1044860 - Media and Advertising Sociology |
The course enables to master the main sociological theories of media and communication, with the relative approaches, methods and techniques of social research. Particularly, it allows to orientate oneself among the established trends and developments of the theory and research on mass media and advertising communication; as well as to frame and to critically evaluate empirical researches on communication and media. knowledge and understanding After completing the course, the student will know the main topics of communication sociology and communication research theories, also referring to the specific context of advertising communication, and will be critically aware of the differences between the theoretical models and their application. The student will also know the models of effectiveness of advertising applied to current contexts, and the problems of media education in relation to the contexts in which children are involved. applying knowledge and under-standing After completing the course, the student will be able to use acquired knowledge to examine situations in contexts involving the relationship between the individual and the society mediated by traditional and new media, providing the appropriate indications to implement conscious and responsible media consumption strategies aimed at avoiding dysfunctional uses of the mass media. making judgements After completing activities of the course, the student will be able to provide advices to productive organiza-tions operating in communication field, by designing and implementing activities required by organization’s needs. He/she will be also able to suggest possible strategies to organization’s management in this area. communication skills After completing activities of the course, the student will be able to transfer research results in oral and written format at different level of complexity (power point presentation, written technical report) as a func-tion of different types of audience. learning skills In order to promote ability of autonomous learning, students will be required to search independently arti-cles and other study materials in order to elaborate on topics discussed or to find solutions to specific need as part of practical activities proposed in class.
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First semester |
6 |
SPS/08 |
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1051988 - Psychology of organizational communication |
At the end of the course, the student will be able to master notions regarding corporate communication, in its internal and external aspects, showing awareness of the different theoretical approaches to study them (mainly tanks to lectures and textbooks). The student will also learn some operational paradigms and tools to manage and realize organizational communication (mainly tanks to testimony companies and practical activities). At the end of the course, the student will have a strengthened both basic and applied psychological prepa-ration, particularly regarding social-psychological aspects within communication and marketing, with spe-cific attention to communication within the organizational context. The student will know main topics of or-ganizational communication psychology, in its classical features of internal and external communication, as well as in its innovative aspects which mix one and the other features. At the end of the course, the student will be able to identify different organizational communication phe-nomena and to understand their dynamics, by having theoretical and methodological tools to collaborate - with other disciplines within an organizational context - both to diagnose them, and to design organizational communication interventions to improve an existing situation or to solve possible problems. At the end of the course, the student will reach capability to apply acquired knowledge to formulate a per-sonal idea on scientific ground when facing organizational communication phenomena, by integrating ac-quired knowledge in order to cope with complexity, in case of possibly limited or incomplete information too. Moreover, the student will be fully aware of the importance of ethical, social and environmental re-sponsibility implied by both processes and contents of organizational communication. All this will also be granted by different activities such as: classroom discussions, interactions with companies and professional associations testimonies, participations in practical activities, exercises, or visits.
At the end of the course, the student will be able to communicate in a clear and linear way both conclusions and decisions, with their reasons, to specialized and non-specialized interlocutors; the student will also able to communicate course’s contents within professional practice situations. All this will also be granted by different communication opportunities, with the help of audio-video aids too, within different contexts such as dyadic, small, and large group ones, both informal and formal ones.
At the end of the course, the student will develop the ability to autonomously keep up-to-date, whether for study or professional career; the student moreover will develop the ability to critically learn according to the aim and the test’s modalities and contexts. All this will also be granted by the motivation to one’s own growth and development conveyed by information repeatedly reported in the classroom – by teaching or by interacting with external testimonies – regarding different psychological knowledge complementarity, professional training and job cases, International and intercultural experiences opportunities.
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First semester |
6 |
M-PSI/05 |
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1044862 - Political Psycology |
2 Educational goals 2.1 General goals The course enables to master the knowledge of various research trends and traditions operating within political psychology, viewed from the standpoint of social psychology too. More in detail, the lectures will indicate how to compare the mainstream tradition with the critical one relative to the different constructs/themes studied in political psychology. Later, such comparison will be required in the various practical activities (reports on specific topics discussed in the adopted texts for the exam preparation, and implementation and execution of a field investigation with final report). In this way, the student will develop special skills in managing complexity, against any reductionist approach.
2.2 Specific goals
2.2.1 Knowledge and understanding The course intends to develop knowledge and understanding skills, that will allow to examine in depth the discussed themes by reading and commenting the primary sources; so the student will be able to better know and understand the original thought of the various writers, going beyond the mere superficial study. 2.2.2 Applying knowledge and understanding At the end of the course, the student will be able to read the socio-political phenomena, both contemporary and past, with a psychological and social equipment able to propose innovative points of view for the solution of specific problems. 2.2.3 Making judgements The historical review, related to the genesis of the main theoretical perspectives, will supply the cultural background for a different perception about the evolution of the scientific knowledge and of its relationship with ethical and social imperatives subjected to important changes over the time. 2.2.4 Communication skills After an initial stage organised in lectures, it is planned the simulation of a research whose final results must be presented to a hypothetical customer who is not expert in political psychology. In this way, the student can prove to master a language that makes the main obtained results understandable to inexpert persons. Along this activity, PowerPoint presentations about themes discussed in the texts for the exam preparation are planned. Such reports must summarise the chosen theme, being in the same time an in-depth analysis, with at least a contribute in English. 2.2.5 Learning skills By means of the implementation and the execution of a field investigation and the report related to it, as well as the presentation of an intervention/report on a specific theme, the student will improve his/her skills in autonomously managing the different learning stages of psychological knowledge.
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Second semester |
9 |
M-PSI/05 |
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