Catalogo dei Corsi di studio

In the context of the MA educational program, the Course aims at illustrating the methodological basis for analyzing news transmitted by the media and its audiences.
The Course will offer the basic methodological approaches and data collection techniques referring to information and audiences analysis, with particular attention to text hermeneutics and content analysis. Some examples taken from empirical research experiences will be presented during the lessons.

SPECIFIC AIMS:
1 –Knowledge and understanding of the main collection and elaboration techniques in the field of information and audiences analysis;
2 –Ability to apply aforementioned knowledge to a personal research design or in analysing others research;
3 – Critical and judgement skills to grasp strengths and weaknesses of social research, as well as obstacles and opportunities of interdisciplinary cooperation; these skills will be acquired through specific classes, real examples, group work;
4 –Communication skills adequate to the public presentation of research findings;
5 –Ability to autonomously continue research activity both for information gathering (e.g. building of questionnaires for content analysis) and for their “quantitative” and “qualitative” evaluation.

The main goal of the course is to provide more knowledge and skills on features, objectives, methods and tools at the basis of Digital Literacy/Digital Education. Specifically, the course will achieve the following objectives:

1. developing knowledge on digital literacy/ digital education
2. developing capabilities in design and implemention digital educative products
3. developing capabilities to analyse critically products and communicative processes with educational objectives
4.developing capabilities of public presentation of a project in the digital education field
5. developing capabilities to evaluate courses or products on digital education in situated contexts

In the context of the MA educational program, the Course aims at illustrating the methodological basis for analyzing news transmitted by the media and its audiences.
The Course will offer the basic methodological approaches and data collection techniques referring to information and audiences analysis, with particular attention to text hermeneutics and content analysis. Some examples taken from empirical research experiences will be presented during the lessons.

SPECIFIC AIMS:
1 –Knowledge and understanding of the main collection and elaboration techniques in the field of information and audiences analysis;
2 –Ability to apply aforementioned knowledge to a personal research design or in analysing others research;
3 – Critical and judgement skills to grasp strengths and weaknesses of social research, as well as obstacles and opportunities of interdisciplinary cooperation; these skills will be acquired through specific classes, real examples, group work;
4 –Communication skills adequate to the public presentation of research findings;
5 –Ability to autonomously continue research activity both for information gathering (e.g. building of questionnaires for content analysis) and for their “quantitative” and “qualitative” evaluation.

The main goal of the course is to provide more knowledge and skills on features, objectives, methods and tools at the basis of Digital Literacy/Digital Education. Specifically, the course will achieve the following objectives:

1. developing knowledge on digital literacy/ digital education
2. developing capabilities in design and implemention digital educative products
3. developing capabilities to analyse critically products and communicative processes with educational objectives
4.developing capabilities of public presentation of a project in the digital education field
5. developing capabilities to evaluate courses or products on digital education in situated contexts

The aim of this Course is to analyze and face the problems coming from the diffusion of communication and information activities in a juridical system based on the people inviolable rights, so to individuate a balancing point of effectively involved interests in the light of fundamental rights.
The learning objective of the Course consists of providing the students with the adequate tools to develop a critical approach to the juridical problems, such as to consent them to evaluate the abstractly available solutions in reason of their effective impact on the balance and the coherence of the juridical system.
At the end of the Course students:
1. Will acquire a deep and critical knowledge about the lesson arguments focused on the media sector and data communication.

2. Will reach the ability to examinee and understand the multiple legal problems emerging from the development of the communication society and of the information technology, creating and giving solutions shaped on the fundamental principles of the European constitutionalism and on the rules of the Italian-European legislative system as well.
3. Will acquire the ability to evaluate the information sources as well as the capacity to collect and rework data with the aim to interpret the juridical case. Furthermore, all the attending students will improve their skills through group or individual project-works that are asked to submit, based on an argument of the course chosen together with the teacher.
4. Thanks to the presentation of the final project work of above the attending students will learn how to correctly communicate the arguments learned attending the course.
5. The Course will provide the students with the correct tools that are necessary to acquire a critical approach to the problems linked to the data communication and circulation and to the data and copyright protection on the web.

The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches.
The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing.
In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies.
In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes.

