Economics and management

The course aims to provide students with the theoretical skills and fundamental analytical skills in the field of business strategies. Specifically, theoretical and applicative indications are provided on the tools, approaches and processes that companies adopt to obtain a competitive advantage on the market. Attention is then paid to the dimension of innovative strategies and how they can allow the achievement of a competitive advantage. Finally, a specific discussion will be dedicated to sustainability strategies adoptable by companies. Part 1 – Fundamentals of strategic management - Definition of the "business strategy" - Analysis of the external environment and analysis of the internal environment - Business strategies and corporate strategies - International strategies - Strategic alliances - Competitive strategies Part 2 – Innovative strategies - Fundamentals of innovation - Elaboration of a technological innovation strategy - Implementation of a technological innovation strategy Part 3 – Special part on sustainability and strategy - Strategy, society and business ethics - Sustainability and strategic positioning of companies

1st level degree. No other requirement

- Course slides - Dyer J, Godfrey P, Jensen R, Pastore A. (2018), Strategic management – principi e applicazioni – Isedi editore - Shilling M. e Izzo F. (2022). Gestione dell’Innovazione (V edizione) - McGraw Hill - Rizzi F., Annunziata E. (2018). Sostenibilità e posizionamento strategico delle imprese. Prospettive teoriche e operative nella definizione delle strategie ambientali – FrancoAngeli

The main teaching method will be face-to-face lectures. During the lessons all issues included in the program will be dealt with, focusing on the most important and innovative topics of the discipline. Whenever possible, examples of practical business cases will be reported, in order to give substance to theories and tools. Videos will be used to clarify different issues treated. Dialogue and continuous interaction with students will be stimulated, in order to improve their interest and involvement. On a voluntary basis, in the final part of the course, students will be provided scientific papers and/or case studies dealing with issues treated during the course. These case studies will be discussed in groups and then presented.

Attendance at lessons is not mandatory, but it's useful for study

The final exam will be unique and in writing. After the written test, those who have obtained a sufficient level can also perform an oral exam. The average value between written and oral exams will be the final evaluation. The written test will be divided into both closed questions (with 3 possible answers for each question and only one correct), and open questions. Total points is 30. Only student obtaining 18 as minimum in the written exam CAN decide to participate to an oral exam, in order to increase their evaluation. For students attending lessons: the final part of the course will foresee a final discussion about case studies and scientific papers. This discussion will be evaluated in the final exam.

- Dyer J, Godfrey P, Jensen R, Pastore A. (2018), Strategic management – principi e applicazioni – Isedi editore ISBN:9788880083849 - Shilling M. e Izzo F. (2022). Gestione dell’Innovazione (V edizione) - McGraw Hill ISBN: 8838699984 - Rizzi F., Annunziata E. (2018). Sostenibilità e posizionamento strategico delle imprese. Prospettive teoriche e operative nella definizione delle strategie ambientali – FrancoAngeli ISBN: 978-88-917-7093-6

The main teaching method will be face-to-face lectures. During the lessons all issues included in the program will be dealt with, focusing on the most important and innovative topics of the discipline. Whenever possible, examples of practical business cases will be reported, in order to give substance to theories and tools. Videos will be used to clarify different issues treated. Moreover direct experiences of businesses will be provided. Dialogue and continuous interaction with students will be stimulated, in order to improve their interest and involvement. In the final part of the course, students will be provided scientific papers and/or case studies dealing with issues treated during the course. These case studies will be discussed in groups and then presented. Case studies will involve also external organizations committed to strategic e innovation management