Presentation

The Bachelor’s Degree Programme in Design – historically rooted in the culture of “know-how” and project-based learning – aims to train designers, that is, professionals capable of critically combining knowledge from the humanities with that of the technical-scientific culture throughout all the phases of a project (conception, development, and realisation) of both tangible and intangible artefacts. Alongside methodological knowledge for project development, students acquire the instrumental skills needed for proper contextualisation and implementation, taking into account the constraints and resources of the production system.

At the end of the programme, graduates will be able to manage the various stages of the design process, both on the cultural and conceptual level – through the interpretation and critical understanding of needs, behaviours, and socio-cultural and economic aspects – and on the technical and operational level, namely in terms of productive, technological-constructive, functional, formal, and usability features. Moreover, they will be capable of assessing the relationships that such products establish with the spatial-environmental context, with industry and the market, with communication and with integrated systems of product, communication, and service. Graduates will also be prepared to engage with cutting-edge topics in design (from AI to IoT, from User Experience to multimedia and the design of both tangible and intangible artefacts).

Upon completion of the programme, graduates will be able to develop design solutions in the three main areas of design, in particular:

  • Industrial product design, with the ability to conceive and develop tangible products designed for people and responsive to market needs, managing their functional, formal, technical, aesthetic-formal, communicative, and productive characteristics.
  • Visual and multimedia communication design, with the ability to develop intangible products in their main aspects, such as graphic and editorial communication, branding, product communication and wayfinding, multimedia, and interactive installations.
  • Exhibit and public space design, with the ability to conceive and develop projects for temporary installations (museums and trade fair stands, retail environments for goods and services, or entertainment spaces), as well as furniture design (for public and private spaces such as hospitals and schools, hospitality and catering services, workplaces, and domestic living).