Digital media, Journalism and Political communication

MIHAELA GAVRILA

The student must obtain adequate knowledge of the peculiar features of Italian television and media entertainment industries, and its positioning within the media entertainment ecosystem, by understanding similarities and differences in relation to the television cultures and industries of other countries (in particular the European ones).
This knowledge must guarantee the student the critical and interpretative capacity to be revealed through the analysis of audiovisual texts, necessary to identify the specific national influences, the evolution of the markets and the interrelation between national and trans-national factors.
The course of study solicits the student the ability to analyse the television markets also in relation to their target audicence and their placement in the digital ecosystem.
The Laboratory, which is an integral part of the course, aims to provide students the interpretative tools for the critical analysis of the TV market in Italy, with particular attention to the production and distribution of contents.
At the end of the course and the workshop phase the student will be able to:
• Critically apply knowledge of the television and national entertainment market positioning within international media markets;
• Know and apply the features of television genres and their evolutionary paths;
• analyse, also with the help of ratings, the behaviour of the public in the national and international audiovisual market;
• create, through the project work, television formats suitable for the national and international entertainment market;
• illustrate, through multimedia tools, audiovisual clips, ad hoc events and social strategies, the results of the design work for television and audiovisual;
• An overview of the cultures and industries of television will guarantee the student the opportunity to face the complex dynamics of the ideation, production and distribution of a complex transmedial product on the interpretative level and the applicative one.

Therefore, at the end of the course the student will be able to recognize the needs of the audiovisual markets, also updating autonomously his/her own knowledge and skills and actively participating in the production of culture and communication.

Knowledge of elements of Media history in Italy and in Europe.

The Course provides comprehensive knowledge of the culture and contents of the Entertainment and Television studies and industries, highlighting both similarities and differences between different Entertainment Markets, and focusses on processes of inter-relationships between national and trans-national factors that have shaped the formation and evolution of peculiar features of domestic storytelling systems. Connections between media theories and industry practices in a rapidly evolving global mediascape are investigated considering that the forces of technology and globalization are transforming television, cinema and online entertainment. Input will be based on scholarship in the field and enriched by case studies and insights from best practice.

Mandatory Texts:
1) Gavrila, M., La crisi della tv. La tv della crisi. Televisione e Public Service nell’eterna transizione italiana, Milano, FrancoAngeli 2010 (durante le lezioni verranno indicate le parti da studiare).

2) Gavrila, M., Padula, M., IL FUTURO AL CENTRO. Bambini e adolescenti nella scena mediale contemporanea, Egea, Milano, 2023

3) Documento EBU Vision 2020 “CONNECTING TO A NETWORKED SOCIETY” http://www.ebu.ch/files/live/sites/ebu/files/Publications/EBU-Vision2020-Full_report_EN.pdf

4) A text chosen by the student from the following:

Gavrila, M., Faenza R. (a cura di), Il Cinema dà Sapienza. I giovani e il Rinascimento digitale della produzione italiana, Milano, FrancoAngeli, 2020,

Paolo Sigismondi, "La glocalizzazione digitale dell'audiovisivo. Nuovi paradigmi nel panorama mondiale", FrancoAngeli, Milano, 2014.

Teaching materials


PROGRAM FOR NON-ATTENDING STUDENTS

In addition to the mandatory texts, non-attending students must study the following books:

Gavrila M., Parziale F. (a cura di), Il futuro dello spazio pubblico. Nuove professioni per nuove esigenze sociali, Maggioli Editore, Santarcangelo di Romagna, 2018
Gavrila M., Morcellini M. (a cura di), Vincere la paura. Una nuova comunicazione della sicurezza contro il mediaterrorismo, Egea, Milano, 2022.

Further texts or variations will be indicated during the lessons.

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The traditional lessons/lectures will be supplemented by event-lectures, testimonies of professionals in the sector, project work and essays, to ensure practical training on the topics covered by the course.

Particularly recommended for the laboratory section.

Oral exam and evaluation of the project work