Business Management

Educational objectives

General objectives: The "Strategic and Innovation Management" course provides students with the crucial knowledge to understand emerging socio-economic scenarios, with particular regard to coopetitive dynamics, technological innovation, digitalization and platformization of society and the economy. Through case studies, classroom exercises and group work, students will be able to acquire knowledge relating to strategic management and innovation, both with reference to the different theoretical approaches and in the application of consolidated interpretative and analytical frameworks. The course aims to familiarize students with relevant strategic and organizational issues related to innovation and an understanding of their implications on business performance.

Specific aims
Knowledge and understanding: The Strategic and Innovation Management course provides students with knowledge relating to the field of strategic management and innovation. In particular, it allows the student to acquire the following knowledge:
-The main definitions, theories of and debates around innovation;
-The crucial industry dynamics of technological innovation;
-The sources of innovation;
-The main types and patterns of innovation;
-The definition and consequence of standards battles; the implication of modularity and the emerging dynamic of platform competition;
-The main dimensions according to which formulate a technological innovation strategy;
-The main risks related to technological innovation;
-The definition and consequence of alternative innovation strategies: open innovation vs. close innovation.

Application skills: Through classroom exercises, case studies and group work, the Strategic and Innovation Management course supports students in the practical application of strategic analysis, decision making and problem solving approaches . At the end of the course, students will be able to apply managerial tools, decision making and problem solving approaches to concrete contexts and cases.

Critical and judgment skills: The contents and methods of carrying out the course allow the student to: critically evaluate economic issues related to demand as well as the risks faced by companies that implement technological innovation strategies; develop appropriate technological innovation strategies; evaluate and select appropriate mechanisms to protect innovation; critically assess the ethical and social issues and debates related to technological innovation.

Communication skills: The Strategic and Innovation Management course aims to strengthen oral exposure skills, with particular reference to issues related to strategic management and innovation at the company level.

Learning skills: The course promotes the acquisition of a high level of autonomy in the management of the study and of one's own learning. This is made possible through the analysis of case studies - both individual and group level - focused on complex international companies conducted at both individual and group level.

Educational objectives

Leadership and Organizational Change is a 9 Credits (72 Hours) course of the Business Management Cur-riculum (Master Degree), aiming to allow students to learn the motivations behind the process of organiza-tional change (with particular regard to the radical change), the phases that characterize this process and the problems that companies face in effectively carrying out a project of change.

The topic of organizational change will be dealt with considering the most recent technological (especially those relating to digitisation), operational, managerial and organizational innovations and the way in which they impact on business models, on fundamental operational processes, on organizational structures, on culture and practices of Human Resource Management.

This helps to understand the fundamental variables of the organization, on which to lever for the effective implementation of a project of change, having regard to organizational performance and the achievement and improvement of competitive advantage.

Moreover, the analysis of the relationships and interdependencies that characterize the abovementioned variables allows to obtain a systemic view of the complex connections between organization, strategy and environment and how organizational change emerges from their mutual interaction.

2 Training Aims

2.1 General Aims
The main objective of the course is to transfer students analytical knowledge about the process of change management of the firm and the ways in which the leadership acts within organizations.

Students will be able to recognize, face and solve problems arising in the different phases of the organiza-tional change (from the planning of the organizational change, to the mapping of factors that can inhibit or favor the success of the plan itself, to the identification of the supporting roles in the implementation of the change, to the monitoring of the achieved results), also allowing to frame the relationships among organiza-tional, environmental, strategic and operational variables and their mutual link in the change processes, considering their impact on the business performance.

Through appropriate models of organizational analysis, the course will provide adequate knowledge on the effects of systemic change processes and their impact on the main organizational variables.

The course will also provide knowledge on how to exercise leadership in change processes, through the analysis and comparison of leadership styles that can lead to improvements in organizational climate and socio-relational context with respect to toxic leadership style.

The course intends to eventually transfer students with adequate knowledge about the role that organiza-tional culture and processes have in managing human resources to support the effectiveness of change management.

These objectives will be pursued through the adoption of an appropriate mix of lectures, individual jobs, group exercises and testimonies of organizational experts from the business world.

2.2 Specific Aims

2.2.1 Knowledge and understanding.
At the end of the course, students will be able to recognize and face analytically the problems inherent in a process of organizational change, also thanks to the knowledge of models and tools applicable to the spe-cific phases of planning, implementation and control of the change process.

This knowledge will be acquired by adopting an analytical perspective that considers the effects of changes on business models, on the main operational processes, on the organizational structure and practices and related to the development of Human Resources, aimed at understanding the existing systemic relation-ships. among these components of the organizational action and their impact on the performance of the company.

Furthermore, the understanding of the links between environmental, strategic and organizational variables will allow to analyze and solve problems related to the different phases of the organizational change of the firm, in the search for consistency among these variables and in compliance with the economic conditions of the firm itself.

2.2.2 Applying knowledge and understanding.
Through individual work and project work, also commissioned by important Italian entrepreneurial realities, students will be enabled not only to understand the origin, nature and typology of the various problems in-herent in the processes of organizational change, but also to elaborate specific solutions using techniques, models and analysis tools transferred during the lectures.

The presentation by the students of the results of the group work will allow the development of capabilities for reflection and argumentation, together with the ability to exchange, share and display the results achieved.

Lectures from organizational experts coming from leading business organizations and the discussion of the related topics with the students, finally, will allow to corroborate - also with a practical feedback - the ability to apply the techniques and the results achieved by students themselves, and learn from any mistakes made.

2.2.3 Making judgements.
The course, through mixed methods of content delivery (lectures, individual and group work, company tes-timonials), while devoting adequate space to the main theoretical models in the reference literature, intends to stimulate students to realize a personal vision of organizational phenomena, encouraging autonomy of judgment and the creative solution, even if oriented and guided by the teacher, of the consequent prob-lems.

In particular, individual and group work will be designed to increase critical, reflexive and independent judg-ing skills, including that aimed at avoiding the biases that characterize the decision-making processes in this area. solving, also with regard to the ethical and social consequences that distinguish organizational choic-es.

2.2.4 Communication skills.
The performance of several case studies (at individual and group level) and the presentation of the results achieved is an important tool for the development of communication skills. In particular, the exercises are specifically designed to allow students to learn how to interact and communicate, simulating knowledge sharing activities and building consensus typical of real work contexts.

These skills represent a "natural" component of the contents of the course, given that the subject of organi-zational communication is a specific issue to be developed in order to support the organizational change process.

2.2.5 Learning skills.
Considering the high transversal and multidisciplinary nature of the topics the course will dealt with, the contents of which can easily be transferred even in organizational contexts other than business firms, the course of Leadership & Organizational Change allows to acquire theoretical, conceptual and applicative knowledge that can be used for a multiplicity of educational and practical paths subsequent to that of the three-year degree.

In addition, being the course the natural continuation of a master's degree course, not only in managerial or business areas, students will acquire skills that can be further developed, even independently, and used in companies, consulting firms and other organizations, as well as for the establishment of innovative, high-tech start-ups.

2.3 Pre-requisites
Although the issues of the organization can be learned independently from previous economic-business knowledge, an essential requirement for the students is, however, the possess of fundamental notions about the firm’s economy and functioning, with particular regard to its nature, its characteristics - opera-tional and management criteria and the economic and financial conditions that underlie its dynamics.

This knowledge is typically provided in Business Economics and Management courses, which for this rea-son must be considered mandatory to that of Leadership & Organizational Change.

Educational objectives

Leadership and Organizational Change is a 9 Credits (72 Hours) course of the Business Management Cur-riculum (Master Degree), aiming to allow students to learn the motivations behind the process of organiza-tional change (with particular regard to the radical change), the phases that characterize this process and the problems that companies face in effectively carrying out a project of change.

The topic of organizational change will be dealt with considering the most recent technological (especially those relating to digitisation), operational, managerial and organizational innovations and the way in which they impact on business models, on fundamental operational processes, on organizational structures, on culture and practices of Human Resource Management.

This helps to understand the fundamental variables of the organization, on which to lever for the effective implementation of a project of change, having regard to organizational performance and the achievement and improvement of competitive advantage.

Moreover, the analysis of the relationships and interdependencies that characterize the abovementioned variables allows to obtain a systemic view of the complex connections between organization, strategy and environment and how organizational change emerges from their mutual interaction.

2 Training Aims

2.1 General Aims
The main objective of the course is to transfer students analytical knowledge about the process of change management of the firm and the ways in which the leadership acts within organizations.

