. Students will gain advanced knowledge about the development of new formats, content and channels, the strategies and business models of the main players in the sector; they will also learn how these strategies and models meet, in a mutual shaping perspective, the participatory practices and experiences of audiences (multiscreening, social television). Finally, the ways in which audiences are constructed and profiled, based on algorithmic logic and specific forms of aggregation enabled by digital platforms, will be analyzed. Knowledge and understanding: students will acquire tools and frameworks for interpreting the relationship between audiences and digital platforms, with reference to the technological and cultural dimensions within which the interactions between media platforms and audiences are articulated. Ability to apply knowledge and understanding: students will be able to produce autonomous reflection and analysis that can be applied to different platforms operating in the global context, and to different forms of audience aggregation and participation. Critical and judgmental skills: students will develop the ability to understand the connection between production and distribution modes of market players and the consumption behaviors of audiences, also with regard to the sociocultural dimension of these practices. Ability to communicate what has been learned: through classroom discussion and the production of papers and research reports, students will develop their oral and written communication skills. Ability to pursue study independently throughout life: through the support provided in the production of assignments and reports, students will learn autonomous and replicable work styles in both professional and study contexts.
10593304 \| SEMIOTICS OF THE MEDIA	2nd	6	M-FIL/05	ITA
Educational objectives Educational goals The course aims to provide students with theories, methods and tools for the analysis of media in contemporary society from a semiotic point of view. A first objective concerns a synthetic reconstruction of the theoretical approaches and of the historical debate. The most applicative part of the course teaches how to critically analyze a wide range of media products, with particular attention to narrative dynamics, the syncretism of languages, intersemiotic translations, short forms: television fiction, newspaper articles and magazines, comics, songs pop, commercials, video games, websites, favoring the point of view of a semiotic of the text in its different layers. Particular attention will be devoted to media environments integrated into everyday life spaces of different dimensions, from consumer spaces to urban spaces, from smart cities to smart objects.
10596358 \| MUSIC STUDIES	2nd	6	SPS/08	ITA
Educational objectives The course aims to train, on the one hand, knowledge about the history of music cultures and languages of the modern era in relation to the transformations of social and industrial systems, music production processes and technological innovations; on the other hand it will train skills useful for the planning of editorial content and the performance of communication, journalism, criticism and research activities in the field of music. Knowledge and Understanding The objectives will be achieved through learning (1) the theoretical and methodological perspectives that inform the trans-disciplinary field of Music Studies, which form the basis for the development of critical analysis and research in this field; (2) the cultures and imaginaries of the modern and contemporary music; (3) the possible relationships between, on the one hand, the evolution, the institutionalization and the legitimization of musical genres and - on the other - broader social, cultural and industrial dynamics; (4) the production processes, promotion, distribution and musical self-production; (5) the practices and social functions of music in everyday life; (6) the most current transformations related to technological innovation and digital convergence. Overall the skills learned will be useful for the professional insertion in the sectors of production and communication of musical contents, for the planning of editorial contents and for the performance of communicative, journalistic, critical and research activities concerning the music field. Ability to apply knowledge and understanding At the end of the course students will have acquired the abilities: (1) to frame in a critical and systemic perspective the processes of musical production, their complex relationships with social and technological contexts, (2) to critically analyze new musical phenomena and the transformations of production systems, (3) to independently carry out research on topics related to production and musical languages, (4) to effectively communicate their own analyzes and the results of their own research Critical and Judgment skills Students are encouraged to apply perspectives and methods of analysis on objects other than those proposed by the teacher, both during the lessons and in a final paper presented in the classroom and discussed collectively, with the aim of contributing to forming analytical skills criticism and communication of the concepts learned, as well as the autonomous application of perspectives and methods useful for critical reflection on musical phenomena, disengaging them from the specific examples proposed in the course so that they can constitute a useful background for the development of individual professional paths. Ability to communicate what has been learned The presentation in the classroom of the final paper aims to improve the ability to communicate the knowledge learned, clearly illustrating both the logic behind the structuring of its own work, referring to concepts, theories and methods covered during the course, both the criteria for choosing the topic and its relevance Ability to continue the study independently The first part of the course insists on the conceptual, theoretical and methodological tools useful for the study of production systems and musical languages, followed both by examples of their application to concrete cases and by the request to the students to apply them on cases of their choice in the tutorial that concludes the course. In this way we intend to ensure the formation of a 'toolbox' and the ability to apply it, able to allow students to independently undertake further study and in-depth studies in the context of the topics covered by the course
AAF1013 \| Final exam	2nd	15	N/D	ITA
Educational objectives The course of master studies ends with the elaboration and discussion of one Thesis. Compared to the final exam held by the students at the end of the Bachelor's degree studies, the Degree Thesis represents an experience no doubt more complex for duration and for commitment. In continuity with the traditional degree thesis expected in the single-cycle pre-reform system, the aim of the Master's Thesis is indeed attest to the acquisition, on the one hand, of specialized knowledge and skills in the field of study; on the other hand, an advanced training that you show in particular critical autonomy and scientific research capacity. The Master's Degree Thesis should therefore be understood as the result of a work by investigation, not necessarily empirical, provided with original character: the elaborate, starting from the state of knowledge of the research object, e finding therefore foundation on an adequate knowledge of the literature e of the state of the scientific debate, must be an original contribution by the graduate student to the study of the chosen topic (generally, specific and circumscribed). It must above all must constitute an autonomous production of content, scientifically and methodologically based, that do not occur to any form of plagiarism.
New group
New group

Optional groups

THREE-DIMENSIONAL MODELING: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
1031747 \| INFORMATION AND AUDIENCE ANALYSIS	1st	1st	6	SPS/08	ITA
Educational objectives In the context of the MA educational program, the Course aims at illustrating the methodological basis for analyzing news transmitted by the media and its audiences. The Course will offer the basic methodological approaches and data collection techniques referring to information and audiences analysis, with particular attention to text hermeneutics and content analysis. Some examples taken from empirical research experiences will be presented during the lessons. SPECIFIC AIMS: 1 –Knowledge and understanding of the main collection and elaboration techniques in the field of information and audiences analysis; 2 –Ability to apply aforementioned knowledge to a personal research design or in analysing others research; 3 – Critical and judgement skills to grasp strengths and weaknesses of social research, as well as obstacles and opportunities of interdisciplinary cooperation; these skills will be acquired through specific classes, real examples, group work; 4 –Communication skills adequate to the public presentation of research findings; 5 –Ability to autonomously continue research activity both for information gathering (e.g. building of questionnaires for content analysis) and for their “quantitative” and “qualitative” evaluation.
10612034 \| MEDIA GENDER AND DIVERSITY	1st	1st	6	SPS/08	ITA
Educational objectives The Course is aimed at: 1. making knowledge of the role played by media in building gender identites and the categories of diversity, especially those provoked by sessism, racism, ableism, speciesism. (I.D. 1) 2. acquiring skills to project and do gende-sensitive and inclusive media (I.D. 2) 3. increasing knowledge of the political implications and ethical responsabilities of media (I.D.3) 4. fournishing competence to a critical use of images (I. D. 3) 5. promoting a language sensible to the minorities and discriminated categories (I.D.4) 6. increasing skills of public speaking, especially in presenting and discussing project (I.D.4) 7. stimultanting the deep understanding of current issues, by the use of journalistic and scientific text in foreign language. (I. D. 5)