- In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess:
1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age;
2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes;
3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics;
4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market;
5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce;
6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions.
- In terms of applications, at the end of the course, students must:
1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age;
2- know how to organize, design and manage integrated marketing plans online and offline;
3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age;
4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network;
5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management).

- The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for:
1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era;
2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken;
3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value;
4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools;
5- know how to take decisions for the implementation of marketing projects.
- Among the main communication skills developed during the course are:
1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects;
2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving;
3 - know how to present and promote marketing projects;
4 - know how to package marketing content in formal documents;
5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results.
- Finally, the course aims to contribute to developing the autonomous learning capacity, especially for:
1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating;
2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning;
3 - know how to consult bibliographic sources, to update their skills;
4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated;
5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.

The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches.
The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing.
In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies.
In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes.

- In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess:
1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age;
2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes;
3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics;
4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market;
5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce;
6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions.
- In terms of applications, at the end of the course, students must:
1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age;
2- know how to organize, design and manage integrated marketing plans online and offline;
3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age;
4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network;
5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management).

- The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for:
1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era;
2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken;
3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value;
4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools;
5- know how to take decisions for the implementation of marketing projects.
- Among the main communication skills developed during the course are:
1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects;
2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving;
3 - know how to present and promote marketing projects;
4 - know how to package marketing content in formal documents;
5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results.
- Finally, the course aims to contribute to developing the autonomous learning capacity, especially for:
1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating;
2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning;
3 - know how to consult bibliographic sources, to update their skills;
4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated;
5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.

The aim of this Course is to analyze and face the problems coming from the diffusion of communication and information activities in a juridical system based on the people inviolable rights, so to individuate a balancing point of effectively involved interests in the light of fundamental rights.
The learning objective of the Course consists of providing the students with the adequate tools to develop a critical approach to the juridical problems, such as to consent them to evaluate the abstractly available solutions in reason of their effective impact on the balance and the coherence of the juridical system.
At the end of the Course students:
1. Will acquire a deep and critical knowledge about the lesson arguments focused on the media sector and data communication.

2. Will reach the ability to examinee and understand the multiple legal problems emerging from the development of the communication society and of the information technology, creating and giving solutions shaped on the fundamental principles of the European constitutionalism and on the rules of the Italian-European legislative system as well.
3. Will acquire the ability to evaluate the information sources as well as the capacity to collect and rework data with the aim to interpret the juridical case. Furthermore, all the attending students will improve their skills through group or individual project-works that are asked to submit, based on an argument of the course chosen together with the teacher.
4. Thanks to the presentation of the final project work of above the attending students will learn how to correctly communicate the arguments learned attending the course.
5. The Course will provide the students with the correct tools that are necessary to acquire a critical approach to the problems linked to the data communication and circulation and to the data and copyright protection on the web.

The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches.
The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing.
In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies.
In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes.

- In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess:
1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age;
2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes;
3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics;
4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market;
5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce;
6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions.
- In terms of applications, at the end of the course, students must:
1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age;
2- know how to organize, design and manage integrated marketing plans online and offline;
3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age;
4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network;
5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management).

- The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for:
1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era;
2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken;
3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value;
4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools;
5- know how to take decisions for the implementation of marketing projects.
- Among the main communication skills developed during the course are:
1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects;
2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving;
3 - know how to present and promote marketing projects;
4 - know how to package marketing content in formal documents;
5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results.
- Finally, the course aims to contribute to developing the autonomous learning capacity, especially for:
1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating;
2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning;
3 - know how to consult bibliographic sources, to update their skills;
4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated;
5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.

The aim of this Course is to analyze and face the problems coming from the diffusion of communication and information activities in a juridical system based on the people inviolable rights, so to individuate a balancing point of effectively involved interests in the light of fundamental rights.
The learning objective of the Course consists of providing the students with the adequate tools to develop a critical approach to the juridical problems, such as to consent them to evaluate the abstractly available solutions in reason of their effective impact on the balance and the coherence of the juridical system.
At the end of the Course students:
1. Will acquire a deep and critical knowledge about the lesson arguments focused on the media sector and data communication.

