Corporate and Public Administration Communication

The course is focused on the different definitions of culture, on the relationship between social structure and symbolic production, and on the theoretical and methodological perspectives useful to carry on researches about the recent sociocultural transformations. Lessons are arranged in two modules. The first module (12 lessons: 24 hours) describes the main concepts of the discipline, namely: culture, symbolic mediation, cultural process and cultural system, values, norms, beliefs, symbols. Further, main theoretical perspectives of discipline are examined. The second module (12 lessons: 24 hours) is addressed to the systematic analysis of the relationship between social structure and symbolic production through the study of social construction of reality. In this part of the course lessons deal with the different meaning of ideology, its relationship with common feeling, the role of culture as key factor of legitimacy or, instead, as driving force of the social change. In particular, lessons analyse the contribute of education in promoting a universalistic worldview point.

The course does not require specific prior knowledge.

Sciolla L., M.P. Torrioni, “Sociologia dei processi culturali”, il Mulino, Bologna, 2020. Parziale F., "L'universalismo incipiente. La dimensione culturale del conflitto sociale", Mondadori, Milano 2020. Note. All books can be bought in online stores and bookshops (although in some cases to order). These books are also available in many libraries (see the single catalog: http://www.sbn.it/opacsbn/opac/iccu/base.jsp).

The first module, made of 12 frontal lesson (24 hours), is addressed to the definition of basic concepts, namely: culture, cultural system and cultural process, symbolic mediation, norms, values, beliefs, symbols. Further, the three theoretical perspectives of the discipline are analysed: the French perspective, the German perspective and the School of Chicago. This module aims to transmit basic theoretical knowledge of this discipline and being developed a specialized language. The second module is arranged in 12 frontal lessons (24 hours) on the relationship between social structure and symbolic production: ideology, common sense, culture and social change. This module aims to transmit knowledge and to make students acquire a specialized language and build a critical sense that allows them to develop an autonomy of judgment respect to the stereotypes spread in society.

Students have to undergo a final exam that is carried on in oral form. This exam regards the complete programme of course. This text lasts about 30 minutes and it concerns problems and questions indicated in the programme. The degree is expressed in 30 points. Students are assessed on the basis of following 5 dimensions: knowledge of the concepts, control of the specialized lexicon, expository clearness, ability to translate theoretical knowledge in concrete contexts, autonomy in judgment. If performance is not sufficient respect at least the three first dimensions, then student does not pass the exam. Students achieve a mark included between 18 and 21, if performance is sufficient in the first three dimensions, but it is not insufficient in the other two dimensions. The mark is included between 22 and 24, if performance is sufficient in all dimensions. Students achieve a mark included between 25 and 27, if performance is evaluated good in the first three dimensions and sufficient in the other two dimensions. Eventually, the mark is included between 28 and 30, if performance is very good in the first three dimensions and at least good in the other two dimensions.

Appadurai A., Modernità in polvere, Raffaello Cortina editore, Milano, 2012. Bernstein B., Class, Codes and Control: Theoretical Studies Toward a Sociology of Language, Vol. I, Routledge and Kegan Paul, London, 1971. P., Luckmann T., La realtà come costruzione sociale, il Mulino, Bologna, 2010. Bourdieu P., La distinzione. Critica sociale del gusto, il Mulino, Bologna, 2001. Cuche D., La nozione di cultura nelle scienze sociali, il Mulino, Bologna, 2006. Durkheim E., Le forme elementari della vita religiosa, Mimesis, 2013. Geertz C., Interpretazioni di culture, il Mulino, Bologna, 1995. Gramsci A., Gli intellettuali e l'organizzazione della cultura, E-text, Roma, 2014. Engels F., Marx K., Ideologia tedesca, Bompiani, 2013. Griswold W., Sociologia della cultura, il Mulino, Bologna, 2005. Jenkins H., Cultura convergente, Apogeo-Maggioli, Rimini, 2007. Montesperelli P., Comunicare e interpretare, Egea, Milano, 2014. Parziale F., Eretici e respinti. Classi sociali e istruzione superiore in Italia, Franco Angeli, Milano, 2016. Parziale F., L'universalismo incipiente. La dimensione culturale del conflitto sociale, Mondadori education, Milano, 2020. Piccone Stella S., Salmieri L., Il gioco della cultura. Attori, processi, prospettive, Carocci, Roma, 2012. Ricouer P., Conferenze su ideologia e utopia, Jaca Book, Milano, 1994. Simmel G., La metropoli e la vita dello spirito, Armando editore, Roma, 1996. Sciolla L., M.P. Torrioni, Sociologia dei processi culturali, il Mulino, Bologna, 2020. J.B. Thompson, Mezzi di comunicazione e modernità, il Mulino, Bologna, 1998. Van Dijck J., Poell T., De Waal M., Platform society. Valori pubblici e società connessa, Guerini, Milano 2019. Weber E., L'etica protestante e lo spirito del capitalismo, Rizzoli, Milano, 1991.

The first module, made of 12 frontal lesson (24 hours), is addressed to the definition of basic concepts, namely: culture, cultural system and cultural process, symbolic mediation, norms, values, beliefs, symbols. Further, the three theoretical perspectives of the discipline are analysed: the French perspective, the German perspective and the School of Chicago. This module aims to transmit basic theoretical knowledge of this discipline and being developed a specialized language. The second module is arranged in 12 frontal lessons (24 hours) on the relationship between social structure and symbolic production: ideology, common sense, culture and social change. This module aims to transmit knowledge and to make students acquire a specialized language and build a critical sense that allows them to develop an autonomy of judgment respect to the stereotypes spread in society.

