Social media marketing for tourism Single channel

Chair (Coordinator) and Rapporteur: Luca Reitano

Objectives

The course intends to provide the basic theoretical and practical skills for planning, managing, and monitoring a social media marketing campaign for the promotion and communication of tourist destinations

  • Academic year2026/2027
  • Degree program to which the course belongsSustainable tourism science
  • Lesson code10606754
  • Year and semester3rd year - 1st semester
  • Activity typeAttività formative affini ed integrative
  • Academic areaAttività formative affini o integrative
  • SSDSPS/08
  • Mandatory presenceNo
  • Languageita
  • CFU6 CFU
  • Total duration42 hours
  • Hours distribution42 classroom hours