2. Will reach the ability to examinee and understand the multiple legal problems emerging from the development of the communication society and of the information technology, creating and giving solutions shaped on the fundamental principles of the European constitutionalism and on the rules of the Italian-European legislative system as well.
3. Will acquire the ability to evaluate the information sources as well as the capacity to collect and rework data with the aim to interpret the juridical case. Furthermore, all the attending students will improve their skills through group or individual project-works that are asked to submit, based on an argument of the course chosen together with the teacher.
4. Thanks to the presentation of the final project work of above the attending students will learn how to correctly communicate the arguments learned attending the course.
5. The Course will provide the students with the correct tools that are necessary to acquire a critical approach to the problems linked to the data communication and circulation and to the data and copyright protection on the web.

The course will provide the students with the fundamental notions of film theory in a historical perspective, and with the basic instruments and skills of film analysis. The evolution of cinematic language will be considered “ecologically” in a wider media landscape which includes other audiovisual media (such as television, online video platforms and videogames). The stages of film history will be retraced with a focus on the concurrent development of technological advancement and new narrative/stylistic horizons opened for cinematic language. A special attention will be devoted to the changing social rites and sites of film viewing – from the early nickelodeons to the displays of smartphones – and their influence on film style and language through the decades. The theoretical notions and the analytical tools will then be applied to selected film sequences.
By the end of the course, the students will have acquired the following notions and skills

1. Knowledge and understanding
Basic knowledge of film theories and their history; the language of film in its evolution (The “cinema of attractions”; avantgarde film; classical narrative style from David W. Griffith to the golden age of Hollywood; Italian Neorealism, the French Nouvelle Vague and the language of modern cinema; the New Hollywood and the Third Hollywood; cinema and the digital age);

2. Applying knowledge and understanding
Fundamental skills of film analysis, applied to specific film sequences (how distinct elements such as mise-en-scène, cinematography, editing and sound design interact in a sequence);

3. Making judgements
Ability to put films in perspective (history, genre, style) and in context (interaction with other audiovisual products, from TV formats to videogames). A “workshop-like” part of the course will be based on collective discussions of film sequences in class under the guidance of the teacher;

4. Communication
Skills of scientific/academic film writing. For the final exam the students will be asked to present and discuss a paper, written according to the instructions given by the teacher;

5. Lifelong learning skills
Ability to continue autonomously the study, following the bibliographic and filmographic guidelines given during the lessons.

The course in Music Studies, specifically dedicated to the Analysis of Music Production and Languages, aims to train both students’ knowledge about the history of modern musical cultures and languages, in relation to the transformations of social and industrial systems, of music production processes and technological innovations, and skills suitable to conceive and manage editorial content and to carry out communicative, journalistic and research activities concerning music.

Knowledge and understanding
The general objectives will be achieved both through the learning of interdisciplinary theoretical and methodological perspectives that inform the field of Music Studies, and through the comprehension of (1) cultures and imageries of modern and contemporary music; (2) the relationships between institutionalization, legitimating and evolution of music genres and wider social, cultural and industrial processes; (3) processes of production, promotion, distribution and self-production; (4) social practices and functions of music in everyday life; (5) actual transformations related to technological innovations and digital convergence.

Applying knowledge and understanding
Students are solicited to apply perspectives and methods on objects different from those dealt with by the teacher, both during the lessons and in a final paper presented in the classroom and discussed collegially, with the aim of contributing to the formation of both critical analysis and communication of the concepts learned, as well as to the autonomous application of perspectives and methods useful to critically reflect on musical phenomena beyond those dealt with in the course, so that they can constitute tools to be used for the development of individual professional paths.