THREE-DIMENSIONAL MODELING: The student must acquire 9 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
1052065 \| HISTORY AND MODELS OF JOURNALISM - LABORATORY PRESS	1st	2nd	9	SPS/08	ITA
Educational objectives - COURSE UNIT “HISTORY AND MODELS OF JOURNALISM” GENERAL EXPECTED LEARNING OUTCOMES The course unit aims to equip students with appropriate levels of KNOWLEDGE AND UNDERSTANDING, as well as ANALYSIS OF SOCIAL DYNAMICS AND CONTEMPORARY POLITICS in reference to the news-information field and the role of the journalistic profession, in contemporary Italy and in relation with the international context. It is therefore to investigate the evolution of journalism within the more general context of the cultural industry up to the 21st century. The focus analysis will be on the "Italian case", but to better understand the social, communicative and professional trends that intersect in the formation of the contemporary journalistic field, we will analyze the different news-information models in a comparative perspective and themes related to changes of the profession in the digital age and the role of journalism in the production and dissemination of news from a “framing perspective”. The Course unit is in turn composed of four thematic Modules corresponding to different EXPECTED LEARNING OUTCOMES, both GENERAL and SPECIFIC. 1. History of Italian journalism. The aim is to equip students with tools of KNOWLEDGE AND UNDERSTANDING the historical evolution of Italian journalism, in particular by analyzing the most significant players and the dynamics of connection between social and technological changes in the profession, as well the main historical and political events from the 19th century to today. The reconstruction of the historical framework will allow students to APPLY such KNOWLEDGE to the particular Italian context, as well as to exercise specific CRITICAL AND JUDGMENT CAPACITIES in reference to the socio-political and economic factors that led to the current Italian news-information model. 2. Journalism Models Students will also be able to deepen and UNDERSTAND the modalities of the formation of the "model" of Italian journalism, this in constant reference with the developments of the European and US news-information systems, also in order to develop an adequate COMPREHENSION and APPLICATION of the comparative method. In fact, the students will be asked to APPLY the main theoretical models on journalism to different national cases, through reports on simulations for case studies whose dynamics will also be highlighted in a CRITICAL perspective. 3. Changes in the journalistic profession. At the end of the course the students will also be able to UNDERSTAND and analyze the main dynamics that affect the professional field of journalism, also with reference to an in-depth KNOWLEDGE of the evolutionary dynamics imposed by the processes of digital convergence. 4. Framing and analysis of news-information. Finally, the students will UNDERSTAND and analyze the methods of construction and treatment of the news, particularly studying the “framing perspective” as an interpretive key in the analysis of news-information flows and the role of different actors in the production, dissemination and use of news. This will allow to exercise CRITICAL AND JUDGMENT CAPACITY on the dynamics of construction and mediated representation of reality, through student reports on in-depth studies and case histories.
HISTORY AND MODELS OF JOURNALISM	1st	2nd	3	SPS/08	ITA
Educational objectives - COURSE UNIT “Press Office Workshop” GENERAL EXPECTED LEARNING OUTCOMES The Workshop is aimed at providing students with theoretical and practical tools to manage professional activities and problems of a press office. At the end of the workshop they will be able to KNOW and UNDERSTAND the objectives, role and functioning processes of the press office, with attention to the specific needs of public, private and non-profit organizations. Through the testimony of professionals in the Press Office and the conduct of classroom exercises, this knowledge will be APPLIED to the main professional practices, in particular regarding the research and contact with the sources and the different actors of the journalistic field, the different phases of writing and news processing. SPECIFIC EXPECTED LEARNING OUTCOMES At the end of the Workshop, students will be able to APPLY the knowledge on the main tools of the Press Office by writing press releases, simulating plans for conferences or other press events, learning to decline these COMPETENCES also in reference to subjects of a different nature (public, private, non-profit), as well COMMUNICATING WHAT THEY LEARNED through written reports and simulations for a more complete understanding of the processes of relations with the media. Students will thus have acquired specific SKILLS in organizing and managing a Press Office activity, in drafting press releases, notes, clarifications, press invitations, in planning and coordinating conferences and press events.
LABORATORY PRESS	1st	2nd	6	SPS/08	ITA
Educational objectives - COURSE UNIT “HISTORY AND MODELS OF JOURNALISM” GENERAL EXPECTED LEARNING OUTCOMES The course unit aims to equip students with appropriate levels of KNOWLEDGE AND UNDERSTANDING, as well as ANALYSIS OF SOCIAL DYNAMICS AND CONTEMPORARY POLITICS in reference to the news-information field and the role of the journalistic profession, in contemporary Italy and in relation with the international context. It is therefore to investigate the evolution of journalism within the more general context of the cultural industry up to the 21st century. The focus analysis will be on the "Italian case", but to better understand the social, communicative and professional trends that intersect in the formation of the contemporary journalistic field, we will analyze the different news-information models in a comparative perspective and themes related to changes of the profession in the digital age and the role of journalism in the production and dissemination of news from a “framing perspective”. The Course unit is in turn composed of four thematic Modules corresponding to different EXPECTED LEARNING OUTCOMES, both GENERAL and SPECIFIC. 1. History of Italian journalism. The aim is to equip students with tools of KNOWLEDGE AND UNDERSTANDING the historical evolution of Italian journalism, in particular by analyzing the most significant players and the dynamics of connection between social and technological changes in the profession, as well the main historical and political events from the 19th century to today. The reconstruction of the historical framework will allow students to APPLY such KNOWLEDGE to the particular Italian context, as well as to exercise specific CRITICAL AND JUDGMENT CAPACITIES in reference to the socio-political and economic factors that led to the current Italian news-information model. 2. Journalism Models Students will also be able to deepen and UNDERSTAND the modalities of the formation of the "model" of Italian journalism, this in constant reference with the developments of the European and US news-information systems, also in order to develop an adequate COMPREHENSION and APPLICATION of the comparative method. In fact, the students will be asked to APPLY the main theoretical models on journalism to different national cases, through reports on simulations for case studies whose dynamics will also be highlighted in a CRITICAL perspective. 3. Changes in the journalistic profession. At the end of the course the students will also be able to UNDERSTAND and analyze the main dynamics that affect the professional field of journalism, also with reference to an in-depth KNOWLEDGE of the evolutionary dynamics imposed by the processes of digital convergence. 4. Framing and analysis of news-information. Finally, the students will UNDERSTAND and analyze the methods of construction and treatment of the news, particularly studying the “framing perspective” as an interpretive key in the analysis of news-information flows and the role of different actors in the production, dissemination and use of news. This will allow to exercise CRITICAL AND JUDGMENT CAPACITY on the dynamics of construction and mediated representation of reality, through student reports on in-depth studies and case histories.
10593315 \| ENTERTAINMENT AND TELEVISION STUDIES - FORMAT TV LABORATORY	1st	2nd	9	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.
ENTERTAINMENT AND TELEVISION STUDIES	1st	2nd	3	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.
FORMAT TV LABORATORY	1st	2nd	6	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.

New group: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
10606617 \| USER EXPERIENCE RESEARCH AND DESIGN	2nd	1st	6	SPS/08	ITA
Educational objectives The course aims to provide theoretical and methodological tools to carry out research and design activities in the context of the user experience. The theoretical bases and the processes commonly adopted in the professional community will be discussed, for research, prototyping and validation phases, also supported by dedicated professional tools. a) Knowledge and understanding - the course will provide the student with a theoretical framework to evaluate the role of the user experience in contemporary design and business activities. The evolution of concepts and techniques will be discussed, emphasizing their multidisciplinary structure. Through exercises, debates and workshops, students will be stimulated to apply these interpretative tools to the products and services that surround them in daily life, with a particular focus on digital environments. b) Ability to apply knowledge and understanding - the course will offer the student the opportunity to apply the acquired knowledge within a research and design project, according to specific business goals. Students will be challenged to solve a design problem: they will be dealing with analysis and design techniques, receive feedback from UX professionals, discuss problems and solutions, create documents and prototypes, manage task assignments and deadlines. In this process, students will develop communication and organizational skills, and will develop a mindset helping them to “diverge” in idea generation and then “converge” towards specific solutions. c) Autonomy of judgment - students will be asked to set up their own project by drawing on the theoretical and technical tools they received. They will co-design solutions and collaboratively take decisions to proceed with the project plan, according to deadlines and constraints d) Communication skills - throughout the course, students will create documents corresponding to the main deliverables of service design, UX research and UX design practice. They will be solicited to share the results of their work with colleagues and UX professionals. e) Learning skills - students will have the opportunity to develop the knowledge and skills necessary to undertake advanced study paths and position themselves on the job market.
10600344 \| DIGITAL IDENTITY - PRIVACY - CYBERSECURITY	2nd	1st	6	SPS/08	ITA
Educational objectives The course aims to provide the theoretical and methodological tools to analyze the transformation of social behavior on the net through the evolution of the concept of digital identity, online communication and the phenomena derived from a hyper-connected society; A) Knowledge and understanding - the course will provide the student with basic knowledge of the technical, philosophical and psychological themes and concepts on which the evolution of the digital self is based thanks to the support of reference texts, exercises and debates that will be held in class in order to develop an understanding and analysis of the network company and of the problems relating to the management of online security, data privacy and personal safety; B) Ability to apply knowledge and understanding - the course will offer the student the opportunity to apply the acquired knowledge in a reflective way through exercises and practical tests of secure “online identity management”. During these learning opportunities, the argumentative and narrative skills of the technical and social innovations typical of the teaching sector will be developed; C) Autonomy of judgment - students will be able to orient themselves among the reference theories to analyze and interpret the data useful for developing autonomous knowledge paths aimed at acquiring independence of analysis and critical Thinking with respect to the changing legal and technological scenario; D) Communication skills - the exercises and debates that will be held during the lessons will give students the opportunity to acquire technical and communication skills aimed at creating illustrative media products; E) Learning skills - students will have the opportunity to develop the knowledge and skills necessary to undertake advanced study paths.

New group: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
10600497 \| Film and Visual Culture	2nd	1st	6	L-ART/06	ITA
Educational objectives The course aims to address cinema as a matrix and crossroads of the contemporary iconosphere. Starting with the definition of the “iconic turn” that gave rise to the transdisciplinary field known as visual culture studies and Bildenwissenschaft, the course will analyze the specific role of cinema as a point of intersection of different iconic codes – from classical figurative traditions to advertising, from photography to archaic symbolism, from fashion to contemporary art – and as a generator and depository of images capable of shaping the iconic landscape in which we are immersed. By the end of the course, the students will have acquired the following notions and skills: 1. Knowledge and understanding skills Basic concepts and tools of visual culture studies, ability to understand the cultural dimension – technically, socially and historically determined – of the images and of the gaze. 2. Applying Knowledge and Understanding Ability to analyze film images from a transdisciplinary perspective, and to look at film history as part of a more complex media ecology. 3. Making judgments Cultivation of a critical reflection on the gaze, on its technical devices and on its psychological, sociological and cultural dimensions. Part of the course will include discussions under the guidance of the teacher. 4. Communication Scholarly and academic writing skills on cinema and visual culture. For the final exam, students will be asked to present and discuss a written paper; 5. Lifelong learning skills Ability to pursue study independently, following the bibliographic and filmographic guidelines provided during the lessons.
1031472 \| CONTENTS AND MARKETS OF RADIOPHONY	2nd	2nd	6	L-ART/06	ITA
Educational objectives The course is designed for second-year students enrolled in the Degree Course of Media, Digital Communication and Journalism. This course aims to offer a wide and thorough study on Italian radio, based on the most important moments of its history, on the specific features of the medium as a form of communication, and on the new perspectives for radio relating to production, technology and culture. The general objective is to supply students with the cognitive and critical tools for understanding Italian radio broadcasting in its industrial and cultural dimension, and for using these knowledge in the activities of design and/or analysis of radio products. Particularly, the course aims to acquire: 1) knowledge and understanding, on the one hand, of the current Italian radio scene (the companies, the offer of formats and contents, the audience’s orientations) and its perspectives of transformation, also regarding new technological and multimedia contexts; on the other, of the symbolic and cultural dimension of the radio product, as a form of communication that expresses meanings through its genres, programs and contents; 2) ability to apply knowledge and understanding, in a competent and reasoned manner, in the field of radio production (creation of a radio format) and scientific research (analysis of a radio program), through ongoing implementation of specific “project work”; 3-4) making judgements, written and spoken communication skills, through the realization and presentation in the classroom of "project work", viewing/listening and critical analysis of audiovisual documents, moments of confrontation in the classroom with external guests; 5) learning skills, based on the knowledge and skills developed during the course

