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Curriculum(s) for 2025 - Gender studies, cultures and policies for media and communication (33622)

Single curriculum
Lesson [SSD] [Language] YearSemesterCFU
10620951 | Sociology of Gender [SPS/07] [ITA]1st1st6

Educational objectives

The course offers a critical introduction to the main theories on gender, their historical development, and their relevance within contemporary social contexts. It explores how gender shapes social relations both in the private sphere and in public life, with the aim of providing tools to critically interpret social transformations from a gender perspective.

Knowledge and Understanding
By the end of the course, it will be possible to recognize and interpret key gender theories, understand their historical evolution, and assess their impact on culture, institutions, and social relationships. Gender will be explored as a critical category for analyzing inequality and subjectivation processes.

Applying Knowledge and Understanding
Through case studies, media materials, and practical workshops, participants will develop the ability to apply theoretical knowledge to real-world contexts. The course encourages the identification of new research questions and fosters critical evaluation of communicative, cultural, and political content.

Autonomy of Judgment
Discussion of texts, audiovisual materials, and current issues will support the development of independent and critical perspectives on symbolic representations and social processes, with a focus on power structures and gender-based inequalities.

Communication Skills
Assessment activities, classroom discussions, and debate simulations will promote the ability to express acquired knowledge clearly, coherently, and inclusively. Particular emphasis will be placed on the conscious use of language in relation to gender issues.

Learning Skills
Access to diverse sources, familiarity with theoretical and methodological tools, and engagement with practical cases will enhance autonomous learning and the ability to stay updated on evolving debates related to gender justice.

Course Objectives
The course provides essential skills for analyzing communicative, social, and institutional contexts in which media content and gender equity campaigns are developed. These skills are key to assessing the social impact of initiatives aimed at countering gender-based violence, challenging sexist stereotypes, closing gender gaps in the labor market and political representation, and promoting equal participation in decision-making processes.

10621015 | Gender and Power - Laboratory on Democracy in Transformation [SPS/11] [ITA]1st1st9

Educational objectives

The aim of this course is to provide theoretical knowledge and analytical skills in the field of the relationship between Gender and Power. More specifically, the theoretical and conceptual framework will be developed around three core thematic areas:

A historical analysis of the evolution of the relationship between power structures, political cultures, and gender dynamics within democratic systems;
A comparative analysis — in the European and international context — of the relationship between gender and power in contemporary democracies, identifying the variables that continue to sustain gender inequality in political systems, particularly in decision-making processes and political participation;
A monographic focus on gender-based violence, exploring its structural dimensions, socio-cultural roots, and political responsibilities.
Knowledge and Understanding
By the end of the course, students will be able to use theoretical and conceptual tools from the sociology of political phenomena to analyze the interaction between gender dynamics and power structures. They will become familiar with key theories that, from a socio-political perspective, have examined the gender–power relationship. In doing so, they will learn to identify, interpret, and deconstruct the variables, stereotypes, and biases that hinder the achievement of genuine gender equality in contemporary democracies. A specific focus will be devoted to theoretical models for analyzing gender-based violence, understanding its structural nature, and challenging the prejudices and stereotypes that underpin it.

Applying Knowledge and Understanding
Upon completion of the course, students will be able to:

situate key authors and theories from the sociology of political phenomena that address the relationship between power systems and gender dynamics within a historical framework;
summarize the core theoretical concepts of various authors and schools of thought and apply them independently as tools for analyzing socio-political processes related to gender and politics;
identify and deconstruct gender biases, stereotypes, and prejudices that shape political systems, their actions, and their discourses, with particular attention to the phenomenon of male violence against women.
Autonomy of Judgment
Students will acquire the theoretical and analytical tools necessary to critically assess how gender variables influence the exercise of power in its multiple forms. They will be able to evaluate different political systems, their actors, and decision-making processes through the lens of gender equity. Furthermore, they will be able to recognize distortions and forms of discrimination concerning gender-based violence, its social representation, and its institutional management.

Communication Skills
By the end of the course, students will have developed oral and written communication skills that enable them to describe the dynamics and processes shaping the relationship between gender and power using the scientific vocabulary of political sociology. They will also be able to engage in public discussions on gender-based violence, ensuring accurate and context-sensitive representations of the issue in both linguistic and socio-cultural terms.

