Design, Multimedia and Visual Communication

HISTORY OF VISUAL COMMUNICATION DESIGN Specific objectives The course has the main objective of making the student acquire specific knowledge in the field of the History of Visual Communication. The course should therefore provide the methodological tools to identify, understand and temporally place projects in the history of graphics, and specifically typefaces, posters, magazines and book covers, capturing their unique design and production aspects. The course will therefore focus on artefacts designed between 1890 and 1990, with particular attention to the Italian graphic and typographic production. These case studies will be analyzed in relation to the context in which they were designed and based on the impact they had on contemporary society. In addition to the visual aspects of artefacts, the course aims to address the technological issues related to the production of artefacts, and in particular printing techniques, with the aim of making students acquire the knowledge useful for recognizing the technical aspects of a project. During the course, some historiographical information will also be provided, useful for understanding the limits that define the discipline and the methodological innovations arising from the debate that has taken place over the last decade. Finally, issues relating to the study of primary and secondary sources will be addressed, with the aim of providing students with a first introduction to historical research. This specific objective will be verified through the drafting of a written text. The historical-critical component will instead be evaluated through an exam that certifies the mastery of the course topics.