Students will be able to recognize, face and solve problems arising in the different phases of the organiza-tional change (from the planning of the organizational change, to the mapping of factors that can inhibit or favor the success of the plan itself, to the identification of the supporting roles in the implementation of the change, to the monitoring of the achieved results), also allowing to frame the relationships among organiza-tional, environmental, strategic and operational variables and their mutual link in the change processes, considering their impact on the business performance.

Through appropriate models of organizational analysis, the course will provide adequate knowledge on the effects of systemic change processes and their impact on the main organizational variables.

The course will also provide knowledge on how to exercise leadership in change processes, through the analysis and comparison of leadership styles that can lead to improvements in organizational climate and socio-relational context with respect to toxic leadership style.

The course intends to eventually transfer students with adequate knowledge about the role that organiza-tional culture and processes have in managing human resources to support the effectiveness of change management.

These objectives will be pursued through the adoption of an appropriate mix of lectures, individual jobs, group exercises and testimonies of organizational experts from the business world.

2.2 Specific Aims

2.2.1 Knowledge and understanding.
At the end of the course, students will be able to recognize and face analytically the problems inherent in a process of organizational change, also thanks to the knowledge of models and tools applicable to the spe-cific phases of planning, implementation and control of the change process.

This knowledge will be acquired by adopting an analytical perspective that considers the effects of changes on business models, on the main operational processes, on the organizational structure and practices and related to the development of Human Resources, aimed at understanding the existing systemic relation-ships. among these components of the organizational action and their impact on the performance of the company.

Furthermore, the understanding of the links between environmental, strategic and organizational variables will allow to analyze and solve problems related to the different phases of the organizational change of the firm, in the search for consistency among these variables and in compliance with the economic conditions of the firm itself.

2.2.2 Applying knowledge and understanding.
Through individual work and project work, also commissioned by important Italian entrepreneurial realities, students will be enabled not only to understand the origin, nature and typology of the various problems in-herent in the processes of organizational change, but also to elaborate specific solutions using techniques, models and analysis tools transferred during the lectures.

The presentation by the students of the results of the group work will allow the development of capabilities for reflection and argumentation, together with the ability to exchange, share and display the results achieved.

Lectures from organizational experts coming from leading business organizations and the discussion of the related topics with the students, finally, will allow to corroborate - also with a practical feedback - the ability to apply the techniques and the results achieved by students themselves, and learn from any mistakes made.

2.2.3 Making judgements.
The course, through mixed methods of content delivery (lectures, individual and group work, company tes-timonials), while devoting adequate space to the main theoretical models in the reference literature, intends to stimulate students to realize a personal vision of organizational phenomena, encouraging autonomy of judgment and the creative solution, even if oriented and guided by the teacher, of the consequent prob-lems.

In particular, individual and group work will be designed to increase critical, reflexive and independent judg-ing skills, including that aimed at avoiding the biases that characterize the decision-making processes in this area. solving, also with regard to the ethical and social consequences that distinguish organizational choic-es.

2.2.4 Communication skills.
The performance of several case studies (at individual and group level) and the presentation of the results achieved is an important tool for the development of communication skills. In particular, the exercises are specifically designed to allow students to learn how to interact and communicate, simulating knowledge sharing activities and building consensus typical of real work contexts.

These skills represent a "natural" component of the contents of the course, given that the subject of organi-zational communication is a specific issue to be developed in order to support the organizational change process.

2.2.5 Learning skills.
Considering the high transversal and multidisciplinary nature of the topics the course will dealt with, the contents of which can easily be transferred even in organizational contexts other than business firms, the course of Leadership & Organizational Change allows to acquire theoretical, conceptual and applicative knowledge that can be used for a multiplicity of educational and practical paths subsequent to that of the three-year degree.

In addition, being the course the natural continuation of a master's degree course, not only in managerial or business areas, students will acquire skills that can be further developed, even independently, and used in companies, consulting firms and other organizations, as well as for the establishment of innovative, high-tech start-ups.

2.3 Pre-requisites
Although the issues of the organization can be learned independently from previous economic-business knowledge, an essential requirement for the students is, however, the possess of fundamental notions about the firm’s economy and functioning, with particular regard to its nature, its characteristics - opera-tional and management criteria and the economic and financial conditions that underlie its dynamics.

This knowledge is typically provided in Business Economics and Management courses, which for this rea-son must be considered mandatory to that of Leadership & Organizational Change.

Educational objectives

Leadership and Organizational Change is a 9 Credits (72 Hours) course of the Business Management Cur-riculum (Master Degree), aiming to allow students to learn the motivations behind the process of organiza-tional change (with particular regard to the radical change), the phases that characterize this process and the problems that companies face in effectively carrying out a project of change.

The topic of organizational change will be dealt with considering the most recent technological (especially those relating to digitisation), operational, managerial and organizational innovations and the way in which they impact on business models, on fundamental operational processes, on organizational structures, on culture and practices of Human Resource Management.

This helps to understand the fundamental variables of the organization, on which to lever for the effective implementation of a project of change, having regard to organizational performance and the achievement and improvement of competitive advantage.

Moreover, the analysis of the relationships and interdependencies that characterize the abovementioned variables allows to obtain a systemic view of the complex connections between organization, strategy and environment and how organizational change emerges from their mutual interaction.

2 Training Aims

2.1 General Aims
The main objective of the course is to transfer students analytical knowledge about the process of change management of the firm and the ways in which the leadership acts within organizations.

Students will be able to recognize, face and solve problems arising in the different phases of the organiza-tional change (from the planning of the organizational change, to the mapping of factors that can inhibit or favor the success of the plan itself, to the identification of the supporting roles in the implementation of the change, to the monitoring of the achieved results), also allowing to frame the relationships among organiza-tional, environmental, strategic and operational variables and their mutual link in the change processes, considering their impact on the business performance.

Through appropriate models of organizational analysis, the course will provide adequate knowledge on the effects of systemic change processes and their impact on the main organizational variables.

The course will also provide knowledge on how to exercise leadership in change processes, through the analysis and comparison of leadership styles that can lead to improvements in organizational climate and socio-relational context with respect to toxic leadership style.

The course intends to eventually transfer students with adequate knowledge about the role that organiza-tional culture and processes have in managing human resources to support the effectiveness of change management.

These objectives will be pursued through the adoption of an appropriate mix of lectures, individual jobs, group exercises and testimonies of organizational experts from the business world.

2.2 Specific Aims

2.2.1 Knowledge and understanding.
At the end of the course, students will be able to recognize and face analytically the problems inherent in a process of organizational change, also thanks to the knowledge of models and tools applicable to the spe-cific phases of planning, implementation and control of the change process.

This knowledge will be acquired by adopting an analytical perspective that considers the effects of changes on business models, on the main operational processes, on the organizational structure and practices and related to the development of Human Resources, aimed at understanding the existing systemic relation-ships. among these components of the organizational action and their impact on the performance of the company.

Furthermore, the understanding of the links between environmental, strategic and organizational variables will allow to analyze and solve problems related to the different phases of the organizational change of the firm, in the search for consistency among these variables and in compliance with the economic conditions of the firm itself.

2.2.2 Applying knowledge and understanding.
Through individual work and project work, also commissioned by important Italian entrepreneurial realities, students will be enabled not only to understand the origin, nature and typology of the various problems in-herent in the processes of organizational change, but also to elaborate specific solutions using techniques, models and analysis tools transferred during the lectures.

The presentation by the students of the results of the group work will allow the development of capabilities for reflection and argumentation, together with the ability to exchange, share and display the results achieved.

Lectures from organizational experts coming from leading business organizations and the discussion of the related topics with the students, finally, will allow to corroborate - also with a practical feedback - the ability to apply the techniques and the results achieved by students themselves, and learn from any mistakes made.

2.2.3 Making judgements.
The course, through mixed methods of content delivery (lectures, individual and group work, company tes-timonials), while devoting adequate space to the main theoretical models in the reference literature, intends to stimulate students to realize a personal vision of organizational phenomena, encouraging autonomy of judgment and the creative solution, even if oriented and guided by the teacher, of the consequent prob-lems.

In particular, individual and group work will be designed to increase critical, reflexive and independent judg-ing skills, including that aimed at avoiding the biases that characterize the decision-making processes in this area. solving, also with regard to the ethical and social consequences that distinguish organizational choic-es.

2.2.4 Communication skills.
The performance of several case studies (at individual and group level) and the presentation of the results achieved is an important tool for the development of communication skills. In particular, the exercises are specifically designed to allow students to learn how to interact and communicate, simulating knowledge sharing activities and building consensus typical of real work contexts.

