Media studies, digital communication and journalism

Educational objectives

The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches.
The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing.
In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies.
In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes.

- In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess:
1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age;
2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes;
3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics;
4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market;
5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce;
6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions.
- In terms of applications, at the end of the course, students must:
1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age;
2- know how to organize, design and manage integrated marketing plans online and offline;
3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age;
4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network;
5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management).

- The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for:
1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era;
2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken;
3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value;
4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools;
5- know how to take decisions for the implementation of marketing projects.
- Among the main communication skills developed during the course are:
1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects;
2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving;
3 - know how to present and promote marketing projects;
4 - know how to package marketing content in formal documents;
5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results.
- Finally, the course aims to contribute to developing the autonomous learning capacity, especially for:
1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating;
2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning;
3 - know how to consult bibliographic sources, to update their skills;
4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated;
5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles.

Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study.

Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project).

Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics.

Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests.

Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles

Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study.

Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project).

Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics.

Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests.

Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles.

Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study.

Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project).

Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics.

Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests.

Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.

Educational objectives

The course is intended for students enrolled in the first year of the Master's Degree in MEDIA, DIGITAL COMMUNICATION AND JOURNALISM.
The objective of the course is to provide students with the historical, theoretical and empirical frameworks of digital media studies, adopting a perspective traceable to the field of sociology and media studies and a transdisciplinary approach based on the contribution of communication disciplines.
Specifically, it will promote learning about established approaches to the study of digital media and web environments; the main research conducted in recent decades and their interpretive frameworks, up to the most recent applications of this knowledge to evolving fields of research (from algorithm studies to AI); the sociocultural cultures and practices of the internet and user production/consumption of content; the phenomena of participation and activism emerging in the web sphere; and the logics and practices of operation and use/consumption related to digital platforms and Social Network Sites.
The achievement of these objectives is functional both for the continuation of studies and thus for the development of research-oriented skills (academic and market-oriented), and for application to professional fields related to the media system and creative industries, and more generally to communication applied to different sectors of the public sphere.

Knowledge and ability to understand: the student will learn the main theories that constitute the framework of digital media studies, with particular reference to the macro- and micro-sociological dimensions involved and the cultural and technological logics and practices that are structured in digital environments.



Ability to apply knowledge and understanding: the student will be able to produce independent reflections and analyses applicable to specific digital communication contexts and phenomena.



Critical thinking and judgment skills: the student will develop the ability to understand the authority of a source and the quality of research and will be able to produce critical readings of sociocultural and consumer phenomena referable to the field of digital media.



Ability to communicate what has been learned: the student, through the promotion of collegial classroom discussion and video-writing initiatives, will develop oral and written communication skills, learning a style of profile dissemination appropriate to the educational level of the LM.



Ability to pursue study independently in life: through examples of organizing materials and sources, and supporting the completion of projects and reports, the student/student, will learn knowledge and skills functional to the acquisition of autonomy in future study.

Educational objectives

The main aim of the course is to help students to acquire a sufficiently broad knowledge of the lexis of business and marketing. Such knowledge is acquired by consolidating the students’ abilities in all four language skills in English (Speaking, Listening, Reading and Writing). This allows students to cope with specialized texts in various contexts, to become autonomous learners and to improve their communication skills. These tools will be particularly useful to students in their future work environment.

1. Knowledge and Learning: The course will start at a general English B2 upper-intermediate level and should reach a C1 level, especially as regards the analysis of specialised texts and materials. Students are therefore expected to have an intermediate level of English at the beginning of the course.

2. Ability to apply knowledge acquired: Students are encouraged to study the theoretical aspects of the language and do various types of exercises. This allows them to apply their theoretical knowledge through the use of specific study techniques and exercises.

3. Students’ ability to evaluate texts: Students are particularly encouraged to become autonomous learners and to develop their critical abilities in the analysis of various types of texts and their content. They should be able to assess their own performance and that of their colleagues.

4. Communicative ability: Through an interactive didactic approach, students are encouraged to actively participate in class activities through the use of presentations and discussions. This will help to improve their communication skills in English and to develop and apply what they have learnt during the course.

5. Student learning autonomy: By the end of the course, students will be expected to have acquired a good level of specialized language. This knowledge will allow them to understand specialized texts, to produce texts and to communicate efficiently by using appropriate English forms. These tools are also intended to encourage students to become autonomous learners so that they can progress in the acquisition of specialized English lexis on their own. Moreover, these tools will be particularly useful to students in their future work environment.

Educational objectives

Didactic Regulations 270 provide, within each degree course, for a specific number of credits to be allocated to 'student-choice activities'. The number of credits envisaged for this course is 12.
These activities consist solely of examinations relating to modules activated in both three-year and five-year degree courses of the Department, Faculty or other Faculties of La Sapienza. The booking and marking procedures for examinations taken as optional activities are the same as for the other examinations compulsorily included in the curriculum; the grade obtained in these examinations contributes to the definition of the grade average.

Educational objectives

The main aim of the course is to analyze the new narrative universes affected by the phenomenon of cultural and media convergence. The deepening of theoretical knowledge is to support that of practical skills related to the design and implementation of different types of transmedia products. Through an interdisciplinary approach, which takes into account the contributions of psychoanalysis, sociology and media studies, the course also aims to analyze how figures, archetypes, symbols and forms of the collective imagination play a fundamental role in the production of cultural contents

1. Knowledge and understanding. The course aims to provide students with the knowledge necessary to understand the changes that affect the contemporary creative industries, with particular to increasingly complex and connected narrative forms; moreover, it offers the instruments suitable for understanding the modalities of conception and diffusion of transmedia projects, in the light of the innovations introduced by media convergence and participatory culture.
2. Ability to apply knowledge and understanding. The course offers the opportunity to acquire the appropriate skills for the design, management and creation of creative content distributed on different media platforms.
3. During the lessons students are offered laboratory activities, exercises in itinere on specific case studies, with the aim of developing critical skills for the analysis of transmedial products. There are also opportunities for discussion and discussion in the classroom.
4. As part of the workshop, students are asked to present the work done thanks to the skills acquired through the use of multimedia supports (slides, videos, pitches) and to develop effective exhibition skills.
5. The theoretical tools are oriented towards the acquisition of a method of study and research suitable for the analysis of transmedia contents.

