Business Management

The course delves into the phenomenon of creating entrepreneurial initiatives, particularly innovative start-ups, exploring the process of birth and development of new businesses through an analysis of both the more subjective/personal aspects related to the concept of entrepreneurship and entrepreneur, as well as the more objective/external aspects related to legal, evaluation, and civil matters that a potential entrepreneur must consider when starting a new business. Understanding these aspects is crucial for a comprehensive knowledge of the entrepreneurial phenomenon. The course aims to encourage students to focus on their potential entrepreneurial vocation on a personal level, by studying the business creation process and enhancing it through business planning techniques. Through a project-based learning model, the course explores innovative approaches to entrepreneurial initiative development based on principles of experimentation and learning. For this reason, a "Pitch Battle Competition" will be held among students, which will be part of the final evaluation within Invitalia's Entrepreneurship Lab. The course, while maintaining a unified structure, is organized into teaching modules and includes a combination of lectures, group work, reading of scientific papers, guest testimonies, project work, and student presentations. The course is enriched by guest speakers, collaborations, and partnerships from the regional and national innovation ecosystem. The teaching modules are as follows: 1. "Fundamentals of Entrepreneurship and the Entrepreneur," which provides the theoretical context for the entrepreneurial process. 2. "From Theory to Practice," which introduces students to the concrete actions necessary for developing a business idea. 3. "Startups and Ecosystem," which describes the ecosystem in which the new business is placed and the public and private actors available to support the business. 4. "Legal, Financial, and Civil Aspects," which describes the legal, evaluation, and civil aspects that an aspiring startupper must consider. The course combines both theoretical and practical elements.

None

Cucari, N., Franzese M. (2024). Essere startupper. Il primo manuale diffuso sulle startup. McGrawHill Italia. ISBN: 9788838612589.

Strongly recommended

The evaluation is both written and oral, and for attending students, there is an additional evaluation of the project.

Lectures, guest testimonies, and project work