Psychology of Communication and Marketing

At the end of the course, the student will be able to master notions regarding corporate communication, in its internal and external aspects, showing awareness of the different theoretical approaches to study them (mainly tanks to lectures and textbooks). The student will also learn some operational paradigms and tools to manage and realize organizational communication (mainly tanks to testimony companies and practical activities). At the end of the course, the student will have a strengthened both basic and applied psychological prepa-ration, particularly regarding social-psychological aspects within communication and marketing, with spe-cific attention to communication within the organizational context. The student will know main topics of or-ganizational communication psychology, in its classical features of internal and external communication, as well as in its innovative aspects which mix one and the other features. At the end of the course, the student will be able to identify different organizational communication phe-nomena and to understand their dynamics, by having theoretical and methodological tools to collaborate - with other disciplines within an organizational context - both to diagnose them, and to design organizational communication interventions to improve an existing situation or to solve possible problems. At the end of the course, the student will reach capability to apply acquired knowledge to formulate a per-sonal idea on scientific ground when facing organizational communication phenomena, by integrating ac-quired knowledge in order to cope with complexity, in case of possibly limited or incomplete information too. Moreover, the student will be fully aware of the importance of ethical, social and environmental re-sponsibility implied by both processes and contents of organizational communication. All this will also be granted by different activities such as: classroom discussions, interactions with companies and professional associations testimonies, participations in practical activities, exercises, or visits. At the end of the course, the student will be able to communicate in a clear and linear way both conclusions and decisions, with their reasons, to specialized and non-specialized interlocutors; the student will also able to communicate course’s contents within professional practice situations. All this will also be granted by different communication opportunities, with the help of audio-video aids too, within different contexts such as dyadic, small, and large group ones, both informal and formal ones. At the end of the course, the student will develop the ability to autonomously keep up-to-date, whether for study or professional career; the student moreover will develop the ability to critically learn according to the aim and the test’s modalities and contexts. All this will also be granted by the motivation to one’s own growth and development conveyed by information repeatedly reported in the classroom – by teaching or by interacting with external testimonies – regarding different psychological knowledge complementarity, professional training and job cases, International and intercultural experiences opportunities.