Psychology of Communication and Marketing

The course aims to explore the sociopsychological concepts that underlie international conflicts with a focus on the processes of communication, negotiation and resolution. In particular, it will refer to the international literature on current and historical conflicts and the ways in which they have been resolved and/ or may be resolved in the future. Students will learn about different approaches in this area and should be able to read, interpret and critique empirical research findings.

The course requires knowledge of the basic psychosocial processes and of the methodology of psychoso-cial research. It is important to fluently master the English language, at least in its written form.

Bar-Tal, D. (2011). Intergroup conflicts and their resolution: A social psychological perspective. Psychology Press.

Attendence for the laboratory is mandatory

The exam will verify the acquisition of knowledge with respect to the main theoretical approaches to the study of persuasive communication and interpersonal influence covered in the texts and lectures. For all students there will be a single test, scheduled at several times after the end of the course. The exam consists of 30 multiple-choice questions. Students will have approximately 30 minutes to com-plete the exam. Students must reserve a place for the exam. The deadline is ten days before the exam date. It is not pos-sible to take the exam without a reservation. The final evaluation is calculated by the sum of the correct answers to each of the 30 questions. In order to demonstrate that students have acquired a basic/sufficient knowledge, they must meet a passing grade of at least 18 points. Students who score at least 18 points on the exam have the possibility of extra credit points. These points are acquired by participating in experiments organized by the instructor and his collaborators.

Instruction will be primarily through in-class lectures.