Educational objectives

The main aim of the course is to analyze the new narrative universes affected by the phenomenon of cultural and media convergence. The deepening of theoretical knowledge is to support that of practical skills related to the design and implementation of different types of transmedia products. Through an interdisciplinary approach, which takes into account the contributions of psychoanalysis, sociology and media studies, the course also aims to analyze how figures, archetypes, symbols and forms of the collective imagination play a fundamental role in the production of cultural contents

1. Knowledge and understanding. The course aims to provide students with the knowledge necessary to understand the changes that affect the contemporary creative industries, with particular to increasingly complex and connected narrative forms; moreover, it offers the instruments suitable for understanding the modalities of conception and diffusion of transmedia projects, in the light of the innovations introduced by media convergence and participatory culture.
2. Ability to apply knowledge and understanding. The course offers the opportunity to acquire the appropriate skills for the design, management and creation of creative content distributed on different media platforms.
3. During the lessons students are offered laboratory activities, exercises in itinere on specific case studies, with the aim of developing critical skills for the analysis of transmedial products. There are also opportunities for discussion and discussion in the classroom.
4. As part of the workshop, students are asked to present the work done thanks to the skills acquired through the use of multimedia supports (slides, videos, pitches) and to develop effective exhibition skills.
5. The theoretical tools are oriented towards the acquisition of a method of study and research suitable for the analysis of transmedia contents.

Educational objectives

The main objective of the Workshop is to analyse the new narrative universes
affected by the phenomenon of cultural and media convergence. In-depth theoretical knowledge will be complemented by practical skills related to the conception and realisation of different types of transmedia products. Through an interdisciplinary approach, which takes into account contributions from psychoanalysis, sociology and media studies, the course also aims to analyse how figures, archetypes, symbols and forms of the collective imagination play a fundamental role in the production of cultural content.

1. Knowledge and understanding. The workshop aims to enable students to acquire the necessary knowledge to understand the changes affecting contemporary creative industries, with a focus on increasingly complex and interconnected narrative forms; it also offers the appropriate tools for understanding how transmedia projects are conceived and disseminated, in the light of the innovations introduced by media convergence and participatory culture.
2. Ability to apply knowledge and understanding. The workshop offers the opportunity to acquire the appropriate skills for the design, management and realisation of creative content distributed on different media platforms.
3. During the lessons students are offered activities with the aim of developing critical skills for the analysis of transmedia products. Moments of confrontation and discussion in the classroom are also provided.
4. As part of the workshop, students are asked to present the work they have acquired through the use of multimedia supports (slides, videos, pitches) and to develop effective presentation skills.
5. The theoretical tools are geared towards the acquisition of a study and research method suitable for the analysis of transmedia content.

Educational objectives

Internships and work placements allow the student to apply the knowledge and skills learnt during the course of study in companies, public or private bodies or professional orders. These experiences are highly formative and make it possible to initiate initial contacts with the labour market and to gain a better understanding of the expectations of the organisations where the student will be able to work at the end of the course.

Educational objectives

The course aims to provide students with tools and interpretive frameworks to observe and analyze the relation between production and distribution modes of the major media platforms, which operate on a global level with specific ways of organizing and proposing media contents, and the consumption behaviors of audiences. Particular attention will be paid to aspects related to the evolution of the television medium, with regard to the interplay between the technological and cultural dimensions in the phase of the convergence.
The course aims to provide students with tools and interpretive frameworks to observe and analyze the relationship between production and distribution modes of the major media platforms, which operate on a global level with specific ways of organizing and proposing media content offerings, and the consumption behaviors of audiences. Particular attention will be paid to aspects related to the evolution of the television medium, with regard to the interplay between the technological and cultural dimensions in the convergence phase.
Students will gain advanced knowledge about the development of new formats, content and channels, the strategies and business models of the main players in the sector; they will also learn how these strategies and models meet, in a mutual shaping perspective, the participatory practices and experiences of audiences (multiscreening, social television). Finally, the ways in which audiences are constructed and profiled, based on algorithmic logic and specific forms of aggregation enabled by digital platforms, will be analyzed.
Knowledge and understanding: students will acquire tools and frameworks for interpreting the relationship between audiences and digital platforms, with reference to the technological and cultural dimensions within which the interactions between media platforms and audiences are articulated.
Ability to apply knowledge and understanding: students will be able to produce autonomous reflection and analysis that can be applied to different platforms operating in the global context, and to different forms of audience aggregation and participation.
Critical and judgmental skills: students will develop the ability to understand the connection between production and distribution modes of market players and the consumption behaviors of audiences, also with regard to the sociocultural dimension of these practices.
Ability to communicate what has been learned: through classroom discussion and the production of papers and research reports, students will develop their oral and written communication skills.
Ability to pursue study independently throughout life: through the support provided in the production of assignments and reports, students will learn autonomous and replicable work styles in both professional and study contexts.

Educational objectives

Educational goals

The course aims to provide students with theories, methods and tools for the analysis of media in contemporary society from a semiotic point of view. A first objective concerns a synthetic reconstruction of the theoretical approaches and of the historical debate. The most applicative part of the course teaches how to critically analyze a wide range of media products, with particular attention to narrative dynamics, the syncretism of languages, intersemiotic translations, short forms: television fiction, newspaper articles and magazines, comics, songs pop, commercials, video games, websites, favoring the point of view of a semiotic of the text in its different layers. Particular attention will be devoted to media environments integrated into everyday life spaces of different dimensions, from consumer spaces to urban spaces, from smart cities to smart objects.

Educational objectives

The course aims to train, on the one hand, knowledge about the history of music cultures and languages of the modern era in relation to the transformations of social and industrial systems, music production processes and technological innovations; on the other hand it will train skills useful for the planning of editorial content and the performance of communication, journalism, criticism and research activities in the field of music.

Knowledge and Understanding

The objectives will be achieved through learning (1) the theoretical and methodological perspectives that inform the trans-disciplinary field of Music Studies, which form the basis for the development of critical analysis and research in this field; (2) the cultures and imaginaries of the modern and contemporary music; (3) the possible relationships between, on the one hand, the evolution, the institutionalization and the legitimization of musical genres and - on the other - broader social, cultural and industrial dynamics; (4) the production processes, promotion, distribution and musical self-production; (5) the practices and social functions of music in everyday life; (6) the most current transformations related to technological innovation and digital convergence. Overall the skills learned will be useful for the professional insertion in the sectors of production and communication of musical contents, for the planning of editorial contents and for the performance of communicative, journalistic, critical and research activities concerning the music field.

Ability to apply knowledge and understanding

At the end of the course students will have acquired the abilities: (1) to frame in a critical and systemic perspective the processes of musical production, their complex relationships with social and technological contexts, (2) to critically analyze new musical phenomena and the transformations of production systems, (3) to independently carry out research on topics related to production and musical languages, (4) to effectively communicate their own analyzes and the results of their own research

Critical and Judgment skills

Students are encouraged to apply perspectives and methods of analysis on objects other than those proposed by the teacher, both during the lessons and in a final paper presented in the classroom and discussed collectively, with the aim of contributing to forming analytical skills criticism and communication of the concepts learned, as well as the autonomous application of perspectives and methods useful for critical reflection on musical phenomena, disengaging them from the specific examples proposed in the course so that they can constitute a useful background for the development of individual professional paths.

