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Curriculum
2007 - present Pirelli - Milano
Head of Brand Communication and Events: reporting to the Global Communication Vice President, to develop the best integrated Corporate,Brand, and Sustainability communication output in terms of quality, consistency, and business impact with specific focus on the digital presence. This means communication strategy, creative development,and omnichannel paid campaigns on a global level.
2003 - 2007 Telecom Italia Milano
Head of Advertising: Selected by the Head of Public Affairs and Communication. I managed 60+ million euros budget to set communication and brand strategies,be responsible for selection and production of all advertising campaigns. My team and I produced 10 omnichannel advertising campaigns per year in Italy, Brazil, and France
2000 - 2003 Ogilvy and Mother Paris
CEMEA Client Service Director: selected by the General Manager to manage and coordinate strategies and advertising campaigns for Motorola, Nestlé, Unilever, and Kraft. Skilled in communication strategies
Dottore in Economia e Commercio Università degli studi di Torino
Lingue: Italiano, Inglese, Francese, Greco