corso|33435

The course aims to train soft skills such as flexibility and adaptation, working independently and in groups, problem-solving, advanced use of digital and statistical tools, and communication skills. The aim is to enable students to interface and relate to the corporate world in the marked interdisciplinary nature that allows them to observe and discuss a business problem by integrating different perspectives, acquiring the ability to draw on different tools and knowledge about the need for problem-solving. SUMMARY OF TOPICS AND OBJECTIVES 1) Context definition and target market: tools and analysis models for defining the internal and external environment, the definition of resources needed to achieve objectives; strategic analysis of competitors and customers 2) Marketing in action: tools and models for defining product/service communication and promotion strategies 3) Innovation and business plan: analysis tools related to the feasibility of the innovative idea, potential market analysis, costs and revenues. EXPECTED LEARNING OUTCOMES. 1) Knowledge and understanding skills. To know the primary analysis tools required for solving business problems, following a multidisciplinary approach. 2) Ability to apply knowledge and understanding. Learning the tools needed to implement analysis tools correctly and efficiently. 3) Autonomy of judgment. Knowing which primary analysis tools to apply to specific case studies. 4) Communication skills. Ability to transfer acquired knowledge and mastery of the subject matter. 5) Learning skills. Ability to transfer acquired knowledge through the application of case studies.