Learning Skills
Students will be able to independently access and explore new contributions in the field of political sociology concerning the relationship between gender and power. They will also possess the critical tools needed to recognize valuable interventions in public debate and media discourse that contribute to the ongoing development of personal and collective understanding of gender and power relations.

10611990 | LANGUAGE AND GENDER [M-FIL/05] [ITA]1st1st9

Educational objectives

This course aims to provide theoretical and critical tools for analysing the relationships between language, linguistic practices and gender, both in historical and contemporary perspectives. Specifically, it aims to develop the following competencies:

Knowledge and understanding
To acquire familiarity with the key concepts of the discipline, its specific terminology, and the main theoretical approaches to the relationship between language, discourse and gender.
To understand the main historical, cultural and political issues related to the use and evolution of language in relation to gender.

Applying knowledge and understanding
To critically apply the acquired theoretical tools to the analysis of texts, discursive practices and linguistic representations in different communicative contexts.
To apply acquired knowledge in the interpretation of bibliographic materials, documents and case studies.

Making judgements
To develop the ability to independently and critically reflect on the issues discussed, including current debates on inclusive language and linguistic sexism.
To gain awareness of the social, cultural and political implications of linguistic choices.

Communication skills
To be able to clearly and accurately articulate the acquired knowledge, using the appropriate terminology of the discipline.
To participate in academic and public discussions on language and gender in an informed and well-argued manner.

Learning skills
To develop autonomous study skills through engagement with specialised texts and bibliographic resources, with a focus on theoretical and critical sources.
To build individual pathways of in-depth study, connecting the course topics with broader academic and research fields.

10621030 | GENDER AND MEDIA STUDIES - LABORATORY ON CONTENT AND AUDIENCE ANALYSIS [SPS/08] [ITA]1st1st9

Educational objectives

The course aims to provide advanced training in the field of Gender and Media Studies through an approach that integrates theoretical perspectives with analytical and applied skills. It explores the relationship between gender and media across three key areas: media representations, production processes within cultural industries, and audience practices, both in traditional and digital media. The objective is to foster a critical understanding of the socio-cultural, technological, and political dynamics that shape gendered regimes of visibility.

Knowledge and Understanding
Students will become familiar with the theoretical tools of Gender and Media Studies, deepening their understanding of the field’s historical and conceptual evolution, key theoretical paradigms (feminist theories, queer theory, postfeminism, intersectionality studies, critical algorithm studies), and reflections on the role of media in constructing gendered subjectivities. The course promotes a critical approach to the relationship between media, identity, and power, with attention to truth regimes, discursive practices, and cultural imaginaries.

Applying Knowledge and Understanding
Through case studies and a research-based workshop, students will learn to apply theoretical categories to the analysis of media products, with a particular focus on digital environments. Specific competencies will be developed in the critical analysis of representations, the technical and social affordances of digital platforms, and algorithmic dynamics, with reference to phenomena such as dating apps, hate speech, and online activism (e.g., networked feminism, LGBTQIA+ activism, etc.).
The workshop component will focus on operational tools for analyzing media content and user practices from a gender perspective, with special attention to digital environments.

Autonomy of Judgment
The course equips students with tools to develop autonomous and critically grounded judgments about how media represent, produce, and articulate gendered subjectivities. Students will be able to identify and problematize forms of stereotyping and marginalization, and to critically examine the relationship between gender, algorithms, and visibility.

Communication Skills
Students will develop gender-sensitive communication skills, useful for creating media content (textual, audiovisual, digital) and for analyzing communication processes in both professional and academic contexts. The course will encourage critical reflection on language use, representational practices, and the ethics of communication in digital spaces.

Learning Skills
Through engagement with scholarly literature, empirical data, and media products, students will acquire tools to further explore issues related to gender and media independently. The course is designed to support continuous learning and the development of autonomous and reflective research paths.

THREE-DIMENSIONAL MODELING [SPS/08] [ITA]1st1st3

Educational objectives

The course aims to provide advanced training in the field of Gender and Media Studies through an approach that integrates theoretical perspectives with analytical and applied skills. It explores the relationship between gender and media across three key areas: media representations, production processes within cultural industries, and audience practices, both in traditional and digital media. The objective is to foster a critical understanding of the socio-cultural, technological, and political dynamics that shape gendered regimes of visibility.