Communication skills
The presentation and discussion of the final paper in the classroom aims to improve the ability to communicate the knowledge learned, clearly illustrating the logic behind the structure of a proposed research project, from the explanation of the relevance of the chosen theme to that of the choice of the theoretical references and the methodological development

The course is designed for second-year students enrolled in the Degree Course of Media, Digital Communication and Journalism.
This course aims to offer a wide and thorough study on Italian radio, based on the most important moments of its history, on the specific features of the medium as a form of communication, and on the new perspectives for radio relating to production, technology and culture. The general objective is to supply students with the cognitive and critical tools for understanding Italian radio broadcasting in its industrial and cultural dimension, and for using these knowledge in the activities of design and/or analysis of radio products.
Particularly, the course aims to acquire:
1) knowledge and understanding, on the one hand, of the current Italian radio scene (the companies, the offer of formats and contents, the audience’s orientations) and its perspectives of transformation, also regarding new technological and multimedia contexts; on the other, of the symbolic and cultural dimension of the radio product, as a form of communication that expresses meanings through its genres, programs and contents;
2) ability to apply knowledge and understanding, in a competent and reasoned manner, in the field of radio production (creation of a radio format) and scientific research (analysis of a radio program), through ongoing implementation of specific “project work”;
3-4) making judgements, written and spoken communication skills, through the realization and presentation in the classroom of "project work", viewing/listening and critical analysis of audiovisual documents, moments of confrontation in the classroom with external guests;
5) learning skills, based on the knowledge and skills developed during the course

The course aims to highlight the legal (and constitutional) bases of the mass media system and the discipline of Internet as a communication medium. Students will learn the tools with which, through the media, individuals and groups can activate forms of public control of institutional power centers and pressure for democratic change. Analyzing the legislation, the doctrine and some case law, students will be helped to understand the legal system and its practical implementation. At the end of the course student will Interpret the Constitution, framing it in the political context, and estimate the impacts of constitutional and legislative provisions on the functioning of the state and the individual life. Whith in-class exercises, students students will deepen the theme of control in democracy, starting from cases Snowden-Datgate e Facebook-Cambridge Analytica.

The course is intended to be for students enrolled in the first year of the Degree Course MEDIA STUDIES, DIGITAL COMMUNICATION AND JOURNALISM.
The aim of the course is to offer students theoretical knowledge and practical tools for effective analysis, monitoring and management of digital and social media.
Through a multidisciplinary approach, comprising marketing, sociology of communication, Transmedia brand storytelling, the analysis of the imaginary, the course aims to analyze the main areas of research and the most recent technological developments necessary to understand challenges and opportunities, risks and threats of our current medial system.
1. Knowledge and understanding: The course aims to deepen the knowledge of Internet Studies, with attention to the most current lines of theoretical reflection and empirical research also affirmed in the international arena. The course is designed to provide students with specific knowledge of social media and to integrate theoretical knowledge with practical social media understanding.
2. The course aims to translate the knowledge learned in relation to Internet Studies and the logic of operation of Digital and Social Media, in specific skills compared to social media management. Attending students will be invited to design and realize a blog and a dedicated communication plan, in order to acquire knowledge related to strategic planning.
3 – 4 – 5. Transversal skills: The course aims to transfer transversal skills that can be used in the current job market connected to digital media. Through the analysis of business case studies and in-depth analyzes dedicated to the use of digital and social media, students will acquire tools to be used within the communication sector.

The course is intended to be for students enrolled in the first year of the Degree Course MEDIA STUDIES, DIGITAL COMMUNICATION AND JOURNALISM.
The aim of the course is to offer students theoretical knowledge and practical tools for effective analysis, monitoring and management of digital and social media.
Through a multidisciplinary approach, comprising marketing, sociology of communication, Transmedia brand storytelling, the analysis of the imaginary, the course aims to analyze the main areas of research and the most recent technological developments necessary to understand challenges and opportunities, risks and threats of our current medial system.
1. Knowledge and understanding: The course aims to deepen the knowledge of Internet Studies, with attention to the most current lines of theoretical reflection and empirical research also affirmed in the international arena. The course is designed to provide students with specific knowledge of social media and to integrate theoretical knowledge with practical social media understanding.
2. The course aims to translate the knowledge learned in relation to Internet Studies and the logic of operation of Digital and Social Media, in specific skills compared to social media management. Attending students will be invited to design and realize a blog and a dedicated communication plan, in order to acquire knowledge related to strategic planning.
3 – 4 – 5. Transversal skills: The course aims to transfer transversal skills that can be used in the current job market connected to digital media. Through the analysis of business case studies and in-depth analyzes dedicated to the use of digital and social media, students will acquire tools to be used within the communication sector.

