Business Management

EXPECTED LEARNING OUTCOMES General objectives The "Startup and Business Creation" course provides students with the theoretical and practical knowledge necessary for launching and evaluating business initiatives. Particular emphasis will be given to the study of the conditions for the startup and development of new businesses related to both subjective origin, linked to the figure of the entrepreneur and startupper (motivations, subjective requirements, risk appetite, innovative spirit), and to environmental origin (ecosystem). The course aims to stimulate the student to focus on a possible vocation on a personal level, through the study of the business creation process and its enhancement through business planning. Through an educational model based on project-based learning, the teaching explores traditional approaches to the development of entrepreneurial initiatives and approaches that appeal to flexible needs for experimentation and learning. For this reason, a “Business Plan Competition” is foreseen among the students, which will be subject to final evaluation. Specific objectives Knowledge and understanding: At the end of the course, the student will be able to remember, understand and apply the main concepts related to the creation of a new innovative company (startup) and to know how to understand, compare and explain the main problems that a potential entrepreneur must face from the moment of generation of the business idea at the time of launching the initiative. Applying knowledge and understanding: By conducting classroom exercises, case studies and working group, the course supports students in the practical application of the theoretical notions learned, while strengthening their analysis and synthesis skills. At the end of the course, students will be able to analyze, evaluate and apply the main methods and tools for the development of a start-up project. The student will be able to create and develop a business model canvas and a business plan, a new business idea and related formalization of the business model, present their business idea (Pitch). Making judgements : The content and methods of conducting the course strongly encourage the development of the student's critical thinking in approaching the analysis, management and resolution of business situations. In particular, the course aims to develop the capacity of independent judgment and connection capacity between the theoretical topics and the related application plans, with particular reference to the business creation project, assessing both its potential for success and the main critical issues. Communication skills: the student will acquire communication skills and appropriateness in the use of technical language relating to the drafting of a business plan, the start-up process of an entrepreneurial initiative and the presentation of a Pitch. In particular, the “core” of the course is the presentation in the classroom of the results of tasks assigned by the teacher (for example presentation with the support of multimedia tools, informal discussion groups) which aims to strengthen the oral and clear expression skills. Learning skills: At the end of the course, the student will be able to analyze case studies about successful start-up creation stories, consult in-depth material about methods and tools for business creation, follow seminars, in-depth courses o master's degree in subjects related to entrepreneurship and development capital.