Knowledge and Understanding
Students will become familiar with the theoretical tools of Gender and Media Studies, deepening their understanding of the field’s historical and conceptual evolution, key theoretical paradigms (feminist theories, queer theory, postfeminism, intersectionality studies, critical algorithm studies), and reflections on the role of media in constructing gendered subjectivities. The course promotes a critical approach to the relationship between media, identity, and power, with attention to truth regimes, discursive practices, and cultural imaginaries.

Applying Knowledge and Understanding
Through case studies and a research-based workshop, students will learn to apply theoretical categories to the analysis of media products, with a particular focus on digital environments. Specific competencies will be developed in the critical analysis of representations, the technical and social affordances of digital platforms, and algorithmic dynamics, with reference to phenomena such as dating apps, hate speech, and online activism (e.g., networked feminism, LGBTQIA+ activism, etc.).
The workshop component will focus on operational tools for analyzing media content and user practices from a gender perspective, with special attention to digital environments.

Autonomy of Judgment
The course equips students with tools to develop autonomous and critically grounded judgments about how media represent, produce, and articulate gendered subjectivities. Students will be able to identify and problematize forms of stereotyping and marginalization, and to critically examine the relationship between gender, algorithms, and visibility.

Communication Skills
Students will develop gender-sensitive communication skills, useful for creating media content (textual, audiovisual, digital) and for analyzing communication processes in both professional and academic contexts. The course will encourage critical reflection on language use, representational practices, and the ethics of communication in digital spaces.

Learning Skills
Through engagement with scholarly literature, empirical data, and media products, students will acquire tools to further explore issues related to gender and media independently. The course is designed to support continuous learning and the development of autonomous and reflective research paths.

THREE-DIMENSIONAL MODELING [SPS/08] [ITA]1st1st6

Educational objectives

The course aims to provide advanced training in the field of Gender and Media Studies through an approach that integrates theoretical perspectives with analytical and applied skills. It explores the relationship between gender and media across three key areas: media representations, production processes within cultural industries, and audience practices, both in traditional and digital media. The objective is to foster a critical understanding of the socio-cultural, technological, and political dynamics that shape gendered regimes of visibility.

Knowledge and Understanding
Students will become familiar with the theoretical tools of Gender and Media Studies, deepening their understanding of the field’s historical and conceptual evolution, key theoretical paradigms (feminist theories, queer theory, postfeminism, intersectionality studies, critical algorithm studies), and reflections on the role of media in constructing gendered subjectivities. The course promotes a critical approach to the relationship between media, identity, and power, with attention to truth regimes, discursive practices, and cultural imaginaries.

Applying Knowledge and Understanding
Through case studies and a research-based workshop, students will learn to apply theoretical categories to the analysis of media products, with a particular focus on digital environments. Specific competencies will be developed in the critical analysis of representations, the technical and social affordances of digital platforms, and algorithmic dynamics, with reference to phenomena such as dating apps, hate speech, and online activism (e.g., networked feminism, LGBTQIA+ activism, etc.).
The workshop component will focus on operational tools for analyzing media content and user practices from a gender perspective, with special attention to digital environments.

Autonomy of Judgment
The course equips students with tools to develop autonomous and critically grounded judgments about how media represent, produce, and articulate gendered subjectivities. Students will be able to identify and problematize forms of stereotyping and marginalization, and to critically examine the relationship between gender, algorithms, and visibility.

Communication Skills
Students will develop gender-sensitive communication skills, useful for creating media content (textual, audiovisual, digital) and for analyzing communication processes in both professional and academic contexts. The course will encourage critical reflection on language use, representational practices, and the ethics of communication in digital spaces.

Learning Skills
Through engagement with scholarly literature, empirical data, and media products, students will acquire tools to further explore issues related to gender and media independently. The course is designed to support continuous learning and the development of autonomous and reflective research paths.

10621103 | Models and Practices of Journalism - Laboratory on Gender Sensitive Journalism [SPS/08] [ITA]1st2nd9

Educational objectives

The overall goal of the course is to contribute to the education of future journalism professionals capable of fostering production routines and creating informational content that promotes gender equality and women's empowerment, thereby helping to address and reduce gender imbalances.