The course has two general objectives. On the one hand, offer an articulated illustration of some issues such as the relationship between media and democracy, electoral campaigns, political journalism, the impact of the media on voting behavior and on the formation of public opinion through the presentation of the main knowledge scientific studies on the subject. On the other hand, analyze the processes of agenda setting and agenda building, through the analysis of theories, methods and case studies related to debates and comparisons on political issues in a hybrid media system and examining the role of engaged publics, social actors and stakeholders, social movements and organized civil society.

At the end of the course the student will have acquired an adequate understanding of:
- the central themes in the field of study: processes of the media mediatization and their consequences; permanent electoral campaigns and the nature of post-modern campaigns; the role of languages, rituals and symbols of politics; electoral marketing and professionalization in the political sphere; the role of digital media, social identities, social movements and organized civil society;
- analytical categories useful for interpreting the transformations the web in contemporary societies (from representative democracy to participatory democracy, disintermediation processes, diffusion of forms of polarization, personalization of communication, etc.);
- definitions and theories related to the agenda-setting, hybrid media system, connected activism;
- approaches related to the analysis of political and media conflicts on issues of public interest, in particular concerning: the dynamics of attention and intra-intermediary agenda-building; the dynamics of news and journalistic interpretation; the processes of framing and priming, the communication and political strategies of political actors, claim-makers, social forces and stakeholders; the diffusion of news and the role of engaging and active citizenship.
He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis of political communication campaigns produced by institutional subjects (parties and candidates) and new political subjects (pressure groups, movements), and to the analysis of political and media conflicts on issues of public interest.
In particular, the ability to critically analyze the communication and political strategies of the actors of the public sphere and of the skills of cross-media diffusion and involvement implemented through the presentation, during the lessons, of concrete case studies. Tools and methods useful to develop exercises, individuals or groups, aimed at designing and possibly the implementation of communication campaigns related to issues of political importance will also be presented and discussed.

If the above is functional to the objective of contributing to the development of critical skills and judgment of the student, the planning of moments of public discussion of the exercises conducted in class will be useful to the implementation of his ability to communicate what has learned.

The set of these knowledge and skills is aimed at stimulating the students’ interest in the analysis of different flows of political communication, intended to be applied independently.

The course aims at introducing students to the field of study of political psychology. Politics is defined both as a set of processes involving leaders and shaping the management of public affairs, and as the way in which ordinary people participate to the life of their communities.
First of all, the course aims at briefly sketching the historical development of this field of studies. This resumé will start from European scholars describing the "emotional contagion" of crowds on individual decisions and will arrive to describe the most recent advances of contemporary political psychology. Moreover, a distinction will be drawn between democratic leaderships, authoritarian leaderships and totalitarian societies. Societal processes will be analysed, encouraging civic participation in democracies, scarce interest in politics and despise for élites in authoritarian and populist leaderships, or even dependecy and interpersonal suspicion in totalitarian régimes. Finally, the course will explore the particular kind of societal changes, allowing to build again trustful relations between individuals and groups after the end of intergroup violence and war.
1. Knowledge and understanding: the course aims to deepen the theories of political psychology, starting from the classic European approaches developed since the beginning of XX century to the most recent mini-theories developed by present-day scholars, focusing on specialized issues. Among these last contributions, a special attention will be payed to recent advances in the field of multimodal analysis of political communication. In this field of study, specific instances of Italian political communication will be analyzed, aimed at detecting differences between insurgent democratic political speech and populist speech.
2. Ability to apply knowledge and understanding: the course aims to apply the knowledge learned through the analysis of audiovisual documents, related to different kinds of political communication (speeches addressing audiences actually present in front of the leader, talk shows, messages diffused by social media, etc.)
3 – 4 – 5. Transversal skills: the course aims at acquiring critical judgment skills and an analytical and transversal study approach, through laboratory activities that include moments of confrontation in the classroom on specific case studies on Italian political speeches.