Giornalismo

1st year

Lesson	Semester	CFU	SSD	Language
1044096 \| Social networks and lifestyles - Laboratory of Applied Research	1st	9	SPS/07, SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study. Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project). Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics. Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests. Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.
Social networks and lifestyles	1st	3	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study. Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project). Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics. Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests. Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.
Laboratory of Applied Research	1st	6	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles. Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study. Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project). Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics. Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests. Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.
1044459 \| DIGITAL MARKETING	1st	9	SECS-P/08	ITA
Educational objectives The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches. The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing. In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies. In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes. - In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess: 1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age; 2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes; 3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics; 4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market; 5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce; 6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions. - In terms of applications, at the end of the course, students must: 1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age; 2- know how to organize, design and manage integrated marketing plans online and offline; 3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age; 4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network; 5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management). - The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for: 1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era; 2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken; 3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value; 4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools; 5- know how to take decisions for the implementation of marketing projects. - Among the main communication skills developed during the course are: 1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects; 2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving; 3 - know how to present and promote marketing projects; 4 - know how to package marketing content in formal documents; 5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results. - Finally, the course aims to contribute to developing the autonomous learning capacity, especially for: 1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating; 2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning; 3 - know how to consult bibliographic sources, to update their skills; 4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated; 5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.
10612213 \| DIGITAL MEDIA STUDIES	2nd	9	SPS/08	ITA
Educational objectives The course is intended for students enrolled in the first year of the Master's Degree in MEDIA, DIGITAL COMMUNICATION AND JOURNALISM. The objective of the course is to provide students with the historical, theoretical and empirical frameworks of digital media studies, adopting a perspective traceable to the field of sociology and media studies and a transdisciplinary approach based on the contribution of communication disciplines. Specifically, it will promote learning about established approaches to the study of digital media and web environments; the main research conducted in recent decades and their interpretive frameworks, up to the most recent applications of this knowledge to evolving fields of research (from algorithm studies to AI); the sociocultural cultures and practices of the internet and user production/consumption of content; the phenomena of participation and activism emerging in the web sphere; and the logics and practices of operation and use/consumption related to digital platforms and Social Network Sites. The achievement of these objectives is functional both for the continuation of studies and thus for the development of research-oriented skills (academic and market-oriented), and for application to professional fields related to the media system and creative industries, and more generally to communication applied to different sectors of the public sphere. Knowledge and ability to understand: the student will learn the main theories that constitute the framework of digital media studies, with particular reference to the macro- and micro-sociological dimensions involved and the cultural and technological logics and practices that are structured in digital environments.   Ability to apply knowledge and understanding: the student will be able to produce independent reflections and analyses applicable to specific digital communication contexts and phenomena.   Critical thinking and judgment skills: the student will develop the ability to understand the authority of a source and the quality of research and will be able to produce critical readings of sociocultural and consumer phenomena referable to the field of digital media.   Ability to communicate what has been learned: the student, through the promotion of collegial classroom discussion and video-writing initiatives, will develop oral and written communication skills, learning a style of profile dissemination appropriate to the educational level of the LM.   Ability to pursue study independently in life: through examples of organizing materials and sources, and supporting the completion of projects and reports, the student/student, will learn knowledge and skills functional to the acquisition of autonomy in future study.
AAF1538 \| SPECIALIST ENGLISH LABORATORY	2nd	3	N/D	ENG
Educational objectives The main aim of the course is to help students to acquire a sufficiently broad knowledge of the lexis of business and marketing. Such knowledge is acquired by consolidating the students’ abilities in all four language skills in English (Speaking, Listening, Reading and Writing). This allows students to cope with specialized texts in various contexts, to become autonomous learners and to improve their communication skills. These tools will be particularly useful to students in their future work environment. 1. Knowledge and Learning: The course will start at a general English B2 upper-intermediate level and should reach a C1 level, especially as regards the analysis of specialised texts and materials. Students are therefore expected to have an intermediate level of English at the beginning of the course. 2. Ability to apply knowledge acquired: Students are encouraged to study the theoretical aspects of the language and do various types of exercises. This allows them to apply their theoretical knowledge through the use of specific study techniques and exercises. 3. Students’ ability to evaluate texts: Students are particularly encouraged to become autonomous learners and to develop their critical abilities in the analysis of various types of texts and their content. They should be able to assess their own performance and that of their colleagues. 4. Communicative ability: Through an interactive didactic approach, students are encouraged to actively participate in class activities through the use of presentations and discussions. This will help to improve their communication skills in English and to develop and apply what they have learnt during the course. 5. Student learning autonomy: By the end of the course, students will be expected to have acquired a good level of specialized language. This knowledge will allow them to understand specialized texts, to produce texts and to communicate efficiently by using appropriate English forms. These tools are also intended to encourage students to become autonomous learners so that they can progress in the acquisition of specialized English lexis on their own. Moreover, these tools will be particularly useful to students in their future work environment.
Elective course	2nd	12	N/D	ITA
Educational objectives Didactic Regulations 270 provide, within each degree course, for a specific number of credits to be allocated to 'student-choice activities'. The number of credits envisaged for this course is 12. These activities consist solely of examinations relating to modules activated in both three-year and five-year degree courses of the Department, Faculty or other Faculties of La Sapienza. The booking and marking procedures for examinations taken as optional activities are the same as for the other examinations compulsorily included in the curriculum; the grade obtained in these examinations contributes to the definition of the grade average.
THREE-DIMENSIONAL MODELING
THREE-DIMENSIONAL MODELING

