Economics and communication for management and innovation

1) Introduction : Measurement, Errors and Data for Consumer research 2) Primary Data collection 3) Data preparation and descriptive statistics 4) Association and correlation among variables 5) From descriptive statistics to inferential statistics 6) Statistical methods for studing relationship in economic context 7) Linear regression models

none

Statistics for Marketing and Consumer Research - Mario Mazzocchi https://www.amazon.it/Statistics-Marketing-Consumer-Research-Mazzocchi/dp/1412911222

not compulsory but recommended

theoretical part of the exam: written exam, with a multiple choice quiz empirical part of the exam: with the use of the R software for analysis.

slides used by the teacher Statistics for Marketing and Consumer Research - Mario Mazzocchi https://www.amazon.it/Statistics-Marketing-Consumer-Research-Mazzocchi/dp/1412911222

frontal classes