Educational objectives 1. knowledge and understanding (acquire knowledge related to the history, function, targets, models, contents,
market, profession, systematic articulation, tools and methods of basic and specialized activities and services of Public
Relations, with particular reference to that of Public Affairs and Lobbying)
2. ability to apply knowledge and understanding (develop operational skills that allow the application of knowledge
to the concrete performance of specific activities in the field of Public Relations and Public Affairs and Lobbying);
3. critical and judgmental skills (acquire the ability to analyze and summarize situations and contexts and to read,
understand, evaluate and write the written tools typical of Public Relations, including some of those for Public Affairs
and Lobbying activities);
4. communication skills (acquire the ability to communicate verbally and in writing the knowledge learned through a
relevant and effective presentation of the contents and the concrete realization of activities and tools in the field of
Public Relations and Public Affairs and Lobbying);
5. learning skills (acquire the methodology and references necessary to start forming a professionalism, find
associations and other appropriate interlocutors and acquire new skills in the field of Public Relations and Public
Affairs and Lobbying).
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Educational objectives The overall aim of the course is to provide students with the main tools for understanding the relationship between the practical implementation of public policies and the use of different governance models.
Knowledge and understanding: the first objective of the course is to develop knowledge and the ability to critically systematise the main theoretical approaches on governance.
Ability to apply knowledge and understanding: The second objective of the course is to learn methodologies and techniques for public policy analysis.
Autonomy of judgement: A further specific objective of the course concerns the ability to analyse and reflect autonomously on the contents of the texts and the themes dealt with in the lessons to be submitted to the common reflection of the class.
Communication skills: Alongside all the objectives, the course aims to develop communication skills in relation to research on governance models and the construction of public policies.
Learning skills: Lectures and practical exercises aim at conveying the students' ability to study, deepen and rework study materials autonomously.
Expected outcomes: It is hoped that at the end of the course the student will be able to independently identify the main dynamics relating to governance processes as well as to work in the work of monitoring and collecting data and information on the evaluation of public policies.
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