CECILIA GRIECO

Student Office Hours (suspended in August)
Student office hours are held online on Fridays from 09:00 to 11:00, by appointment at the following link: https://calendly.com/cecilia-grieco/ricevimento-prof-ssa-cecilia-grieco.
Note: It is not permitted to book more than one time slot at a time.
Respecting the booked day and time, the link for the online meeting is: https://meet.google.com/nnh-vttf-iar

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Requesting a Graduation Thesis
The guidelines for requesting and writing a graduation thesis in the subjects I teach (Market Driven Management and Strategic Marketing) are available in the dedicated classroom at the following link: Classroom Richiesta Tesi.
Those interested are kindly requested to read the document carefully and follow the procedures described.

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Tutoring and Support Services for Students with Disabilities and Learning Disorders (DSA)
Students enrolled in the DSA and Disability services must request specific aids and support for exams at least ten days before the test, by sending an email to the Disability Service and the DSA Service at the following addresses:

• Disability services: servizio.disabilita@uniroma1.it
• DSA services: servizio.dsa@uniroma1.it
  Also, please copy Prof. Lucia D’Ambrosi at: dsa.coris@uniroma1.it

The email must include the following information:

• Name and surname of the lecturer; lecturer’s email address;
• Name of the exam; date of the exam;
• Requested support (extra time and/or quantitative but not qualitative reduction of the test; concept maps; other).
  Attach any relevant materials (concept maps or other) if required.

For instructions on how to register for the service, students may consult the following links:

• Registration for the Disability Service:
  https://www.uniroma1.it/it/pagina/i-servizi-gli-studenti-con-disabilita
• Registration for the DSA Service:
  https://www.uniroma1.it/it/pagina/i-servizi-gli-studenti-con-dsa

Formazione e titoli:

Giugno 2023 (posizione corrente): Professoressa Associata in Economia e gestione delle imprese. Dip. Comunicazione e ricerca sociale (CORIS), Sapienza Università di Roma, Via Salaria 113 – 00198 Roma.

Giugno 2020: Ricercatrice a tempo determinato in Economia e gestione delle imprese (art. 24, comma 3, lettera B). Dip. Comunicazione e ricerca sociale (CORIS), Sapienza Università di Roma, Via Salaria 113 – 00198 Roma.

Ottobre 2018 – Giugno 2020: Ricercatrice a tempo determinato in Economia e gestione delle imprese (art. 24, comma 3, lettera A). Università LUMSA, Dip. Scienze Umane, Borgo Sant’Angelo 13 – 00193 Roma.

Ottobre 2018 - Conseguimento dell’Abilitazione Scientifica Nazionale alle funzioni di Professore di seconda fascia nel settore concorsuale 13/B2 (19/10/2018)

Maggio 2017 – Ottobre 2018: Assegnista di ricerca in Economia e gestione delle imprese. Progetto: “L’innovazione nei modelli di business: analisi e implicazioni” (SECS/P-08). Università degli Studi di Roma Tor Vergata, Dip. Management e Diritto, Via Columbia 2 – 00133 Roma.

Gennaio 2016 – Gennaio 2017: Assegnista di ricerca in Economia e gestione delle imprese. Progetto: “Strategie di co-marketing nei mercati digitali” (SECS/P-08). Università degli Studi di Roma Tor Vergata, Dip. Management e Diritto, Via Columbia 2 – 00133 Roma.

Gennaio 2015: Dottore di ricerca (Doctor Europaeus) in Comunicazione, interculturalità e organizzazioni complesse con lode. Titolo della tesi: “How to measure social value creation? Analysis of models, trends and practices of social impact assessment in Italian social enterprises” (SSD: SECS-P/08). Voto: Doctor Europaeus con lode. Università LUMSA, Dip. Scienze Umane, Borgo Sant’Angelo 13 – 00193 Roma.

Principali pubblicazioni:

Grieco C, Morgante A. (2025), New solutions for old problems: exploring business model innovation in food sharing platforms. Business Strategy and the Environment, 2025; 0:1–18 https://doi.org/10.1002/bse.4265

Grieco, C. (2024). Consumer behavior in the sharing economy: Adoption, engagement, and post-usage dynamics. Springer Nature, Switzerland.

Grieco C. (2024). Casi di Marketing. Quaderni del Master Universitario in Marketing Management. Sapienza University Press, Rome.

Grieco, C. (2024). Conceptualizing inclusive marketing: A synthesis of theory and practice. European Management Journal. https://doi.org/10.1016/j.emj.2024.09.008

Grieco, C. and Palagonia, C. (2024), Delving into the behaviour of sharing economy consumers: a literature review, Journal of Consumer Marketing, 41(2), 162-179.

