Educational objectives knowledge and understanding
Students will learn fundamentals of economics and business management, will be able to frame them in the relevant macroeconomic coordinates (consumption, business investment, public spending, import-export bal-ance), will understand the basics of microeconomics (economic functions of the players and their relationships) in order to put everything in the appropriate framework. The first part of the course is dedicated to the achievement of this goal which, of course, given the students' curriculum, will be achieved by adopting a descriptive approach and by simplifying the concepts to the essential.
Then, the student will be led to understand marketing management principles and objectives. The key concept of value will be stressed. The student will become aware of the conceptual and methodological system underlying each strategy and the consequent operation. The second part of the course is dedicated to achieve this goal. Formal lectures will be integrated with thematic seminars, held by qualified testimonials.
Great care, throughout the course, is given to the acquisition of the technical language of the discipline, recently renewed by the digital revolution.
applying knowledge and understanding
It is expected that students, at the end of the course, will be able to independently analyze markets, understanding what the business goals are, and the complexity of management
making judgements
It is the definitive aim of the course. The selection of themes, the breadth of the observation field, respond exactly to the ultimate goal of providing the student with an independent judgment, based on the data and facts that can be found.
communication skills
The number of students in the classroom does not allow the experiment of an active teaching oriented to de-velop communication skills. Nevertheless, it is the teacher's constant care to try to stimulate the debate in the classroom and describe the tools to support the communication of concepts. The final exam test, in the part of the closed questions (multiple choice) is however oriented to verify the possession of the technical vocabulary of the discipline - indispensable for the purpose of a correct expression of the student's values.
learning skills
During the lessons the main information resources on markets are introduced (official data sources, specialized websites and / or focused on marketing, etc.) and, at the end of the course, the best ways to undertake higher-level studies on marketing will be detailed.
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Educational objectives It has been said that we live in a world of political polarization, where people have strong opinions--
political, moral, and so on--and refuse to listen to the "other side". Is this true? Perhaps this
polarization has been exaggerated; however, even if this is so, there are clearly strong differences of
opinion among people with different political ideologies. How does political communication work
in this context? Indeed, could the act of communicating one's political beliefs add to any political
polarization?
In this course, we will confront these questions by examining four principle issues:
Are people political? How do people react to those they disagree with politically?
What is the role of threat in shaping political ideology and vice versa?
What are the pitfalls of political ideology?
How can we (or can we) use communication to resolve problems?
By confronting these issues, we will begin to understand if people are political in the traditional
sense; if political polarization is a serious issue; the complex role played by threat; the end points of
political ideology that we want to avoid and, finally; how we might use psychological theories to
resolve any political polarization that exists.
Although these issues are very complex, and cannot be easily resolved, by the end of the course we
will be able understand, and form an opinion about, what research--principally psychological
research--says about these issues.
There is no textbook that confronts all of these issues. Consequently, we will rely not on a
traditional text but instead on manuscripts published in academic journals that respond to these
issues.
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