These skills represent a "natural" component of the contents of the course, given that the subject of organi-zational communication is a specific issue to be developed in order to support the organizational change process.

2.2.5 Learning skills.
Considering the high transversal and multidisciplinary nature of the topics the course will dealt with, the contents of which can easily be transferred even in organizational contexts other than business firms, the course of Leadership & Organizational Change allows to acquire theoretical, conceptual and applicative knowledge that can be used for a multiplicity of educational and practical paths subsequent to that of the three-year degree.

In addition, being the course the natural continuation of a master's degree course, not only in managerial or business areas, students will acquire skills that can be further developed, even independently, and used in companies, consulting firms and other organizations, as well as for the establishment of innovative, high-tech start-ups.

2.3 Pre-requisites
Although the issues of the organization can be learned independently from previous economic-business knowledge, an essential requirement for the students is, however, the possess of fundamental notions about the firm’s economy and functioning, with particular regard to its nature, its characteristics - opera-tional and management criteria and the economic and financial conditions that underlie its dynamics.

This knowledge is typically provided in Business Economics and Management courses, which for this rea-son must be considered mandatory to that of Leadership & Organizational Change.

Educational objectives

The course provides students with an analysis of the theoretical and applied aspects of the management of securities portfolios. In particular, through the study of the Markowitz Theory it is possible to evaluate, under a risk-return perspective, the peculiar properties of a portfolio with respect to the securities that compose it. It also provides an analysis of the capital market through the classic CAPM model. By changing some assumptions it is possible to build more realistic market equilibrium models.
In order to provide a wide horizon of analysis, the course deals with the study of utility and stochastic dominance. Finally, as an appropriate conclusion, the student is introduced to the evaluation of alternative portfolios by using suitable performance indices.

1) Knowledge and understanding. On completion of the course, students have a deep knowledge of the modern Portfolio Selection Theory, based on quantitative models to represent problems formally, and to solve them efficiently. Students will be aware of the dynamics of the market of stocks and of the instruments for a bi-criteria portfolios analysis based on risk and return parameters. They will be able to identify and structure the problem under study in order to select the best fitting model to solve it.

2) Applying knowledge and understanding. The importance and usefulness of the theoretical models and methods learned in the course become evident in their practical application to real-life contexts. The knowledge of different specialized formal models for the various decision problems makes the student prepared to face practical situations. Students will be able to identify the best fitting model for any given real-life portfolio selection problem, and will know how to solve it efficiently and providing solutions of certified quality.

3) Making judgements. On the basis of the theoretical and methodological expertise acquired in the course, students become familiar with the stock market and its dynamics, as well as with the typical decisions to be made in portfolio selection problems, and the corresponding models. Students will be able to apply the correct model to each specific problem. They will also acquire the capacity of evaluating alternative solutions by applying suitable performance indices, also under a multi-criteria viewpoint.

4) Communication skills. To deal with decision problems via the application of quantitative models it is necessary to acquire a proper formal language. Students will be trained to follow an analytic and rigorous approach to problem solutions, were problems are structured in the best form to be then formalized mathematically. They will develop an attitude towards presenting arguments rigorously and discussing them critically. During the course, students will be stimulated by the teacher to use the formal language, to write algebraic models, and to illustrate them, both in a formal language and in an informal, but however precise, way, able to explain them also to non-technicians. This kind of exercise is extremely useful for students, since it educates them to interact with any kind of interlocutor they will meet in their future job.

5) Learning skills. Models and instruments provided in the course are able to equip the student with the necessary competences for a rigorous analytic approach to the use of quantitative models, for both explanation and planning, to be used in portfolio selection.

Educational objectives

The course provides students with an analysis of the theoretical and applied aspects of the management of securities portfolios. In particular, through the study of the Markowitz Theory it is possible to evaluate, under a risk-return perspective, the peculiar properties of a portfolio with respect to the securities that compose it. It also provides an analysis of the capital market through the classic CAPM model. By changing some assumptions it is possible to build more realistic market equilibrium models.
In order to provide a wide horizon of analysis, the course deals with the study of utility and stochastic dominance. Finally, as an appropriate conclusion, the student is introduced to the evaluation of alternative portfolios by using suitable performance indices.

1) Knowledge and understanding. On completion of the course, students have a deep knowledge of the modern Portfolio Selection Theory, based on quantitative models to represent problems formally, and to solve them efficiently. Students will be aware of the dynamics of the market of stocks and of the instruments for a bi-criteria portfolios analysis based on risk and return parameters. They will be able to identify and structure the problem under study in order to select the best fitting model to solve it.

2) Applying knowledge and understanding. The importance and usefulness of the theoretical models and methods learned in the course become evident in their practical application to real-life contexts. The knowledge of different specialized formal models for the various decision problems makes the student prepared to face practical situations. Students will be able to identify the best fitting model for any given real-life portfolio selection problem, and will know how to solve it efficiently and providing solutions of certified quality.

3) Making judgements. On the basis of the theoretical and methodological expertise acquired in the course, students become familiar with the stock market and its dynamics, as well as with the typical decisions to be made in portfolio selection problems, and the corresponding models. Students will be able to apply the correct model to each specific problem. They will also acquire the capacity of evaluating alternative solutions by applying suitable performance indices, also under a multi-criteria viewpoint.

4) Communication skills. To deal with decision problems via the application of quantitative models it is necessary to acquire a proper formal language. Students will be trained to follow an analytic and rigorous approach to problem solutions, were problems are structured in the best form to be then formalized mathematically. They will develop an attitude towards presenting arguments rigorously and discussing them critically. During the course, students will be stimulated by the teacher to use the formal language, to write algebraic models, and to illustrate them, both in a formal language and in an informal, but however precise, way, able to explain them also to non-technicians. This kind of exercise is extremely useful for students, since it educates them to interact with any kind of interlocutor they will meet in their future job.

5) Learning skills. Models and instruments provided in the course are able to equip the student with the necessary competences for a rigorous analytic approach to the use of quantitative models, for both explanation and planning, to be used in portfolio selection.

Educational objectives

The course introduces students to the software Excel and teaches how to make a systematic use of the available tools in Excel for managing data and performing quantitative analyses. Particular attention is paid to applications to portfolio selection problems.
Students acquire the capacity of using Excel to apply the theoretical models for portfolio selection, such as the empirical construction of the risk-return efficient frontier based on the Markovitz model. With the practical application of these tools, students develop a deep knowledge of the theoretical properties and of the technical characteristics of quantitative models for portfolio selection. At the same time, they reach solid competences in the use of the software Excel.

1) Knowledge and understanding. On completion of the course, the student will be familiar with Excel and able to use it for managing data and computing indices, as well as for representing data with appropriate charts and diagrams. In addition, students will be able to apply and solve theoretical models related to portfolio selection, such as the Markowitz model.

2) Applying knowledge and understanding. The knowledge of the theoretical models and their applicability makes the student able to formulate portfolio selection problems by the use of appropriate quantitative models and to find the best solutions for their managerial decisions.

3) Making judgements. Exercise in the practical solution of problems through the use of Excel provides the student with the ability of identifying the most suitable models to apply for the study of the phenomena related to portfolio selection and correctly interpreting the solutions provided by such models. The student will be able to evaluate portfolios under a bi-criteria viewpoint with respect to parameters of risk and return, and will understand the portfolio diversification process. The student will be able to judge the output solutions by computing suitable performance indices, so that the best final decision in the portfolio selection context can be reached.

4) Communication skills. In order to be able to use the quantitative tools available in Excel, in particular those related to portfolio selection models, the student will necessarily acquire the ability of using a rigorous language, formulating precisely any notion or intuition. The student will be able to clearly illustrate a concept, both in oral and written form, and, when necessary, also by using an appropriate formal language. To this aim, all lessons will be issued in a laboratory with computers, where the teacher will encourage students to the critical discussion of problems and to work in a continuous interaction.

5) Learning skills. Models and instruments provided in the course are able to equip the student with the necessary competences for a rigorous analytic approach to the use of quantitative models, for both explanation and planning, to be used in portfolio selection.

