Economics of Innovation

- Principles of corporate management and strategic planning, understanding the strategy formulation and corporate strategic planning process; - Identification of corporate strategic planning tools, development of a strategic map, and definition of performance indicators; - Construction of a business plan model (project work) including measurements, analyses, and processes for operational and economic-financial hypotheses and evaluations; - Summary of critical aspects of business economics (aimed at developing the business plan): determining cash flow, balance sheet analysis, balance sheet ratios, and definition of financial statements; - Overview of possible business models, including the different types of strategic plans; - Introduction to the Sustainability Plan.

No prerequisites required.

Recommended textbook: "Business Plan & Sustainability Plan: Logical Schemes for the Construction of Project Work" (2022), R. Lombardi - Giappichelli Further explanatory slides may be provided.

Attendance is recommended but not mandatory.

The assessment will consist of the completion of a group assignment and an oral exam.

"Business Plan & Sustainability Plan: Logical Schemes for the Construction of Project Work", R. Lombardi - Giappichelli

The course will be delivered through face-to-face teaching, ensuring full student engagement. Each lesson will include a theoretical introduction to the topics, exercises, and further exploration through the analysis of practical cases.