Ability to communicate what has been learned

The presentation in the classroom of the final paper aims to improve the ability to communicate the knowledge learned, clearly illustrating both the logic behind the structuring of its own work, referring to concepts, theories and methods covered during the course, both the criteria for choosing the topic and its relevance

Ability to continue the study independently

The first part of the course insists on the conceptual, theoretical and methodological tools useful for the study of production systems and musical languages, followed both by examples of their application to concrete cases and by the request to the students to apply them on cases of their choice in the tutorial that concludes the course. In this way we intend to ensure the formation of a 'toolbox' and the ability to apply it, able to allow students to independently undertake further study and in-depth studies in the context of the topics covered by the course

Educational objectives

The course of master studies ends with the elaboration and discussion of one
Thesis.
Compared to the final exam held by the students at the end of the Bachelor's degree studies, the Degree Thesis represents an experience no doubt more complex for duration
and for commitment. In continuity with the traditional degree thesis expected
in the single-cycle pre-reform system, the aim of the Master's Thesis is indeed
attest to the acquisition, on the one hand, of specialized knowledge and skills
in the field of study; on the other hand, an advanced training that you show in
particular critical autonomy and scientific research capacity.
The Master's Degree Thesis should therefore be understood as the result of a work by
investigation, not necessarily empirical, provided with original character:
the elaborate, starting from the state of knowledge of the research object, e
finding therefore foundation on an adequate knowledge of the literature e
of the state of the scientific debate, must be an original contribution by the graduate student to the study of the chosen topic (generally, specific and circumscribed).
It must above all must constitute an autonomous production of
content, scientifically and methodologically based, that do not occur
to any form of plagiarism.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles.

Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study.

Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project).

Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics.

Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests.

Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles

Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study.

Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project).

Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics.

Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests.

Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles.

Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study.

Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project).

Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics.

Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests.

Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.

Educational objectives

The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches.
The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing.
In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies.
In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes.

- In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess:
1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age;
2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes;
3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics;
4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market;
5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce;
6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions.
- In terms of applications, at the end of the course, students must:
1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age;
2- know how to organize, design and manage integrated marketing plans online and offline;
3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age;
4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network;
5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management).

- The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for:
1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era;
2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken;
3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value;
4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools;
5- know how to take decisions for the implementation of marketing projects.
- Among the main communication skills developed during the course are:
1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects;
2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving;
3 - know how to present and promote marketing projects;
4 - know how to package marketing content in formal documents;
5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results.
- Finally, the course aims to contribute to developing the autonomous learning capacity, especially for:
1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating;
2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning;
3 - know how to consult bibliographic sources, to update their skills;
4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated;
5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.

Educational objectives

The course is intended for students enrolled in the first year of the Master's Degree in MEDIA, DIGITAL COMMUNICATION AND JOURNALISM.
The objective of the course is to provide students with the historical, theoretical and empirical frameworks of digital media studies, adopting a perspective traceable to the field of sociology and media studies and a transdisciplinary approach based on the contribution of communication disciplines.
Specifically, it will promote learning about established approaches to the study of digital media and web environments; the main research conducted in recent decades and their interpretive frameworks, up to the most recent applications of this knowledge to evolving fields of research (from algorithm studies to AI); the sociocultural cultures and practices of the internet and user production/consumption of content; the phenomena of participation and activism emerging in the web sphere; and the logics and practices of operation and use/consumption related to digital platforms and Social Network Sites.
The achievement of these objectives is functional both for the continuation of studies and thus for the development of research-oriented skills (academic and market-oriented), and for application to professional fields related to the media system and creative industries, and more generally to communication applied to different sectors of the public sphere.

Knowledge and ability to understand: the student will learn the main theories that constitute the framework of digital media studies, with particular reference to the macro- and micro-sociological dimensions involved and the cultural and technological logics and practices that are structured in digital environments.



Ability to apply knowledge and understanding: the student will be able to produce independent reflections and analyses applicable to specific digital communication contexts and phenomena.



Critical thinking and judgment skills: the student will develop the ability to understand the authority of a source and the quality of research and will be able to produce critical readings of sociocultural and consumer phenomena referable to the field of digital media.



Ability to communicate what has been learned: the student, through the promotion of collegial classroom discussion and video-writing initiatives, will develop oral and written communication skills, learning a style of profile dissemination appropriate to the educational level of the LM.



Ability to pursue study independently in life: through examples of organizing materials and sources, and supporting the completion of projects and reports, the student/student, will learn knowledge and skills functional to the acquisition of autonomy in future study.

Educational objectives

The main aim of the course is to help students to acquire a sufficiently broad knowledge of the lexis of business and marketing. Such knowledge is acquired by consolidating the students’ abilities in all four language skills in English (Speaking, Listening, Reading and Writing). This allows students to cope with specialized texts in various contexts, to become autonomous learners and to improve their communication skills. These tools will be particularly useful to students in their future work environment.

1. Knowledge and Learning: The course will start at a general English B2 upper-intermediate level and should reach a C1 level, especially as regards the analysis of specialised texts and materials. Students are therefore expected to have an intermediate level of English at the beginning of the course.

2. Ability to apply knowledge acquired: Students are encouraged to study the theoretical aspects of the language and do various types of exercises. This allows them to apply their theoretical knowledge through the use of specific study techniques and exercises.

3. Students’ ability to evaluate texts: Students are particularly encouraged to become autonomous learners and to develop their critical abilities in the analysis of various types of texts and their content. They should be able to assess their own performance and that of their colleagues.

4. Communicative ability: Through an interactive didactic approach, students are encouraged to actively participate in class activities through the use of presentations and discussions. This will help to improve their communication skills in English and to develop and apply what they have learnt during the course.

5. Student learning autonomy: By the end of the course, students will be expected to have acquired a good level of specialized language. This knowledge will allow them to understand specialized texts, to produce texts and to communicate efficiently by using appropriate English forms. These tools are also intended to encourage students to become autonomous learners so that they can progress in the acquisition of specialized English lexis on their own. Moreover, these tools will be particularly useful to students in their future work environment.

Educational objectives

Didactic Regulations 270 provide, within each degree course, for a specific number of credits to be allocated to 'student-choice activities'. The number of credits envisaged for this course is 12.
These activities consist solely of examinations relating to modules activated in both three-year and five-year degree courses of the Department, Faculty or other Faculties of La Sapienza. The booking and marking procedures for examinations taken as optional activities are the same as for the other examinations compulsorily included in the curriculum; the grade obtained in these examinations contributes to the definition of the grade average.

