Organization and Marketing for Corporate Communication

The training objective of the course component is to provide the learner with an appropriate point of view on the decisions and strategic trajectories adopted by companies in the current complex transnational and digital competitive context. The Course (after an introduction and a summary of the guidelines relating to the company, its constituent elements, and its interlocutors) deals, in particular, with issues relating to the governance and management of business activities from a managerial, strategic profile - organizational and financial. Among the topics of greatest interest are: the strategic choices concerning the definition of the most suitable structure for the competition of companies in the global arena and the drivers of competitive advantage. Upon completion, students should be able to: 1. Know the logical and operational components of the strategic business dynamics 2. analyze the areas and circumstances in which strategic processes are implemented and the related peculiarities/criticalities 3. have a clear representation of the context within which management must make strategic decisions. 4. Acquire adequate knowledge of the set of operational tools, indicators, and models to support strategic business decisions.