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COURSE "THE SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOR" (6 credits)
2025-26 academic year
EXAM BOOKS
The exam program consists of two texts:
Mazzara B.M. Società dei consumi e sostenibilità, Carocci, Roma 2023
Mazzara B.M. Comportamenti di consumo e sostenibilità, Carocci, Roma 2025
Students on international mobility may alternatively bring:
SMART B. (2010), Consumer Society: Critical Issues & Environmental Consequences, Sage, Los Angeles.
Non-attending students must also bring the following text:
Thunberg G. (ed.), The Climate Book, Mondadori, Milan 2022; Allen Lane, London.
LESSONS
Wednesday 4-6 PM, Blue Room 5
Friday 12-2 PM, Blue Room 5
MEETING WITH THE TEACHER:
Meeting will be held remotely at: meet.google.com/jzo-rpnm-ghy
To schedule an appointment, please request an appointment
bruno.mazzara@uniroma1.it
CLASSROOM
The course uses the following Google Classroom: bmw5os2j
Students are asked to register in the Classroom to share information, materials, and activities that will be presented during the course.
Receiving hours
LUN 16-17
Lessons
| Lesson code | Lesson | Year | Semester | Language | Course | Course code | Curriculum |
|---|---|---|---|---|---|---|---|
| 10612041 | THE SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOUR | 2nd | 1st | ITA | Organization and Marketing for Corporate Communication | 33626 | Marketing e relazioni d'impresa |