Educational objectives

Obiettivi generali
The main purpose of the Statistics for management course is to supply a general view of the use of statistic methods as a worthwhile support for decisional processes in management and marketing. Through practical classroom exercises and group-work, the students at the end of the course, will be able:
1. to analyze and interpret a set of data for descriptive and interpretative purposes;
2. to apply techniques such as multiple linear regression, cluster analysis and logistic regression to deal with multivariate data, also to construct basic forecasting models;
3. to use in autonomy the software R of data analysis

Obiettivi specifici
Conoscenze e capacità di comprensione: The Statistics for management course provides students with statistical knowledge relevant to data processing and visualization.
At the end of the course the student knows the techniques of data analysis and can understand how to apply them to data from different fields. They know the main features of the R language for data processing and analysis. The teaching methods and tools with which the expected results are achieved are lectures, group projects and the final exam. Understanding is verified via written and oral exams and the evaluation of the group projects.
Capacità applicative: The teaching tools with which the ability to apply knowledge and understanding is achieved are exercises and project activities in which students must apply the methods and techniques learned as well as the final exam. At the end of the course, students will be able to apply the mathematical-modelling skills acquired to analyze and use data to support the decision-making processes of companies and institutions.
Capacità critiche e di giudizio: At the end of the course, students acquire a high capacity for reasoning and critical judgment that will allow them to identify the most appropriate statistical models and techniques to manage and analyze data relating to the processes and activities of an organization and supporting the decision-making processes.
Capacità comunicative: The Statistics for management course aims to strengthen oral exposure skills, in particular, in the communication of the results of data analysis, also through adequate visualization of the results. The student uses English, in written and oral form, also with reference to the specific technical lexicon.
Capacità di apprendimento: The course guarantees the acquisition of a high level of autonomy in the management of studying and learning. The student is left free to choose the methodologies and technologies to be used in all exercises and the production of projects documents, and is encouraged to deepen the knowledge of the techniques and related software (in continuous evolution) that are most congenial to him.

Educational objectives

The course is interested in the history of entrepreneurs, firms, and business systems, including the subjects of innovation, globalisation, and regulation. Students will be familiarised with the emergence of factory production, why some firms grew large and others did not; the importance of different shapes of firm organisation in history; and why alternative models to mass production existed and survived.

Rather than a set of hands-on tools, the course provides an overview of the development of firms and business in the context of the centuries-long process of industrialisation in the western world. This includes a chronological tour of the history of firms and businesses from pre-industrial times until today, and the theories attempting to explain it.

Starting with the pre-industrial era and the first Industrial Revolution in England, the course then moves via the second Industrial Revolution focused mainly on the United States to the third Industrial Revolution regarded from a global and multinational perspective. Emphasis is on ‘big business’ among the major players in history – the UK, the US and Japan alongside industrial runner-ups, such as Germany, France, Italy, and Russia – as well as emerging economies, such as China and India.

Although the natural unit of analysis would appear to be the firm, the course focuses chiefly on the interaction between firms and society at large, including business responses to the world economy, which has always been a fundamental influence on the evolution of national or regional business strategies and differences herein.

Close attention is also paid to the role played by technical progress (innovations) for the development of firms and businesses, including general-purpose technologies such as steam power, electric power, and computer power, as well as developments in transport and information infrastructures, but the course is also interested in firm- or business-specific adaptations to various country-specific political and cultural regimes and the environment.

The course is carried out in the form of lectures with a high intensity of student-teacher interaction helping to improve the students’ learning skills. Students will achieve a comprehensive knowledge and understanding of business history partly attained through case-studies; they will be able to draw on two centuries of business experiences providing them with applicable knowledge and the understanding needed to identify what cause firms or industries to succeed or fail; they will be able to use this knowledge to make informed judgements regarding how to optimally respond to contemporary and future global business challenges; and they will acquire the skills to communicate this knowledge to others.

Educational objectives

A) Knowledge and understanding: providing knowledge and ability to understand the multiple and interdependent dimensions of firms’ strategic interdependence in non-competitive markets, with a focus on the ICT, network industries and two sided markets. The course perspective will be positive as well as normative.

B) Applying knowledge and understanding: at the end of the course, students will be able to apply the acquired knowledge to the solution of theoretical exercises and to the discussion of practical cases.

C) Making judgements: The course aims to develop autonomy of judgment in the study of situations of strategic interaction - even in unexpected situations. The course promotes the critical evaluation of policies for competition and innovation, with particular reference to digital markets.

D) Communication skills: by the end of the course students will be able to 1) communicate the selection criteria related to the various business decisions in a context of strategic interaction; 2) illustrate firms’ strategies potentially harmful to competition; 3) assess public and private incentives for innovation and identify the most appropriate policies to foster innovation.

E) Learning skills: the course favours class attendance and prepares to study in a self-managed and autonomous way.

Educational objectives

The course of ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY provides students with
the necessary knowledge on environmental management, environmental economics, circular
economy, green economy, and sustainability. Other important topics are risk assessment in its
various declinations and environmental assessments and their many interdisciplinary aspects,
especially aimed at the needs of businesses.
Dublin Descriptor 2 (applying knowledge and understanding): Students will acquire the
capability to implement an environmental assessment related to specific business activities. They
will be able to estimate the environmental risks associated with different industrial activities.
Dublin Descriptor 3 (making judgements): The course will include case studies analysis,
classroom exercises, and group work, all of which aim to enable the student to acquire critical and
judgmental skills.
Dublin Descriptor 4 (communication skills): Students will exhibit the analysis carried out during
the case studies analysis, improving their communication skills.
Dublin Descriptor 5 (learning skills): The course will also include analysing recently published
scientific articles. This activity is intended to show the student how to continue the in-depth study of
a constantly evolving subject even after the course has ended.
3 cfu first semester
Dublin Descriptor 1 (knowledge and understanding) :
The module provides students with the necessary knowledge on the crucial role that digital
platforms can play in achieving the goals of sustainable development and ecological transition.
Dublin Descriptor 2 (applying knowledge and understanding): The students will acquire the
capability to estimate the environmental impacts of specific digital platforms.
Dublin Descriptor 3 (making judgements): Through case studies, classroom exercises, and
group work on the relationship between digital transition and ecological transition, students will
acquire critical and judgmental skills.
Dublin Descriptor 4 (communication skills): During the case study analysis, students will
present their points of view, working on their communication skills.
Dublin Descriptor 5 (learning skills): The module will also include analysing recently published
scientific articles to show the student how to continue the in-depth study of the subject after the
course has ended.

Educational objectives

The course of ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY provides students with
the necessary knowledge on environmental management, environmental economics, circular
economy, green economy, and sustainability. Other important topics are risk assessment in its
various declinations and environmental assessments and their many interdisciplinary aspects,
especially aimed at the needs of businesses.
Dublin Descriptor 2 (applying knowledge and understanding): Students will acquire the
capability to implement an environmental assessment related to specific business activities. They
will be able to estimate the environmental risks associated with different industrial activities.
Dublin Descriptor 3 (making judgements): The course will include case studies analysis,
classroom exercises, and group work, all of which aim to enable the student to acquire critical and
judgmental skills.
Dublin Descriptor 4 (communication skills): Students will exhibit the analysis carried out during
the case studies analysis, improving their communication skills.
Dublin Descriptor 5 (learning skills): The course will also include analysing recently published
scientific articles. This activity is intended to show the student how to continue the in-depth study of
a constantly evolving subject even after the course has ended.
3 cfu first semester
Dublin Descriptor 1 (knowledge and understanding) :
The module provides students with the necessary knowledge on the crucial role that digital
platforms can play in achieving the goals of sustainable development and ecological transition.
Dublin Descriptor 2 (applying knowledge and understanding): The students will acquire the
capability to estimate the environmental impacts of specific digital platforms.
Dublin Descriptor 3 (making judgements): Through case studies, classroom exercises, and
group work on the relationship between digital transition and ecological transition, students will
acquire critical and judgmental skills.
Dublin Descriptor 4 (communication skills): During the case study analysis, students will
present their points of view, working on their communication skills.
Dublin Descriptor 5 (learning skills): The module will also include analysing recently published
scientific articles to show the student how to continue the in-depth study of the subject after the
course has ended.