Specific objectives include:

- providing knowledge on how images and narratives can either reinforce or challenge gender inequalities;
- offering insight into the academic literature on the relationship between women and journalism;
- examining the historical contribution of women to the journalistic profession;
- equipping participants with the theoretical, conceptual, and analytical tools needed to independently evaluate journalistic representations related to gender, with particular attention to stereotypical and non-stereotypical portrayals of women and the LGBTQI+ community;
- developing gender-sensitive communication skills, both verbal and visual/multimedia, specifically applied to media contexts including broadcast and digital platforms;
- building knowledge and skills related to source research methods, database access, engagement with press offices, and use of digital tools that support gender equality initiatives;
- offering knowledge and skills in fact-checking within the context of disinformation and post-truth;
- developing the ability to produce gender-sensitive journalistic texts.

More broadly, the course aims to prepare media professionals capable of designing gender-sensitive communication campaigns, producing journalism that accurately represents and narrates gender-related issues, and working in press offices and communication departments within organizations committed to gender equality policies.

THREE-DIMENSIONAL MODELING [SPS/08] [ITA]1st2nd3

Educational objectives

The overall goal of the course is to contribute to the education of future journalism professionals capable of fostering production routines and creating informational content that promotes gender equality and women's empowerment, thereby helping to address and reduce gender imbalances.

Specific objectives include:

- providing knowledge on how images and narratives can either reinforce or challenge gender inequalities;
- offering insight into the academic literature on the relationship between women and journalism;
- examining the historical contribution of women to the journalistic profession;
- equipping participants with the theoretical, conceptual, and analytical tools needed to independently evaluate journalistic representations related to gender, with particular attention to stereotypical and non-stereotypical portrayals of women and the LGBTQI+ community;
- developing gender-sensitive communication skills, both verbal and visual/multimedia, specifically applied to media contexts including broadcast and digital platforms;
- building knowledge and skills related to source research methods, database access, engagement with press offices, and use of digital tools that support gender equality initiatives;
- offering knowledge and skills in fact-checking within the context of disinformation and post-truth;
- developing the ability to produce gender-sensitive journalistic texts.

More broadly, the course aims to prepare media professionals capable of designing gender-sensitive communication campaigns, producing journalism that accurately represents and narrates gender-related issues, and working in press offices and communication departments within organizations committed to gender equality policies.

THREE-DIMENSIONAL MODELING [SPS/08] [ITA]1st2nd6

Educational objectives

The overall goal of the course is to contribute to the education of future journalism professionals capable of fostering production routines and creating informational content that promotes gender equality and women's empowerment, thereby helping to address and reduce gender imbalances.

Specific objectives include:

- providing knowledge on how images and narratives can either reinforce or challenge gender inequalities;
- offering insight into the academic literature on the relationship between women and journalism;
- examining the historical contribution of women to the journalistic profession;
- equipping participants with the theoretical, conceptual, and analytical tools needed to independently evaluate journalistic representations related to gender, with particular attention to stereotypical and non-stereotypical portrayals of women and the LGBTQI+ community;
- developing gender-sensitive communication skills, both verbal and visual/multimedia, specifically applied to media contexts including broadcast and digital platforms;
- building knowledge and skills related to source research methods, database access, engagement with press offices, and use of digital tools that support gender equality initiatives;
- offering knowledge and skills in fact-checking within the context of disinformation and post-truth;
- developing the ability to produce gender-sensitive journalistic texts.

More broadly, the course aims to prepare media professionals capable of designing gender-sensitive communication campaigns, producing journalism that accurately represents and narrates gender-related issues, and working in press offices and communication departments within organizations committed to gender equality policies.

AAF1538 | SPECIALIST ENGLISH LABORATORY [N/D] [ITA]1st2nd3

Educational objectives

The course aims to develop advanced linguistic competence in English, with a focus on the comprehension and production of specialised texts in the field of gender studies. Particular attention is given to the acquisition of vocabulary and terminology suitable for gender-sensitive communication, as well as to the consolidation of core language skills (listening, speaking, reading, and writing). The course also encourages independent study and the development of communicative abilities relevant to academic and professional contexts.

