Organization and Marketing for Corporate Communication

Learning objectives The aim of the course is to build and/or improve students’ competence in workplace, corporate, and institutional discourse. In particular, the focus of the course is on the theoretical knowledge, skills, and strategies needed to communicate in business contexts at multiple levels and across various genres and types of written and spoken texts in English. Students will be working on the analysis and on the production of different types of business texts both written (e.g. press releases, CVs, memos) and spoken (e.g. business meetings, job interviews, communication dynamics) with the aim of consolidating the acquired knowledge and experimenting its application. Specifically we will focus on the specialized language of corporate and institutional texts, their structures, audiences, and purposes. By the end of the course, students are expected to have acquired awareness of workplace discourse, its norms, and practices. They will also be able to show a working knowledge of the topics dealt with during the semester. It is expected that students will use English at the C1 level in both speech and writing.