Educational objectives The course aims at analyzing the presence and impact of television on Italian society, in a context of great and irreversible change that also involves television ecologies (development of digital communication, multicanalization, proliferation of screens and platforms, etc.). A specific focus will be devoted to the relationship between TV and politics, through the evolution of the television talk show, which represents some of the most characteristic traits of the Italian Media-era: the balance between the power of traditional politics and the chances given by communicative innovation.
At the end of the course, also thanks to the historical-comparative reconstruction adopted, the student will have acquired an adequate understanding of the ways in which the television - as technology and cultural form - has contributed to the overall transformation of the human experience.
He will also have acquired the critical capacity necessary to apply the acquired knowledge to the analysis of the transformations that have marked the evolution of television, highlighting the main processes of social, cultural and political change generated outside the sphere of the media. This with particular reference to some key topics: the role of Public Service, the changing in audiences’ dynamics, the regulation of the audiovisual sector, the relationship between TV and politics.
Starting from these key topics, the acquired knowledge will be applied in classto concrete case studies, and put into practice encouraging students to select and analyze specific television formats, placing them in their social, cultural, political and technological context and carrying out analyzes useful to understand strengths and weaknesses, opportunities and risks associated with their placement in the reference publishing market.
If the above is functional to the objective of contributing to the development of critical skills and judgment of the student, the planning of moments of public discussion of the analyzes conducted will serve to the implementation of his ability to communicate what has been learned.
The set of these knowledges and skills the student will acquire is aimed at stimulating an interest in a sociological reading of television products, sensitive to new topics and interdisciplinary, approach intended to be applied independently.
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Educational objectives Objectives
The course aims to make students understand, through a critical and interdisciplinary perspective, the functioning of the production processes of cultural forms and the influence of the former on the latter, highlighting both the specificities of different sectors and their convergences, supported by digitization and organizational integration.
Knowledge and Understanding
In particular, the course will pursue the general objective through the following more specific objectives:
(1) the learning of conceptual and theoretical references, drawn from different disciplines (i. e. sociology of culture, media studies, cultural studies, industrial economics), useful for understanding the historical development and current functioning of cultural production systems
(2) the understanding of the specificities of cultural products and of the regulatory principles of intellectual property, which condition the activities and economic relations articulating the systems of cultural production
(3) knowledge of the possible coordinates of critical analysis of the relationship between processes and outputs of cultural production, as well as of the topics most debated by scientific research in this area
(4) learning about the factors to be considered in the analysis of both the dynamics of transformation and innovation of cultural production systems and of their implications on cultural products
Ability to apply knowledge and understanding, critical and judgmental skills, ability to communicate and continue learning autonomously.
At the end of the course the students will have acquired (1) the theoretical and methodological skills useful for autonomously reconstructing and analyzing both the supply chain relationships that articulate a particular sector of cultural production, and the factors that influence the specific ways of relating and collaborating ( or conflict) between the players in the sector; (2) the ability to recognize both the asymmetries of power between different players, and their influence on the processes and outputs of cultural production; (3) the ability to critically discuss production processes, considering: degree of democratization of different aspects and processes; gatekeeping of creative inputs; classification, differentiated management and symbolic mediation of cultural outputs; conditioning of consumption practices and influence on the levels of differentiation and pluralism of cultural markets.
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