Knowledge and understanding
To develop a solid understanding of English language structures at intermediate to advanced levels (from B2 to C1 of the CEFR).
To acquire specialised vocabulary and terminology related to gender studies, particularly in academic and professional domains.
Applying knowledge and understanding
To apply linguistic knowledge to the analysis and comprehension of specialised texts, such as essays, articles, and multimedia materials.
To use English effectively through practical exercises and both written and oral production tasks.
Making judgements
To develop a critical approach to the course content, especially regarding communicative practices related to gender issues.
To autonomously assess styles, registers, and linguistic choices in the texts under analysis, including from an intercultural perspective.
Communication skills
To strengthen the ability to communicate effectively in English, both orally and in writing, through an interactive teaching approach.
To actively participate in discussions, presentations, and collaborative activities using appropriate and gender-aware language.
Learning skills
To develop tools and strategies for continuing the learning of specialised English independently.
To be able to engage with complex texts and adapt acquired competences to different contexts, including academic and professional environments.

10621036 | SOCIOLOGY OF DIGITAL MEDIA -LABORATORY ON MEDIA ACTIVISM [SPS/08] [ITA]1st2nd9

Educational objectives

The course consists of two modules that will proceed in synergy.

The first one, Sociology of Digital Media, is aimed at providing students with the theoretical and empirical frameworks of the sociology of digital media.

Particular emphasis will be given to gain knowledge regarding the interplay between:
a. web cultures and communicative practices connected to specific digital environments, focusing on social networking platforms;
b. the shaping of specific social aggregates [networked publics, affective publics] exceeding the characteristics of mainstream media audiences;
c. the mechanisms [on the platforms side: datafication, commodification, selection; on the users side: engagement, virality and content circulation], practices and algorithmic logics governing the generation of echo chambers and filter bubbles, which are functional for the understanding of the mechanisms of public opinion formation.

Based on these specific skills, the Laboratory on Gender and Media Activism and Gender Issues aims to investigate and develop concrete outputs based on theoretical frameworks to case studies and publicly relevant phenomena related to forms of media activism, with particular reference to gender and intersectional dimensions [e.g., data feminism, hashtag feminism, digital self-defense].

Based on the knowledge developed in the first module, the Lab will specifically explore:
1.    The role of "gender affordances" and platform design in fostering forms of discrimination, marginalization, and invisibilization
2. Examples of media activism aimed at countering discrimination.
The in-depth work aims to stimulate students' reflection and creativity by applying them to the creation of group projects that will address the topics covered in the Laboratory

THREE-DIMENSIONAL MODELING [SPS/08] [ITA]1st2nd3

Educational objectives

The course consists of two modules that will proceed in synergy.

The first one, Sociology of Digital Media, is aimed at providing students with the theoretical and empirical frameworks of the sociology of digital media.

Particular emphasis will be given to gain knowledge regarding the interplay between:
a. web cultures and communicative practices connected to specific digital environments, focusing on social networking platforms;
b. the shaping of specific social aggregates [networked publics, affective publics] exceeding the characteristics of mainstream media audiences;
c. the mechanisms [on the platforms side: datafication, commodification, selection; on the users side: engagement, virality and content circulation], practices and algorithmic logics governing the generation of echo chambers and filter bubbles, which are functional for the understanding of the mechanisms of public opinion formation.

Based on these specific skills, the Laboratory on Gender and Media Activism and Gender Issues aims to investigate and develop concrete outputs based on theoretical frameworks to case studies and publicly relevant phenomena related to forms of media activism, with particular reference to gender and intersectional dimensions [e.g., data feminism, hashtag feminism, digital self-defense].

Based on the knowledge developed in the first module, the Lab will specifically explore:
1.    The role of "gender affordances" and platform design in fostering forms of discrimination, marginalization, and invisibilization
2. Examples of media activism aimed at countering discrimination.
The in-depth work aims to stimulate students' reflection and creativity by applying them to the creation of group projects that will address the topics covered in the Laboratory

THREE-DIMENSIONAL MODELING [SPS/08] [ITA]1st2nd6

Educational objectives

The course consists of two modules that will proceed in synergy. The first one, Sociology of Digital Media, is aimed at providing students with the theoretical and empirical frameworks of the sociology of digital media. Particular emphasis will be given to gain knowledge regarding the interplay between:
a. web cultures and communicative practices connected to specific digital environments, focusing on social networking platforms;
b. the shaping of specific social aggregates [networked publics, affective publics] exceeding the characteristics of mainstream media audiences;
c. the mechanisms [on the platforms side: datafication, commodification, selection; on the users side: engagement, virality and content circulation], practices and algorithmic logics governing the generation of echo chambers and filter bubbles, which are functional for the understanding of the mechanisms of public opinion formation.