Educational objectives

According to the learning objectives of the study course, the main purpose of this teaching is to provide students with the principal tools of contemporary linguistics and semiotics for analysis and production of a journalistic text, with special attention to the discoursive strategies able to promote readers’ rational understanding and emotional participation.

At the end of the course the student will demonstrate:

A. to know the main linguistic and semiotic tools for the analysis and production of journalistic texts, and to understand their origins and developments in the contemporary linguistic and semiotic thought (oral examination about knowledge expectations) (knowledge and understanding);
B. to be able a) to analyse journalistic texts on the different linguistic and semiotic levels, in reference to different types of articles, and b) to write a syntesis of a journalistic article, taking in account different types of receivers (classroom practices: textanalysis) (applying knowledge and understanding);
C. to be able to use different linguistic and semiotics tools in changeable contexts of analysis and production, making critical judgements about the sense effects of different discoursive strategies in the journalistic information (classroom practices: critical reading of different newspapers) (making judgements);
D. to be able to give a research paper presentation about one of the issues of the course (individual and group presentations) (communication skills);
E. to be able to go into the issues of the course with autonomous in-depth studies, starting from the debates carried out in the classroom and the given bibliographic suggestions (learning skills).

Educational objectives

The aim of the course is to provide students with the appropriate tools to learn about the fundamental processes of newsmaking in the field of international journalism in a comparative perspective and of international political communication in contemporary reality.
Knowledge and understanding: first objective of the course is to strengthen the knowledge and skills related to international journalism and political communication acquired during the three-year degree, with specific reference to the dynamics in the international environment and to the media diplomacy and to the dimension of the sacred in the journalistic field.
Ability to apply knowledge and understanding: the course's second objective is to transmit the practical skills to set up and carry out surveys that extend to the contexts of international journalism and of international political communication in order to monitor and understand the dynamics of newsmaking in a comparative perspective referring to different political and social contexts, of spin doctoring and the construction of strategic narratives by of the states
Autonomy of judgment: Another specific objective of the course is the ability to analyze and reflect independently on the contents of the texts and on the topics discussed in class to be submitted to the common reflection of the class.
Communication skills: Alongside all the objectives, the course aims to develop communication skills on the research paths on the journalistic representation of social and political issues of global relevance, on relational and communicative dynamics among state and non-state actors operating in the contemporary international relations system.
Learning skills: lectures and practical exercises aim to convey the ability of students to study, deepen and re-elaborate the study materials in an autonomous way.
Expected results: It is hoped that the student at the end of the course will be able to independently identify the main online and offline communication and journalistic dynamics present at international level as well as to work in monitoring and collecting data and information on issues that may be newsworthy on an international level, as well as specific spin doctoring campaigns, creation of fake news and public diplomacy.

Educational objectives

The course aims at analyzing the evolution, the state of the art and the possible evolutionary trends of broadcast journalism in the Italian context, opening up to the comparison with the different European and US models and the possible convergences with the various information media platforms.
In particular, the formats of radio and television news will be studied, with particular attention to the interaction styles of the journalist with the other actors on the scene and with the home audience.
At the end of the course, the student will have acquired an adequate understanding of the processes of newsmaking (collection, selection, editing and presentation of news) applied to the radio and television formats, also in reference to the broader information system (from print to online media).
He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis and creation of audiovisual information products, through constant reference to the most sensitive genres of the contemporary information landscape (politics, economy, national and international news) and those in which the productive innovation appears more convincing (culture, lifestyles, sport).
The knowledge acquired regarding the treatment of news and the design and management of information flows will be applied during the lessons to concrete case studies, and put into practice through laboratory exercises, emphasizing the experimental dimension of the training path.
The aim of these exercises will be to contribute to the development of students' critical and judgment skills, through two distinct ways: on the one hand, training them on the use and implementation of content analysis schedules, to identify salient elements of information products (e.g. themes treated and intention and/or ability to frame them in specific narrative or interpretive frames; role of the host, ways to manage the guests and the involvement of the home audience; etc.). On the other, the solicitation to design and implement the pilot of an information format for radio or television, considering the strengths and weaknesses, opportunities and risks associated with its possible placement in the chosen publishing market.
Both these ways of enhancing students' critical and judgment skills will include moments of public discussion of their projects, of in-class simulation of the editorial dynamics underlying the creation of the format they are developing, and presentation of the finished product when available. This in order to implement the ability of students to communicate / transmit what they have learned.
The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with information content not to be exhausted during the lessons: the tools and methods acquired will be specifically designed to possess and transmit a flexibility that the student will be able to apply independently.

Educational objectives

The course aims at analyzing the evolution, the state of the art and the possible evolutionary trends of broadcast journalism in the Italian context, opening up to the comparison with the different European and US models and the possible convergences with the various information media platforms.
In particular, the formats of radio and television news will be studied, with particular attention to the interaction styles of the journalist with the other actors on the scene and with the home audience.
At the end of the course, the student will have acquired an adequate understanding of the processes of newsmaking (collection, selection, editing and presentation of news) applied to the radio and television formats, also in reference to the broader information system (from print to online media).
He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis and creation of audiovisual information products, through constant reference to the most sensitive genres of the contemporary information landscape (politics, economy, national and international news) and those in which the productive innovation appears more convincing (culture, lifestyles, sport).
The knowledge acquired regarding the treatment of news and the design and management of information flows will be applied during the lessons to concrete case studies, and put into practice through laboratory exercises, emphasizing the experimental dimension of the training path.
The aim of these exercises will be to contribute to the development of students' critical and judgment skills, through two distinct ways: on the one hand, training them on the use and implementation of content analysis schedules, to identify salient elements of information products (e.g. themes treated and intention and/or ability to frame them in specific narrative or interpretive frames; role of the host, ways to manage the guests and the involvement of the home audience; etc.). On the other, the solicitation to design and implement the pilot of an information format for radio or television, considering the strengths and weaknesses, opportunities and risks associated with its possible placement in the chosen publishing market.
Both these ways of enhancing students' critical and judgment skills will include moments of public discussion of their projects, of in-class simulation of the editorial dynamics underlying the creation of the format they are developing, and presentation of the finished product when available. This in order to implement the ability of students to communicate / transmit what they have learned.
The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with information content not to be exhausted during the lessons: the tools and methods acquired will be specifically designed to possess and transmit a flexibility that the student will be able to apply independently.

