Design

The course will address the theoretical themes of design starting from the concept of form, object, matter and its representation. Great design names will be studied through their works, mainly studying the geometric compositional rules that are at the base, approaching their representation and analysis using all the techniques and technologies that current events offer us.

B.MUNARI, Design e comunicazione visiva B.MUNARI, Da cosa nasce cosa B.MUNARI, Fantasia R.ARNHEIM, Arte e percezione visiva N. DUNN, Come realizzare un Modello architettonico BARONI, La forma del design. Rappresentazione della forma nel linguaggio del Basic Design. Recommended and supporting texts: VITALE, Design di sistema per le istruzioni culturali, il museo empatico. ASHBY, JOHNSON, Materiali e Design BASSANI, SBALCHIERO, Brand Design costruire la personalità di marca vincente. B.E.BURDEK, Design storia, teoria e pratica del design del prodotto.

The lessons are theoretical and practical. First we start with a cultural introduction to the topic, exposing the theoretical principles of the subject, bringing examples and ranging in the various contiguous fields. Ideas and opinions are compared with students, stimulating the process of analysis and perception of the subject studied by starting a cultural debate on the matter. The second part shows an iconic work in the sector and illustrates the intrinsic and extrinsic qualities of the object. A tutorial on this will be assigned below to be delivered for the next lesson.

The candidates will have to take a graphic test and an oral test which will be articulated respectively with the presentation of a professional portfolio based on the exercises carried out during the course and an interview to verify the knowledge and arguments acquired during the lessons. The final grade will be weighted on the basis of the path taken by the student, the improvements made, the achievement of the objectives set by the course and the quality of the exam presentation.

B.MUNARI, Design e comunicazione visiva B.MUNARI, Da cosa nasce cosa B.MUNARI, Fantasia R.ARNHEIM, Arte e percezione visiva N. DUNN, Come realizzare un Modello architettonico BARONI, La forma del design. Rappresentazione della forma nel linguaggio del Basic Design. Recommended and supporting texts: VITALE, Design di sistema per le istruzioni culturali, il museo empatico. ASHBY, JOHNSON, Materiali e Design BASSANI, SBALCHIERO, Brand Design costruire la personalità di marca vincente. B.E.BURDEK, Design storia, teoria e pratica del design del prodotto.

The lessons are theoretical and practical. First we start with a cultural introduction to the topic, exposing the theoretical principles of the subject, bringing examples and ranging in the various contiguous fields. Ideas and opinions are compared with students, stimulating the process of analysis and perception of the subject studied by starting a cultural debate on the matter. The second part shows an iconic work in the sector and illustrates the intrinsic and extrinsic qualities of the object. A tutorial on this will be assigned below to be delivered for the next lesson.