Communication, technologies and digital culture

General Objective The aim of the course is to analyze in depth mass communication theories and the new forms of communication developed in digital platforms, with particular attention to the Social Network Sites and to the convergence process of traditional media with IP based technologies. Specific Objectives. Knowledge and understanding. The course aims at analyzing and developing mastery over the vocabulary and theoretical models of mass communications, the evolution of the internet and digital platforms (publishing, distribution, social networking), the user experience that characterizes non-linear vision of audio-video content. The acquired knowledge offers a strong base of reference for understanding the transformations of communication in the phase of media convergence. Applying knowledge and understanding. Moreover the course aims at developing specific skills with respect to social media to apply in the different fields of communication. Making judgements. Attention will be dedicated, through specific discussion moments inside the lessons, also to the economic, political and social impacts produced by the ubiquitous presence of media platforms in everyday life, with the aim to develop critical distance and autonomy of judgment with respect to relevant topics that arouse social alarm. Communication skills. The course aims at promoting the ability to communicate information, ideas and knowledges through strong interaction with professors and other participants during lessons and the oral exam; Learning skills. The course aims at promoting the learning skills that are necessary to continue to undertake further study about the evolution of the digital media with a good degree of autonomy. In fact the skills acquired are preparatory to the project work students will perform in the MSc programs of the Department and ensure adequate autonomy in the professional experience.