Psychological Sciences and Techniques

The training program is divided into asynchronous and synchronous teaching modules relating to different thematic areas. Asynchronous teaching involves video lessons organized into modules, accompanied by slides and study materials. The video lessons and materials will be made available progressively at the beginning of each week and will remain accessible for the entire duration of the course. Asynchronous teaching is complemented by synchronous teaching, divided into webinars dedicated to different learning moments: introduction to the course, feedback on student activities, and in-depth analysis of the specific topic of the relationship between minors and advertising. The first thematic area (Modules 1 and 2) will address the basic theories and the main developments of communication research from birth to the present day and will deal with the following topics in detail: Mass society, mass culture and mass communications. Origins and development of communication research. In favour and against mass media. The theory of '' mediated influence "of mass communication: personal influence, leadership of opinion, social groups. The "Short-term effects" of mass communication. Persuasive communication and representation of violence. Advertising as a persuasive communication. The long-term effects” of mass communication: paths of media consumption; influence of mass communication on the processes of sym-bolic construction of reality. The topics discussed in these lessons can be studied on the text Losito G., (1994) Il potere dei media, (NIS) Carocci, Roma. The second part of the course (Module 3) will enter in the specific aspects concerning the advertising com-munication analyzing the following themes: History in the main stages: the origins and the birth of modern advertising; the transformations in the Italian context from the post-war period to the Nineties; advertising in the internet and social networks era. Its protagonists: the creatives and their styles The structure of the advertising message. Effectiveness of advertising messages, Plus and minus of old and "new" media. The social function of advertising and the models conveyed. Stereotypes and cultural models. The ethical limits. The topics discussed in these lessons can be studied in the text by Codeluppi V., (2019) (2a ed.) Che cos'è la pubblicità, Carocci editore, Roma. The last part of the course, delivered in synchronous mode, will address the issues related to the relationship between minors and advertising, exploring the following aspects: The advertising and the world of children. Television advertising in Italy: from Carosello to the present day. Exposure to advertising: the processes of enjoyment and family mediation. The perception of advertising: attention, memory and understanding. Children's attitudes towards advertising. The consumer be-havior. The content and the effects of advertising. The regulatory framework. The topics discussed in these lessons can be studied on the text Metastasio R., (2007), Bambini e pubblicità. Carocci editore, Roma.

In order to understand the topics discussed during lectures and to be able to perform activities, it is important to know the main topics of general sociology, of social psychology and research methodology, particularly referred to persuasion topic and personal influence, at least at an introductory level.

The recommended books for the preparation of the examination program are: 1. Losito G., (1994) Il potere dei media, (NIS) Carocci, Roma. 2. Codeluppi V., (2019) (2a ed.) Che cos'è la pubblicità, Carocci editore, Roma. 3. Metastasio R., (2007), Bambini e pubblicità. Carocci editore, Roma. 4. Handouts provided by the teacher to integrate the in-depth themes and interactive and collaborative (introduction Metastasio R., La scatola magica. Tv, bambini e socializzazione, Carocci editore, Roma, 2002).

In line with the modality of the CdS, the teaching in question is divided into a part of on-line resources for the teaching provided, and in a part of activities prepared to carry out the interactive teaching. From a technological point of view, the e-learning platform consists of the 3.0 version of Moodle. The presentation of the contents of the teaching units takes place through video lessons, presentations integrated to video lessons, reading of scientific articles and chapters in volumes. Each unit is composed of a series of video lessons which, after being recorded by an information system and a dedicated application, they are loaded weekly by teachers / tutors in the teaching Home Page. The number of lessons varies depending on the extension of the contents present in each teaching unit. The course will last 9 weeks. Each week i will be made visible to students the contents of a teaching unit, on which the interactive activities will then focus (verification tests, discussions, construction of collaborative artifacts). The contents of the units already "unveiled" will remain then always accessible to students. The ability to apply and understand the contents, autonomy of judgment and communication of what has been learned is favored by the following activities: a) brief interventions carried out by students through themed discussion forums or based on questions and answers; b) editing collaborative report, documents, essays via wiki or online video-writing tools collaborative; c) group work structured in deliveries and work procedures that guide the students in the production of an artifact; d) webinars for setting up and returning results aimed at all participating students or a sub-group; e) performance of verification and reading tests feedback associated with correct answers and no. During the didactic micro-planning, the teacher will decide an appropriate mix of interactive activities to be proposed to the students. The participation in these activities is always optional and is incentivized with the allocation of points in more to add to the exam vote.

The course consists of four modules and lasts nine weeks (from January 12 to March 15, 2026). Asynchronous and Synchronous Teaching The course includes four video lesson modules that constitute the asynchronous teaching (accessible at any time after the individual modules are revealed) and three webinars that constitute the synchronous teaching. The webinars are as follows: a) Two webinars on the topic of "Children and Advertising" b) Study Support Webinar. The course includes two individual interactive activities (AI) and one collaborative interactive activity (AC). Participation in the activities is optional.

For students who will participate in the interactive activities included in the course, the evaluation takes into account of the quality of the participation and the artefacts produced, assigning a score to these aspects up to reach a maximum of 3 total points. Through these activities the application skills are assessed e understanding of knowledge, judgment autonomy and communication skills. To evaluate the acquired knowledge, during the final exam, a written test will be given whose contents focus on study texts. The test will consist of 31 multiple choice questions. The total points of the test is 31, to which will be added the total points obtained in the interactive and collaborative activities (with minimum 17 points obtained to written test). Points from 31 they will get the praise.

In line with the Degree Course methodology, the course in question is divided into a section of online resources for asynchronous teaching, a section of activities designed to carry out interactive teaching, and a section of synchronous teaching. Asycronous teaching From a technological point of view, the e-learning platform consists of the 3.0 version of Moodle. The presentation of the contents of the teaching units takes place through video lessons, presentations integrated to video lessons, reading of scientific articles and chapters in volumes. Each unit is composed of a series of video lessons which, after being recorded by an information system and a dedicated application, they are loaded weekly by teachers / tutors in the teaching Home Page. The number of lessons varies depending on the extension of the contents present in each teaching unit. The course will last 9 weeks. Each week i will be made visible to students the contents of a teaching unit, on which the interactive activities will then focus (verification tests, discussions, construction of collaborative artifacts). The contents of the units already "unveiled" will remain then always accessible to students. The syncronous teaching is divided into webinars dedicated to various training moments: introduction to the course, feedback on student activities, and in-depth analysis of specific topics. The ability to apply and understand the contents, autonomy of judgment and communication of what has been learned is favored by the following activities: a) brief interventions carried out by students through themed discussion forums or based on questions and answers; b) editing collaborative report, documents, essays via wiki or online video-writing tools collaborative; c) group work structured in deliveries and work procedures that guide the students in the production of an artifact; d) webinars for setting up and returning results aimed at all participating students or a sub-group; e) performance of verification and reading tests feedback associated with correct answers and no. During the didactic micro-planning, the teacher will decide an appropriate mix of interactive activities to be proposed to the students. The participation in these activities is always optional and is incentivized with the allocation of points in more to add to the exam vote.