Educational objectives

The course aims at analyzing the evolution, the state of the art and the possible evolutionary trends of broadcast journalism in the Italian context, opening up to the comparison with the different European and US models and the possible convergences with the various information media platforms.
In particular, the formats of radio and television news will be studied, with particular attention to the interaction styles of the journalist with the other actors on the scene and with the home audience.
At the end of the course, the student will have acquired an adequate understanding of the processes of newsmaking (collection, selection, editing and presentation of news) applied to the radio and television formats, also in reference to the broader information system (from print to online media).
He will also have acquired the critical skills necessary to apply the acquired knowledge to the analysis and creation of audiovisual information products, through constant reference to the most sensitive genres of the contemporary information landscape (politics, economy, national and international news) and those in which the productive innovation appears more convincing (culture, lifestyles, sport).
The knowledge acquired regarding the treatment of news and the design and management of information flows will be applied during the lessons to concrete case studies, and put into practice through laboratory exercises, emphasizing the experimental dimension of the training path.
The aim of these exercises will be to contribute to the development of students' critical and judgment skills, through two distinct ways: on the one hand, training them on the use and implementation of content analysis schedules, to identify salient elements of information products (e.g. themes treated and intention and/or ability to frame them in specific narrative or interpretive frames; role of the host, ways to manage the guests and the involvement of the home audience; etc.). On the other, the solicitation to design and implement the pilot of an information format for radio or television, considering the strengths and weaknesses, opportunities and risks associated with its possible placement in the chosen publishing market.
Both these ways of enhancing students' critical and judgment skills will include moments of public discussion of their projects, of in-class simulation of the editorial dynamics underlying the creation of the format they are developing, and presentation of the finished product when available. This in order to implement the ability of students to communicate / transmit what they have learned.
The set of these knowledge and skills is aimed at stimulating an interest in the analysis / creation of audiovisual products with information content not to be exhausted during the lessons: the tools and methods acquired will be specifically designed to possess and transmit a flexibility that the student will be able to apply independently.

Educational objectives

Internships and work placements allow the student to apply the knowledge and skills learnt during the course of study in companies, public or private bodies or professional orders. These experiences are highly formative and make it possible to initiate initial contacts with the labour market and to gain a better understanding of the expectations of the organisations where the student will be able to work at the end of the course.

Educational objectives

The course of Data Journalism – Tools and application for digital media aims to offer theoretical, methodological and practical tools for data analysis and data visualization in the digital era. The course delves in the development of journalistic practices, conventions and routines that journalists can pursue with the open data support. Generally speaking, the course offers the ability to deal with the principles data analysis and data visualization tools. The methodological approach proposed to study and enhance digital insights is that of digital methods.

In particular, the objectives to be achieved will be:

1. From a theoretical point of view, the student will acquire knowledge of journalism models in the digital age, understanding the challenges of today's journalism and the opportunities offered by "new journalism", with particular reference to investigative journalism through open data.
2. The student will be able to apply methods of cleaning, analysis and visualization of secondary data and carry out a journalistic investigation data-driven.
3. Application of methodological knowledge in practical and laboratory activities. The student will have the opportunity to bring into play the skills acquired during debates with experts in the field, who will be involved during some lessons.
4. During the course the student will be engaged in the creation of one or more data journalism articles (project work) which will allow him to develop editorial skills in the fields of investigative and data-drive journalism.
5. Through the aforementioned laboratory - useful to master the main resources of data journalism (dataset processing, geodata-mapping tools, data visualization) for the preparation of the project work- the student will be able to reach a basic autonomy to improve his ability in the data journalism field.

Educational objectives

The course of Data Journalism – Tools and application for digital media aims to offer theoretical, methodological and practical tools for data analysis and data visualization in the digital era. The course delves in the development of journalistic practices, conventions and routines that journalists can use with the open data support. Generally speaking the course offers the ability to deal with the principles data analysis and data visualization tools.

Through the workshop module the course aims to offer an adequate mastery of the application tools with which the discipline carries out an inquiry and whatchdogging function. In particular, the objectives to be achieved will be:

1. From a theoretical point of view, the student will acquire knowledge of journalism models in the digital age, understanding the challenges of today's journalism and the opportunities offered by "new journalism", with particular reference to investigative journalism through open data.
2. The student will be able to apply methods of cleaning, analysis and visualization of secondary data and independently carry out a survey of data journalism, with relative online dissemination.
3. Application of methodological knowledge in practical and laboratory activities. The student will have the opportunity to bring into play the skills acquired during debates with specialists in the field, who will be involved during some lessons.
4. Through exercises in the classroom, which will represent a moment of exchange between the research groups, hand in hand engaged in the implementation of a survey of data journalism (project work).
5. Through the aforementioned laboratory - useful to master the main resources of data journalism (dataset processing, geodata-mapping tools, data visualization) for the preparation of an investigation (project work) - the student will be able to reach a basic autonomy for starting the profession of data journalists.

Educational objectives

The course of Data Journalism – Tools and application for digital media aims to offer theoretical, methodological and practical tools for data analysis and data visualization in the digital era. The course delves in the development of journalistic practices, conventions and routines that journalists can use with the open data support. Generally speaking the course offers the ability to deal with the principles data analysis and data visualization tools.

Through the workshop module the course aims to offer an adequate mastery of the application tools with which the discipline carries out an inquiry and whatchdogging function. In particular, the objectives to be achieved will be:

1. From a theoretical point of view, the student will acquire knowledge of journalism models in the digital age, understanding the challenges of today's journalism and the opportunities offered by "new journalism", with particular reference to investigative journalism through open data.
2. The student will be able to apply methods of cleaning, analysis and visualization of secondary data and independently carry out a survey of data journalism, with relative online dissemination.
3. Application of methodological knowledge in practical and laboratory activities. The student will have the opportunity to bring into play the skills acquired during debates with specialists in the field, who will be involved during some lessons.
4. Through exercises in the classroom, which will represent a moment of exchange between the research groups, hand in hand engaged in the implementation of a survey of data journalism (project work).
5. Through the aforementioned laboratory - useful to master the main resources of data journalism (dataset processing, geodata-mapping tools, data visualization) for the preparation of an investigation (project work) - the student will be able to reach a basic autonomy for starting the profession of data journalists.

Educational objectives

A knowledge and understanding : the course aims to highlight the italian Constitutional law and to describe the path of institutional and political transformation of the European Union. The lessons will also deepen the legal (and constitutional) bases of the mass media system and the discipline of Internet as a communication medium, with a specific focus on digital era in order to fix the new rules of journalism in the time of Internet.
B. applying knowledge and understanding: analyzing the legislation, the doctrine and some case law, students will be helped to understand the legal system and its practical implementation. Students will be able to grasp the connections of content and method with other disciplines imparted during the course of studies.
C. making judgements: at the end of the course student will Interpret the Constitution, framing it in the political context, and estimate the impacts of constitutional and legislative provisions on the functioning of the state and the individual life. Students will learn the tools with which individuals and groups can activate forms of public control of institutional power centers and pressure for democratic change.
D. communication skills: a written multiple-choice assessment questionnaire on public law fundamentals will be submitted to the students in order to verify their entrance level. Possible mid-term exams will be agreed only with the attending students. At the end of the course is scheduled for all students a final oral exam.
E. learning skills: analyzing the legislation, the doctrine and some case law, students will be helped to understand the legal system and its practical implementation.