2nd year

Lesson	Semester	CFU	SSD	Language
1044897 \| Theory and analysis of journalistic discourse	1st	6	M-FIL/05	ITA
Educational objectives According to the learning objectives of the study course, the main purpose of this teaching is to provide students with the principal tools of contemporary linguistics and semiotics for analysis and production of a journalistic text, with special attention to the discoursive strategies able to promote readers’ rational understanding and emotional participation. At the end of the course the student will demonstrate: A. to know the main linguistic and semiotic tools for the analysis and production of journalistic texts, and to understand their origins and developments in the contemporary linguistic and semiotic thought (oral examination about knowledge expectations) (knowledge and understanding); B. to be able a) to analyse journalistic texts on the different linguistic and semiotic levels, in reference to different types of articles, and b) to write a syntesis of a journalistic article, taking in account different types of receivers (classroom practices: textanalysis) (applying knowledge and understanding); C. to be able to use different linguistic and semiotics tools in changeable contexts of analysis and production, making critical judgements about the sense effects of different discoursive strategies in the journalistic information (classroom practices: critical reading of different newspapers) (making judgements); D. to be able to give a research paper presentation about one of the issues of the course (individual and group presentations) (communication skills); E. to be able to go into the issues of the course with autonomous in-depth studies, starting from the debates carried out in the classroom and the given bibliographic suggestions (learning skills).
10612053 \| INTERNATIONAL JOURNALISM	1st	6	SPS/11	ITA
Educational objectives The aim of the course is to provide students with the appropriate tools to learn about the fundamental processes of newsmaking in the field of international journalism in a comparative perspective and of international political communication in contemporary reality. Knowledge and understanding: first objective of the course is to strengthen the knowledge and skills related to international journalism and political communication acquired during the three-year degree, with specific reference to the dynamics in the international environment and to the media diplomacy and to the dimension of the sacred in the journalistic field. Ability to apply knowledge and understanding: the course's second objective is to transmit the practical skills to set up and carry out surveys that extend to the contexts of international journalism and of international political communication in order to monitor and understand the dynamics of newsmaking in a comparative perspective referring to different political and social contexts, of spin doctoring and the construction of strategic narratives by of the states Autonomy of judgment: Another specific objective of the course is the ability to analyze and reflect independently on the contents of the texts and on the topics discussed in class to be submitted to the common reflection of the class. Communication skills: Alongside all the objectives, the course aims to develop communication skills on the research paths on the journalistic representation of social and political issues of global relevance, on relational and communicative dynamics among state and non-state actors operating in the contemporary international relations system. Learning skills: lectures and practical exercises aim to convey the ability of students to study, deepen and re-elaborate the study materials in an autonomous way. Expected results: It is hoped that the student at the end of the course will be able to independently identify the main online and offline communication and journalistic dynamics present at international level as well as to work in monitoring and collecting data and information on issues that may be newsworthy on an international level, as well as specific spin doctoring campaigns, creation of fake news and public diplomacy.
1044893 \| Broadcast journalism - Laboratory broadcasting	1st	9	SPS/08	ITA
Educational objectives The course aims at analyzing the evolution, the state of the art and the possible evolutionary trends of broadcast journalism in the Italian context, opening up to the comparison with the different European and US models and the possible convergences with the various information media platforms. In particular, the formats of radio and television news will be studied, with particular attention to the interaction styles of the journalist with the other actors on the scene and with the home audience. At the end of the course, the student will have acquired an adequate understanding of the processes of newsmaking (collection, selection, editing and presentation of news) applied to the radio and television formats, also in reference to the broader information system (from print to online media). He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis and creation of audiovisual information products, through constant reference to the most sensitive genres of the contemporary information landscape (politics, economy, national and international news) and those in which the productive innovation appears more convincing (culture, lifestyles, sport). The knowledge acquired regarding the treatment of news and the design and management of information flows will be applied during the lessons to concrete case studies, and put into practice through laboratory exercises, emphasizing the experimental dimension of the training path. The aim of these exercises will be to contribute to the development of students' critical and judgment skills, through two distinct ways: on the one hand, training them on the use and implementation of content analysis schedules, to identify salient elements of information products (e.g. themes treated and intention and/or ability to frame them in specific narrative or interpretive frames; role of the host, ways to manage the guests and the involvement of the home audience; etc.). On the other, the solicitation to design and implement the pilot of an information format for radio or television, considering the strengths and weaknesses, opportunities and risks associated with its possible placement in the chosen publishing market. Both these ways of enhancing students' critical and judgment skills will include moments of public discussion of their projects, of in-class simulation of the editorial dynamics underlying the creation of the format they are developing, and presentation of the finished product when available. This in order to implement the ability of students to communicate / transmit what they have learned. The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with information content not to be exhausted during the lessons: the tools and methods acquired will be specifically designed to possess and transmit a flexibility that the student will be able to apply independently.
Broadcast journalism	1st	3	SPS/08	ITA
Educational objectives The course aims at analyzing the evolution, the state of the art and the possible evolutionary trends of broadcast journalism in the Italian context, opening up to the comparison with the different European and US models and the possible convergences with the various information media platforms. In particular, the formats of radio and television news will be studied, with particular attention to the interaction styles of the journalist with the other actors on the scene and with the home audience. At the end of the course, the student will have acquired an adequate understanding of the processes of newsmaking (collection, selection, editing and presentation of news) applied to the radio and television formats, also in reference to the broader information system (from print to online media). He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis and creation of audiovisual information products, through constant reference to the most sensitive genres of the contemporary information landscape (politics, economy, national and international news) and those in which the productive innovation appears more convincing (culture, lifestyles, sport). The knowledge acquired regarding the treatment of news and the design and management of information flows will be applied during the lessons to concrete case studies, and put into practice through laboratory exercises, emphasizing the experimental dimension of the training path. The aim of these exercises will be to contribute to the development of students' critical and judgment skills, through two distinct ways: on the one hand, training them on the use and implementation of content analysis schedules, to identify salient elements of information products (e.g. themes treated and intention and/or ability to frame them in specific narrative or interpretive frames; role of the host, ways to manage the guests and the involvement of the home audience; etc.). On the other, the solicitation to design and implement the pilot of an information format for radio or television, considering the strengths and weaknesses, opportunities and risks associated with its possible placement in the chosen publishing market. Both these ways of enhancing students' critical and judgment skills will include moments of public discussion of their projects, of in-class simulation of the editorial dynamics underlying the creation of the format they are developing, and presentation of the finished product when available. This in order to implement the ability of students to communicate / transmit what they have learned. The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with information content not to be exhausted during the lessons: the tools and methods acquired will be specifically designed to possess and transmit a flexibility that the student will be able to apply independently.
Laboratory broadcasting	1st	6	SPS/08	ITA
Educational objectives The course aims at analyzing the evolution, the state of the art and the possible evolutionary trends of broadcast journalism in the Italian context, opening up to the comparison with the different European and US models and the possible convergences with the various information media platforms. In particular, the formats of radio and television news will be studied, with particular attention to the interaction styles of the journalist with the other actors on the scene and with the home audience. At the end of the course, the student will have acquired an adequate understanding of the processes of newsmaking (collection, selection, editing and presentation of news) applied to the radio and television formats, also in reference to the broader information system (from print to online media). He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis and creation of audiovisual information products, through constant reference to the most sensitive genres of the contemporary information landscape (politics, economy, national and international news) and those in which the productive innovation appears more convincing (culture, lifestyles, sport). The knowledge acquired regarding the treatment of news and the design and management of information flows will be applied during the lessons to concrete case studies, and put into practice through laboratory exercises, emphasizing the experimental dimension of the training path. The aim of these exercises will be to contribute to the development of students' critical and judgment skills, through two distinct ways: on the one hand, training them on the use and implementation of content analysis schedules, to identify salient elements of information products (e.g. themes treated and intention and/or ability to frame them in specific narrative or interpretive frames; role of the host, ways to manage the guests and the involvement of the home audience; etc.). On the other, the solicitation to design and implement the pilot of an information format for radio or television, considering the strengths and weaknesses, opportunities and risks associated with its possible placement in the chosen publishing market. Both these ways of enhancing students' critical and judgment skills will include moments of public discussion of their projects, of in-class simulation of the editorial dynamics underlying the creation of the format they are developing, and presentation of the finished product when available. This in order to implement the ability of students to communicate / transmit what they have learned. The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with information content not to be exhausted during the lessons: the tools and methods acquired will be specifically designed to possess and transmit a flexibility that the student will be able to apply independently.
AAF1176 \| FOR STAGES AND INTERNSHIPS AT COMPANIES, PUBLIC OR PRIVATE BODIES, PROFESSIONAL ORDERS	1st	6	N/D	ITA
Educational objectives Internships and work placements allow the student to apply the knowledge and skills learnt during the course of study in companies, public or private bodies or professional orders. These experiences are highly formative and make it possible to initiate initial contacts with the labour market and to gain a better understanding of the expectations of the organisations where the student will be able to work at the end of the course.
1052760 \| DATA JOURNALISM - LAB TOOLS AND APPLICATIONS FOR DIGITAL MEDIA	2nd	9	SPS/08	ITA
Educational objectives The course of Data Journalism – Tools and application for digital media aims to offer theoretical, methodological and practical tools for data analysis and data visualization in the digital era. The course delves in the development of journalistic practices, conventions and routines that journalists can pursue with the open data support. Generally speaking, the course offers the ability to deal with the principles data analysis and data visualization tools. The methodological approach proposed to study and enhance digital insights is that of digital methods. In particular, the objectives to be achieved will be: 1. From a theoretical point of view, the student will acquire knowledge of journalism models in the digital age, understanding the challenges of today's journalism and the opportunities offered by "new journalism", with particular reference to investigative journalism through open data. 2. The student will be able to apply methods of cleaning, analysis and visualization of secondary data and carry out a journalistic investigation data-driven. 3. Application of methodological knowledge in practical and laboratory activities. The student will have the opportunity to bring into play the skills acquired during debates with experts in the field, who will be involved during some lessons. 4. During the course the student will be engaged in the creation of one or more data journalism articles (project work) which will allow him to develop editorial skills in the fields of investigative and data-drive journalism. 5. Through the aforementioned laboratory - useful to master the main resources of data journalism (dataset processing, geodata-mapping tools, data visualization) for the preparation of the project work- the student will be able to reach a basic autonomy to improve his ability in the data journalism field.
DATA JOURNALISM	2nd	3	SPS/08	ITA
Educational objectives The course of Data Journalism – Tools and application for digital media aims to offer theoretical, methodological and practical tools for data analysis and data visualization in the digital era. The course delves in the development of journalistic practices, conventions and routines that journalists can use with the open data support. Generally speaking the course offers the ability to deal with the principles data analysis and data visualization tools. Through the workshop module the course aims to offer an adequate mastery of the application tools with which the discipline carries out an inquiry and whatchdogging function. In particular, the objectives to be achieved will be: 1. From a theoretical point of view, the student will acquire knowledge of journalism models in the digital age, understanding the challenges of today's journalism and the opportunities offered by "new journalism", with particular reference to investigative journalism through open data. 2. The student will be able to apply methods of cleaning, analysis and visualization of secondary data and independently carry out a survey of data journalism, with relative online dissemination. 3. Application of methodological knowledge in practical and laboratory activities. The student will have the opportunity to bring into play the skills acquired during debates with specialists in the field, who will be involved during some lessons. 4. Through exercises in the classroom, which will represent a moment of exchange between the research groups, hand in hand engaged in the implementation of a survey of data journalism (project work). 5. Through the aforementioned laboratory - useful to master the main resources of data journalism (dataset processing, geodata-mapping tools, data visualization) for the preparation of an investigation (project work) - the student will be able to reach a basic autonomy for starting the profession of data journalists.
LAB TOOLS AND APPLICATIONS FOR DIGITAL MEDIA	2nd	6	SPS/08	ITA
Educational objectives The course of Data Journalism – Tools and application for digital media aims to offer theoretical, methodological and practical tools for data analysis and data visualization in the digital era. The course delves in the development of journalistic practices, conventions and routines that journalists can use with the open data support. Generally speaking the course offers the ability to deal with the principles data analysis and data visualization tools. Through the workshop module the course aims to offer an adequate mastery of the application tools with which the discipline carries out an inquiry and whatchdogging function. In particular, the objectives to be achieved will be: 1. From a theoretical point of view, the student will acquire knowledge of journalism models in the digital age, understanding the challenges of today's journalism and the opportunities offered by "new journalism", with particular reference to investigative journalism through open data. 2. The student will be able to apply methods of cleaning, analysis and visualization of secondary data and independently carry out a survey of data journalism, with relative online dissemination. 3. Application of methodological knowledge in practical and laboratory activities. The student will have the opportunity to bring into play the skills acquired during debates with specialists in the field, who will be involved during some lessons. 4. Through exercises in the classroom, which will represent a moment of exchange between the research groups, hand in hand engaged in the implementation of a survey of data journalism (project work). 5. Through the aforementioned laboratory - useful to master the main resources of data journalism (dataset processing, geodata-mapping tools, data visualization) for the preparation of an investigation (project work) - the student will be able to reach a basic autonomy for starting the profession of data journalists.
10600266 \| Italian and European Constitutional Law	2nd	6	IUS/08	ITA
Educational objectives A knowledge and understanding : the course aims to highlight the italian Constitutional law and to describe the path of institutional and political transformation of the European Union. The lessons will also deepen the legal (and constitutional) bases of the mass media system and the discipline of Internet as a communication medium, with a specific focus on digital era in order to fix the new rules of journalism in the time of Internet. B. applying knowledge and understanding: analyzing the legislation, the doctrine and some case law, students will be helped to understand the legal system and its practical implementation. Students will be able to grasp the connections of content and method with other disciplines imparted during the course of studies. C. making judgements: at the end of the course student will Interpret the Constitution, framing it in the political context, and estimate the impacts of constitutional and legislative provisions on the functioning of the state and the individual life. Students will learn the tools with which individuals and groups can activate forms of public control of institutional power centers and pressure for democratic change. D. communication skills: a written multiple-choice assessment questionnaire on public law fundamentals will be submitted to the students in order to verify their entrance level. Possible mid-term exams will be agreed only with the attending students. At the end of the course is scheduled for all students a final oral exam. E. learning skills: analyzing the legislation, the doctrine and some case law, students will be helped to understand the legal system and its practical implementation.
AAF1013 \| Final exam	2nd	15	N/D	ITA
Educational objectives The course of master studies ends with the elaboration and discussion of one Thesis. Compared to the final exam held by the students at the end of the Bachelor's degree studies, the Degree Thesis represents an experience no doubt more complex for duration and for commitment. In continuity with the traditional degree thesis expected in the single-cycle pre-reform system, the aim of the Master's Thesis is indeed attest to the acquisition, on the one hand, of specialized knowledge and skills in the field of study; on the other hand, an advanced training that you show in particular critical autonomy and scientific research capacity. The Master's Degree Thesis should therefore be understood as the result of a work by investigation, not necessarily empirical, provided with original character: the elaborate, starting from the state of knowledge of the research object, e finding therefore foundation on an adequate knowledge of the literature e of the state of the scientific debate, must be an original contribution by the graduate student to the study of the chosen topic (generally, specific and circumscribed). It must above all must constitute an autonomous production of content, scientifically and methodologically based, that do not occur to any form of plagiarism.
New group

