Organization and Marketing for Corporate Communication

This year, the class will revolve around the global field of contemporary art, with a focus on the organization of artworkers at both national and international levels.

No prerequisites are required for this class.

Readings: 1. M. Granovetter, 2017, Società ed economia, Milano, Egea. 2. D. Stark, 2019, Il senso della dissonanza, Milano, Mimesis, capp. 1,3, 5. NB: Only non-attending students are required to attend final oral exam on these readings

Students are particularly encouraged to attend classes.

For those of you who will attend this course, the examination will in itinere (i.e., they will be evaluated during the course). Non-attending students must take standard oral exams on required readings indicated elsewhere.

The course will be based on the empirical analysis of the global field of contemporary art.

The monographic course (6 credits) reconstructs the nature of innovation as embedded form of social, relational, structural processes within complex organizations (both economic and cultural), through the critical analysis of some sociological approaches, which can be used as a toolbox to analyze organizational phenomena. The following issues will be studied in depth: 1) Nature and forms of rooting; 2) Moral economics and economics of conventions; 3) The role of social networks in spreading trust, power and norms; 4) Institutional frameworks, organizational fields and trans-institutional isomorphism; 5) Nature and forms of value in organizational contexts. The workshop (3 credits) operationally carries out some aspects dealt with in the monographic section, providing an empirical analysis of the social innovation forms active in Italy.

No prerequisite required

1. M. Granovetter, 2017, Società ed economia, Milano, Egea; 2. D. Stark, Il senso della dissonanza. Racconti di quel che conta nella vita economica, Bologna, Mimesis (capp. 1, 3 e 5).

Attendance is not compulsory but strongly recommended to all students.

For attending students: - In progress evaluation of the skills, on the basis of individual and group exercises. - Project Work (collective/individual) on a specific research topic, in which data analysis choices, results and data communication play a central role/Public discussion of the work. For non-attending students: - Oral examination

The course will consist of lectures on the theoretical part and illustration of the main research approaches through critical analysis of case studies and empirical research in organizational contexts. The laboratory will include students' involvement in working groups to design research plans in innovative organizational systems. At the end of the work, two group project works are expected to be presented.

The monographic course (6 credits) reconstructs the nature of innovation as embedded form of social, relational, structural processes within complex organizations (both economic and cultural), through the critical analysis of some sociological approaches, which can be used as a toolbox to analyze organizational phenomena. The following issues will be studied in depth: 1) Nature and forms of rooting; 2) Moral economics and economics of conventions; 3) The role of social networks in spreading trust, power and norms; 4) Institutional frameworks, organizational fields and trans-institutional isomorphism; 5) Nature and forms of value in organizational contexts. The workshop course (3 cfu) carries out operationally, at the design and technical-operational level, some aspects covered in the monographic section, providing an empirical analysis of the forms of social innovation active in Italy and Lazio (the organizational context selected for the research section is university - focus: innovative teaching) . Methodological framework and research/analysis techniques adopted will be made explicit at the beginning of the course, in relation to the specific context of investigation selected.

No prerequisite required

Exam texts: 1. M. Granovetter, 2017, Società ed economia, Milano, Egea; 2. D. Stark, Il senso della dissonanza. Racconti di quel che conta nella vita economica, Bologna, Mimesis (capp. 1, 3 e 5). Suggested readings (volumes/links on empirical research experiences) - FOCUS: CONTEXT OF EDUCATION AND RESEARCH (Universities and High Schools) - Rapporto ANVUR sul SISTEMA DELLA FORMAZIONE SUPERIORE E DELLA RICERCA, 2023: https://pqa.unich.it/sites/st16/files/allegatiparagrafo/24-06-2023/sintesi-rapporto-anvur-2023.pdf - Rapporto Associazione Unrest-net (Rapporto sull’università italiana 2008-2020): https://www.unrest-net.it/2008-2020-Rapporto-sull-universita-italiana.pdf - Associazione italiana editori (2024), Le abitudini di studio all'Università - Parziale F. (a c. di), 2023, La mediazione digitale a scuola. Studenti e insegnanti nelle scuole superiori a Roma, Broni (PV), Altravista Edizioni

Attendance is not compulsory but strongly recommended to all students.

For attending students: - In progress evaluation of the skills, on the basis of individual and group exercises. - Project Work and individual/group exercises on a specific research topic, within which the interpretive categories employed, the choices of analysis and synthesis made, the results obtained, and the methods of communicating the data play a central role/Public discussion of the work done. For non-attending students: - Oral examination

The course will consist of lectures on the theoretical part and illustration of the main research approaches through critical analysis of case studies and empirical research in organizational contexts. The laboratory will include students' involvement in working groups to design research plans in innovative organizational systems. At the end of the work, two group project works are expected to be presented.

The monographic course (6 cfu) reconstructs the nature of innovation as a form of embedding (social, relational, structural) of complex organisations (both economic and cultural), through the critical analysis of some particularly effective investigative approaches from a sociological point of view, capable of providing an articulate toolbox for the analysis of organisational phenomena. The following topics will be explored: 1) Nature and forms of embeddedness; 2) Moral economy and economics of conventions; 3) The role of social networks in the diffusion of trust, power and norms; 4) Institutional frames, organisational fields and trans-institutional isomorphism; 5) Nature and forms of value in organisational contexts. The workshop course (3 cfu) carries out operationally, at a project and technical-operational level, some aspects dealt with in the monographic section, providing an empirical analysis of the forms of social innovation active in Italy and Lazio (the organisational context selected for the research section is the university context - focus: innovative didactics). Methodological framework and research/analysis techniques adopted will be explained at the beginning of the course, in relation to the specific investigation context selected.

No prerequisites required

Testi d'esame: 1. M. Granovetter, 2017, Società ed economia, Milano, Egea; 2. D. Stark, Il senso della dissonanza. Racconti di quel che conta nella vita economica, Bologna, Mimesis (capp. 1, 3 e 5). Suggested readings (volumes/links on empirical research experiences) - FOCUS: CONTEXT OF TRAINING AND RESEARCH (Universities and Colleges) - Rapporto ANVUR sul SISTEMA DELLA FORMAZIONE SUPERIORE E DELLA RICERCA, 2023: https://pqa.unich.it/sites/st16/files/allegatiparagrafo/24-06-2023/sintesi-rapporto-anvur-2023.pdf - Rapporto Associazione Unrest-net (Rapporto sull’università italiana 2008-2020): https://www.unrest-net.it/2008-2020-Rapporto-sull-universita-italiana.pdf - Associazione italiana editori (2024), Le abitudini di studio all'Università

Attendance is not compulsory; however, continuous attendance is strongly recommended for learning purposes.

For attending students: - Ongoing assessment of the skills acquired, on the basis of individual and group exercises and assigned tasks. - Project Work and individual and group exercises on a specific research topic, within which the interpretative categories used, the analysis and synthesis choices made, the results obtained, the methods of communicating the data/public discussion of the work carried out play a central role. For non-attending students - Oral examination on examination texts

The course will consist of lectures on the theoretical part and an illustration of the main research approaches through the critical analysis of case studies and empirical research in organisational contexts. The workshop will involve students in working groups to design research designs in innovative organisational systems. At the end of the work, two group project works will be presented.