fashion branding and communication
Course objectives
- The course Value Creation in the Fashion Industry provides students with knowledge and understanding of the processes through which fashion companies generate value, with particular focus on methodological and practical aspects related to strategic analysis, the measurement of created value and performance indicators, the organization and combination of internal resources, and the management of production and logistics, within an integrated fashion supply chain management perspective (Descriptor 1). - The course develops the student’s ability to critically connect – from a systemic perspective – the acquired knowledge with related disciplines characterizing the Bachelor’s Degree in Fashion and Costume Studies – including economics, historical-cultural studies, innovation, and communication. This fosters an integrated understanding of managerial and production phenomena within the fashion system and provides the basis for further study and research on topics related to the fashion industry (Descriptor 2). - The course enables students to acquire key transversal skills necessary to navigate complex working and design environments, including the use of technical-sectoral language, the ability to form independent judgments on value creation models, and the effective communication of analytical and managerial results (Descriptors 3–5).
- Lesson code10612237
- Academic year2025/2026
- CourseFashion studies
- CurriculumSingle curriculum
- Year1st year
- Semester2nd semester
- SSDSPS/07
- CFU6