Educational objectives

The course of ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY provides students with
the necessary knowledge on environmental management, environmental economics, circular
economy, green economy, and sustainability. Other important topics are risk assessment in its
various declinations and environmental assessments and their many interdisciplinary aspects,
especially aimed at the needs of businesses.
Dublin Descriptor 2 (applying knowledge and understanding): Students will acquire the
capability to implement an environmental assessment related to specific business activities. They
will be able to estimate the environmental risks associated with different industrial activities.
Dublin Descriptor 3 (making judgements): The course will include case studies analysis,
classroom exercises, and group work, all of which aim to enable the student to acquire critical and
judgmental skills.
Dublin Descriptor 4 (communication skills): Students will exhibit the analysis carried out during
the case studies analysis, improving their communication skills.
Dublin Descriptor 5 (learning skills): The course will also include analysing recently published
scientific articles. This activity is intended to show the student how to continue the in-depth study of
a constantly evolving subject even after the course has ended.
3 cfu first semester
Dublin Descriptor 1 (knowledge and understanding) :
The module provides students with the necessary knowledge on the crucial role that digital
platforms can play in achieving the goals of sustainable development and ecological transition.
Dublin Descriptor 2 (applying knowledge and understanding): The students will acquire the
capability to estimate the environmental impacts of specific digital platforms.
Dublin Descriptor 3 (making judgements): Through case studies, classroom exercises, and
group work on the relationship between digital transition and ecological transition, students will
acquire critical and judgmental skills.
Dublin Descriptor 4 (communication skills): During the case study analysis, students will
present their points of view, working on their communication skills.
Dublin Descriptor 5 (learning skills): The module will also include analysing recently published
scientific articles to show the student how to continue the in-depth study of the subject after the
course has ended.

Educational objectives

General Objectives

The Business Strategies course is aimed at providing participants with skills and competencies in the field of Business Strategies, with reference to principles, models, tools, techniques for strategic analysis, formulation of business strategy, implementation and control of the business strategy.
Particular emphasis will be given to the evolution of the corporate and competitive strategy in highly innovative contests, such as those shaped by digital transformation and sustainable transformation.
At the end of the course the student will be able to evaluate and understand the strategic processes and decisions of companies and to independently develop a strategic management process (analysis, definition, execution).
The course is divided into two modules (Fundamentals and Cases and Applications) which include theoretical lectures and practical and application activities (company testimonials, exercises, case analysis, discussion of current affairs articles, group work and project work, presentations).
The two modules must be seen in an integrated way: the first is aimed at dealing with the principles and models of the discipline from a theoretical point of view; the second is oriented to the application tools and techniques and on case studies.

Specific objectives

Knowledge and understanding:
The Business Strategies course provides students with knowledge of principles, models, tools, techniques for strategic business analysis, for the formulation of business strategy, for the implementation and control of business strategy.

Application skills:
At the end of the course the student will be able to autonomously implement the various phases of the strategic management process: analysis, definition, execution.

Critical thinking and judgement:
At the end of the course the student will be able to evaluate and understand the processes and strategic decisions of companies.

Communication skills:
The course aims to increase students' communication skills, with particular reference to the strategic plans and the contents of the discipline.

Learning skills:
The various teaching methodologies adopted (lectures, company testimonials, exercises, case analyzes, discussion of current affairs articles, group work and project work, presentations) favor effective learning and offer the tools to achieve continuous learning, beyond of the specific horizon of the course.

Educational objectives

The course is divided into two modules that include both lectures and practical activities consisting in the analysis and discussion of data item data set texts and data processing that will help to train the student's skills in order to apply the acquired knowledge in a concrete way, so as to favor the autonomy of judgment and the problem solving ability of the students.
Specifically, the student will know:
Understand theories on technological change and socio-institutional transformations and the evolution of long-term industrial enterprise (all elements that have a strong impact on the strategies and structures of the actors involved;
Apply the knowledge acquired within the structure of the governing and control bodies with reference to the different national regulatory provisions (Common Law / Civil Law);
Communicate and implement the skills acquired in the concrete analysis of business cases with particular reference to multinational companies;
To pursue and valorize, in an autonomous manner, in the course of one's professional life, the tools of analysis and comparison in order to have a critical attitude towards the variety and dynamics of the various structures of ownership and governance of companies and at the same time having the ability to design property and management structures that can contribute to the development of the company and its value.

Ultimately, in order to develop critical and judgmental skills and consequently make students able to solve, independently, managerial business problems, the course will refer to techniques and tools able to promote students' learning and knowledge. ; in this direction during the course some activities will take place, such as:
Exercises of a theoretical and practical nature on the issues dealt with during the course;
Presentation of business cases and related written reports, also with the support of external testimonials;
Business testimonials;
Group work consisting of project work presentations and discussion of papers

At the end of the course the student will be able to know and interpret in a critical way the different business models and their evolution in different fields. Therefore, the student will be able to contribute to the development of the company and to its value creation in coherence with the relevant national and international regulations.

Educational objectives

The course is divided into two modules that include both lectures and practical activities consisting in the analysis and discussion of data item data set texts and data processing that will help to train the student's skills in order to apply the acquired knowledge in a concrete way, so as to favor the autonomy of judgment and the problem solving ability of the students.
Specifically, the student will know:
Understand theories on technological change and socio-institutional transformations and the evolution of long-term industrial enterprise (all elements that have a strong impact on the strategies and structures of the actors involved;
Apply the knowledge acquired within the structure of the governing and control bodies with reference to the different national regulatory provisions (Common Law / Civil Law);
Communicate and implement the skills acquired in the concrete analysis of business cases with particular reference to multinational companies;
To pursue and valorize, in an autonomous manner, in the course of one's professional life, the tools of analysis and comparison in order to have a critical attitude towards the variety and dynamics of the various structures of ownership and governance of companies and at the same time having the ability to design property and management structures that can contribute to the development of the company and its value.

Ultimately, in order to develop critical and judgmental skills and consequently make students able to solve, independently, managerial business problems, the course will refer to techniques and tools able to promote students' learning and knowledge. ; in this direction during the course some activities will take place, such as:
Exercises of a theoretical and practical nature on the issues dealt with during the course;
Presentation of business cases and related written reports, also with the support of external testimonials;
Business testimonials;
Group work consisting of project work presentations and discussion of papers

At the end of the course the student will be able to know and interpret in a critical way the different business models and their evolution in different fields. Therefore, the student will be able to contribute to the development of the company and to its value creation in coherence with the relevant national and international regulations.

Educational objectives

General purposes
The course aims at providing students with detailed knowledge of Work Organization and Human Resources Management (HRM). Subjects of the study include: theories and practices in HRM, employee-organization exchange relationship, motivation and competences, Human Resource planning, selection and recruitment, HR Balanced Scorecard, internal and external labour markets, industrial relations, employee reward policies, performance management, staff training, learning methods, diversity management and work-life balance. Through case discussions, in-class exercises, work groups and project works, this course allows students to acquire advanced skills in the application of managerial tools for organizational analysis and performance measurement of both HR processes and practices. The adoption of a configurational perspective refines the competencies of students by allowing them to assess HRM systems from both an internal and an external fit perspective.
Specific Objectives
Knowledge and understanding: The course introduces students to fundamental theories and approaches in work organization and HRM. It also provides students with a detailed knowledge of analytical tools and performance indicators to be used in solving organizational problems and assessing human resources management processes and practices. The reference to the most recent results of the academic literature and the participation of HRM professionals as guest lecturers will make this knowledge constantly updated.
Applying knowledge: Through case studies, in-class exercises and work groups, this course will support students in the practical application of theoretical knowledge. By the end of this course, students should be able to apply decisional models, key performance indicators and other managerial tools to do organizational analysis and to assess HRM systems, processes and practices.
Making judgements: Both contents and methods of the course strongly encourage the development of students’ critical thinking in managing and solving HRM problems. Throughout the term, students will be tasked with a number of assignments on HRM issues, such as simulations, discussion groups, and written reports/paper in order to improve their observation, interpretation, reflection and judgement skills.
Communication skills: The course will include a discussion time to be held by students with in-class presentations or peer debates on the topics they will task with. The aim is to improve public speaking skills, especially with regard to the ability of explaining concepts and sharing information in a clear and complete manner.
Learning skills: Finally, this course will allow student to self-manage their own learning. To better support students, the course will provide the following: 1) the use of an e-learning platform that favour the exchange of teaching materials and other learning contents between students and teacher; 2) the clear indication of the academic and managerial literature that will be referred to during the class; and 3) the provision of supplementary papers, references and materials for deepening relevant arguments.

Educational objectives

The course aims to provide students with a complete and updated knowledge, also in terms of evolution and in the light of economic and regulatory variables, with reference to the law of listed companies.
At the end of the course:
1. Knowledge and understanding skills
The student must demonstrate the acquisition of a basic knowledge of the listed companies law.
2. Knowledge and understanding applied
The student must demonstrate the ability to apply the knowledge learned to concrete cases.
3. Autonomy of judgement
The student must demonstrate that he/she has developed legally founded ideas.
4. Communication skills
The student must demonstrate that he or she has acquired the ability to argue and the property of legal language.
5. Ability to learn
The student must have demonstrated that he or she has developed an ability to understand the discipline of listed companies, its evolution and its main problems of interpret

Educational objectives

The course will focus on the deepening of the legal profiles of human resources management and union relations for students interested in holding managerial roles in companies characterized by different levels of complexity.
The first part of the course will be dedicated to the analysis of the legislative and contractual discipline that presides over the work’s organization and the management of the individual employment relationship.
The second part of the course will be dedicated to the deepening of the industrial relations system and, in particular, of the legislative and contractual discipline which presides over the organization and union action in the company.
The course also includes practical training activities aimed at deepening specific cases and best practices, as well as the use of innovative teaching methods (role playing, learning by doing, project work, testimonials).

