Educational objectives The European Union Law course has the objective of providing students with advanced knowledge of the EU legal order, which is the legal framework for all productive and commercial activities of public and private enterprises.
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Educational objectives Information technology (IT) is the application of computers to store, retrieve, transmit and manipulate data in the context of a business or other enterprise. IT is considered a subset of information and communications technology (ICT). In business is very frequent to use IT in order to obtain information to be used for decision making. Systems used to achieve this goal are called Management Information Systems (MIS). MIS are very frequently used in companies aiming to provide quick information to the management. The purpose of MIS is reporting and providing the necessary information to the managers and supervisors at various levels to help them to discharge their functions of organising, planning, control and decision making. MIS is a scientific way of collecting, processing, storing and communicating information relating to the various activities of an organisation to the various levels of management so that management may be facilitated in discharging its functions efficiently and run the organisation in an efficient manner for the betterment of all. The aim of this course is to provide information on all essential elements that compose MIS and to analyze the role of technology in order to give students a broad knowledge of all tools to be used for an efficient and effective company management.
The basic aim of the course is to provide students with the theoretical and technical knowledge in order to understand and use the tools and models that are based on the management of information systems. Students will be provided with the information concerning the current business models, the ways to increase competitive advantage with IT and MIS, how to manage and understand databases and data warehouses, which is the role and the advantage of the decision support systems, which may be the advantage of entering in the electronic commerce, how a system may be developed with information systems, which is the role played by a dynamic enterprise, how to protect data and which are the future trends. All elements cited above will be analyzed under an economic more than technical point of view aiming to understand which may be the effects on costs and on the efficiency of the organization.
Students who have passed the exam of Business Information Systems will have acquired, in first, the awareness and ability to promote and develop the pathways activation of the management approaches based on information, in all the organizations in which they will act, in any role. In particular, they will have acquired the skills to deploy and manage within organizations, both public and private, the tools and models that were studied within the course. The professional figure typically combined with the acquired skills is the information systems manager in the organizations.
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Educational objectives The course is intended to provide a comprehensive and up-to-date treatment of the enterprise communication management, and to equip students with an understanding of the concepts and tools of corporate communication. Specifically, by the end of the course students will learn about the following:
· the historical emergency and the strategic role of Communication in contemporary enterprises and in promoting processes of social and cultural innovation.
· the key issues defining the traditional area of corporate communication (advertising, public relations, branding, media relations, organizational communication, CSR).
· the key issues and perspectives of specific disciplines and emerging areas of enterprise communication (social media, crisis communications, brandjournalism, intercultural communication).
· professional skills to analyze and manage communication issues in organizations.
· professional writing and public speaking skills.
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