Corporate and Public Administration Communication

The course consists of a core module in Public and Institutional Communication (40 hours – 6 ECTS) and a Laboratory on Strategies for Integrated Public Communication (20 hours – 3 ECTS). Syllabus – Public and Institutional Communication Module The course aims to provide theoretical knowledge and critical tools in the field of public communication, enabling students to manage relationships between institutions, citizens, and the media system in hybrid and interconnected contexts. Specifically, it explores the types and application areas of public communication in Italy and Europe, with particular emphasis on the use of digital technologies and social media in Public Administration, the experimentation with Artificial Intelligence (AI), and citizen participation. A specific focus will be dedicated to EU public communication and the European public sphere. The course addresses the following topics: Theoretical and regulatory framework, definitions, and models of public and institutional communication The digitalization of Public Administration, e-government policies, and participatory processes Communication management in Public Administration: structures, tools, professional roles Digital and social media in public communication, and the challenges of artificial intelligence Strategic communication planning in the public sector The European public sphere: institutions, citizens, and media EU public communication: European policies and communication strategies The EU and new communication challenges in combating disinformation Emerging areas of public communication (inclusive and gender-sensitive communication, risk and emergency communication) The course is divided into three parts: Part One: 12 classes (2 hours each) focused on the public communication landscape (models, types, application areas, digitalization of Public Administration, social media, communication planning), aiming to equip students with the ability to critically analyze the processes discussed. Part Two: 8 classes (2 hours each) dedicated to European communication policies, addressing key issues related to disinformation and citizen participation in the European public space. This specific part of the course is included in the advanced teaching offer provided by the Jean Monnet Module BEST. Part Three: 4 classes (2 hours each) exploring areas of public and social communication intervention on socially relevant issues such as social inclusion, gender-sensitive approaches, health, environment, and communication in risk and emergency situations, through critical analysis of selected case studies. Laboratory – Strategies for Integrated Public Communication The detailed syllabus will be defined by the teacher in charge of the Workshop. For more information on the syllabus and assessment methods, please visit the dedicated page: https://coris.web.uniroma1.it/it/laurea

There are no requirements.

Syllabus for Attending Students 1.Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milan, 2022 (excluding chapter 7) 2.D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Rome, 2019 + the teaching materials shared by the instructor on Classroom 3.Workshop and project work Syllabus for Non-Attending Students The syllabus for non-attending students includes the study of 4 texts + the teaching materials, or 3 texts and 5 articles + the teaching materials. Programma per i frequentanti 1. Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milano, 2022 (ad eccezione del capitolo 7) 2. D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Roma, 2019 + il materiale didattico condiviso dalla docente su classroom 3. Esercitazioni proposte in aula 4. Realizzazione di un project work Programma per i non frequentanti Il programma per non frequentanti prevede lo studio di 4 testi + il materiale didattico oppure di 3 testi e 5 articoli + il materiale didattico 1. Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milano, 2022 2. D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Roma, 2019 + il materiale didattico condiviso dalla docente su classroom 3. Un testo: Lovari A., Germani D. (a cura di), Ibridazioni comunicative: istituzioni, politica e media nell’ecosistema digitale, Cagliari, UNICApress, 2025 Oppure 5 articoli L. D’Ambrosi, G. Radano, P. Brescia, Una Capitale digitale. Ibridazioni e innovazioni nella comunicazione del Comune di Roma, in Comunicazione Politica, 2025, https://www.rivisteweb.it/doi/10.3270/118065 L. D’Ambrosi, M. Laudonio, P. Brescia, G. Radano, I cittadini al centro. L’Ufficio relazioni con il pubblico tra ascolto, partecipazione e intelligenza artificiale, in Problemi dell’informazione, 2024, https://rivisteweb.it/doi/10.1445/114498 L. D’Ambrosi, G. Ducci, C. Folena, M. Spalletta, Comunicazione istituzionale e prospettive di genere, in Mediascapes Journal, 2024, https://rosa.uniroma1.it/rosa03/mediascapes/article/view/18712 L. Solito, L. Materassi, Tra interferenze e integrazioni. Istituzioni e attori politici su Facebook durante l'emergenza pandemica, in Comunicazione Politica, 2022, vol. 3, pp. 331-354, https://www.rivisteweb.it/doi/10.3270/105428 A. Lovari, Le ibridazioni della comunicazione pubblica, in Mediascapes Journal, 2022, https://rosa.uniroma1.it/rosa03/mediascapes/article/view/18021 4. For the Lab: One of the following texts: G. Prattichizzo, Statistica POP. I social network per umanizzare e comunicare i dati, Dario Flaccovio Editore, Milan, 2024 Or G. Bonanomi, A. D’Errico, PA Brand Expert. Competenze e strumenti per i comunicatori della pubblica amministrazione, Franco Angeli, 2021 Additional texts may be indicated during the course.

Lessons will be held in presence.Attendance at the lessons and the laboratory, while not a prerequisite for taking the exam, is still recommended by the teachers for learning that combines theory and practice. Attendance will allow students to participate in exercises and group work.

