corso|33577

2 Educational goals 2.1 General goals The course allows to master the current theories on the processes of technological innovation, with a special reference to their integration into the organisational processes, and to critical study the various theoretical approaches to the theme. The professionalising workshop, with a compulsory attendance, allows to put into practice techniques very common in the international panorama for the development of technological services and Service Design Thinking, methodically identifying customers' needs and coherently planning the construction of services that can unite them, also in collaboration with professionals coming from public and private institutions. 2.2 Specific goals 2.2.1 Knowledge and understanding The student will master theoretical constructs (especially the activity theory) and service planning tools congruent with them. Such a knowledge will be useful, by means of a research carried out on a potential target of a technological system, to understand specific needs and desires, and the roles they play in the selection and planning of innovative concepts of technological systems. 2.2.2 Applying knowledge and understanding The course is aimed at applying the operational tools to a true case of corporate consulting. In this way, students will be helped in the development of technological innovation concepts by means of a group work aimed at the creation of innovative concepts. Such a work will be preceded by an accurate analysis of the User Research's results. 2.2.3 Making judgements Students will be required to work in small groups to realise innovative concepts for the development of technologies under the guidance of a true corporate mission. For this purpose, they should face the competitors' strategies, the current customers and the potential new targets, taking into account, when planning, customers' availability, the possible limits established by the customer, and the psychologist's code of professional conduct. 2.2.4 Communication skills Students work in small groups according to a Jigsaw model of the Cooperative Learning. The planning of innovative concepts is concluded when it is handed in a group report that includes, in addition to the illustration of the concept, the representation and the description of all tools used as a methodological application, and the declension of the decisions taken by relating to the data that have led to its conception. The work also includes a presentation of the concepts developed by the students in the presence of delegates of the company that generated the consulting mission. 2.2.5 Learning skills The course gives knowledge, but it encourages the student to independently search for information (on customers, the company that generates the mission, competitors) useful to carry out the task assigned during the workshop on the Service Design Thinking (SDT). Students are as well required to be able to organise their individual or group work, so to meet the work deadlines that have been established during the course.