Public and Corporate Communication

Presentation

OBJECTIVES
The L-20 Degree Course in Public and Corporate Communication trains graduates with an adequate command of knowledge, methods and skills in the area of cultural processes, public and corporate communication and marketing. The professional profiles cover the different areas of communication applied to businesses, public institutions and non-profit organisations.
COMPETENCES
It provides graduates with tools to:
a) analyse communication processes and information techniques, as well as adequate methodological skills to process and use them;
b) operate in the field of communication and advertising in businesses, public and non-profit organisations, as well as in communication agencies;
c) understand the functioning of public and private organisations;
d) operate in international contexts thanks to the knowledge of two foreign languages.

PROFESSIONAL PROFILES
Graduates will carry out professional activities in advertising agencies, in the marketing and communication area, in the public relations area of national and international private companies, public administration and non-profit organisations, and in any other sector in which communication applied to organisations is central.