Educational objectives

The course of master studies ends with the elaboration and discussion of one
Thesis.
Compared to the final exam held by the students at the end of the Bachelor's degree studies, the Degree Thesis represents an experience no doubt more complex for duration
and for commitment. In continuity with the traditional degree thesis expected
in the single-cycle pre-reform system, the aim of the Master's Thesis is indeed
attest to the acquisition, on the one hand, of specialized knowledge and skills
in the field of study; on the other hand, an advanced training that you show in
particular critical autonomy and scientific research capacity.
The Master's Degree Thesis should therefore be understood as the result of a work by
investigation, not necessarily empirical, provided with original character:
the elaborate, starting from the state of knowledge of the research object, e
finding therefore foundation on an adequate knowledge of the literature e
of the state of the scientific debate, must be an original contribution by the graduate student to the study of the chosen topic (generally, specific and circumscribed).
It must above all must constitute an autonomous production of
content, scientifically and methodologically based, that do not occur
to any form of plagiarism.

Educational objectives

The teaching, aimed at students of the Master's Degree courses, aims to provide an overview of the ways in which the digital age is changing the relationship between supply and demand on the market, making it necessary to change the "classic" marketing approaches.
The course aims to provide advanced knowledge and skills in marketing to understand and manage the new market paradigm, in which consumers are becoming an active part, not only in purchasing processes, but also in communication processes and even in the production processes of goods and services. Starting from this evolution in the relationship between supply and demand, it deepens how organizations, profit and non profit, can contact, acquire and retain customers. How they can develop an attractive offer, sustainable competitive advantage, high brand value, integration between online and offline marketing.
In this sense, during the course, particular attention will be devoted to the study of strategies, tools and metrics of digital marketing, also through the study of case histories, company testimonies and innovative strategies.
In detail, in line with the objectives indicated, the course aims to provide the following learning outcomes.

- In general terms, transfer a wealth of knowledge and advanced skills in marketing by ensuring that the student arrives to possess:
1- an in-depth knowledge and understanding of the processes and contents of marketing in the digital age;
2 - knowledge and skills necessary for the planning, planning and management of integrated offline and online marketing processes;
3 - knowledge and skills necessary to create brand value, from the role of brands in the digital age, to brand identity, to actions and branding metrics;
4 - adequate methodological knowledge aimed at analyzing the needs and behavior of consumers, purchasing and consumption processes to segment the consumer market;
5 - knowledge and methodological skills to manage the various areas of social media marketing from content management, to communities, to social entertainment and social commerce;
6 - adequate methodological knowledge aimed at developing measurements and analysis of the results of marketing actions.
- In terms of applications, at the end of the course, students must:
1 - know how to conceive, design and manage marketing and branding strategies in the consumer markets of the digital age;
2- know how to organize, design and manage integrated marketing plans online and offline;
3- possess appropriate methodological skills for the management of marketing and branding processes for the creation of value in the digital age;
4-possess the skills necessary for the use of digital technologies in the marketing perspective for the purpose of communicating with the various target groups of potential and actual users, from consumers, to the supply network;
5 - be able to evaluate the effectiveness and efficiency of the actions and make the related "adjustments" during the course of the work and face the "unexpected events" (crisis management).

- The course aims to allow the development of an autonomy of judgment. In particular, develop capacity for:
1 - critical reading of the transformations and processes that define the evolution of the market relations between supply and demand in the "digital distruption" era;
2 - collection and evaluation of the information to be examined, evaluated and monitored to estimate the feasibility and effectiveness levels of the actions envisaged and undertaken;
3 - evaluation of the effectiveness of corporate business models and of marketing and branding processes for the creation of market value;
4 - estimate the effectiveness and efficiency of marketing and branding strategies to identify the most suitable processes, techniques and tools;
5- know how to take decisions for the implementation of marketing projects.
- Among the main communication skills developed during the course are:
1 - to communicate effectively, with appropriate language, objectives, strategies and results of analysis, actions and marketing projects;
2 - know how to discuss problems and solutions, apply negotiation techniques and problem solving;
3 - know how to present and promote marketing projects;
4 - know how to package marketing content in formal documents;
5 - know how to listen to customers, partners, colleagues, competitors and stakeholders to optimize the development of the strategy and the achievement of the expected results.
- Finally, the course aims to contribute to developing the autonomous learning capacity, especially for:
1 - develop a method of study and work through which to carry out research and in-depth analysis both for their own training and for their own updating;
2 - have the ability to increase their knowledge, as a form of continuous updating, through observation and listening skills and consequent moments of group experimentation and autonomous areas of study, research and planning;
3 - know how to consult bibliographic sources, to update their skills;
4 - be able to identify the most advanced tools for measuring and evaluating digital marketing actions, continuously updated;
5 - have the ability to refine the relational and negotiation techniques based on experience and trough a comparison.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles.

Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study.

Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project).

Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics.

Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests.

Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles

Knowledge and understanding: the first objective of the course is to provide adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed both at information gathering techniques and at those of analysis more suitable in this field of study.

Ability to apply knowledge and understanding: The second objective of the course is to provide the ability to use the acquired knowledge taking into account the specificities of the different areas in which the analysis of networks and lifestyles is applied. The course will allow to acquire logical-analytical skills through the realization of the project work; improve communicative skills through the exhibition of the work carried out in the classroom, also through the use of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students to experiment with methods of peer cooperation (group work); improve writing skills (presentation of a short written report of the project).

Making judgments: A further specific objective of the course concerns the ability of analysis and reflection in an autonomous form, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and styles of life, the realization of group projects with the aim of applying the acquired knowledge, paying particular attention to the role played by communication within social dynamics.

Communication skills: the course also aims to develop communication skills through the presentation and discussion in class of group work and through participation in debates with external guests.

Ability to continue the study autonomously in the course of life: through the analysis and reflection on the theoretical and methodological framework and the realization of targeted projects, the course aims to provide skills and mastery of the vocabulary and specific techniques of the discipline to put the student in the condition to continue his training project.

Educational objectives

The course provides the concepts, theories and research techniques for the sociological analysis of networks and lifestyles.