Optional groups

THREE-DIMENSIONAL MODELING: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
1031747 \| INFORMATION AND AUDIENCE ANALYSIS	1st	1st	6	SPS/08	ITA
Educational objectives In the context of the MA educational program, the Course aims at illustrating the methodological basis for analyzing news transmitted by the media and its audiences. The Course will offer the basic methodological approaches and data collection techniques referring to information and audiences analysis, with particular attention to text hermeneutics and content analysis. Some examples taken from empirical research experiences will be presented during the lessons. SPECIFIC AIMS: 1 –Knowledge and understanding of the main collection and elaboration techniques in the field of information and audiences analysis; 2 –Ability to apply aforementioned knowledge to a personal research design or in analysing others research; 3 – Critical and judgement skills to grasp strengths and weaknesses of social research, as well as obstacles and opportunities of interdisciplinary cooperation; these skills will be acquired through specific classes, real examples, group work; 4 –Communication skills adequate to the public presentation of research findings; 5 –Ability to autonomously continue research activity both for information gathering (e.g. building of questionnaires for content analysis) and for their “quantitative” and “qualitative” evaluation.
10612034 \| MEDIA GENDER AND DIVERSITY	1st	1st	6	SPS/08	ITA
Educational objectives The Course is aimed at: 1. making knowledge of the role played by media in building gender identites and the categories of diversity, especially those provoked by sessism, racism, ableism, speciesism. (I.D. 1) 2. acquiring skills to project and do gende-sensitive and inclusive media (I.D. 2) 3. increasing knowledge of the political implications and ethical responsabilities of media (I.D.3) 4. fournishing competence to a critical use of images (I. D. 3) 5. promoting a language sensible to the minorities and discriminated categories (I.D.4) 6. increasing skills of public speaking, especially in presenting and discussing project (I.D.4) 7. stimultanting the deep understanding of current issues, by the use of journalistic and scientific text in foreign language. (I. D. 5)

THREE-DIMENSIONAL MODELING: The student must acquire 9 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
1052065 \| HISTORY AND MODELS OF JOURNALISM - LABORATORY PRESS	1st	2nd	9	SPS/08	ITA
Educational objectives - COURSE UNIT “HISTORY AND MODELS OF JOURNALISM” GENERAL EXPECTED LEARNING OUTCOMES The course unit aims to equip students with appropriate levels of KNOWLEDGE AND UNDERSTANDING, as well as ANALYSIS OF SOCIAL DYNAMICS AND CONTEMPORARY POLITICS in reference to the news-information field and the role of the journalistic profession, in contemporary Italy and in relation with the international context. It is therefore to investigate the evolution of journalism within the more general context of the cultural industry up to the 21st century. The focus analysis will be on the "Italian case", but to better understand the social, communicative and professional trends that intersect in the formation of the contemporary journalistic field, we will analyze the different news-information models in a comparative perspective and themes related to changes of the profession in the digital age and the role of journalism in the production and dissemination of news from a “framing perspective”. The Course unit is in turn composed of four thematic Modules corresponding to different EXPECTED LEARNING OUTCOMES, both GENERAL and SPECIFIC. 1. History of Italian journalism. The aim is to equip students with tools of KNOWLEDGE AND UNDERSTANDING the historical evolution of Italian journalism, in particular by analyzing the most significant players and the dynamics of connection between social and technological changes in the profession, as well the main historical and political events from the 19th century to today. The reconstruction of the historical framework will allow students to APPLY such KNOWLEDGE to the particular Italian context, as well as to exercise specific CRITICAL AND JUDGMENT CAPACITIES in reference to the socio-political and economic factors that led to the current Italian news-information model. 2. Journalism Models Students will also be able to deepen and UNDERSTAND the modalities of the formation of the "model" of Italian journalism, this in constant reference with the developments of the European and US news-information systems, also in order to develop an adequate COMPREHENSION and APPLICATION of the comparative method. In fact, the students will be asked to APPLY the main theoretical models on journalism to different national cases, through reports on simulations for case studies whose dynamics will also be highlighted in a CRITICAL perspective. 3. Changes in the journalistic profession. At the end of the course the students will also be able to UNDERSTAND and analyze the main dynamics that affect the professional field of journalism, also with reference to an in-depth KNOWLEDGE of the evolutionary dynamics imposed by the processes of digital convergence. 4. Framing and analysis of news-information. Finally, the students will UNDERSTAND and analyze the methods of construction and treatment of the news, particularly studying the “framing perspective” as an interpretive key in the analysis of news-information flows and the role of different actors in the production, dissemination and use of news. This will allow to exercise CRITICAL AND JUDGMENT CAPACITY on the dynamics of construction and mediated representation of reality, through student reports on in-depth studies and case histories.
HISTORY AND MODELS OF JOURNALISM	1st	2nd	3	SPS/08	ITA
Educational objectives - COURSE UNIT “Press Office Workshop” GENERAL EXPECTED LEARNING OUTCOMES The Workshop is aimed at providing students with theoretical and practical tools to manage professional activities and problems of a press office. At the end of the workshop they will be able to KNOW and UNDERSTAND the objectives, role and functioning processes of the press office, with attention to the specific needs of public, private and non-profit organizations. Through the testimony of professionals in the Press Office and the conduct of classroom exercises, this knowledge will be APPLIED to the main professional practices, in particular regarding the research and contact with the sources and the different actors of the journalistic field, the different phases of writing and news processing. SPECIFIC EXPECTED LEARNING OUTCOMES At the end of the Workshop, students will be able to APPLY the knowledge on the main tools of the Press Office by writing press releases, simulating plans for conferences or other press events, learning to decline these COMPETENCES also in reference to subjects of a different nature (public, private, non-profit), as well COMMUNICATING WHAT THEY LEARNED through written reports and simulations for a more complete understanding of the processes of relations with the media. Students will thus have acquired specific SKILLS in organizing and managing a Press Office activity, in drafting press releases, notes, clarifications, press invitations, in planning and coordinating conferences and press events.
LABORATORY PRESS	1st	2nd	6	SPS/08	ITA
Educational objectives - COURSE UNIT “HISTORY AND MODELS OF JOURNALISM” GENERAL EXPECTED LEARNING OUTCOMES The course unit aims to equip students with appropriate levels of KNOWLEDGE AND UNDERSTANDING, as well as ANALYSIS OF SOCIAL DYNAMICS AND CONTEMPORARY POLITICS in reference to the news-information field and the role of the journalistic profession, in contemporary Italy and in relation with the international context. It is therefore to investigate the evolution of journalism within the more general context of the cultural industry up to the 21st century. The focus analysis will be on the "Italian case", but to better understand the social, communicative and professional trends that intersect in the formation of the contemporary journalistic field, we will analyze the different news-information models in a comparative perspective and themes related to changes of the profession in the digital age and the role of journalism in the production and dissemination of news from a “framing perspective”. The Course unit is in turn composed of four thematic Modules corresponding to different EXPECTED LEARNING OUTCOMES, both GENERAL and SPECIFIC. 1. History of Italian journalism. The aim is to equip students with tools of KNOWLEDGE AND UNDERSTANDING the historical evolution of Italian journalism, in particular by analyzing the most significant players and the dynamics of connection between social and technological changes in the profession, as well the main historical and political events from the 19th century to today. The reconstruction of the historical framework will allow students to APPLY such KNOWLEDGE to the particular Italian context, as well as to exercise specific CRITICAL AND JUDGMENT CAPACITIES in reference to the socio-political and economic factors that led to the current Italian news-information model. 2. Journalism Models Students will also be able to deepen and UNDERSTAND the modalities of the formation of the "model" of Italian journalism, this in constant reference with the developments of the European and US news-information systems, also in order to develop an adequate COMPREHENSION and APPLICATION of the comparative method. In fact, the students will be asked to APPLY the main theoretical models on journalism to different national cases, through reports on simulations for case studies whose dynamics will also be highlighted in a CRITICAL perspective. 3. Changes in the journalistic profession. At the end of the course the students will also be able to UNDERSTAND and analyze the main dynamics that affect the professional field of journalism, also with reference to an in-depth KNOWLEDGE of the evolutionary dynamics imposed by the processes of digital convergence. 4. Framing and analysis of news-information. Finally, the students will UNDERSTAND and analyze the methods of construction and treatment of the news, particularly studying the “framing perspective” as an interpretive key in the analysis of news-information flows and the role of different actors in the production, dissemination and use of news. This will allow to exercise CRITICAL AND JUDGMENT CAPACITY on the dynamics of construction and mediated representation of reality, through student reports on in-depth studies and case histories.
10593315 \| ENTERTAINMENT AND TELEVISION STUDIES - FORMAT TV LABORATORY	1st	2nd	9	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.
ENTERTAINMENT AND TELEVISION STUDIES	1st	2nd	3	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.
FORMAT TV LABORATORY	1st	2nd	6	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.

New group: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
10612131 \| CULTURAL E LIFESTYLE JOURNALISM	2nd	2nd	6	SPS/08	ITA
Educational objectives The course aims to provide a mapping of the wide journalistic territory that is identified with the term "culture". It will start from the analysis of the evolution of a highly specialized profession that aims to mediate the relationship with the "cultural public sphere" to arrive at the most recent evolutionary trends that, in the wake of digital transformation, make the boundary between professionalism and amateurism increasingly blurred. The space, role and importance of cultural journalism will be presented through three keys to interpretation: - the redefinition of the objects and formats of cultural reporting and cultural hierarchies, a consequence of the evolution of cultural consumption and the more general change of society as a whole; - the influence of commercialization, and more generally of the relationship between journalism and business, in the change of newsworthiness and hierarchy criteria and business models; - the effects of the digitalization of production routines on the very concept of specialization and professionalization of the cultural journalist. [A. Knowledge and understanding] By the end of the course, students will have acquired an adequate knowledge of the "field" of cultural journalism, from its most historically determined expressions (e.g. literary and music criticism), to those more directly connected with the various sectors of the cultural industry (e.g. film and television criticism), up to the contemporary expressions of lifestyle journalism, and therefore to the attention paid to themes such as food, travel, and wellbeing. [B. Applying knowledge and understanding] The course will also provide students with the critical ability necessary to apply classic concepts such as "hard" and "soft" news, and to contextualize the debate on the necessary distance between journalism and marketing, within an extremely changeable framework with increasingly blurred boundaries. [C. Making judgements] The knowledge acquired regarding the declination of the forms of cultural journalism in reference to the individual platforms of content (print, radio, TV, web) and in a crossmedia and transmedia perspective, will be applied in the classroom to concrete case studies, and put into practice through exercises. This is done in order to emphasize the experimental dimension of the course and stimulate the student's ability to apply knowledge and judgment. [D. Communication skills] The creation of a project work will allow students to refine their ability to illustrate the processes that led to the acquisition of specific skills related to the course to specialists and non-specialists. [E. Learning skills] The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with cultural content that will not be exhausted in the hours of class. The tools and methods acquired during the course will be specifically designed to possess and transmit a flexibility that can be applied independently by the student.
10612172 \| JOURLALISMS AND DIGITAL PLATFORMS	2nd	2nd	6	SPS/08	ITA
Educational objectives The course aims to provide knowledge and skills related to the role of digital platforms in the production, distribution and consumption processes in the field of journalism. Through a variety of teaching methods that will include face-to-face lectures, meetings with guests, project work, case study analysis and other activities based on active participation of the students, the course aims to analyze the impact of digital media and the implications of the operating mechanisms of platforms, algorithms and artificial intelligence on actors and processes in the informational media ecosystem, with reference to various topics including: power relations between publishing companies, journalists, platforms and other actors; practices of the journalism profession; formats of information products; consumption practices; business models and economic sustainability of journalistic enterprises and publishing initiatives promoted by different actors.

