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Knowledge and understanding: students will be able to analyse the main strategies and the principal management techniques of enterprises. Applying knowledge and understanding: students will be able to apply theoretical and practical elements to understanding the principal strategic and operating issues of businesses. Making judgement: students will develop interpretative and decision-making skills about the business management Communication skills: students will develop communication skills. Learning skills: students will be able to learn the main innovation about strategic business behaviour and the related traditional management techniques.