Knowledge and ability to understand: The first objective of the workshop is to provide an adequate knowledge of the conceptual and theoretical framework of reference for the sociological analysis of networks and lifestyles, and a methodological preparation aimed at both information gathering techniques and the most suitable analysis techniques in this field of study.

Ability to apply knowledge and understanding: The second objective of the workshop is to provide the ability to use the knowledge acquired, taking into account the specificities of the different fields in which the analysis of networks and lifestyles is applied. The Workshop will enable students to acquire logical-analytical skills through the realisation of project work; improve communication skills through the classroom presentation of the work realised, also with the aid of specially designed supports (slides, audiovisuals, infographics, etc.); initiate students into experimenting with modes of cooperation among peers (group work); improve writing skills (presentation of a brief written account of the project).

Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously, through the critical reading of the debate and interpretative models, the analysis and discussion in class of Italian and international empirical research on networks and lifestyles, and the realisation of group projects with the aim of applying the knowledge acquired, paying particular attention to the role played by communication within social dynamics.

Communication skills: the workshop also aims to develop communication skills through the presentation and classroom discussion of group work and through participation in debates with external guests.

Ability to pursue study autonomously in life: through analysis and reflection on the theoretical and methodological framework and the realisation of targeted projects, the course aims to provide skills and mastery of the lexicon and techniques specific to the discipline in order to put the student in a position to pursue his or her educational project.

Educational objectives

The course is intended for students enrolled in the first year of the Master's Degree in MEDIA, DIGITAL COMMUNICATION AND JOURNALISM.
The objective of the course is to provide students with the historical, theoretical and empirical frameworks of digital media studies, adopting a perspective traceable to the field of sociology and media studies and a transdisciplinary approach based on the contribution of communication disciplines.
Specifically, it will promote learning about established approaches to the study of digital media and web environments; the main research conducted in recent decades and their interpretive frameworks, up to the most recent applications of this knowledge to evolving fields of research (from algorithm studies to AI); the sociocultural cultures and practices of the internet and user production/consumption of content; the phenomena of participation and activism emerging in the web sphere; and the logics and practices of operation and use/consumption related to digital platforms and Social Network Sites.
The achievement of these objectives is functional both for the continuation of studies and thus for the development of research-oriented skills (academic and market-oriented), and for application to professional fields related to the media system and creative industries, and more generally to communication applied to different sectors of the public sphere.

Knowledge and ability to understand: the student will learn the main theories that constitute the framework of digital media studies, with particular reference to the macro- and micro-sociological dimensions involved and the cultural and technological logics and practices that are structured in digital environments.



Ability to apply knowledge and understanding: the student will be able to produce independent reflections and analyses applicable to specific digital communication contexts and phenomena.



Critical thinking and judgment skills: the student will develop the ability to understand the authority of a source and the quality of research and will be able to produce critical readings of sociocultural and consumer phenomena referable to the field of digital media.



Ability to communicate what has been learned: the student, through the promotion of collegial classroom discussion and video-writing initiatives, will develop oral and written communication skills, learning a style of profile dissemination appropriate to the educational level of the LM.



Ability to pursue study independently in life: through examples of organizing materials and sources, and supporting the completion of projects and reports, the student/student, will learn knowledge and skills functional to the acquisition of autonomy in future study.

Educational objectives

The main aim of the course is to help students to acquire a sufficiently broad knowledge of the lexis of business and marketing. Such knowledge is acquired by consolidating the students’ abilities in all four language skills in English (Speaking, Listening, Reading and Writing). This allows students to cope with specialized texts in various contexts, to become autonomous learners and to improve their communication skills. These tools will be particularly useful to students in their future work environment.

1. Knowledge and Learning: The course will start at a general English B2 upper-intermediate level and should reach a C1 level, especially as regards the analysis of specialised texts and materials. Students are therefore expected to have an intermediate level of English at the beginning of the course.

2. Ability to apply knowledge acquired: Students are encouraged to study the theoretical aspects of the language and do various types of exercises. This allows them to apply their theoretical knowledge through the use of specific study techniques and exercises.

3. Students’ ability to evaluate texts: Students are particularly encouraged to become autonomous learners and to develop their critical abilities in the analysis of various types of texts and their content. They should be able to assess their own performance and that of their colleagues.

4. Communicative ability: Through an interactive didactic approach, students are encouraged to actively participate in class activities through the use of presentations and discussions. This will help to improve their communication skills in English and to develop and apply what they have learnt during the course.

5. Student learning autonomy: By the end of the course, students will be expected to have acquired a good level of specialized language. This knowledge will allow them to understand specialized texts, to produce texts and to communicate efficiently by using appropriate English forms. These tools are also intended to encourage students to become autonomous learners so that they can progress in the acquisition of specialized English lexis on their own. Moreover, these tools will be particularly useful to students in their future work environment.

Educational objectives

Didactic Regulations 270 provide, within each degree course, for a specific number of credits to be allocated to 'student-choice activities'. The number of credits envisaged for this course is 12.
These activities consist solely of examinations relating to modules activated in both three-year and five-year degree courses of the Department, Faculty or other Faculties of La Sapienza. The booking and marking procedures for examinations taken as optional activities are the same as for the other examinations compulsorily included in the curriculum; the grade obtained in these examinations contributes to the definition of the grade average.

Educational objectives

The course aims to offer an in-depth analysis of the field of media politics. Starting from a reflection on the transformations of the political and media system, a number of thematic clusters focusing on the relationship between media and democracy, electoral campaigns, political journalism, the impact of media on voting behavior and opinion formation, and the current ways of activating political participation will be presented and analyzed. Particular attention will be paid to exploring the dynamics of shaping and defining issues on the public agenda, in the current media context in which the phenomenon of hybridization has made the range of actors increasingly broader and the task of identifying the contribution made by multiple actors (media, politicians, citizens, influencers, etc.) more complex.
By the end of the course, students will have acquired an adequate understanding of the:
- dynamics of public space construction: processes of mediatization of politics and their consequences; citizens’ consumption of political information; information abundance understood as both opportunity and risk; strategies deployed to capture attention (the battle over identity issues, polarization and the use of political incivility);
- dynamics of political activation: political participation after social media, the subtle difference between expression and participation, intermittent participation, organizing participation, the role of digital media, digital audiences, political fandom and digital folklore, dark participation, i.e., how to create opportunities for disruption and harm to democracy;
- dynamics of consensus activation: the construction of electoral campaigns, the phenomenon of personalization/leadership, mechanisms of intimidation and privatization, supporter engagement between entertainment and polarization, the going public, news management.
Students will also have developed the capacity for critical analysis and empirical research on the communicative and political strategies of actors in the public sphere. This ability will be further implemented through the presentation of concrete case studies and investigative tools and methods useful for developing exercises (individual or group), aimed at designing communication campaigns relevant to issues of political relevance.
The acquisition of this knowledge/skill is aimed at building a “toolbox” capable of enabling the student to construct solid research/reflections on the phenomenon of political communication.