Michelini, L., Grieco, C., & Dentchev, N. (2023). Leveraging collaborations to increase the impact of food sharing platforms. British Food Journal, 125(11), 3953-3978.

Grieco, C. (2023), Sharing at social distance: “Clay-footed giants” coping strategies for navigating the pandemic, Journal of Strategy and Management, 16(1), 128-147.

Grieco, C., Iasevoli, G. (2022). Paths and patterns of value capture innovation in sharing economy. Journal of Revenue and Pricing Management, 1-7.

Grieco, C. (2021). Innovating the innovated: Business model innovation process in sharing economy companies. Creativity and Innovation Management. https://doi.org/10.1111/caim.12457

Grieco C., Michelini L., Iasevoli G. (2021), Which sharing are we betting on? Analysing the financial attractiveness of sharing business models, Journal of Cleaner Production, https://doi.org/10.1016/j.jclepro.2021.128067

Tavoletti E., Kazemargi N., Cerruti C., Grieco C., Appolloni A. (2021), Business model innovation and digital transformation in global management consulting firms, European Journal of Innovation Management, 10.1108/EJIM-11-2020-0443

Michelini,L., Grieco C., Ciulli F., Di Leo A., (2020), Uncovering the impact of food sharing platform business models: a theory of change approach, British Food Journal Vol. 122 No. 5, pp. 1437-1462

Cerruti C., Tavoletti E., Grieco C. (2019), Management consulting: A review of fifty years of scholarly research, Management Research Review, Vol. 42 No. 8, pp. 902-925

Grieco C. (2018), What do social entrepreneurs need to walk their talk? Understanding attitude-behavior gap in social impact assessment practice. Nonprofit Management and Leadership, Vol. 29 n. 1, pp. 105-122

Grieco C., Michelini L. (2018), Mind the gap! Existing barriers to standardizing the measurement of social value creation. In Lindgreen A., Hirsch B., Vallaster C., Yousafzai S. (2018) Measuring and controlling sustainability: Spanning theory and practice, Routledge

Grieco C., Cerruti C. (2018) Managing co-creation in innovative business models: The case of sharing economy, Sinergie Italian Journal of Management, Vol. 36 n. 106, pp. 109-126

Nigri G., Michelini L., Grieco C. (2017), Social Impact and Online Communication in B-Corp, Global Journal of Business Research 11(3), 87-104
Grieco C., Iasevoli G., Michelini L. (2017), Marketing alliances in digital firms: An analysis of benefits and risks. Sinergie Italian Journal of Management, 103, 175-197

Grieco C. (2017), Misurare l’impatto sociale: driver e barriere nelle imprese sociali italiane, in Ieracitano F. (a cura di), (2017), Comunicazione, intercultura e organizzazioni complesse, Roma Studium

Grieco C., Iasevoli G. (2017), Co-marketing alliances: definitions and approaches. Insights from a literature review, Management Research Review, 40(9), 971-989

Maas K., Grieco C. (2017), Distinguishing game changers from boastful charlatans: Which social enterprises are serious about measuring their impact? Journal of Social Entrepreneurship 8(1), 110-128

Grieco C., Montesi F., Seganti S. (2017). Innova. Guida pratica per il Terzo Settore. ISBN: 9788894020717

Montecchia, A., Giordano, F., & Grieco, C. (2016). Communicating CSR: integrated approach or selfie? Evidence from the milan stock exchange. Journal of Cleaner Production, 136, 42-52.

Ferraris A., Grieco C. (2015), The role of the innovation catalyst in social innovation - an Italian case, Sinergie Italian Journal of Management, 97, 127-144.

Grieco C., Iasevoli G. (2015), Missione Terzo Settore. Impatto sociale e modelli di misurazione, una proposta per orientare la scelta, Microfinanza, 10 Anno 3

Grieco, C., Michelini, L., & Iasevoli, G. (2015). Measuring value creation in social enterprises: A cluster analysis of social impact assessment models. Nonprofit and voluntary sector quarterly, 44(6), 1173-1193.

Grieco C. (2015), Assessing social impact of social enterprises. Does one size really fit all?, Springer Brief in Business, Print ISBN: 978-3-319-15313-1; Online ISBN: 978-3-319-15314-8

Grieco C. (2015), L’evoluzione della CSR nei sistemi di certificazione: l’impegno etico, la gestione ambientale e la guida ISO sulla responsabilità sociale, EAI – Edizioni Accademiche Italiani, ISBN: 978-3-639-65844-6

Grieco C., Iasevoli G., Michelini L. (2013), Impresa sociale e creazione di valore: una tassonomia dei modelli di misurazione dell’impatto sociale sul territorio, Sinergie rivista di studi e ricerche. ISSN: 0393-5108.