The course analyzes the formative and procedural dynamics of lifestyles and ways of social participation related to it. Social participation (political, community, association, etc.), in contemporary times, is an interesting indicator for understanding the social micro and macro dynamics. The issue concerns not only the aspects of social life, but also the level of communication and construction of networks (real and virtual), through which are substantiated forms of participation. The aim of the course is to understand and analyze contemporary social dynamics also through the analysis of bibliographic sources, statistical data, research and information flows, including digital ones.
Initially, the course program will initially focus on the historical reconstruction of the dimensions of the concepts 'lifestyle' and 'social participation' starting from the classics of sociology, and then dwell on the main theories and on the analysis of some empirical research. Particular attention will be paid to the theme of cultural consumption and the scope of communication.

The course has the following objectives: to acquire logical-analytical skills with the realization of the project work; improve communication skills through the presentation in the classroom of the work carried out, also through the support of specially designed supports (slides, audiovisuals, infographics, etc.); to start the students experimenting with methods of cooperation between peers (group work); improve writing skills (presentation of a brief report on the project).
The course requires the implementation of project-based project-cutting projects concerning the analysis of the dimensions of lifestyles and / or aspects of social participation, paying particular attention to the role played by communication within these social dynamics.
The course will involve the students in the presentation of the project work in the classroom and through the participation in debates with external guests.
The set of knowledge and skills that will be acquired will enable students to improve their critical skills and to implement their skills, also as a function of subsequent training courses.

The course analyzes the formative and procedural dynamics of lifestyles and ways of social participation related to it. Social participation (political, community, association, etc.), in contemporary times, is an interesting indicator for understanding the social micro and macro dynamics. The issue concerns not only the aspects of social life, but also the level of communication and construction of networks (real and virtual), through which are substantiated forms of participation. The aim of the course is to understand and analyze contemporary social dynamics also through the analysis of bibliographic sources, statistical data, research and information flows, including digital ones.
Initially, the course program will initially focus on the historical reconstruction of the dimensions of the concepts 'lifestyle' and 'social participation' starting from the classics of sociology, and then dwell on the main theories and on the analysis of some empirical research. Particular attention will be paid to the theme of cultural consumption and the scope of communication.

The course has the following objectives: to acquire logical-analytical skills with the realization of the project work; improve communication skills through the presentation in the classroom of the work carried out, also through the support of specially designed supports (slides, audiovisuals, infographics, etc.); to start the students experimenting with methods of cooperation between peers (group work); improve writing skills (presentation of a brief report on the project).
The course requires the implementation of project-based project-cutting projects concerning the analysis of the dimensions of lifestyles and / or aspects of social participation, paying particular attention to the role played by communication within these social dynamics.
The course will involve the students in the presentation of the project work in the classroom and through the participation in debates with external guests.
The set of knowledge and skills that will be acquired will enable students to improve their critical skills and to implement their skills, also as a function of subsequent training courses.

The aim of the course is to provide students with the appropriate tools to learn from the historical, sociological and geopolitical point of view the international relations of the contemporary world
Knowledge and understanding: first objective of the course is to strengthen the knowledge and skills related to the sociology of political phenomena acquired during the three-year degree, with specific reference to the dynamics of international level and to global political actors
Ability to apply knowledge and understanding: the course's second objective is to transmit the practical skills to set up and carry out surveys that extend to the context of international relations in order to monitor and understand the global level dynamics underway in the system of contemporary international relations
Autonomy of judgment: Another specific objective of the course is the ability to analyze and reflect independently on the contents of the texts and on the topics discussed in class to be submitted to the common reflection of the class.
Communication skills: Alongside all the objectives, the course aims to develop communication skills on the research paths on the relational dynamics between the states and on the global phenomena of the system of contemporary international relations.
Learning skills: lectures and practical exercises aim to convey the ability of students to study, deepen and re-elaborate the study materials in an autonomous way.
Expected results: It is hoped that the student at the end of the course will be able to independently set up a critical analysis of the dynamics of international relations as well as to work in monitoring and collecting data and information on the specific dynamics of international relations using data quantities, historical comparative method and social network analysis

Objectives of the course:
- knowledge of the classics of political philosophy;
- Analysis of political categories;
-The study of concepts for understanding political processes.

The course offers:
- to provide critical skills for the autonomous interpretation of classical texts of political thought;
- critical use of the theoretical categories in the analysis of modern political institutions.
-comparative analysis of the variety of phenomena that are included in category of populism