The final assessment, which covers both the Public and Institutional Communication module and the Laboratory on Strategies for Integrated Public Communication, consists of a single oral exam based on the course syllabus. Examination for attending students For attending students, the assessment will be based on the development of a project work agreed upon with the course instructors, along with an oral exam on the required readings. The evaluation aims to assess both the students' knowledge of the course content and their ability to critically elaborate and argue concepts. During the course, practical exercises and case study analyses will be proposed to verify the understanding of the topics covered and the ability to exercise judgment in managing and planning public communication. The modalities for the submission and evaluation of assignments required in the LAboraoty will be defined directly with theteacher during class sessions. Attendance will be verified by the teachers based on participation in selected lectures and seminars, as well as active involvement in exercises and group work carried out during the course. Examination for non-attending students For non-attending students, the assessment will consist of an oral exam based on the texts indicated in the syllabus of both the module and the workshop. The exam aims to evaluate knowledge of the course contents and the ability to connect theoretical knowledge with empirical analysis.

Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milan, 2022 D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Rome, 2019 Lovari A., Germani D. (a cura di), Ibridazioni comunicative: istituzioni, politica e media nell’ecosistema digitale, Cagliari, UNICApress, 2025 Canel, M.J., Luoma-aho, V. (2019), Public Sector Communication: Closing Gaps Between Citizens and Public Organizations, John Wiley & Sons, Hoboken. Faccioli, F., D’Ambrosi, L.( 2023), Gender in Covid-19 Campaigns. An Analysis of Italian Government Communications, in «Journal of Italian Cinema and Media Studies». p. 293 - 312 Lovari, A., D’Ambrosi, L., A Bowen, S., 2020, Re-connecting voices. The (new) strategic role of public sector communication after Covid-19 crisis, in «Partecipazione e Conflitto», 13(2), pp. 970-989. OECD (2021), Report on Public Communication: The Global Context and the Way Forward, OECD Publishing, Paris. Parito, M., Pérez-Calle, R., D’Ambrosi, L. (2022), European Sentiment in time of crises. The point of view of young university students, Società Mutamento Politica.

Teaching will make use of lectures, analysis of case studies, exercises, presentation of experts in the sector, flipped classroom. These different approach of learning are functional for the acquisition of the knowledge and comprehension skills indicated in the training objectives. Flipped classroom and exercises are useful to the development of communication skills, analysis and critical evaluation skills, and autonomous learning skills.

The course consists of a core module in Public and Institutional Communication (40 hours – 6 ECTS) and a Laboratory on Strategies for Integrated Public Communication (20 hours – 3 ECTS). Syllabus – Public and Institutional Communication Module The course aims to provide theoretical knowledge and critical tools in the field of public communication, enabling students to manage relationships between institutions, citizens, and the media system in hybrid and interconnected contexts. Specifically, it explores the types and application areas of public communication in Italy and Europe, with particular emphasis on the use of digital technologies and social media in Public Administration, the experimentation with Artificial Intelligence (AI), and citizen participation. A specific focus will be dedicated to EU public communication and the European public sphere. The course addresses the following topics: Theoretical and regulatory framework, definitions, and models of public and institutional communication The digitalization of Public Administration, e-government policies, and participatory processes Communication management in Public Administration: structures, tools, professional roles Digital and social media in public communication, and the challenges of artificial intelligence Strategic communication planning in the public sector The European public sphere: institutions, citizens, and media EU public communication: European policies and communication strategies The EU and new communication challenges in combating disinformation Emerging areas of public communication (inclusive and gender-sensitive communication, risk and emergency communication) The course is divided into three parts: Part One: 12 classes (2 hours each) focused on the public communication landscape (models, types, application areas, digitalization of Public Administration, social media, communication planning), aiming to equip students with the ability to critically analyze the processes discussed. Part Two: 8 classes (2 hours each) dedicated to European communication policies, addressing key issues related to disinformation and citizen participation in the European public space. This specific part of the course is included in the advanced teaching offer provided by the Jean Monnet Module BEST. Part Three: 4 classes (2 hours each) exploring areas of public and social communication intervention on socially relevant issues such as social inclusion, gender-sensitive approaches, health, environment, and communication in risk and emergency situations, through critical analysis of selected case studies. Laboratory – Strategies for Integrated Public Communication The detailed syllabus will be defined by the teacher in charge of the Workshop. For more information on the syllabus and assessment methods, please visit the dedicated page: https://coris.web.uniroma1.it/it/laurea

There are no requirements.