Comunicazione politica

1st year

Lesson	Semester	CFU	SSD	Language
1044459 \| DIGITAL MARKETING	1st	9	SECS-P/08	ITA
Educational objectives The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches. The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing. In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies. In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes. - In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess: 1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age; 2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes; 3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics; 4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market; 5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce; 6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions. - In terms of applications, at the end of the course, students must: 1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age; 2- know how to organize, design and manage integrated marketing plans online and offline; 3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age; 4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network; 5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management). - The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for: 1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era; 2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken; 3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value; 4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools; 5- know how to take decisions for the implementation of marketing projects. - Among the main communication skills developed during the course are: 1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects; 2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving; 3 - know how to present and promote marketing projects; 4 - know how to package marketing content in formal documents; 5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results. - Finally, the course aims to contribute to developing the autonomous learning capacity, especially for: 1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating; 2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning; 3 - know how to consult bibliographic sources, to update their skills; 4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated; 5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.
1044096 \| Social networks and lifestyles - Laboratory of Applied Research	1st	9	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study. Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project). Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics. Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests. Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.
Social networks and lifestyles	1st	3	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study. Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project). Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics. Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests. Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.
Laboratory of Applied Research	1st	6	SPS/07	ITA
Educational objectives The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles. Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study. Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project). Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics. Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests. Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.
10612213 \| DIGITAL MEDIA STUDIES	2nd	9	SPS/08	ITA
Educational objectives The course is intended for students enrolled in the first year of the Master's Degree in MEDIA, DIGITAL COMMUNICATION AND JOURNALISM. The objective of the course is to provide students with the historical, theoretical and empirical frameworks of digital media studies, adopting a perspective traceable to the field of sociology and media studies and a transdisciplinary approach based on the contribution of communication disciplines. Specifically, it will promote learning about established approaches to the study of digital media and web environments; the main research conducted in recent decades and their interpretive frameworks, up to the most recent applications of this knowledge to evolving fields of research (from algorithm studies to AI); the sociocultural cultures and practices of the internet and user production/consumption of content; the phenomena of participation and activism emerging in the web sphere; and the logics and practices of operation and use/consumption related to digital platforms and Social Network Sites. The achievement of these objectives is functional both for the continuation of studies and thus for the development of research-oriented skills (academic and market-oriented), and for application to professional fields related to the media system and creative industries, and more generally to communication applied to different sectors of the public sphere. Knowledge and ability to understand: the student will learn the main theories that constitute the framework of digital media studies, with particular reference to the macro- and micro-sociological dimensions involved and the cultural and technological logics and practices that are structured in digital environments.   Ability to apply knowledge and understanding: the student will be able to produce independent reflections and analyses applicable to specific digital communication contexts and phenomena.   Critical thinking and judgment skills: the student will develop the ability to understand the authority of a source and the quality of research and will be able to produce critical readings of sociocultural and consumer phenomena referable to the field of digital media.   Ability to communicate what has been learned: the student, through the promotion of collegial classroom discussion and video-writing initiatives, will develop oral and written communication skills, learning a style of profile dissemination appropriate to the educational level of the LM.   Ability to pursue study independently in life: through examples of organizing materials and sources, and supporting the completion of projects and reports, the student/student, will learn knowledge and skills functional to the acquisition of autonomy in future study.
AAF1538 \| SPECIALIST ENGLISH LABORATORY	2nd	3	N/D	ENG
Educational objectives The main aim of the course is to help students to acquire a sufficiently broad knowledge of the lexis of business and marketing. Such knowledge is acquired by consolidating the students’ abilities in all four language skills in English (Speaking, Listening, Reading and Writing). This allows students to cope with specialized texts in various contexts, to become autonomous learners and to improve their communication skills. These tools will be particularly useful to students in their future work environment. 1. Knowledge and Learning: The course will start at a general English B2 upper-intermediate level and should reach a C1 level, especially as regards the analysis of specialised texts and materials. Students are therefore expected to have an intermediate level of English at the beginning of the course. 2. Ability to apply knowledge acquired: Students are encouraged to study the theoretical aspects of the language and do various types of exercises. This allows them to apply their theoretical knowledge through the use of specific study techniques and exercises. 3. Students’ ability to evaluate texts: Students are particularly encouraged to become autonomous learners and to develop their critical abilities in the analysis of various types of texts and their content. They should be able to assess their own performance and that of their colleagues. 4. Communicative ability: Through an interactive didactic approach, students are encouraged to actively participate in class activities through the use of presentations and discussions. This will help to improve their communication skills in English and to develop and apply what they have learnt during the course. 5. Student learning autonomy: By the end of the course, students will be expected to have acquired a good level of specialized language. This knowledge will allow them to understand specialized texts, to produce texts and to communicate efficiently by using appropriate English forms. These tools are also intended to encourage students to become autonomous learners so that they can progress in the acquisition of specialized English lexis on their own. Moreover, these tools will be particularly useful to students in their future work environment.
Elective course	2nd	12	N/D	ITA
Educational objectives Didactic Regulations 270 provide, within each degree course, for a specific number of credits to be allocated to 'student-choice activities'. The number of credits envisaged for this course is 12. These activities consist solely of examinations relating to modules activated in both three-year and five-year degree courses of the Department, Faculty or other Faculties of La Sapienza. The booking and marking procedures for examinations taken as optional activities are the same as for the other examinations compulsorily included in the curriculum; the grade obtained in these examinations contributes to the definition of the grade average.
THREE-DIMENSIONAL MODELING
THREE-DIMENSIONAL MODELING

