Fashion studies

PART ONE Industry Dynamics of Technological Innovation Sources of Innovation Types and Patterns of Innovation Standards Battles and Design Dominance Timing of Entry PART TWO Formulating Technological Innovation Strategy Defining the Organization's Strategic Direction Choosing Innovation Projects Collaboration Strategies Protecting Innovation PART THREE Implementing Technological Innovation Strategy Organizing for Innovation Managing the New Product Development Process Managing New Product Development Teams Crafting a Deployment Strategy Project Management

Economics and business organization Preferably also the basic contents of Business Management and Operations Management

Schilling, M. A. (2010). Strategic management of technological innovation. Tata McGraw-Hill Education

Lectures, Exercises, Seminars

Attendance not compulsory but recommended

Expected knowledge and skills will be verified through a written test with questions, possibly accompanied by an oral exam. The preparation will be considered adequate (with a mark expressed in thirtieths), if the student demonstrates synthesis skills, using the necessary terminology; if independently, it will be familiar with the management of innovation within the company; if you will be able to reason on links between different topics addressed during the course

Lectures, Exercises, Seminars