Syllabus for Attending Students 1.Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milan, 2022 (excluding chapter 7) 2.D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Rome, 2019 + the teaching materials shared by the instructor on Classroom 3.Workshop and project work Syllabus for Non-Attending Students The syllabus for non-attending students includes the study of 4 texts + the teaching materials, or 3 texts and 5 articles + the teaching materials. Programma per i frequentanti 1. Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milano, 2022 (ad eccezione del capitolo 7) 2. D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Roma, 2019 + il materiale didattico condiviso dalla docente su classroom 3. Esercitazioni proposte in aula 4. Realizzazione di un project work Programma per i non frequentanti Il programma per non frequentanti prevede lo studio di 4 testi + il materiale didattico oppure di 3 testi e 5 articoli + il materiale didattico 1. Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milano, 2022 2. D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Roma, 2019 + il materiale didattico condiviso dalla docente su classroom 3. Un testo: Lovari A., Germani D. (a cura di), Ibridazioni comunicative: istituzioni, politica e media nell’ecosistema digitale, Cagliari, UNICApress, 2025 Oppure 5 articoli L. D’Ambrosi, G. Radano, P. Brescia, Una Capitale digitale. Ibridazioni e innovazioni nella comunicazione del Comune di Roma, in Comunicazione Politica, 2025, https://www.rivisteweb.it/doi/10.3270/118065 L. D’Ambrosi, M. Laudonio, P. Brescia, G. Radano, I cittadini al centro. L’Ufficio relazioni con il pubblico tra ascolto, partecipazione e intelligenza artificiale, in Problemi dell’informazione, 2024, https://rivisteweb.it/doi/10.1445/114498 L. D’Ambrosi, G. Ducci, C. Folena, M. Spalletta, Comunicazione istituzionale e prospettive di genere, in Mediascapes Journal, 2024, https://rosa.uniroma1.it/rosa03/mediascapes/article/view/18712 L. Solito, L. Materassi, Tra interferenze e integrazioni. Istituzioni e attori politici su Facebook durante l'emergenza pandemica, in Comunicazione Politica, 2022, vol. 3, pp. 331-354, https://www.rivisteweb.it/doi/10.3270/105428 A. Lovari, Le ibridazioni della comunicazione pubblica, in Mediascapes Journal, 2022, https://rosa.uniroma1.it/rosa03/mediascapes/article/view/18021 4. For the Lab: One of the following texts: G. Prattichizzo, Statistica POP. I social network per umanizzare e comunicare i dati, Dario Flaccovio Editore, Milan, 2024 Or G. Bonanomi, A. D’Errico, PA Brand Expert. Competenze e strumenti per i comunicatori della pubblica amministrazione, Franco Angeli, 2021 Additional texts may be indicated during the course.

Lessons will be held in presence.Attendance at the lessons and the laboratory, while not a prerequisite for taking the exam, is still recommended by the teachers for learning that combines theory and practice. Attendance will allow students to participate in exercises and group work.

The final assessment, which covers both the Public and Institutional Communication module and the Laboratory on Strategies for Integrated Public Communication, consists of a single oral exam based on the course syllabus. Examination for attending students For attending students, the assessment will be based on the development of a project work agreed upon with the course instructors, along with an oral exam on the required readings. The evaluation aims to assess both the students' knowledge of the course content and their ability to critically elaborate and argue concepts. During the course, practical exercises and case study analyses will be proposed to verify the understanding of the topics covered and the ability to exercise judgment in managing and planning public communication. The modalities for the submission and evaluation of assignments required in the LAboraoty will be defined directly with theteacher during class sessions. Attendance will be verified by the teachers based on participation in selected lectures and seminars, as well as active involvement in exercises and group work carried out during the course. Examination for non-attending students For non-attending students, the assessment will consist of an oral exam based on the texts indicated in the syllabus of both the module and the workshop. The exam aims to evaluate knowledge of the course contents and the ability to connect theoretical knowledge with empirical analysis.

Lovari A., Ducci G., Comunicazione pubblica. Istituzioni, pratiche, piattaforme, Mondadori Università, Milan, 2022 D’Ambrosi L., La comunicazione pubblica dell’Europa, Carocci, Rome, 2019 Lovari A., Germani D. (a cura di), Ibridazioni comunicative: istituzioni, politica e media nell’ecosistema digitale, Cagliari, UNICApress, 2025 Canel, M.J., Luoma-aho, V. (2019), Public Sector Communication: Closing Gaps Between Citizens and Public Organizations, John Wiley & Sons, Hoboken. Faccioli, F., D’Ambrosi, L.( 2023), Gender in Covid-19 Campaigns. An Analysis of Italian Government Communications, in «Journal of Italian Cinema and Media Studies». p. 293 - 312 Lovari, A., D’Ambrosi, L., A Bowen, S., 2020, Re-connecting voices. The (new) strategic role of public sector communication after Covid-19 crisis, in «Partecipazione e Conflitto», 13(2), pp. 970-989. OECD (2021), Report on Public Communication: The Global Context and the Way Forward, OECD Publishing, Paris. Parito, M., Pérez-Calle, R., D’Ambrosi, L. (2022), European Sentiment in time of crises. The point of view of young university students, Società Mutamento Politica.

Teaching will make use of lectures, analysis of case studies, exercises, presentation of experts in the sector, flipped classroom. These different approach of learning are functional for the acquisition of the knowledge and comprehension skills indicated in the training objectives. Flipped classroom and exercises are useful to the development of communication skills, analysis and critical evaluation skills, and autonomous learning skills.