Design, Multimedia and Visual Communication

The Module aims to provide the theoretical, methodological and critical knowledge for the study of advertising and its new declinations, as well as for elaborating an integrated communication strategic plan, defining its strategic levers and integrating contributions from marketing and the other disciplines involved. The student will understand what underlies the planning and implementation of a campaign, in light of the most recent trends in the evolution of languages, new technologies and new channels available. To achieve this objective, case studies of innovative advertising projects and campaigns significant for the different phenomena and social and cultural contexts that generated them will have to be analyzed. At the end Laboratory, the student will have to demonstrate mastery of an integrated experimental and analytical-design approach for the finalization of the acquired knowledge and understanding, to solve complex problems, related to the conception and feasibility of artifacts and/or systems of artifacts in the field of Visual and Graphic Design and specifically in the field of Social and Disclosure Communication. In particular, the student should be able to experiment with innovative solutions to best display and enhance the material and/or intangible content designed, using the methods, techniques and implementation tools acquired. These skills will be verified in the context of experimental and project activities, through exercises, simulations of projects of new forms of advertising, promotion, disclosure and integrated communication systems aimed at developing the ability of individual and group approach to application and professional problems.