The course is focused on the different definitions of culture, on the relationship between social structure and symbolic production, and on the theoretical and methodological perspectives useful to carry on researches about the recent sociocultural transformations. Lessons are arranged in two modules. The first module (12 lessons: 24 hours) describes the main concepts of the discipline, namely: culture, symbolic mediation, cultural process and cultural system, values, norms, beliefs, symbols. Further, main theoretical perspectives of discipline are examined. The second module (12 lessons: 24 hours) is addressed to the systematic analysis of the relationship between social structure and symbolic production through the study of social construction of reality. In this part of the course lessons deal with the different meaning of ideology, its relationship with common feeling, the role of culture as key factor of legitimacy or, instead, as driving force of the social change. In particular, lessons analyse the contribute of education in promoting a universalistic worldview point.

The course does not require specific prior knowledge.

Sciolla L., M.P. Torrioni, “Sociologia dei processi culturali”, il Mulino, Bologna, 2020. Parziale F., "L'universalismo incipiente. La dimensione culturale del conflitto sociale", Mondadori, Milano 2020. Note. All books can be bought in online stores and bookshops (although in some cases to order). These books are also available in many libraries (see the single catalog: http://www.sbn.it/opacsbn/opac/iccu/base.jsp).

The first module, made of 12 frontal lesson (24 hours), is addressed to the definition of basic concepts, namely: culture, cultural system and cultural process, symbolic mediation, norms, values, beliefs, symbols. Further, the three theoretical perspectives of the discipline are analysed: the French perspective, the German perspective and the School of Chicago. This module aims to transmit basic theoretical knowledge of this discipline and being developed a specialized language. The second module is arranged in 12 frontal lessons (24 hours) on the relationship between social structure and symbolic production: ideology, common sense, culture and social change. This module aims to transmit knowledge and to make students acquire a specialized language and build a critical sense that allows them to develop an autonomy of judgment respect to the stereotypes spread in society.

Students have to undergo a final exam that is carried on in oral form. This exam regards the complete programme of course. This text lasts about 30 minutes and it concerns problems and questions indicated in the programme. The degree is expressed in 30 points. Students are assessed on the basis of following 5 dimensions: knowledge of the concepts, control of the specialized lexicon, expository clearness, ability to translate theoretical knowledge in concrete contexts, autonomy in judgment. If performance is not sufficient respect at least the three first dimensions, then student does not pass the exam. Students achieve a mark included between 18 and 21, if performance is sufficient in the first three dimensions, but it is not insufficient in the other two dimensions. The mark is included between 22 and 24, if performance is sufficient in all dimensions. Students achieve a mark included between 25 and 27, if performance is evaluated good in the first three dimensions and sufficient in the other two dimensions. Eventually, the mark is included between 28 and 30, if performance is very good in the first three dimensions and at least good in the other two dimensions.

Appadurai A., Modernità in polvere, Raffaello Cortina editore, Milano, 2012. Bernstein B., Class, Codes and Control: Theoretical Studies Toward a Sociology of Language, Vol. I, Routledge and Kegan Paul, London, 1971. P., Luckmann T., La realtà come costruzione sociale, il Mulino, Bologna, 2010. Bourdieu P., La distinzione. Critica sociale del gusto, il Mulino, Bologna, 2001. Cuche D., La nozione di cultura nelle scienze sociali, il Mulino, Bologna, 2006. Durkheim E., Le forme elementari della vita religiosa, Mimesis, 2013. Geertz C., Interpretazioni di culture, il Mulino, Bologna, 1995. Gramsci A., Gli intellettuali e l'organizzazione della cultura, E-text, Roma, 2014. Engels F., Marx K., Ideologia tedesca, Bompiani, 2013. Griswold W., Sociologia della cultura, il Mulino, Bologna, 2005. Jenkins H., Cultura convergente, Apogeo-Maggioli, Rimini, 2007. Montesperelli P., Comunicare e interpretare, Egea, Milano, 2014. Parziale F., Eretici e respinti. Classi sociali e istruzione superiore in Italia, Franco Angeli, Milano, 2016. Parziale F., L'universalismo incipiente. La dimensione culturale del conflitto sociale, Mondadori education, Milano, 2020. Piccone Stella S., Salmieri L., Il gioco della cultura. Attori, processi, prospettive, Carocci, Roma, 2012. Ricouer P., Conferenze su ideologia e utopia, Jaca Book, Milano, 1994. Simmel G., La metropoli e la vita dello spirito, Armando editore, Roma, 1996. Sciolla L., M.P. Torrioni, Sociologia dei processi culturali, il Mulino, Bologna, 2020. J.B. Thompson, Mezzi di comunicazione e modernità, il Mulino, Bologna, 1998. Van Dijck J., Poell T., De Waal M., Platform society. Valori pubblici e società connessa, Guerini, Milano 2019. Weber E., L'etica protestante e lo spirito del capitalismo, Rizzoli, Milano, 1991.

The first module, made of 12 frontal lesson (24 hours), is addressed to the definition of basic concepts, namely: culture, cultural system and cultural process, symbolic mediation, norms, values, beliefs, symbols. Further, the three theoretical perspectives of the discipline are analysed: the French perspective, the German perspective and the School of Chicago. This module aims to transmit basic theoretical knowledge of this discipline and being developed a specialized language. The second module is arranged in 12 frontal lessons (24 hours) on the relationship between social structure and symbolic production: ideology, common sense, culture and social change. This module aims to transmit knowledge and to make students acquire a specialized language and build a critical sense that allows them to develop an autonomy of judgment respect to the stereotypes spread in society.