After completing the course:
1. Knowledge and understanding
The student must demonstrate the acquisition of the knowledge of the discipline of individual and collective employment relationships.

2. Applying knowledge and understanding
The student must demonstrate the ability to apply the concepts learned to concrete cases.

3. Making judgement
The student must demonstrate that he has developed legally founded ideas.

4. Communication skills
The student must demonstrate that he has acquired the capacity for argumentation and ownership of legal language.

5. Learning skills
The student must have demonstrated that he has developed a capacity to understand the discipline of employment relationships and of the industrial relations system, its evolution and its main interpretative problems.

Educational objectives

General Objectives
The course provides students with the necessary knowledge to understand the main statistical methodologies useful to formulate, estimate and validate linear regression models and for discrete data. Particular emphasis will be given to applications in the business, socio-economic and financial fields, aimed at the analysis of specific business management problems and the evaluation and control of business processes.
Through case studies, classroom exercises and group work, students will learn how to use the statistical software R, not only as a working tool, but also as a tool of deepening the theoretical models and their applicability to real data. Furthermore, starting from the analysis of real data, students will acquire the ability to discriminate between alternative statistical procedures, evaluating their advantages and disadvantages, as well as to critically read and understand scientific articles that make use of procedures that are not illustrated in the course.

Specific Objectives
Knowledge and understanding: The course provides students with the knowledge to specify and estimate a regression model and to interpret the results of an estimation procedure.

Applying knowledge and understanding: Through classroom exercises, case studies and group work, the course supports students in carrying out an empirical analysis using statistical software. At the end of the course, students will be able to study the relationships between two or more variables (qualitative and/or quantitative), explain the variability observed in the data and critically analyse the results obtained.

Making judgements: The content and methods of the course enable students who successfully pass the examination to acquire a sensitivity to empirical data analysis; using the methodological tools introduced in the course, students will be able to discriminate between different statistical procedures and to critically evaluate the results.

Comunicaton skills: The course also contributes to strengthen oral exposition and synthesis skills, as attending students are invited to carry out group work, the results of which are to be summarised in a short report and publicly presented to all other students.

Learning skills: The course guarantees the acquisition of a high level of autonomy in the management of study and learning. This is made possible through classroom activities which, starting from real problems, encourage students to evaluate the advantages and disadvantages of the procedures adopted, providing them with the appropriate approach for the autonomous understanding of alternative statistical models, not introduced in the course, and their evaluation in terms of advantages and limitations.

Educational objectives

General objectives
The course STATISTICS FOR BUSINESS DECISIONS provides students with the necessary knowledge to use data analysis to support business decisions. Through case studies, classroom exercises and group work, students will be able to acquire the main statistical techniques that will allow the treatment of the entire chain of multidimensional statistical analysis, from data collection to pre-treatment and to the final extraction of knowledge useful for decisions.

Specific goals
Knowledge and understanding: The course STATISTICS FOR BUSINESS DECISIONS provides students with the knowledge of data collection, cleaning and pre-treatment and the subsequent data analysis. The illustration of the theoretical arguments will proceed in parallel with the application to real data. In particular, the course allows the student to use some of the main data analysis techniques.

Application skills: By mean of classroom exercises, case studies and group work, the course STATISTICS FOR BUSINESS DECISIONS supports students in the practical application of the main statistical techniques of data analysis for business decisions. At the end of the course, students will be able to formulate a research objective, to build a data matrix consistent with the objectives and to identify and implement the most suitable statistical methodology.

Critical and judgment skills: The contents of the course allow the student to evaluate which reasearch questions can be achieved and how to achieve them. In particular, the course aims to develop skills in statistical data analysis.

Communication skills: The course STATISTICS FOR BUSINESS DECISIONS aims to strengthen written and oral skills, with particular attention to the communication of the results of statistical data analysis for business decisions.

Learning skills: The course shape student’s autonomy in the study and of one's own learning. This is also made possible through the execution of an applied project to be carried out in a group.

Educational objectives

General Objective

The course of Managerial Economics aims at providing the students with the basic microeconomic and analytical tools for a better comprehension of managerial problems. At the end of this module, students should be able to develop simple analytical models to represent actual business situations.

Specific Objectives

Knowledge and understanding: Knowledge of fundamental concepts concerning optimal choices of economic agents, namely of individuals/households and firms. Simple analytical techniques of optimization, and corresponding graphic representations, will be used to understand basic economic mechanisms, leading to market demands for goods and services from the consumers’ perspective. On the firms’ side, the same techniques will allow students to compute market demand functions of inputs, or conditional factor demands, as well as the corresponding profit and cost functions. From cost functions it will then be possible to go back to profit maximization, considering several market structures (perfect competition, monopoly, oligopoly and monopolistic competition). Finally, the role of government and globalization in business activities will be analysed.

Applying knowledge and understanding: To be able apply the acquired knowledge in the microeconomic field competently and thoughtfully. To undertake proper arguments aimed at solving actual business problems.

Making judgements: To be able to represent simple and less simple business phenomena with basic tools of microeconomics. Ability to find out, in textbooks and field journals, proper research methodologies concerning various possible applications.

Communication skills: Ability to explain the main issues concerning the fundamental choices of microeconomic units (households and firms). Ability to write by using the discipline’s own terminology. Ability to convey, to specialists and not, the main strengths and weaknesses of the models used, as well as of the supporting empirical analyses.

Learning skills: Ability to autonomously extend the acquired knowledge, by using more textbooks and scientific papers, Ability to self-teach new analytical tools to further improve the knowledge of the subjects dealt with in class.

Educational objectives

General Objective

The course of Managerial Economics aims at providing the students with the basic microeconomic and analytical tools for a better comprehension of managerial problems. At the end of this module, students should be able to develop simple analytical models to represent actual business situations.

Specific Objectives

Knowledge and understanding: Knowledge of fundamental concepts concerning optimal choices of economic agents, namely of individuals/households and firms. Simple analytical techniques of optimization, and corresponding graphic representations, will be used to understand basic economic mechanisms, leading to market demands for goods and services from the consumers’ perspective. On the firms’ side, the same techniques will allow students to compute market demand functions of inputs, or conditional factor demands, as well as the corresponding profit and cost functions. From cost functions it will then be possible to go back to profit maximization, considering several market structures (perfect competition, monopoly, oligopoly and monopolistic competition). Finally, the role of government and globalization in business activities will be analysed.

Applying knowledge and understanding: To be able apply the acquired knowledge in the microeconomic field competently and thoughtfully. To undertake proper arguments aimed at solving actual business problems.

Making judgements: To be able to represent simple and less simple business phenomena with basic tools of microeconomics. Ability to find out, in textbooks and field journals, proper research methodologies concerning various possible applications.

Communication skills: Ability to explain the main issues concerning the fundamental choices of microeconomic units (households and firms). Ability to write by using the discipline’s own terminology. Ability to convey, to specialists and not, the main strengths and weaknesses of the models used, as well as of the supporting empirical analyses.

Learning skills: Ability to autonomously extend the acquired knowledge, by using more textbooks and scientific papers, Ability to self-teach new analytical tools to further improve the knowledge of the subjects dealt with in class.

Educational objectives

The course of History and Evolution of Business Models provides students with the necessary knowledge to understand the evolution of business models in the last 150 years, with particular attention to the global context and subsequently to the Italian case. Through lectures, case studies and group works, students will be able to acquire an understanding of internal decision-making mechanisms of firms and the influence of external variables that lead to the strategic choice of the form of business according to the targets set by the managerial structure.

Knowledge and understanding: The course provides students with the knowledge to identify the different forms of business organization and why they change over space and time. In particular, it allows the student to understand the impact of technological change on the opportunities and challenges that entrepreneurs and organizations face and to understand both the context in which decisions are made and the concept of bounded rationality.

Application skills: By carrying out classroom exercises, case studies and group works, the course supports students in the analysis and resolution of complex business problems. At the end of the course, students will be able to understand the interaction between endogenous and exogenous factors that over time and space produce the modifications of business forms.