2nd year

Lesson	Semester	CFU	SSD	Language
10611936 \| MEDIA POLITICS	1st	9	SPS/08	ITA
Educational objectives The course aims to offer an in-depth analysis of the field of media politics. Starting from a reflection on the transformations of the political and media system, a number of thematic clusters focusing on the relationship between media and democracy, electoral campaigns, political journalism, the impact of media on voting behavior and opinion formation, and the current ways of activating political participation will be presented and analyzed. Particular attention will be paid to exploring the dynamics of shaping and defining issues on the public agenda, in the current media context in which the phenomenon of hybridization has made the range of actors increasingly broader and the task of identifying the contribution made by multiple actors (media, politicians, citizens, influencers, etc.) more complex. By the end of the course, students will have acquired an adequate understanding of the: - dynamics of public space construction: processes of mediatization of politics and their consequences; citizens’ consumption of political information; information abundance understood as both opportunity and risk; strategies deployed to capture attention (the battle over identity issues, polarization and the use of political incivility); - dynamics of political activation: political participation after social media, the subtle difference between expression and participation, intermittent participation, organizing participation, the role of digital media, digital audiences, political fandom and digital folklore, dark participation, i.e., how to create opportunities for disruption and harm to democracy; - dynamics of consensus activation: the construction of electoral campaigns, the phenomenon of personalization/leadership, mechanisms of intimidation and privatization, supporter engagement between entertainment and polarization, the going public, news management. Students will also have developed the capacity for critical analysis and empirical research on the communicative and political strategies of actors in the public sphere. This ability will be further implemented through the presentation of concrete case studies and investigative tools and methods useful for developing exercises (individual or group), aimed at designing communication campaigns relevant to issues of political relevance. The acquisition of this knowledge/skill is aimed at building a “toolbox” capable of enabling the student to construct solid research/reflections on the phenomenon of political communication.
10611939 \| INTERNATIONAL RELATIONS AND DIGITAL DIPLOMACY	1st	6	SPS/11	ITA
Educational objectives The aim of the course is to provide students with the appropriate tools to learn from the historical, sociological and geopolitical point of view the international relations of the contemporary world Knowledge and understanding: first objective of the course is to strengthen the knowledge and skills related to the sociology of political phenomena acquired during the three-year degree, with specific reference to the dynamics of international level and to global political actors Ability to apply knowledge and understanding: the course's second objective is to transmit the practical skills to set up and carry out surveys that extend to the context of international relations in order to monitor and understand the global level dynamics underway in the system of contemporary international relations Autonomy of judgment: Another specific objective of the course is the ability to analyze and reflect independently on the contents of the texts and on the topics discussed in class to be submitted to the common reflection of the class. Communication skills: Alongside all the objectives, the course aims to develop communication skills on the research paths on the relational dynamics between the states and on the global phenomena of the system of contemporary international relations. Learning skills: lectures and practical exercises aim to convey the ability of students to study, deepen and re-elaborate the study materials in an autonomous way. Expected results: It is hoped that the student at the end of the course will be able to independently set up a critical analysis of the dynamics of international relations as well as to work in monitoring and collecting data and information on the specific dynamics of international relations using data quantities, historical comparative method and social network analysis
1031482 \| PSYCHOLOGY OF POLITICS	1st	6	M-PSI/05	ITA
Educational objectives The course aims at introducing students to the field of study of political psychology. Politics is defined both as a set of processes involving leaders and shaping the management of public affairs, and as the way in which ordinary people participate to the life of their communities. First of all, the course aims at briefly sketching the historical development of this field of studies. This resumé will start from European scholars describing the "emotional contagion" of crowds on individual decisions and will arrive to describe the most recent advances of contemporary political psychology. Moreover, a distinction will be drawn between democratic leaderships, authoritarian leaderships and totalitarian societies. Societal processes will be analysed, encouraging civic participation in democracies, scarce interest in politics and despise for élites in authoritarian and populist leaderships, or even dependecy and interpersonal suspicion in totalitarian régimes. Finally, the course will explore the particular kind of societal changes, allowing to build again trustful relations between individuals and groups after the end of intergroup violence and war. 1. Knowledge and understanding: the course aims to deepen the theories of political psychology, starting from the classic European approaches developed since the beginning of XX century to the most recent mini-theories developed by present-day scholars, focusing on specialized issues. Among these last contributions, a special attention will be payed to recent advances in the field of multimodal analysis of political communication. In this field of study, specific instances of Italian political communication will be analyzed, aimed at detecting differences between insurgent democratic political speech and populist speech. 2. Ability to apply knowledge and understanding: the course aims to apply the knowledge learned through the analysis of audiovisual documents, related to different kinds of political communication (speeches addressing audiences actually present in front of the leader, talk shows, messages diffused by social media, etc.) 3 – 4 – 5. Transversal skills: the course aims at acquiring critical judgment skills and an analytical and transversal study approach, through laboratory activities that include moments of confrontation in the classroom on specific case studies on Italian political speeches.
AAF1176 \| FOR STAGES AND INTERNSHIPS AT COMPANIES, PUBLIC OR PRIVATE BODIES, PROFESSIONAL ORDERS	1st	6	N/D	ITA
Educational objectives Internships and work placements allow the student to apply the knowledge and skills learnt during the course of study in companies, public or private bodies or professional orders. These experiences are highly formative and make it possible to initiate initial contacts with the labour market and to gain a better understanding of the expectations of the organisations where the student will be able to work at the end of the course.
10612165 \| COMMUNICATION AND CIVIC ENGAGEMENT	2nd	9	SPS/08	ITA
Educational objectives The overall aim of the course is to provide an analytical and critical account of the systemic relationships between different forms of communication and the multiple articulations of civic engagement. In particular, the Communication and Civic Engagement course aims to a) provide an adequate knowledge of the issues, concepts and practices of civic engagement, including their impact on the public sphere; b) provide analytical tools on the actors of civic engagement and the different forms of active citizenship and their communication strategies; c) provide a basic knowledge of political practices in terms of democratic innovation and collaborative governance mechanisms, also in the light of the “contentious politics” paradigm; d) provide basic tools for studying the relationship between forms of civic engagement and the transformation of the public sphere; e) provide methods and tools for interpreting experiences of civic engagement in digital communication ecosystems. The course adopts a critical perspective and an intersectional approach. At the end of the course, the student will have acquired an adequate understanding of the central issues in the field of study, also in relation to the general objectives of the Master’s programme. In particular, the course aims to enable students to acquire the following competences: - Knowledge and ability to understand: the forms and processes of political participation and civic engagement from a sociological and communicative perspective, through the acquisition of theoretical competences on models of civic engagement, with particular attention to participatory forms, logics of conflict (including communicative conflict) and relations between social inclusion and power. Students will acquire this basic knowledge by attending lectures and studying texts provided by the lecturer and discussed in class and/or through collaborative digital platforms. - Ability to apply knowledge and understanding: through the ability to analyse the relationships between instances of civic engagement and models of communication, applying the main methods of analysis also to the study of online civic engagement platforms. These skills will be acquired through laboratory exercises in class. - Judgment: critical reflection on the evolving dynamics of the relationship between civic engagement, citizens' participation (formal and informal) and the transformation of institutions and the public sphere. This judgement will have to be applied in the classroom, in a seminar-like perspective. - Communication skills: students will be asked to interact in the classroom through a participatory logic based on “collaborative learning”. This skill will be practised in the classroom and with the support of digital platforms for democratic participation, as well as through the organisation of discussion and practice sessions. - Learning skills: Students will be asked to adopt a critical learning method capable of combining theoretical skills and empirical analysis, with a view to developing autonomous thinking. It is hoped that these skills will be enhanced through classroom exchanges. The combination of these knowledge and skills should stimulate an interest in the inextricable link between civic engagement and communication.
AAF1013 \| Final exam	2nd	15	N/D	ITA
Educational objectives The course of master studies ends with the elaboration and discussion of one Thesis. Compared to the final exam held by the students at the end of the Bachelor's degree studies, the Degree Thesis represents an experience no doubt more complex for duration and for commitment. In continuity with the traditional degree thesis expected in the single-cycle pre-reform system, the aim of the Master's Thesis is indeed attest to the acquisition, on the one hand, of specialized knowledge and skills in the field of study; on the other hand, an advanced training that you show in particular critical autonomy and scientific research capacity. The Master's Degree Thesis should therefore be understood as the result of a work by investigation, not necessarily empirical, provided with original character: the elaborate, starting from the state of knowledge of the research object, e finding therefore foundation on an adequate knowledge of the literature e of the state of the scientific debate, must be an original contribution by the graduate student to the study of the chosen topic (generally, specific and circumscribed). It must above all must constitute an autonomous production of content, scientifically and methodologically based, that do not occur to any form of plagiarism.
POLITICAL AGENDA AND LEADERSHIP
New group

Optional groups

THREE-DIMENSIONAL MODELING: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
1031747 \| INFORMATION AND AUDIENCE ANALYSIS	1st	1st	6	SPS/08	ITA
Educational objectives In the context of the MA educational program, the Course aims at illustrating the methodological basis for analyzing news transmitted by the media and its audiences. The Course will offer the basic methodological approaches and data collection techniques referring to information and audiences analysis, with particular attention to text hermeneutics and content analysis. Some examples taken from empirical research experiences will be presented during the lessons. SPECIFIC AIMS: 1 –Knowledge and understanding of the main collection and elaboration techniques in the field of information and audiences analysis; 2 –Ability to apply aforementioned knowledge to a personal research design or in analysing others research; 3 – Critical and judgement skills to grasp strengths and weaknesses of social research, as well as obstacles and opportunities of interdisciplinary cooperation; these skills will be acquired through specific classes, real examples, group work; 4 –Communication skills adequate to the public presentation of research findings; 5 –Ability to autonomously continue research activity both for information gathering (e.g. building of questionnaires for content analysis) and for their “quantitative” and “qualitative” evaluation.
10612034 \| MEDIA GENDER AND DIVERSITY	1st	1st	6	SPS/08	ITA
Educational objectives The Course is aimed at: 1. making knowledge of the role played by media in building gender identites and the categories of diversity, especially those provoked by sessism, racism, ableism, speciesism. (I.D. 1) 2. acquiring skills to project and do gende-sensitive and inclusive media (I.D. 2) 3. increasing knowledge of the political implications and ethical responsabilities of media (I.D.3) 4. fournishing competence to a critical use of images (I. D. 3) 5. promoting a language sensible to the minorities and discriminated categories (I.D.4) 6. increasing skills of public speaking, especially in presenting and discussing project (I.D.4) 7. stimultanting the deep understanding of current issues, by the use of journalistic and scientific text in foreign language. (I. D. 5)

THREE-DIMENSIONAL MODELING: The student must acquire 9 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
1052065 \| HISTORY AND MODELS OF JOURNALISM - LABORATORY PRESS	1st	2nd	9	SPS/08	ITA
Educational objectives - COURSE UNIT “HISTORY AND MODELS OF JOURNALISM” GENERAL EXPECTED LEARNING OUTCOMES The course unit aims to equip students with appropriate levels of KNOWLEDGE AND UNDERSTANDING, as well as ANALYSIS OF SOCIAL DYNAMICS AND CONTEMPORARY POLITICS in reference to the news-information field and the role of the journalistic profession, in contemporary Italy and in relation with the international context. It is therefore to investigate the evolution of journalism within the more general context of the cultural industry up to the 21st century. The focus analysis will be on the "Italian case", but to better understand the social, communicative and professional trends that intersect in the formation of the contemporary journalistic field, we will analyze the different news-information models in a comparative perspective and themes related to changes of the profession in the digital age and the role of journalism in the production and dissemination of news from a “framing perspective”. The Course unit is in turn composed of four thematic Modules corresponding to different EXPECTED LEARNING OUTCOMES, both GENERAL and SPECIFIC. 1. History of Italian journalism. The aim is to equip students with tools of KNOWLEDGE AND UNDERSTANDING the historical evolution of Italian journalism, in particular by analyzing the most significant players and the dynamics of connection between social and technological changes in the profession, as well the main historical and political events from the 19th century to today. The reconstruction of the historical framework will allow students to APPLY such KNOWLEDGE to the particular Italian context, as well as to exercise specific CRITICAL AND JUDGMENT CAPACITIES in reference to the socio-political and economic factors that led to the current Italian news-information model. 2. Journalism Models Students will also be able to deepen and UNDERSTAND the modalities of the formation of the "model" of Italian journalism, this in constant reference with the developments of the European and US news-information systems, also in order to develop an adequate COMPREHENSION and APPLICATION of the comparative method. In fact, the students will be asked to APPLY the main theoretical models on journalism to different national cases, through reports on simulations for case studies whose dynamics will also be highlighted in a CRITICAL perspective. 3. Changes in the journalistic profession. At the end of the course the students will also be able to UNDERSTAND and analyze the main dynamics that affect the professional field of journalism, also with reference to an in-depth KNOWLEDGE of the evolutionary dynamics imposed by the processes of digital convergence. 4. Framing and analysis of news-information. Finally, the students will UNDERSTAND and analyze the methods of construction and treatment of the news, particularly studying the “framing perspective” as an interpretive key in the analysis of news-information flows and the role of different actors in the production, dissemination and use of news. This will allow to exercise CRITICAL AND JUDGMENT CAPACITY on the dynamics of construction and mediated representation of reality, through student reports on in-depth studies and case histories.
HISTORY AND MODELS OF JOURNALISM	1st	2nd	3	SPS/08	ITA
Educational objectives - COURSE UNIT “Press Office Workshop” GENERAL EXPECTED LEARNING OUTCOMES The Workshop is aimed at providing students with theoretical and practical tools to manage professional activities and problems of a press office. At the end of the workshop they will be able to KNOW and UNDERSTAND the objectives, role and functioning processes of the press office, with attention to the specific needs of public, private and non-profit organizations. Through the testimony of professionals in the Press Office and the conduct of classroom exercises, this knowledge will be APPLIED to the main professional practices, in particular regarding the research and contact with the sources and the different actors of the journalistic field, the different phases of writing and news processing. SPECIFIC EXPECTED LEARNING OUTCOMES At the end of the Workshop, students will be able to APPLY the knowledge on the main tools of the Press Office by writing press releases, simulating plans for conferences or other press events, learning to decline these COMPETENCES also in reference to subjects of a different nature (public, private, non-profit), as well COMMUNICATING WHAT THEY LEARNED through written reports and simulations for a more complete understanding of the processes of relations with the media. Students will thus have acquired specific SKILLS in organizing and managing a Press Office activity, in drafting press releases, notes, clarifications, press invitations, in planning and coordinating conferences and press events.
LABORATORY PRESS	1st	2nd	6	SPS/08	ITA
Educational objectives - COURSE UNIT “HISTORY AND MODELS OF JOURNALISM” GENERAL EXPECTED LEARNING OUTCOMES The course unit aims to equip students with appropriate levels of KNOWLEDGE AND UNDERSTANDING, as well as ANALYSIS OF SOCIAL DYNAMICS AND CONTEMPORARY POLITICS in reference to the news-information field and the role of the journalistic profession, in contemporary Italy and in relation with the international context. It is therefore to investigate the evolution of journalism within the more general context of the cultural industry up to the 21st century. The focus analysis will be on the "Italian case", but to better understand the social, communicative and professional trends that intersect in the formation of the contemporary journalistic field, we will analyze the different news-information models in a comparative perspective and themes related to changes of the profession in the digital age and the role of journalism in the production and dissemination of news from a “framing perspective”. The Course unit is in turn composed of four thematic Modules corresponding to different EXPECTED LEARNING OUTCOMES, both GENERAL and SPECIFIC. 1. History of Italian journalism. The aim is to equip students with tools of KNOWLEDGE AND UNDERSTANDING the historical evolution of Italian journalism, in particular by analyzing the most significant players and the dynamics of connection between social and technological changes in the profession, as well the main historical and political events from the 19th century to today. The reconstruction of the historical framework will allow students to APPLY such KNOWLEDGE to the particular Italian context, as well as to exercise specific CRITICAL AND JUDGMENT CAPACITIES in reference to the socio-political and economic factors that led to the current Italian news-information model. 2. Journalism Models Students will also be able to deepen and UNDERSTAND the modalities of the formation of the "model" of Italian journalism, this in constant reference with the developments of the European and US news-information systems, also in order to develop an adequate COMPREHENSION and APPLICATION of the comparative method. In fact, the students will be asked to APPLY the main theoretical models on journalism to different national cases, through reports on simulations for case studies whose dynamics will also be highlighted in a CRITICAL perspective. 3. Changes in the journalistic profession. At the end of the course the students will also be able to UNDERSTAND and analyze the main dynamics that affect the professional field of journalism, also with reference to an in-depth KNOWLEDGE of the evolutionary dynamics imposed by the processes of digital convergence. 4. Framing and analysis of news-information. Finally, the students will UNDERSTAND and analyze the methods of construction and treatment of the news, particularly studying the “framing perspective” as an interpretive key in the analysis of news-information flows and the role of different actors in the production, dissemination and use of news. This will allow to exercise CRITICAL AND JUDGMENT CAPACITY on the dynamics of construction and mediated representation of reality, through student reports on in-depth studies and case histories.
10593315 \| ENTERTAINMENT AND TELEVISION STUDIES - FORMAT TV LABORATORY	1st	2nd	9	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.
ENTERTAINMENT AND TELEVISION STUDIES	1st	2nd	3	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.
FORMAT TV LABORATORY	1st	2nd	6	SPS/08	ITA
Educational objectives The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones). This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors. The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem. The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents. At the end of the course and the workshop phase the student will be able to: • Critically apply knowledge of the television and national entertainment market positioning within international media markets; • Know and apply the features of television genres and their evolutionary paths; • analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market; • create, through the project work, television formats suitable for the national and international entertainment market; • illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual; • An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one. Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.

