Economics and communication for management and innovation

Knowledge and understanding The Course aims at introducing the main inferential and multivariate statistical methodologies for the analysis of consumer satisfaction and for the study of market segmentation. Applying knowledge and understanding At the end of the Course the students will be able: - to make decisions under conditions of uncertainty by using inferential statistics methods; - to use multivariate analysis tools for managing quantitative and qualitative information related to business and consumers. Making judgements By the end of the Course the students will be able to develop empirical statistical models for marketing and consumer research. Communication skills By the end of the Course the students will be able to discuss results from multivariate analysis in order to overcome issues related to customer research. Learning skills By the end of the Course the students will have acquired advanced statistics concepts in order to deal with advanced business strategies.