Critical and judgment skills: The contents and methods used in the course allow students to develop the ability to analyze the evolution of capitalist models on a global scale.

Communication skills: students will develop written and oral communication skills to convey the fundamental themes addressed by the discipline in accordance with the scientific method prevalent in the international community.

Learning skills: The course guarantees the acquisition of a high level of autonomy in managing the study and own personal learning. This is made possible through the use of qualitative (Chandlerian paradigm) and quantitative-analytical (agency theory, game theory, transaction cost and information economics) investigation tools that can be extended to related disciplines.

Educational objectives

General objectives
The “Laboratorio Premio Marketing” provides students with the necessary elements for solving a real business case through the drafting of a final report (marketing plan). Each year, in collaboration with a different company, students are challenged with a marketing 'problem', to be solved through the implementation of analytical, strategic and operational techniques. In addition to theoretical lectures, students will be given operational guidance leading to the drafting of a report that reflects the standards required by companies. Students may participate individually or in groups (maximum of 3 persons).
Finally, this workshop is held in collaboration with the Società Italiana Marketing. All groups can participate in a competition involving students from multiple Italian universities. Participants will see their participation in the national competition recognised through a certificate issued by the Società Italiana Marketing, which can be used to enrich their curriculum vitae. For detailed information, please consult the dedicated website http://www.premiomarketing.com/sp/it/home.3sp.

Specific Objectives

Knowledge and understanding: At the end of the course, students will be able to demonstrate that they have fully mastered the main concepts related to the drafting of a marketing plan, divided into its analytical, strategic and operational sections.

Application skills: Through group work, the course supports students in drafting a marketing plan. At the end of the course, students will be able to draft their own report, analysing the different marketing environments, formulating a specific strategy and making the right operational decisions for the pursuit of their objectives.

Critical and evaluative skills: The content and modalities of the course strongly encourage the development of the student's critical thinking in the approach to understanding and analysing the market, which are fundamental requirements for the formulation of an appropriate strategy and operational implementation.
Communication skills: the student will acquire communication skills and accuracy in the use of technical language related to the discipline of Marketing.

Learning skills: At the end of the course, the student will be able to draw up a marketing plan.

Educational objectives

The goal of the course is to familiarize students with the fundamentals of Tourism Marketing

Tourism Marketing involves developing research questions, collecting data, analyzing it, with a view to making better business decisions about tourism. The course is organized into two basic parts: research design and data collection; applications to tourism market. Emphasis will be given to both the qualitative and quantitative aspects of marketing research.

Educational objectives

Knowledge and understanding:
The course is focused on the trade scenario, the structure, the dynamics, the needs of trade intermediaries, the functions performed in the trade sector and the value creation in the overall economic context.
The importance of competitive analysis and strategic positioning choices will be examined, in particular the services offered, the development strategies, the Marketing management of trade companies with emphasis on segmentation and definition of the retail mix. The optimization of the channel design, multi-channel management and trade marketing will be analyzed.
The dynamics will be explored through the main types of innovations in distribution management, the managerial consequences of the change of power structure between national brands and distributors, the main challenges in the management of distribution channels, such as private labels and the development of digital channels.

Applying knowledge and understanding :
At the end of the course and the final exam, the students will have achieved
- basic knowledge on the main marketing management aspects of distribution companies and industrial companies in relation to the trade
- basic skills useful for the analysis and solution of the main strategic and management problems of retail marketing, channel management and trade marketing.

Making judgment:
students will develop analytical and decision-making skills to be used in distribution marketing management contexts.

Communication skills:
the ability to communicate, relate and work in teams will also be developed thanks to workshops and meetings with business managers

Learning skills:
the students will be widely equipped with learning tools that can be used in various distribution marketing management contexts of both distribution companies and industrial companies.

Application skills:
Through classroom exercises, teamwork, corporate testimonials and study of business cases, this “Marketing Distributivo” Course supports students in the practical application of the theory on specific projects. Using the theoretical tools learned, at the end of the course students will be able, for example, to identify the different brand and format distribution policies of the main players in the Italian GDO, the different policies of commercial brands in relation to major innovative topics such as sustainability, the different distribution strategies in various industrial sectors.

Educational objectives

The goal of the course is to familiarize students with the fundamentals of Marketing Research. Marketing Research involves developing research questions, collecting data, analyzing it, with a view to making better business decisions. Emphasis will be given to both the qualitative and quantitative aspects of marketing research.
1) Knowledge and understanding
The course aims to transfer the fundamental knowledge related to: (1) Research Design and Data Collection, and (2) Tools and Applications of Market Research.
2) Applying knowledge and understanding
The acquisition of this knowledge finds concrete application in the development of skills related to the design and implementation of qualitative and quantitative research projects on real marketing cases. In this way, the theoretical concepts proposed in the classroom can be applied and the following skills can be developed: definition of research questions, choice of method and data collection techniques, data processing (qualitative and quantitative, primary and secondary) , presentation of the results through a written report, presentation of the results through the public speaking, elaboration of the marketing implications starting from the results of the research.
3) Making judgements
The course aims to develop an adequate critical judgment capacity of research activities and related ethical aspects.
4) Communication skills
The course aims to develop the ability to effectively communicate research ideas and questions, particularly by stimulating classroom interactions, as well as public speaking skills in order to present a research report in a professional way.
5) Learning skills
Through the teaching of the main research methods and techniques, meetings with marketing research professionals, analysis of numerous examples, students will develop the ability to continue the study of this discipline in an autonomous way.

Educational objectives

The course of ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY provides students with the necessary knowledge on important topics such as environmental management, environmental economics, circular economy, green economy, and sustainability. Other important topics are risk assessment in its various declinations as well as environmental assessments and its many interdisciplinary aspects, especially aimed at the needs of businesses. Through case studies, classroom exercises and group work, students will acquire general knowledge on the fundamental aspects of sustainable development and its evolution, as well as on the coherence of policies on sustainable development (PCSD) related to the 2030 Agenda, both in the application of specific tools and in theoretical development.

Specific objectives
Knowledge and skills: The course ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY provides students with the basic knowledge to perform the environmental assessment on different projects. In particular, it allows the student to delve into the assessment/interpretation tools [EIA, SEA, AIA (BATs), VINCA, IPAT, Kuznets, Cost-Benefit Analysis, Nature-Based Solutions (NBSs), Green and blue infrastructures (GIs, Bis), Ecosystem Services (ESs)] In this regard, testimonies (case studies) will also be presented on important topics such as Digital Platforms and Sustainability; WW Dieselgate case, heavy industries (ILVA), electric and nuclear power plants].
Application skills: Through the conduct of classroom exercises, case studies, and group work, the course of ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY supports students in the practical application of performance indicators and sustainability of enterprises. At the end of the course, students will be able to know the regulatory tools related to the issues of environmental assessments and risk assessment within companies. They will also be able to deal with the tool of cost and benefit analysis of environmental protection and the various monetary valuation methods of environmental resources.
Critical and judgmental skills: The contents and methods of the course allow to have critical and judgmental skills related to environmental issues of enterprises. In particular, the course aims to develop critical and implementation/innovation skills regarding the sustainability of using eco-sustainable business performance indicators linked to the Sustainable Development Goals/Agenda 2030 (SDGs).
Communication Skills: The ENVIRONMENTAL MANAGEMENT AND SUSTAINABILITY course aims to strengthen oral expository skills, with particular reference to the discussion of complex issues in group work in which the class actively participates with questions. Communication skills are also not only a mere exposition of a problem (e.g., the waste ships sunk in the sea of Calabria) but also the management of the three phases of risk communication.
Learning ability: The course guarantees the acquisition of a high level of autonomy in the management of study and learning. For instance, the essential elements of the scientific method will be also studied: from science to technology (connected to the green economy), to the legislation and the evolution of the environmental legislation; mainly targeting the needs of businesses. Learning ability is assessed by the professor twice during the course.

Educational objectives

General Objectives

The Business Strategies course is aimed at providing participants with skills and competencies in the field of Business Strategies, with reference to principles, models, tools, techniques for strategic analysis, formulation of business strategy, implementation and control of the business strategy.
Particular emphasis will be given to the evolution of the corporate and competitive strategy in highly innovative contests, such as those shaped by digital transformation and sustainable transformation.
At the end of the course the student will be able to evaluate and understand the strategic processes and decisions of companies and to independently develop a strategic management process (analysis, definition, execution).
The course is divided into two modules (Fundamentals and Cases and Applications) which include theoretical lectures and practical and application activities (company testimonials, exercises, case analysis, discussion of current affairs articles, group work and project work, presentations).
The two modules must be seen in an integrated way: the first is aimed at dealing with the principles and models of the discipline from a theoretical point of view; the second is oriented to the application tools and techniques and on case studies.