POLITICAL AGENDA AND LEADERSHIP : The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
10611937 \| LEADERSHIP STYLES AND MANAGEMENT	2nd	1st	6	SPS/11	ITA
Educational objectives The overall objective of the course is to offer a timely reconstruction of the relationship between leadership and the political system. The analysis of the characters and profiles of political leadership will be conducted following a comparative method that will examine the figure of the leader(s) in its historical evolution and its multiple confugurations on the cotemporary political scenario. Particular attention will be paid to the analysis of the processes of personalization and leaderization of the political system and to the reconstruction of the increasingly close relationship established throughout modernity between the processes of leadership construction and the characterizing dynamics of the media system. Finally, a focus will be devoted to an in-depth study of the relationship between gender and political leadership, from a historical perspective and with a look at the current rise of populism. Knowledge and Ability to Understand Upon completion of the course, the student will have acquired knowledge and adequate understanding: - Of the central themes in the field of study: the logics of political leadership construction and reconception and their evolution; the processes of leaderization, personalization and mediatization of politics and their impact; the relationship between leadership construction and structural processes of reorganization of the contemporary politics (the crisis of the nation state, the crisis of representative democracy, the transformation of political parties, the evolution of the media system, the evolution of political cultures, the mutation of ideological systems). - Of the analytical categories needed to move through the field of study: authority, power, influence, agency, persuasion, style, personality. Applied knowledge and understanding skills By the conclusion of the course of study, the student will also have acquired the critical capacity necessary to apply the acquired knowledge to the analysis of leadership styles, the classification of its types, the recognition and deconstruction of the discursive strategies adopted. Autonomy of judgment In particular, the student's ability to conduct a critical analysis of leadership styles and consensus-building strategies will be "coached", in the first part of the course, through the presentation and participatory discussion of selected case studies, in the second part of the course, through the construction of laboratory activities, individual and/or group, dedicated to the construction of an original model of political leadership and the simulation of its discursive strategies. These participatory teaching activities will contribute to the student's acquisition of the ability to independently evaluate and judge the complex processes underlying the construction of leadership, its social recognition and political action. Communication skills. Participation in face-to-face lectures and the student's active involvement in case study presentations and simulation laboratory activities will also help to implement his or her communication skills. In particular, the student will be able to use the scientific vocabulary of the sociology of political leadership, in oral exposition and writing; to discuss in public models, styles, and practices of political leadership and its articulations; to work in groups on the critical analysis and design of structured models of political leadership; to recognize and deconstruct narrative styles and strategies adopted by individual political actors and present in public discourse. Ability to learn At the end of the course, the student will have acquired the scientific maturity necessary to be able to independently deepen the study of the processes of construction and consolidation of political leadership, to be able to autonomously follow the progress of the scientific debate and to be able to autonomously update on the evolution of the scientific literature, including in the international context, on the topic of leadership and its declinations.
10611938 \| POLITICAL AGENDA AND NEWS COVERAGE	2nd	1st	6	SPS/08	ITA
Educational objectives The course aims to reconstruct the dynamics of political agenda construction in relation to the media system (news coverage). In today’s hybrid media system - marked by a growing disintermediation that allows for the multiplication of actors, the proliferation of communicative opportunities and a different distribution of power dynamics - the construction of the political agenda becomes a complex subject of study. If in the past, in fact, the political agenda was easily identifiable - both on the constitutive and expressive fronts - today, one cannot say as much, in light of the multiple actors, the different platforms involved and the complex relationships activated. In an effort to clarify the complex relationships at work, the student will be provided with suitable tools to analyze, from both theoretical and empirical perspectives, the following issues: • agenda construction from the perspective of the actors involved (political actors, media actors, citizens, organized groups; ad hoc audiences); • the construction of the agenda from the point of view of the issues, from the perspective of identifying their ownership or, if present, the networked dimension; • agenda construction from the perspective of platforms and their specific affordances. At the same time, students will be urged to identify ways of constructing coverage media taking into account the reference: • to the journalistic logic properly understood, i.e., as proper to the model of journalism present; • to the journalistic frames that preside over the narrative of politics; • to the overall media logic understood as aimed at personalization, spectacularization and attention capture. By the end of the course, the student will have acquired the capacity for critical analysis and empirical research on strategies for constructing and publicizing the political agenda. This ability will be further implemented through the presentation of concrete case studies designed to illustrate news management and communication management in times of crisis. The acquisition of this knowledge/skill will enable the building of a background that will allow the student the construction of solid research/reflections on the phenomenon under consideration.

New group: The student must acquire 6 CFU from the following exams

Lesson	Year	Semester	CFU	SSD	Language
10616740 \| History of Politics	2nd	2nd	6	M-STO/04	ITA
Educational objectives Educational goals: The course aims to provide students with the essential conceptual and methodological tools for a critical understanding of the evolution of political phenomena and the processes of transformation of public space in the contemporary age. The general objective of the course is to transfer to the student the ability to problematise and contextualise, within a long-term framework, the dynamics of transformation of contemporary politics, stimulating a constant and close comparison between the historical method and the disciplines that contribute to widening the viewing angle and enriching the analytical-conceptual instrumentation: mainly, the social and cultural sciences, the economic sciences and the political, philosophical and legal sciences. A more specific objective of the course is to provide students, within the framework of the more general knowledge and multidisciplinary vision described above, with an adequate basic knowledge of the history of the public sphere in the contemporary age centred on a twofold reading key: the interaction between the domestic political order and the international order and that between political institutions/cultures and socio-economic institutions. A) knowledge and understanding The student will develop knowledge and skills relating to the theoretical and historiographical field of politics, with particular reference to the dynamics of interaction between political institutions and the socio-economic dimension and the links between the domestic political order and the international order. B) applying knowledge and understanding the student will be able to produce autonomous reflections and analyses applicable to specific contexts and phenomena of the contemporary public sphere and political communication C) making judgements the student will acquire the theoretical-conceptual and historiographical tools necessary to understand sources, documents, texts, research products concerning contemporary politics, also in order to develop an autonomous and critical capacity to read political phenomena and the dynamics of transformation of the public sphere D) communication skills The student will acquire the ability to communicate what has been learnt through the promotion of collegial discussion initiatives in the classroom and the drafting of texts, will develop oral and written communication skills, learning a style of divulgation with a profile appropriate to the educational level of the LM E) learning skills Through examples of organisation of materials and sources, and support in the realisation of projects and reports, the student will learn knowledge and skills functional to the acquisition of autonomy in future study
10612036 \| POLITICAL PHILOSOPHY	2nd	2nd	6	SPS/01	ITA
Educational objectives Objectives of the course: - knowledge of the classics of political philosophy; - Analysis of political categories; -The study of concepts for understanding political processes. The course offers: - to provide critical skills for the autonomous interpretation of classical texts of political thought; - critical use of the theoretical categories in the analysis of modern political institutions. -comparative analysis of the variety of phenomena that are included in category of populism