Objectives
The existence of a degree course in Sustainable Tourism Sciences in the Faculty of Arts and Philosophy stems from two factors: the extraordinary importance of the historical, archaeological, artistic, religious and environmental heritage of Rome and Lazio, which has always been a strong motivation for visiting, staying and studying, and the ever-growing role that tourism and culture play in the economy of these areas.
The course, which aims to train professionals working in the tourism sector with a particular focus on sustainability, therefore aims to train cultural operators primarily focused on enhancing and strengthening the cultural tourism sector (prevalent in the first of the three paths defined in the training programme) who are able to promote and coordinate the use of local and environmental cultural resources (archaeological, artistic, historical, geographical, demo-ethno-anthropological, etc.). The structure of the course highlights a particular focus on training personnel in “heritage education”, especially in Rome and Lazio: the intention was therefore to limit the economic and managerial disciplines and instead emphasise those of an archaeological, ancient, historical, art historical and geographical nature, traditionally associated with a humanities faculty.
A second pathway takes into account the changing and dynamic conditions of the tourism sector labour market. To this end, a training programme has been launched that considers the evolution of marketing and branding at various national, regional and local levels and provides for the acquisition of appropriate sociological and technological skills, as well as a sound knowledge of business management.
Finally, the last pathway, which is more specifically dedicated to sustainable tourism, prepares students for the current challenges of sustainability research, adaptation to the principles of the circular economy and sustainability over time and in harmony with the territories of tourism development.
Please refer to the Teaching Regulations for the definition of the percentage of time reserved for individual study.