Catalogo dei Corsi di studio

1. Didactic goals

The Didactic goals of the Master of Science in Product and Service Design are to train Designer in the field of advanced production of innovative artefacts, with strategic skills and vision and management of the typical processes of Post-Industrial society.
The Master is tougth in English and is designed to welcome students from different geographical and educational backgrounds (design, engineering, economics) by creating a multicultural and multidisciplinary environment by integrating design skills, engineering skills, socio-critical skills useful for product and service development necessary for the development and management of Design-driven product, process and service innovations, operating at an international level.

Students will be engaged in intense design activity, thinking creatively and investigating critically, through:
- knowledge and understanding of the material culture of Design in relation to socio-cultural and economic repercussions (ICAR / 13, SPS / 08, M-FIL / 04; L-ART / 03);
- the control of the technical-productive, technical-functional and formal aspects of the artefacts (material or intangible) but also of the set of processes that accompany the planning-production-consumption path informed and guided by economic, social and environmental sustainability strategies (ICAR / 13, ICAR / 12, ICAR / 17; ICAR / 08, ING-INF / 05; ING-IND / 16; SECS-P / 08);
_ the development of Design Thinking skills which, by grasping the potential and resources of a local system, connect them with a critical capacity to the global dimension by developing products and / or services which, starting from the understanding of cultural and social phenomena and of the relationships between resources and activity, is able to produce Design-driven Innovations that condition the material and intangible culture of contemporary societies (ICAR / 13).
There are also 12 CFUs to be chosen which, together with the 18 CFUs dedicated to the final exam and the 12 CFUs dedicated to Further Learning (Integrative Activities) to be carried out in companies, professional studios and research centers that work internationally, allow each student to expect a personalized training course within the wide spectrum of experimental areas of Product and Service Design.

2. Professional opportunities
(Decrees on Classes, art.3, paragraph 7)
This Master of Science offers skills and competences relating to two specific professions.
a) Product and Service Design Strategist specialized in the design of products and services with a high innovation content. The multidisciplinary nature of training suited to internationalization makes this professional figure suitable for holding leadership roles in Design Thinking processes with respect to the entire cycle of conception, production, communication, consumption of a product or service.
This figure is designed for different job contests, both within small and large companies and advanced design agencies, however aimed at the development of process and product innovation with particular attention to the sectors of:
- Products and services with high technological and performance content (Smart Objects, IoT, Robotics, Digital Society)
- Products and services intended for particular users or emerging use contests (Health-care, Design for Emergency, Design for Sustainability)
- Products and Services for Social Innovation and New Economies (Design for Sharing Economy, Critical Design)
The Product and Service Design Strategist thus trained in the Master's Degree course finds ample employment opportunities in all professional and corporate activities operating in the field of Product and Service Design, in the form of:
- freelancer;
- within public and private institutions and bodies;
- within design studios and companies;
- within small, medium and large companies.
b) Product and Service Design Researcher specialized in research in the field of Design-Driven Innovation.
This specific professional figure will be able to fit into the Advanced Research environments carried out both in Academic Bodies, Applied Research Institutions and in the Research and Development Divisions of Large International Companies. This figure is designed for different application areas, with particular attention to interdisciplinarity with other areas of Scientific Research, however aimed at the development of applied research projects in favor of international production and social systems with particular attention to the sectors of:
- Design for Information Technology;
- Design for Digital Manufacturing and Industry 4.0;
- User experience design;
- Design for new materials; 
- Design for the new Economy.
The Product and Service Design Researcher thus trained in the Master's Degree course finds professional opportunities within: 
- Applied Research Bodies and Institutions and Research and Development Divisions; 
- Large International Companies;
The same can be done in research doctorates in the various field of Design.

3. Application to the Master's Degree Course in Product and Service Design
To apply at the Master of Science in Product and Service Design, the candidates need to have a Bachelor Degree, obtained in Italy or abroad, in these field:
- Design,
- Industrial Engineering,
- Computer Engineering,
- Engineering,
- Architecture,
Economics and Marketing.
A certificate of English language (level B2) is a mandatory prerequisite for enrollment. The certificate must be delivered together with the admission application.