MANAGEMENT
Course objectives
Knowledge and understanding: students will be able to analyse the main strategies and the principal management techniques of enterprises. Applying knowledge and understanding: students will be able to apply theoretical and practical elements to understanding the principal strategic and operating issues of businesses. Making judgement: students will develop interpretative and decision-making skills about the business management Communication skills: students will develop communication skills. Learning skills: students will be able to learn the main innovation about strategic business behaviour and the related traditional management techniques.
Channel 1
MASSIMO BATTAGLIA
Lecturers' profile
Program - Frequency - Exams
Course program
The course program consists of 8 Parts.
Part 1 – The firm as a viable system
Systems thinking: introduction to the firm as a viable system
The firm as a viable system
Business decisions and choices: conceptual difference between Decision Making and Problem Solving
Decision-making domains within the firm
The viable system as a model of universal decision-maker
Algorithmic equivalence between learning paths and decision-making paths
Part 2 – Strategy
Strategic roles in evolutionary dynamics of the business system
Knowledge, innovation, and change
Part 3 – Relational domain
Marketing as a philosophy for connecting with markets
The role of communication in linking the firm with markets
The role of commercial distribution in linking the firm with markets
Part 4 – Transformation
From artisanal work to peer production: production between paradigm discontinuity and cumulativeness
From integrated logistics to Supply Chain Management
Part 5 – Control and organization
Economic and financial decisions and planning
From administration to performance control
Organization: problems, variables, and structural models
Part 6 – Management and business analysis models
SWOT analysis
Balanced Scorecard
Break-even analysis
Product life cycle
Kraljic Matrix
Porter’s Five Forces and competitive strategies
The marketing plan
Part 7 – SMEs and industrial districts
Space as a productive factor generating competitive advantage
The origins of the industrial district concept
Distinctive features of the Marshallian industrial district
The industrial district as a socio-economic concept
Part 8 – Sustainability management as a driver of innovation
The emergence and evolution of the concept of sustainability: from the early movements of the late 1960s to Agenda 2030
Key concepts in sustainability management: Green Economy, Circular Economy, Climate Change and decarbonization, Porter’s Shared Value, Sustainability Reporting
Management systems: from quality to sustainability
The total quality approach and HSE–ethics integration
Prerequisites
Required basic knowledge:
- Entrepreneurship and the basic profile of the firm
- Basic notions of the company profile
- Internal planning and control systems and corporate objectives
- Knowledge of markets: perfect competition, monopoly, and monopolistic competition
Basic tools:
- Break-even point
- Financial statement ratios and indicators for measuring economic and financial performance
Books
- Slides
PARTS 1 - 6 :
- Barile S, Sancetta G. (2018), “MANAGEMENT”, G. Giappichelli Editore, Torino
- Melissa Shilling & Francesco Izzo (2022). Gestione dell’Innovazione (V edizione) - McGraw Hill (Chapters 1 - 5)
PART 7 :
- Becattini G. (1991), “Il distretto industriale marshalliano come concetto socio-economico”, in Becattini G., Pyke F., Sengerberger W. ( a cura di) Distretti industriali e cooperazione fra imprese in Italia. Supplemento a Studi e Informazioni, Banca Toscana, Firenze
- Brusco S. (1991), “La genesi del distretto industriale”, in Becattini G., Pyke F., Sengerberger W. (a cura di) Distretti industriali e cooperazione fra imprese in Italia. Supplemento a Studi e Informazioni, Banca Toscana, Firenze PARTE 8 :
- Frey M., Cerruti C., (2021), “Innovazione, sostenibilità e trasformazione digitale” – CAP 3: L’innovazione nella sostenibilità. Pagg. 127-180
SUGGESTED:
- Ferrucci L. (2000), “Distretti industriali e economie esterne marshalliane: dall’approccio strutturalista ad una visione evoluzionistica” –
Except for Barile, Sancetta (2018), the other materials will be available through the e-learning system
Frequency
Attendance at lessons is not mandatory, but it's useful for study
Exam mode
The final exam will be unique and in writing. After the written test, those who have obtained a sufficient level can also perform an oral exam. The average value between written and oral exams will be the final evaluation.
The written test will be divided into 21 closed questions (with 4 possible answers for each question and only one correct), and three open-ended questions (in which the student will be asked to talk about a certain topic and / or propose a solution to a management problem). Open-ended questions will have the dual purpose of verifying the knowledge of the topics and demonstrating the ability to reason independently about the issues.
Each closed question will be assigned a value of 1 point; the maximum value for each open-ended question will be of 3 points. Totally, 30 points can be assigned; 18 is the minimum to pass the exam, but at least 3 pints must derive from the open-ended questions.
The test duration will be 1 hour.
The oral exam is required for obtaining "laud". During the oral exam, a minimum of two questions will be directed to the students.
For students attending lessons: discussion about case studies and related presentation of results will be used for the final evaluation
Bibliography
- Barile S, Sancetta G. (2018), “MANAGEMENT”, G. Giappichelli Editore, Torino ISBN 9788892117723
- Melissa Shilling e Francesco Izzo (2022). Gestione dell’Innovazione (V edizione) - McGraw Hill (Capitoli da 1 a 5) ISBN 8838699984
Lesson mode
The main teaching method will be face-to-face lectures. During the lessons all issues included in the program will be dealt with, focusing on the most important and innovative topics of the discipline.
Whenever possible, furthermore, examples of practical business cases will be reported, in order to give substance to theories and tools. The main teaching method will be face-to-face lectures. During the lessons all issues included in the program will be dealt with, focusing on the most important and innovative topics of the discipline.
Whenever possible, furthermore, examples of practical business cases will be reported, in order to give substance to theories and tools. Videos will be used to clarify different issues treated.
Dialogue and continuous interaction with students will be stimulated, in order to improve their interest and involvement.
In the second part of the course, contributions from business managers will be encouraged, as they will share their direct experience related to the various topics covered in the course.
On a voluntary basis, students can participate to case studies that will be provided at the end of the course, and which can be discussed in groups and then presented.
- Lesson code1017158
- Academic year2025/2026
- CourseManagement and corporate law
- CurriculumSingle curriculum
- Year3rd year
- Semester1st semester
- SSDSECS-P/08
- CFU9