Educational objectives

The aim of the course is to provide students with the appropriate tools to learn from the historical, sociological and geopolitical point of view the international relations of the contemporary world
Knowledge and understanding: first objective of the course is to strengthen the knowledge and skills related to the sociology of political phenomena acquired during the three-year degree, with specific reference to the dynamics of international level and to global political actors
Ability to apply knowledge and understanding: the course's second objective is to transmit the practical skills to set up and carry out surveys that extend to the context of international relations in order to monitor and understand the global level dynamics underway in the system of contemporary international relations
Autonomy of judgment: Another specific objective of the course is the ability to analyze and reflect independently on the contents of the texts and on the topics discussed in class to be submitted to the common reflection of the class.
Communication skills: Alongside all the objectives, the course aims to develop communication skills on the research paths on the relational dynamics between the states and on the global phenomena of the system of contemporary international relations.
Learning skills: lectures and practical exercises aim to convey the ability of students to study, deepen and re-elaborate the study materials in an autonomous way.
Expected results: It is hoped that the student at the end of the course will be able to independently set up a critical analysis of the dynamics of international relations as well as to work in monitoring and collecting data and information on the specific dynamics of international relations using data quantities, historical comparative method and social network analysis

Educational objectives

The course aims at introducing students to the field of study of political psychology. Politics is defined both as a set of processes involving leaders and shaping the management of public affairs, and as the way in which ordinary people participate to the life of their communities.
First of all, the course aims at briefly sketching the historical development of this field of studies. This resumé will start from European scholars describing the "emotional contagion" of crowds on individual decisions and will arrive to describe the most recent advances of contemporary political psychology. Moreover, a distinction will be drawn between democratic leaderships, authoritarian leaderships and totalitarian societies. Societal processes will be analysed, encouraging civic participation in democracies, scarce interest in politics and despise for élites in authoritarian and populist leaderships, or even dependecy and interpersonal suspicion in totalitarian régimes. Finally, the course will explore the particular kind of societal changes, allowing to build again trustful relations between individuals and groups after the end of intergroup violence and war.
1. Knowledge and understanding: the course aims to deepen the theories of political psychology, starting from the classic European approaches developed since the beginning of XX century to the most recent mini-theories developed by present-day scholars, focusing on specialized issues. Among these last contributions, a special attention will be payed to recent advances in the field of multimodal analysis of political communication. In this field of study, specific instances of Italian political communication will be analyzed, aimed at detecting differences between insurgent democratic political speech and populist speech.
2. Ability to apply knowledge and understanding: the course aims to apply the knowledge learned through the analysis of audiovisual documents, related to different kinds of political communication (speeches addressing audiences actually present in front of the leader, talk shows, messages diffused by social media, etc.)
3 – 4 – 5. Transversal skills: the course aims at acquiring critical judgment skills and an analytical and transversal study approach, through laboratory activities that include moments of confrontation in the classroom on specific case studies on Italian political speeches.

Educational objectives

Internships and work placements allow the student to apply the knowledge and skills learnt during the course of study in companies, public or private bodies or professional orders. These experiences are highly formative and make it possible to initiate initial contacts with the labour market and to gain a better understanding of the expectations of the organisations where the student will be able to work at the end of the course.

Educational objectives

The overall aim of the course is to provide an analytical and critical account of the systemic relationships between different forms of communication and the multiple articulations of civic engagement. In particular, the Communication and Civic Engagement course aims to
a) provide an adequate knowledge of the issues, concepts and practices of civic engagement, including their impact on the public sphere;
b) provide analytical tools on the actors of civic engagement and the different forms of active citizenship and their communication strategies;
c) provide a basic knowledge of political practices in terms of democratic innovation and collaborative governance mechanisms, also in the light of the “contentious politics” paradigm;
d) provide basic tools for studying the relationship between forms of civic engagement and the transformation of the public sphere;
e) provide methods and tools for interpreting experiences of civic engagement in digital communication ecosystems.
The course adopts a critical perspective and an intersectional approach.
At the end of the course, the student will have acquired an adequate understanding of the central issues in the field of study, also in relation to the general objectives of the Master’s programme.
In particular, the course aims to enable students to acquire the following competences:
- Knowledge and ability to understand: the forms and processes of political participation and civic engagement from a sociological and communicative perspective, through the acquisition of theoretical competences on models of civic engagement, with particular attention to participatory forms, logics of conflict (including communicative conflict) and relations between social inclusion and power. Students will acquire this basic knowledge by attending lectures and studying texts provided by the lecturer and discussed in class and/or through collaborative digital platforms.
- Ability to apply knowledge and understanding: through the ability to analyse the relationships between instances of civic engagement and models of communication, applying the main methods of analysis also to the study of online civic engagement platforms. These skills will be acquired through laboratory exercises in class.
- Judgment: critical reflection on the evolving dynamics of the relationship between civic engagement, citizens' participation (formal and informal) and the transformation of institutions and the public sphere. This judgement will have to be applied in the classroom, in a seminar-like perspective.
- Communication skills: students will be asked to interact in the classroom through a participatory logic based on “collaborative learning”. This skill will be practised in the classroom and with the support of digital platforms for democratic participation, as well as through the organisation of discussion and practice sessions.
- Learning skills: Students will be asked to adopt a critical learning method capable of combining theoretical skills and empirical analysis, with a view to developing autonomous thinking. It is hoped that these skills will be enhanced through classroom exchanges.
The combination of these knowledge and skills should stimulate an interest in the inextricable link between civic engagement and communication.

Educational objectives

The course of master studies ends with the elaboration and discussion of one
Thesis.
Compared to the final exam held by the students at the end of the Bachelor's degree studies, the Degree Thesis represents an experience no doubt more complex for duration
and for commitment. In continuity with the traditional degree thesis expected
in the single-cycle pre-reform system, the aim of the Master's Thesis is indeed
attest to the acquisition, on the one hand, of specialized knowledge and skills
in the field of study; on the other hand, an advanced training that you show in
particular critical autonomy and scientific research capacity.
The Master's Degree Thesis should therefore be understood as the result of a work by
investigation, not necessarily empirical, provided with original character:
the elaborate, starting from the state of knowledge of the research object, e
finding therefore foundation on an adequate knowledge of the literature e
of the state of the scientific debate, must be an original contribution by the graduate student to the study of the chosen topic (generally, specific and circumscribed).
It must above all must constitute an autonomous production of
content, scientifically and methodologically based, that do not occur
to any form of plagiarism.