Based on these specific skills, the Laboratory on Gender and Media Activism and Gender Issues aims to investigate and develop concrete outputs based on theoretical frameworks to case studies and publicly relevant phenomena related to forms of media activism, with particular reference to gender and intersectional dimensions [e.g., data feminism, hashtag feminism, digital self-defense].

Based on the knowledge developed in the first module, the Lab will specifically explore:
1.    The role of "gender affordances" and platform design in fostering forms of discrimination, marginalization, and invisibilization
2. Examples of media activism aimed at countering discrimination.
The in-depth work aims to stimulate students' reflection and creativity by applying them to the creation of group projects that will address the topics covered in the Laboratory

Elective course [N/D] [ITA]2nd1st12

Educational objectives

Elective courses, totaling 12 ECTS, offer students the opportunity to customize their academic path in line with their research interests, professional goals, and personal inclinations. These activities may include courses offered within the master’s programme or from other degree programmes at the university, as long as they are consistent with the educational profile of the curriculum.

The inclusion of elective courses aims to achieve the following learning objectives:

- Expand and deepen knowledge in the fields of social sciences, media, law, communication, visual culture, or other related disciplines, adopting a critical and intersectional approach.
- Promote interdisciplinarity, enhancing the ability to integrate theoretical and practical knowledge from a gender perspective.
- Support students’ autonomy in designing their individual study plan, encouraging informed and responsible choices in line with their academic and professional development.
- Develop transversal and flexible skills that are useful for pursuing further studies (such as doctoral programmes) or for entering diverse professional contexts, in both the public and private sectors.
- Encourage critical reflexivity on the connections between gender, media, institutions, and socio-cultural contexts by exploring specific topics not always covered by core courses.

AAF1176 | FOR STAGES AND INTERNSHIPS AT COMPANIES, PUBLIC OR PRIVATE BODIES, PROFESSIONAL ORDERS [N/D] [ITA]2nd1st6

Educational objectives

The internship experience aims to achieve the following learning objectives:

Knowledge and understanding:

- Acquire concrete knowledge of organizational, cultural, and communicative dynamics within professional environments in the public, private, or non-profit sectors.
- Understand how theoretical skills acquired in gender studies and communication are applied in real-world work settings.
- Deepen understanding of how institutions, organizations, and companies operate in relation to gender equality, diversity, and inclusion.

Applying knowledge and understanding:

- Apply analytical and operational tools learned during the academic programme to contribute to projects, activities, or assessments in host organizations.
- Collaborate on initiatives related to institutional or social communication, gender policies, event organization, or content production, adopting a perspective attentive to differences and inequalities.
- Use media, communication, and cultural studies skills to interpret and act within complex professional contexts.

Making judgments:

- Strengthen the ability to critically assess work environments, relational dynamics, and communication practices through a gender lens.
- Develop awareness of one's own skills, attitudes, and areas for improvement in relation to professional development.
- Formulate proposals, observations, or operational suggestions grounded in principles of equity, inclusion, and social responsibility.

Communication skills:

- Communicate effectively in diverse professional contexts, both in written and oral form, adapting the communicative register to different interlocutors.
- Write reports, summaries, or outreach materials in a clear, consistent, and professional manner.
- Actively participate in teamwork, demonstrating interpersonal and collaborative skills.

Learning skills:

- Develop autonomy in experiential learning, gaining insights from observation, practice, and interaction with professionals.
- Recognize and enhance transversal skills acquired during the internship, in preparation for entering the workforce or pursuing further academic development.

10612009 | GENDER AND BRAND COMMUNICATION [SPS/08] [ITA]2nd2nd6

Educational objectives

The course provides theoretical and practical tools to achieve the following learning objectives

Knowledge and understanding:

- Acquire knowledge of the brand communication system (both social and institutional) and its main actors.
- Understand the historical evolution of brand communication (both social and institutional) and its contemporary guidelines.
- Deepen understanding of the social functions and effects of communication, with particular attention to the representation of gender identities.
- Understand and critically engage with phenomena such as social brand activism, and identify risks of instrumentalization such as gender washing, pinkwashing, and rainbow washing.