Specific objectives

Knowledge and understanding:
The Business Strategies course provides students with knowledge of principles, models, tools, techniques for strategic business analysis, for the formulation of business strategy, for the implementation and control of business strategy.

Application skills:
At the end of the course the student will be able to autonomously implement the various phases of the strategic management process: analysis, definition, execution.

Critical thinking and judgement:
At the end of the course the student will be able to evaluate and understand the processes and strategic decisions of companies.

Communication skills:
The course aims to increase students' communication skills, with particular reference to the strategic plans and the contents of the discipline.

Learning skills:
The various teaching methodologies adopted (lectures, company testimonials, exercises, case analyzes, discussion of current affairs articles, group work and project work, presentations) favor effective learning and offer the tools to achieve continuous learning, beyond of the specific horizon of the course.

Educational objectives

The course is divided into two modules that include both lectures and practical activities consisting in the analysis and discussion of data item data set texts and data processing that will help to train the student's skills in order to apply the acquired knowledge in a concrete way, so as to favor the autonomy of judgment and the problem solving ability of the students.
Specifically, the student will know:
Understand theories on technological change and socio-institutional transformations and the evolution of long-term industrial enterprise (all elements that have a strong impact on the strategies and structures of the actors involved;
Apply the knowledge acquired within the structure of the governing and control bodies with reference to the different national regulatory provisions (Common Law / Civil Law);
Communicate and implement the skills acquired in the concrete analysis of business cases with particular reference to multinational companies;
To pursue and valorize, in an autonomous manner, in the course of one's professional life, the tools of analysis and comparison in order to have a critical attitude towards the variety and dynamics of the various structures of ownership and governance of companies and at the same time having the ability to design property and management structures that can contribute to the development of the company and its value.

Ultimately, in order to develop critical and judgmental skills and consequently make students able to solve, independently, managerial business problems, the course will refer to techniques and tools able to promote students' learning and knowledge. ; in this direction during the course some activities will take place, such as:
Exercises of a theoretical and practical nature on the issues dealt with during the course;
Presentation of business cases and related written reports, also with the support of external testimonials;
Business testimonials;
Group work consisting of project work presentations and discussion of papers

At the end of the course the student will be able to know and interpret in a critical way the different business models and their evolution in different fields. Therefore, the student will be able to contribute to the development of the company and to its value creation in coherence with the relevant national and international regulations.

Educational objectives

The course is divided into two modules that include both lectures and practical activities consisting in the analysis and discussion of data item data set texts and data processing that will help to train the student's skills in order to apply the acquired knowledge in a concrete way, so as to favor the autonomy of judgment and the problem solving ability of the students.
Specifically, the student will know:
Understand theories on technological change and socio-institutional transformations and the evolution of long-term industrial enterprise (all elements that have a strong impact on the strategies and structures of the actors involved;
Apply the knowledge acquired within the structure of the governing and control bodies with reference to the different national regulatory provisions (Common Law / Civil Law);
Communicate and implement the skills acquired in the concrete analysis of business cases with particular reference to multinational companies;
To pursue and valorize, in an autonomous manner, in the course of one's professional life, the tools of analysis and comparison in order to have a critical attitude towards the variety and dynamics of the various structures of ownership and governance of companies and at the same time having the ability to design property and management structures that can contribute to the development of the company and its value.

Ultimately, in order to develop critical and judgmental skills and consequently make students able to solve, independently, managerial business problems, the course will refer to techniques and tools able to promote students' learning and knowledge. ; in this direction during the course some activities will take place, such as:
Exercises of a theoretical and practical nature on the issues dealt with during the course;
Presentation of business cases and related written reports, also with the support of external testimonials;
Business testimonials;
Group work consisting of project work presentations and discussion of papers

At the end of the course the student will be able to know and interpret in a critical way the different business models and their evolution in different fields. Therefore, the student will be able to contribute to the development of the company and to its value creation in coherence with the relevant national and international regulations.

Educational objectives

General purposes
The course aims at providing students with detailed knowledge of Work Organization and Human Resources Management (HRM). Subjects of the study include: theories and practices in HRM, employee-organization exchange relationship, motivation and competences, Human Resource planning, selection and recruitment, HR Balanced Scorecard, internal and external labour markets, industrial relations, employee reward policies, performance management, staff training, learning methods, diversity management and work-life balance. Through case discussions, in-class exercises, work groups and project works, this course allows students to acquire advanced skills in the application of managerial tools for organizational analysis and performance measurement of both HR processes and practices. The adoption of a configurational perspective refines the competencies of students by allowing them to assess HRM systems from both an internal and an external fit perspective.
Specific Objectives
Knowledge and understanding: The course introduces students to fundamental theories and approaches in work organization and HRM. It also provides students with a detailed knowledge of analytical tools and performance indicators to be used in solving organizational problems and assessing human resources management processes and practices. The reference to the most recent results of the academic literature and the participation of HRM professionals as guest lecturers will make this knowledge constantly updated.
Applying knowledge: Through case studies, in-class exercises and work groups, this course will support students in the practical application of theoretical knowledge. By the end of this course, students should be able to apply decisional models, key performance indicators and other managerial tools to do organizational analysis and to assess HRM systems, processes and practices.
Making judgements: Both contents and methods of the course strongly encourage the development of students’ critical thinking in managing and solving HRM problems. Throughout the term, students will be tasked with a number of assignments on HRM issues, such as simulations, discussion groups, and written reports/paper in order to improve their observation, interpretation, reflection and judgement skills.
Communication skills: The course will include a discussion time to be held by students with in-class presentations or peer debates on the topics they will task with. The aim is to improve public speaking skills, especially with regard to the ability of explaining concepts and sharing information in a clear and complete manner.
Learning skills: Finally, this course will allow student to self-manage their own learning. To better support students, the course will provide the following: 1) the use of an e-learning platform that favour the exchange of teaching materials and other learning contents between students and teacher; 2) the clear indication of the academic and managerial literature that will be referred to during the class; and 3) the provision of supplementary papers, references and materials for deepening relevant arguments.

Educational objectives

EXPECTED LEARNING OUTCOMES

General objectives

The "Startup and Business Creation" course provides students with the theoretical and practical knowledge necessary for launching and evaluating business initiatives. Particular emphasis will be given to the study of the conditions for the startup and development of new businesses related to both subjective origin, linked to the figure of the entrepreneur and startupper (motivations, subjective requirements, risk appetite, innovative spirit), and to environmental origin (ecosystem). The course aims to stimulate the student to focus on a possible vocation on a personal level, through the study of the business creation process and its enhancement through business planning. Through an educational model based on project-based learning, the teaching explores traditional approaches to the development of entrepreneurial initiatives and approaches that appeal to flexible needs for experimentation and learning. For this reason, a “Business Plan Competition” is foreseen among the students, which will be subject to final evaluation.

Specific objectives

Knowledge and understanding: At the end of the course, the student will be able to remember, understand and apply the main concepts related to the creation of a new innovative company (startup) and to know how to understand, compare and explain the main problems that a potential entrepreneur must face from the moment of generation of the business idea at the time of launching the initiative.

Applying knowledge and understanding: By conducting classroom exercises, case studies and working group, the course supports students in the practical application of the theoretical notions learned, while strengthening their analysis and synthesis skills. At the end of the course, students will be able to analyze, evaluate and apply the main methods and tools for the development of a start-up project. The student will be able to create and develop a business model canvas and a business plan, a new business idea and related formalization of the business model, present their business idea (Pitch).

Making judgements : The content and methods of conducting the course strongly encourage the development of the student's critical thinking in approaching the analysis, management and resolution of business situations. In particular, the course aims to develop the capacity of independent judgment and connection capacity between the theoretical topics and the related application plans, with particular reference to the business creation project, assessing both its potential for success and the main critical issues.

Communication skills: the student will acquire communication skills and appropriateness in the use of technical language relating to the drafting of a business plan, the start-up process of an entrepreneurial initiative and the presentation of a Pitch. In particular, the “core” of the course is the presentation in the classroom of the results of tasks assigned by the teacher (for example presentation with the support of multimedia tools, informal discussion groups) which aims to strengthen the oral and clear expression skills.

Learning skills: At the end of the course, the student will be able to analyze case studies about successful start-up creation stories, consult in-depth material about methods and tools for business creation, follow seminars, in-depth courses o master's degree in subjects related to entrepreneurship and development capital.