Applying knowledge and understanding:

- Apply theoretical and practical tools to critically analyze existing brand communication campaigns.
- Perform deconstruction and reconstruction of communication content, identifying gender stereotypes and proposing inclusive alternatives in both verbal and visual texts.
- Read and interpret qualitative and quantitative data on media audiences from a gender-critical perspective.

Making judgments:

- Develop independent critical skills for analyzing gender representations in social communication.
- Identify dynamics of stereotyping or authentic representation in communication campaigns.
- Critically evaluate communication strategies adopted by institutions, NGOs, and other social actors.

Communication skills:

- Communicate analyses clearly, rigorously, and accessibly to both specialist and general audiences.
- Critically articulate the rationale behind choices made in the deconstruction and reconstruction of communication content.

Learning skills:

- Develop autonomous learning skills to remain up to date with practices and research in social communication from a gender perspective.

10621299 | Social Interaction and Gender Identity Construction [M-PSI/05] [ITA]2nd2nd9

Educational objectives

The course "Groups, Interactions, and Social Construction of Identities" aims to explore the intersections between language, participation in social practices, and the construction of social identities, particularly focusing on the discursive processes of gender identity construction. The course promotes the view that individual identities are plural and constantly evolving, being negotiated in interaction and influenced by historical and cultural factors.

The educational objectives of the course include:
1) understanding the concepts of group, social identity, and self, with a specific focus on their interpretation within the ethnomethodological, cultural-psychological, and discursive theoretical perspectives.
2) comprehending the relationship between language, social action, and identity construction, particularly analyzing the situated and discursive construction of gender identity within various participatory contexts. They will learn to conduct discursive analyses aimed at understanding how language shapes social realities and identities.
3) covering the epistemological foundations of qualitative methods of observation and discourse analysis.
4) practicing self-observation, particularly through reflective methods such as autoethnography, which will be utilized as a tool to reflect on personal experiences and their relevance in research, promoting a connection between researchers and the studied topic. The integration of these methodologies aims to encourage reflective practices of observation and research. Through discussions, readings, and practical activities, participants will be encouraged to reflect on their perceptions of gender and to develop inclusive and conscious language.

By the end of the module, students will be able to:
1) understand the main theories and interpretive frameworks regarding the psychosocial concepts of identity, self, and participation from a constructivist and sociocultural perspective;
2) use qualitative research methods and tools (ethnographic observation and discourse analysis) to analyze in detail the social actions and identities produced in discourse and conversation;
3) develop judgment and decision-making skills through exercises that require critical evaluation and reinterpretation of the studied material, using the learned methodologies reflexively and responsibly;
4) effectively illustrate what they have learned through collaborative group activities and by writing reports on specific exercises carried out, making use of various communicative media in relation to different activities;
5) continue independently in acquiring theoretical, methodological, and practical knowledge, thanks to critical discussions of the literature references, methods, and group devices addressed in the course.

AAF1013 | Final exam [N/D] [ITA]2nd2nd15

Educational objectives

The aim of the final examination is to develop the student's ability to work independently and in groups, to enhance their organisational skills, their aptitude for research and to measure their expository skills.
The final examination involves the writing of a thesis on a topic consistent with the educational objectives of the course of study. The thesis must always be an original written work, and may be theoretical, experimental or compilative. The experimental thesis involves the analysis and presentation of original laboratory or clinical data. The compilative thesis consists of a critical analysis of the bibliographical documentation available on the specific topic. The theoretical thesis involves the reconstruction of the literature on a topic and its critical analysis.

Expected learning outcomes
The learning outcomes developed by the student in the course of the work carried out for the final examination can be summarised as follows:
Knowledge and comprehension skills
The student must be familiar with the scientific literature relating to the topic of his/her thesis
Ability to apply knowledge and understanding
The student must be able to process and critically analyse the available scientific literature in the form of a correct and up-to-date bibliographical review. In carrying out the laboratory and/or clinical work for their experimental thesis, the student must progressively acquire the ability to make use of the most scientifically appropriate and correct methods for the achievement of results.
Autonomy of judgement
The student must be able to critically analyse the scientific literature on the subject of his or her thesis and, over time, develop a scientifically correct methodological approach.
Communication skills
The student must present the contents of their thesis clearly, concisely and in scientifically correct language. In the case of experimental theses, the aim of the investigation, the materials and methods used, the results obtained and the final considerations must be well explained.